16-02-2025
34 Products For Anyone Who Wants To Keep Their Beauty Routine Cheap And Easy
We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
Skip the expensive fancy pants products — this $14 alternative to luxury foundations will do the trick.
1. L'Oréal Paris BB Cream, a FAST-acting, anti-redness moisturizer with results that feel like legitimate magic — especially considering its competitor, the Dr Jart+ Cicapair Color Correcting Cream, is over twice as expensive. Reviewers especially love this as a base for their makeup, because it leaves skin super soft and primed.
Promising review: "I'd yet to find anything (even foundation) that could cover up my red areas. Checks, chin, nose, and forehead. It comes out green, but has a gorgeous lightweight finish of a tint that indeed covers my redness beautifully. There's no greasiness to it at all. It dries down to a beautiful matte finish. It's super easy to use. I use my fingers. The texture is like silk. It leaves my face baby-soft, not sticky at all. It doesn't settle into my fine lines or wrinkles, and I don't need powder to 'bake' it under my eyes. It also covers the black circles under my eyes." — Julie F.
Get it from Amazon for $9.71 (available in six styles).
2. Catrice "Instant Awake" Under Eye Brightener, which became the internet's holy grail for concealing and brightening dark circles under your eyes so fast that everyone's old concealers are doing double takes. This lightweight color-adapting formula is designed for truly ~invisible~ coverage that makes a drastic difference.
The color-adaptive formula is designed so one of two shades will work on any skin tone.
Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." — Monica T.
Get it from Amazon for $6 (available in two shades).
3. And a firming eye cream that uses vitamin C, vitamin E, rose hip seed oil, and hibiscus flower extract to brighten and firm that sensitive skin around your eyes and neck not just on a day-to-day basis, but a long-term one, too.
LilyAna is a small business that specializes in beauty products.
Promising review:"This is by far the best eye cream I have ever used!!! Within a week of using LilyAna eye cream morning and night, I've noticed a big difference with my fine lines and crow's feet. I just turned 44 in November and my skin looks like I'm in my early 30s. Worth every penny!!!!! I've purchased this cream twice and will definitely continue to buy. You will not regret the purchase." — melissa
Get it from Amazon for $14.99+ (available in four sizes).
4. Londontown "Nail Veil" Protectant, which is designed not only to protect your nails, but to act as a sheer tint to enhance their natural look. It's basically "no makeup makeup," but for your fingernails.
Londontown is a small business that specializes in nail care products.
Promising review: "This nail veil is so pretty and perfect for a simple, bare nail look! It applies very smoothly, and one to two coats work well. With a top coat, it lasts almost perfectly for about five days, but chips are not very noticeable, so you can easily wear it for longer! I also feel confident in this brand's use of healthier, higher-quality ingredients, which makes it well worth the extra cost. My nails aren't left damaged by this product, and it has become my go-to when I don't have the time for a full-color look but still want my nails to look polished and pretty!" — Sofia K
Get it from Amazon for $15 (available in nine shades).
5. E.l.f. Halo Glow Liquid Filter that looked at the iconic (and expensive) Charlotte Tilbury Flawless Filter and said, "Game on, pal." Not only does this give that dewy, soft, "barely there" finish, but it's designed to hydrate your skin with hyaluronic acid, helping improve your moisture barrier for longterm glowiness, too.
Promising reviews: "This stuff is so legit I've gone through three bottles. Adds the perfect glow to your skin! Sometimes I use it under foundation and sometimes I use it solo with a bit of concealer. I will never not repurchase it for the price and how beautifully it sits on the skin. This stuff is viral for a reason!!" — mapagill
"If you like Charlotte Tilbury, flawless filter this is leaps and bounds better! Just buy it. The coverage is better, [it] makes my skin have the most amazing natural glow! The colors run with a more warm/yellow undertone which worked great for me! Spend a fraction of the price and just get it, you will be happy you did!" — Amazonreview
Get it from Amazon for $14+ (available in 12 shades).
6. E.l.f.'s Hydrating Core Lip Shine in the "Ecstatic" shade, which reviewers say captures the same magic as " Black Honey," the $25 ~universal shade~ from Clinique that's blowing up on TikTok at a fraction of the price. It doesn't shift colors as magically as the other version, but it's a perfect, non-sticky "go-to" lip to keep in all your favorite bags and haunts.
I personally will live, breathe, and die by the magic of $25 "universal" Black Honey version — it lasts FOREVER and also functions as the perfect blush — but it sells out so often that I am also deeply relieved to know it has a cheap alternative in case of lip emergency!
Promising review: "I absolutely love this product. The dark color is perfectly sheer. It also adds the most beautiful color to your lips. I am a Clinique Black Honey lip fan, and this gives me the same look for a fraction of the cost. I love it and have multiple that I keep in various spots. Not sticky either, which is my biggest gripe about lip glosses. My hair doesn't get stuck in this like some glosses, but I get the shine." — Hamps5
Get it from Amazon for $7 (also available in eight other shades).
7. And Glossmetics' Lychee Overnight Lip Mask, which is a cult-fave in the making — you can wear this non-stick, ultra glossy lip shine during the day or overnight as a lip treatment to help hydrate, soften, and condition your lips. Not to mention you will taste *delectable* all day and night (just ask the many lychee martinis I have downed on this here earth!).
Promising review:"I'm obsessed with lip products. I have tried everything you can imagine, inexpensive and expensive. This is my favorite lip product I've purchased. This gloss is incredible, perfectly moisturizing, and the color is so perfect, a very light natural glowy pink. I just came on Amazon to order a couple more to have one in the car, my purse, nightstand." — Tara Bills
Get it from Amazon for $7.99 (available in three flavors).
8. A bottle of callus-removing gel so effective at sloughing off dead, hardened skin that one reviewer described it as, " Horrifically satisfying." It's also super easy — you presoak your feet, apply for five minutes, and rub a pumice stone or foot file on the calluses and corns to watch them effortlessly slide off.
You can grab a pumice stone or foot file on Amazon!
Promising review:"Best foot callus remover I have ever used! I read a lot of the reviews before purchasing this product. Most callus removers I have purchased in the past were not very effective. So, I was encouraged by the reviews. I saw that a lot of reviewers mentioned being very careful not to leave it on longer than three or four minutes. My feet were the softest they had ever been. Love love love." — Cheri whisker
Get it from Amazon for $9.99 (also available in an EXTRA strength version for tougher, longer-term calluses!).
9. L'Oréal Paris Makeup True Match Lumi Glotion designed to enhance your skin's natural ✨ glow✨ just like the pricy Drunk Elephant drops — perfect for anyone who wants a lightweight alternative to foundation or just a lil' extra low-effort, ethereal shimmer in their lives.
Promising review:"Love love love this stuff. This is such a stellar product that is so versatile. Can be worn alone to put some glowy life to skin. Add to foundation or layer it. Beautiful. Use it as a base where you put highlighter on top. Mix some with moisturizer. This, in my opinion, is better than so many high-luxury brands that make similar products. And I am pretty sure it can be used by all skin types. It's not an oily feeling at all, and it doesn't dry out the skin either. Just a total package. Can't beat the price either." — Figgy08
Get it from Amazon for $13.98+ (available in four shades).
10. A bottle of sulfate-free biotin shampoo that thousands of reviewers swear by for helping restore their hair and promote healthy hair growth over time. It also includes nourishing ingredients like rosemary oil, zinc, and coconut oil to help moisturize locks and give them a fuller, more volumized look.
Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.
Maple Holistics is a small business that specializes in beauty products with all-natural ingredients. Check out a TikTok of the biotin shampoo in action.
Promising review:"I love this shampoo! I had gastric sleeve surgery, and my hair was very, very thin. I started taking biotin and switched to biotin shampoo, as recommended by my doctor. It doesn't make your hair grow by washing it, but it makes your hair and roots stronger. And it worked. After using the whole bottle, my hair was stronger. I had a lot of new growth that was sticking around (the previous new growth fell out early on), and my hair was getting thicker. Eight months later, my hair is back to normal. It's longer and thicker than ever." — Diane J. Huff
Get it from Amazon for $13.95.
Psst — reviewers mention this is most effective when paired with a scalp massager to work it into their roots!
11. A Baccarat Rouge 540-inspired moisturizing body wash infused with white jasmine, red currant, and sweet amber that reviewers swear by for a cheap alternative to keep that delectably luxe scent on them all day long. Nothing wrong with smelling a lil' ~~expensive~~!
Amazon, Emma Lord/BuzzFeed
I bought this after being peer-pressured by all the reviews and I'm happy to report it lives up to the hype. The scent is lovely — it has depth with a hint of floral, but it's light and not at all overpowering. My favorite thing about it is how easily it pairs other scents, because I am a body mist gremlin who swaps out her scents every day. The lather is also deeply satisfying and I feel quite refreshed and squeaky clean without ever feeling dry.
Promising review:"Cremo's body wash is nothing short of exceptional. If you're a fan of luxurious fragrances, this product will quickly become your new favorite. It boasts an incredible scent that perfectly mimics Baccarat Rouge 540 — a fragrance renowned for its sophisticated and captivating aroma. What sets this body wash apart is not just its stunning scent but also its longevity. The fragrance lingers beautifully throughout the day, ensuring you stay enveloped in that luxurious aroma long after your shower." — Ralph D. Thompson II
Get it from Amazon for $9.99.
12. The Ordinary's Multi-Depth Hydration Serum to achieve that "glassy," plumped effect *without* breaking the whole bank. This delightfully affordable, super effective serum helps hydrate and protect your skin barrier so you wake up with firm, refreshed skin.
Promising review:"Makes skin very glowy and elastic! I love to use The Ordinary for my skincare. I have tried several of their products, and the best things I like about them is their affordable prices and quality. This serum is thick but lightweight and absorbs fairly quickly while leaving a smooth layer on top. I use it every night before bed, and I wake up every morning with my skin feeling super soft, hydrated, and plump. This has been great for combating dry skin in the winter, and to fix my skin barrier after using exfoliating products and other harsher products. Definitely would recommend, it gives you glassy skin that you will love!" — Rina
Get it from Amazon for $9.90.
13. E.l.f's Lash XTNDR Tubing Mascara, a GODSEND for anyone with thin or fragile lashes. This uses lightweight ~tubing~ technology to wrap around lashes and give them a natural-looking, smudge-proof extension so good it almost looks fake. The real boon, though, is how easily the "tubes" slide off in clean, easy swipes at the end of the day when you're washing your face — absolutely no smudging, over-scrubbing, or special eye makeup removal products required.
Check out a TikTok of the E.l.f. tubing mascara in action.
I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black.
Get it from Amazon for $7 (available in three shades).
14. Eos' Shea Butter Vanilla Cashmere body lotion, which TikTok is going *feral* over both because of the lightweight, long-lasting moisture, and the soothing, delicious smell that reviewers compare to more expensive brands like Philosophy and Bath & Body Works.
Promising review: "Heaven sent for your skin; heavenly scent to enjoy. This feels absolutely amazing going on. Gets absorbed quickly, for a lotion rich with oil. Doesn't leave a greasy feeling, as long as you give it a minute or two to fully absorb. The scent is, for me anyway, like aromatherapy. It smells like an iced sugar cookie, and is a great base layer for fragrance. Very relaxing." — Dragonheart Jo
"I love everything about this lotion! I had been using a body butter that was ten times as expensive, but I was looking for a cheaper alternative and I am SO glad I found this! I immediately ordered three more bottles." — Samantha
Get it from Amazon for $8.98.
15. A set of "Golden Glow" under-eye gels made with 24-karat gold collagen formulated to brighten, nourish, and soothe your under-eyes so you can get that sweet, sweet de-puffing relief (and look ~expensive~ while you're doing it).
Dermora is a small business that specializes in eye masks and foot peels.
Promising review:"I have to say I was a skeptic on these but bought them anyway on a whim after seeing them on The Today Show. Much to my surprise I found they really did what they said they do. The puffiness under my eyes was substantially reduced and my skin felt much softer and moisturized. They're a great addition to your self-care." — janiem
Get 15 pairs from Amazon for $12.25 (also available in four other sets).
16. A "flossing toothbrush" with two layers of bristles — regular firm bristles, and longer ones that are ten times thinner to clean deep in between your teeth and gums to mimic flossing. Reviewers love how deep the clean feels, and also how soft it is on sensitive teeth!
Mouthwatchers is a small business established by Ronald Plotka, DDS, that specializes in antimicrobial toothbrushes designed to get deeper cleans even patients with "great" dental hygiene might miss with traditional brush and floss routines.
I bought this and love it! I usually use an electric toothbrush, but I feel like I'm getting a much more satisfying clean from these?? Especially because I tend to get yellow stains between my teeth no matter *how* much I floss, and these bristles seem to actually target that a lot more effectively. I've switched to using this in the morning and the electric one at night and definitely see a difference in that area in particular.
Promising review: "This was another one of my TikTok purchases! I was skeptical, but my kids hate flossing their teeth, so I thought this might help in between making them floss. They work amazing! My kids said they could see and feel a difference on the first use and I agree! They are definitely worth a try! I would suggest not pushing too hard, those tiny bristles really get in there and if you push too hard you might be sore like I was. It felt like after going to a dental cleaning." — Amy N.
Get a two-pack from Amazon for $9.99.
17. And a painless, mint-flavored teeth-whitening pen reviewers swear by as an alternative to pricey professional treatments and strips. This gets results from the very first use, lightening up years' worth of stains from coffee, tea, wine, or just, you know, existing as a human with teeth.
Promising review:"This product actually works! Very affordable, too. There are a lot of expensive teeth whitening products out there, but why spend extra money when you don't have to? Definitely worth trying!" — Mona L Cureton
Get a two-pack from Amazon for $13.26 (clip the 30% off coupon on the product page for this price).
18. A bar soap bag, which is the ultimate hack not just to exfoliate your skin with your favorite bar soaps, but to *really* get your money's worth out of them — these produce a much richer lather so a little goes a loooong way, and you won't have to replace your bars as often.
Promising review:"I've only been using these for four days but my skin is smoother! I like that I'm not using plastic bottles for my body soap. I am using the least exfoliating one for now. But once I'm totally used to it, I will move up to the other one. So far, I'm impressed. Lots of lather and my soap doesn't slip out of my hands anymore!" — Doris M.
Get a set of two from Amazon for $12.99 (NOTE: these are available in deep exfoliating, gentle exfoliating, and a pack of both!).
19. A TikTok-beloved "Soft" perfume rollerball that honestly has no right smelling so delectable and layering so well considering it's only five cash dollars. Reviewers are obsessed with the scent's warm sweetness with a hint of citrusy zest, comparing it to waffle cones, lemon pound cake, and warm vanilla scones ... and this $65 bottle of Pink Sugar 👀.
20. Skala's Mais Cacho Hair 2-in-1 Conditioning Treatment, the holy grail of curly hair products — you can either use it as a conditioning treatment, or wear it all day in your curls both to style and condition for all-day hair repair. Reviewers swear by it for healthier, bouncier, more well-defined curls, and love how gently it helps detangle, too.
This treatment is for all curl types!
Promising review: "I love this hair conditioner I LITERALLY use it everyDAY! It leaves my hair so soft and my natural curls are so bouncy! I'm in need of more soon! Definitely recommend this to anyone. And it smells so good too!!!" — Wendy
Get it from Amazon for $7.49.
21. Nyx's Pore Filler Targeted Stick, a holy grail option for anyone with sensitive skin who may have had it up to HERE with other pore fillers and their promises. This has a "blurring" effect to reduce the appearance of pores and smooth your skin without causing any extra shine you have to blot out.
Check out a TikTok of the Nyx Pore Filler in action.
Promising review: "Love this. I t truly covers my pores and I noticed it covers some of my wrinkles. I apply it right before I apply my foundation. There is no drying time needed. And it makes my skin silky smooth. I'm buying it again as I write this review. Thanks for this product." — Greeneyez
Get it from Amazon for $9.62.
22. Essence's "What the Fake!" Plumping Lip Filler to give your lips a lil' extra ~vavoom~ — this tingly formula not only volumizes your lips, but it's made with hyaluronic acid and vitamin E to leave them extra moisturized and hydrated.
Check out a TikTok of the plumping lip filler in action.
Promising review: "I got this as an add-on last minute because of the price. It's small, but wow, it's impactful. A little goes a long way, and you can feel it working instantly. There is a tingle, not quite a burn. I'd def use a bit at a time when starting, but it works great right away." — Bt2turntup
Get it from Amazon for $4.99 (available in five tints).
23. A bottle of Elizavecca hair treatment, an Olaplex-like repairing mask infused with collagen ingredients and protein extracts that will help restore hair health and reduce shedding when that winter dryness is coming for your 'do. All you gotta do is apply it on wet hair after a shampoo, wait five minutes, and rinse it out.
This is designed to work on all hair types, with reviewers with 2b to 4c curls mentioning it worked for them!
Promising review:"I have been buying this for a long time for me and my daughter. I have thin, curly hair but it gets dry in the winter and this really brings it back to life. My daughter has THICK and super curly hair and it keeps her hair so hydrated (we use it as a mask every two weeks on her). Highly recommend." — Marina M.
Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!
Get a bottle from Amazon for $7.76.
24. A pomade hair wax stick designed to work for all hair types for some residue-free *instant* hold for slick-back ponytails or setting flyaways, cowlicks, and baby hairs into place, if that's the ~look~ you're going for that day. Reviewers note how easy it is to glide over hair and brush back without leaving hair looking greasy or shiny.
Promising reviews:"I saw this on YouTube and immediately wanted to try it. I have curly hair, which I love, but sometimes I just want to put it in a ponytail and go on with my day. This is a time saver for all those little hairs that tend to stick up or don't want to stay in place. I'm not a fan of hairspray, and this even smells nice. I believe it's a light coconut smell. Overall satisfied, and you don't need to use much. I took it with me on vacation, and it saved me time in the evening from having to deal with bad hair days." — Blanca Perez
Get it from Amazon for $7.99 (also available in multipacks).
25. Etude's delightfully multipurpose Dear Darling Water Tint, which a lot of reviewers compare to Benefit's Lip Tint. This smudgeproof formula is designed primarily to be a natural-looking, weightless lip stain, but reviewers use it as a blush as well!
Promising review: "I bought the Benefit version a couple of months ago and was very underwhelmed by it, but this product is sooo soo much better than Benetint. The pigment is so good and natural at the same time. A 10/10 for sure. And at this price point what's there not to like?" — Rachael
Get it from Amazon for $6.20+ (available in five shades and combo packs).
26. An easy-to-hold detangling brush from TikTok-beloved brand Kitsch — this elevated version is suitable for all hair types to quickly and oh-so-gently detangle hair and prevent breakage, whether you're brushing wet or dry.
Promising review: "This is one of the best brushes I've ever owned. It's the perfect size and super gentle on curly hair. I love that I can brush my hair easily and fast with no pain and my hair does not break. I highly recommend getting this brush." — Veronica E.
Get it from Amazon for $9.99 (available in three colors).
27. Moodmatcher ~~green~~ color-changing lipstick, which not only adapts to the pH of your skin to create a personalized, perfect shade for your skin tone, but lasts for HOURS. Reviewers marvel at its all-day staying power, even after meals and breaking a sweat. Look at that lil' green lipstick go!!
Moodmatcher is a small business that specializes in color-changing lipstick.
Promising review:"This color is beautiful, and shows up differently on everyone. This thing that I like most about this product, is that it stays on all day even through eating multiple meals. I have to use a microfiber cloth to remove it at night!" — Rasheda
Get it from Amazon for $6.59 (available in 12 shades).
28. A deliciously soothing, super gentle Briotech spray reviewers compare to the pricier Tower 28 SOS Spray. It's similarly designed with hypochlorous acid, which targets bacteria that causes acne, skin irritation, and blemishes *without* drying your skin. Reviewers swear by this handy little spray for helping not just with acne, but rosacea, eczema, dryness, dermatitis (scalp included!), and even toenail fungus.
Promising review: "This spray is amazing. I had a rash on my face and it disappeared after one use of this spray. I had a stye in my eye and the skin around the eye was irritated. This spray fixed not only the irritation but also the stye, which went away. Any sort of blemish or acne is taken care of with this simple, inexpensive spray. Great for after-sun care or workout redness. Everyone loves Tower 28's expensive SOS spray. The SOS spray contains hypochlorous acid, which is the exact same ingredient in the Briotech spray for much less money. It's a miracle worker." — Squid466
Get it from Amazon for $13.99+ (available in four sizes and in multipacks).
29. Nyx's Lip IV Hydrating Gloss Serum for anyone who's ever been like, "It's too bad lip gloss, lip stain, and lip balm can't have a glamorous, long-lasting, moisturizing baby." Turns out they CAN! And it comes with 12 hours of hydration to boot!
Promising review: "I normally don't love lip products. I have small lips and I am never really satisfied! But this stuff is sooooo good! You don't even understand how moisturizing and glossy this is. It's not sticky, very pigmented, and the stain it leaves behind is gorgeous! I got the Rosie one, and it's chef's kiss perfect! I'm totally getting more!" — Katherine Stanton
Get it from Amazon for $11.97 (available in 12 shades).
30. Maybelline Superfluff Volumizing Brow Mousse so your brows can get all the ~~vavoom~~ they deserve. This easy-to-use, buildable brow applicator lightly fluffs and tames brows to give them a fuller, softer appearance, giving them that laminated look without the expensive treatment.
Amazon
Promising review:"So quick and easy to get full fluffy brows! It does it all in one. Gives them volume, holds them nice without being over-tacky and stiff, and darkens them. So easy in the morning before work. Takes a couple of swipes, and I am ready to go." — jessica alexandra
Get it from Amazon for $10.97 (available in six shades)
31. A quick-drying top nail coat, because sometimes you just have to get the show on the road, nail polish situation be damned — this helps dry your wet nails within two minutes so you can get back to business (read: sticking your hand in a chip bag without fear).
Promising review:"NEVER GETTING MY NAILS PROFESSIONALLY DONE AGAIN. I love having long nails. I do not like spending fifty bucks just to get them painted. I tried the gel polish, with gel top coat; I tried the gel system with the lamps; I tried every polish out there. My hands get washed hundreds of times daily. This stuff is unbelievable. It really works the way they say it does. I applied it about one or two minutes after finishing a second coat of color and within minutes it had bonded and set and my nails stay shiny and polished for over a week. That is not the full two weeks claimed, but I am unusually hard on my nails so over a week is AWESOME. I immediately ordered several more." — Amazon Customer
Get it from Amazon for $6.60+ (available in three sizes and a two-pack).
33. CeraVe's Hydrating cleanser made with hyaluronic acid, ceramides, and glycerin — aka, all the good stuff to hydrate your face and remove makeup and oil without stripping your skin of its natural moisture. Psst — a lot of reviewers with sensitive skin and acne swear by this, because it's super gentle *and* super effective.
I SWEAR by this facial cleanser. I used to be pretty acne-prone, but after I switched to this (which I follow up with the snail mucin essence in the evenings), my skin lost that rough "bumpy" texture from the tiny acne clusters and stayed suuuper hydrated. It's a heck of a lot easier to put my makeup on now, because my skin isn't randomly crusty or overly-moisturized. It also just feels really good on my skin!
Promising review:"Got this after seeing a recommendation on TikTok. It's been a lifesaver for me. I have dry, red, sensitive, acne-prone skin. Most cleansers strip my skin, but not this one. It's been helping keep my skin clear while not drying it for a few months now. If you have dry skin this is a must!" — L. Ashburne
Get it from Amazon for $13.26+ (available in three sizes).
34. E.l.f.'s new sheer tint, hyaluronic acid-infused moisturizing "Squeeze Me" lip balm that comes in flavors like Vanilla Frosting, Honeydew, and Peach. It is 2025, and we deserve an affordable way to perpetually taste like birthday cake!!
Emma Lord/BuzzFeed, Amazon
I love love love this lip balm. I compare it to the $24 version from Summer Fridays, which I've been splurging on — I love that brand because it lasts so long and is so high quality, but this $4 E.l.f. version feels comparable and, more excitingly, comes in smaller versions so I can stock my totes and bathroom with them whether I'm at home or on the go. It's hydrating, lightweight, doesn't get sticky, and adds a perfect ~subtle~ gloss whether I'm using it alone or on top of a lip color. I love the vanilla flavor so much, it's got a similar vibe to the birthday cake flavor that Glossier sometimes carries.
Promising review:"BUY IT, you won't regret it! After purchasing some of the more expensive Laneige ones, I decided to try this lip balm. I feel like these work so much better, and for so much less money! I'm obsessed with the scents and the formula is non-sticky, in my opinion, just a good slick balm. Peach smells like the peach ring candies, and honeydew actually reminds me of the old B&BW scent Cucumber Melon." — Kelly
Get it from Amazon for $4 (available in five flavors).
Reviews have been edited for length and/or clarity.
