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Dr Pepper Vanilla Float flavor returns to shelves for limited summer release
Dr Pepper Vanilla Float flavor returns to shelves for limited summer release

Time of India

time30-05-2025

  • Business
  • Time of India

Dr Pepper Vanilla Float flavor returns to shelves for limited summer release

Dr Pepper has reintroduced its popular Vanilla Float flavor for a limited time. Initially launched in 2014, the seasonal beverage is now available in select Walmart and Rouses stores in Louisiana through July. The return coincides with renewed consumer interest and follows recent flavor launches, including Dr Pepper Creamy Coconut Tired of too many ads? Remove Ads Tired of too many ads? Remove Ads Dr Pepper has announced the return of its Vanilla Float flavor, a fan-favorite seasonal beverage originally launched in 2014. The company confirmed the limited-time release to The Independent, stating that the product is currently available in 12-ounce cans at participating Walmart and Rouses stores in Louisiana. Availability is expected to continue through the end of Vanilla Float variant has made previous limited reappearances, including one in 2017. The current release is part of Dr Pepper's broader strategy to engage consumers through nostalgic and exclusive offerings, particularly in warmer months. There has been no confirmation of whether the flavor will expand to other markets read: McDonald's CosMc's shuts down after two-year run, ending bold beverage experiment The limited reintroduction has drawn attention on social media platforms. A post from influencer account Mouth Attack prompted a wave of responses from fans expressing interest in the flavor. Some users requested a zero-sugar version, though no such product has been officially announced at this current retail release includes only the regular version, and is geographically limited, reinforcing the brand's strategy of regional exclusivity to drive addition to Dr Pepper Vanilla Float, the brand has reportedly brought back its Creamy Coconut flavor, which debuted in 2023. The tropical-inspired beverage is available in both regular and zero-sugar formats, according to Southern Living. The product has been spotted in Walmart stores across southern US markets and is also being sold via Dr Pepper has not provided national distribution details for either flavor, the re-releases reflect an ongoing push to diversify its beverage lineup with seasonal and niche flavors. These product launches coincide with growing consumer engagement, fueled in part by viral TikTok trends such as 'Dirty Dr Pepper' and 'Pickle Dr Pepper.'Also read: Starbucks brings back 'best drink of all time' in US for a limited time this summer season. Check details Dr Pepper has also expanded beyond beverages. In 2023, the company collaborated with Blue Bell to release a Dr Pepper Float ice cream. The frozen dessert combined vanilla ice cream with Dr Pepper-flavored sherbet and was made available at various US retailers through brand's marketing and product innovations appear to be yielding results. According to The Wall Street Journal, Dr Pepper tied with Pepsi in 2023 as America's second-favorite soda, a spot Pepsi had held for nearly four decades. Coca-Cola remains in the top position.

Keurig Dr Pepper Unveils Bold New Flavors Across Iconic U.S. Cold Beverages Portfolio
Keurig Dr Pepper Unveils Bold New Flavors Across Iconic U.S. Cold Beverages Portfolio

Yahoo

time05-02-2025

  • Business
  • Yahoo

Keurig Dr Pepper Unveils Bold New Flavors Across Iconic U.S. Cold Beverages Portfolio

Dr Pepper Blackberry, available today, is the first variety to release BURLINGTON, Mass., and FRISCO, Texas, Feb. 5, 2025 /PRNewswire/ -- Keurig Dr Pepper (KDP) today unveiled its exciting 2025 new flavor lineup in the U.S., featuring beloved brands such as Dr Pepper®, 7UP®, A&W® and Snapple ®. These new offerings are being introduced after a successful year of KDP flavor innovation in 2024, notably the viral popularity of Dr Pepper Creamy Coconut - the Company's most successful limited-time-offering carbonated soft drink (CSD) to date - and the introduction of Canada Dry Fruit Splash Cherry, which achieved the top spot among all new CSD flavor innovations for the year1. "Our 2025 cold beverage pipeline builds on our strong track record of delivering successful consumer-centric innovation across our portfolio of legendary brands," said Eric Gorli, President, U.S. Refreshment Beverages at Keurig Dr Pepper. "Our experts, from flavor scientists to trend spotters, have crafted a dynamic lineup across soft drinks, waters, teas and juices that will offer consumers nationwide even more choice through new fruit flavors, modern twists on familiar favorites and zero sugar options." New flavors launching nationally within KDP's owned cold beverage portfolio include the following: Dr Pepper Blackberry, launching today, is the newest permanent variety from the beloved brand, combining the original 23 flavors of Dr Pepper with the rich sweetness of blackberry flavor. Recent data shows high consumer interest for the flavor, with blackberry-flavored CSDs growing more than 2x faster than the CSD category in dollar sales last year2. Dr Pepper Blackberry will be available nationwide in regular and zero sugar varieties across a range of pack sizes, plus fountain and frozen dispensed formats. 7UP Tropical is a cool, crisp combination of 7UP, the #2 lemon-lime carbonated soft drink3, blended with tropical flavors of mango and peach and bursting with summery vibes. Launching as a permanent flavor in February, the regular and zero sugar versions will be available nationwide in 12 oz 12-packs. Snapple Peach Tea & Lemonade combines the brand's #1 tea flavor4 with a citrusy tang of classic lemonade. This permanent innovation will launch in March and will be available nationwide in a variety of pack sizes. Bai Simbu Strawberry and Bai Shala Coconut Strawberry, two permanent additions to the Bai lineup that feature the most hydrating berry5 and are sweetened with plant-based stevia, will launch later this month. Both varieties support a healthy immune system, with Simbu Strawberry providing a good source of Vitamin C and Zinc and Shala Coconut Strawberry a good source of Vitamin E and Zinc. A&W Ice Cream Sundae offers a nostalgic treat, inspired by the combined flavors of sweet vanilla ice cream with the rich indulgence of fudge flavor. Available in both regular and zero sugar options, it comes in 12 oz 12-packs and will be offered for a limited time starting in August. RC Cola Zero Sugar brings the iconic cola taste with zero sugar for the first time to expanded retailers nationally in February in both 12 oz 12-packs and 2-liter options. In addition to its nationwide launches, KDP will introduce a variety of retailer exclusive and regional offerings throughout the year from brands including Sunkist, Crush, Mott's and more. Visit or follow Keurig Dr Pepper on Instagram (@keurigdrpepper) to stay up to date with all the latest news about our iconic brands and more throughout the year. About Keurig Dr Pepper Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company in North America, with a portfolio of more than 125 owned, licensed and partner brands and powerful distribution capabilities to provide a beverage for every need, anytime, anywhere. With annual revenue of approximately $15 billion, we hold leadership positions in beverage categories including soft drinks, coffee, tea, water, juice and mixers, and have the #1 single serve coffee brewing system in the U.S. and Canada. Our innovative partnership model builds emerging growth platforms in categories such as premium coffee, energy, sports hydration and ready-to-drink coffee. Our brands include Keurig®, Dr Pepper®, Canada Dry®, Mott's®, A&W®, Snapple®, Peñafiel®, 7UP®, Green Mountain Coffee Roasters®, Clamato®, Core Hydration® and The Original Donut Shop®. Driven by a purpose to Drink Well. Do Good., our 28,000 employees aim to enhance the experience of every beverage occasion and to make a positive impact for people, communities and the planet. For more information, visit and follow us on LinkedIn. Investors: Investor Relations Keurig Dr Pepper T: 888-340-5287 / IR@ Media: Katie Gilroy Keurig Dr Pepper T: 781-418-3345 / 1 Source: Circana Total US - Multi Outlet + Conv Time: Calendar Year 2024 Ending 12-29-24 2 Circana, MULO+C, Calendar Year 2024 $ Sales 3 Circana Market Advantage, Total MULO+C, 52W ending 12.29.24 4 Circana Snapple POS Dollar Sales Data L52W through 12.29.24 5 USDA FoodData Central. Strawberries, raw – up to 91% water content View original content to download multimedia: SOURCE Keurig Dr Pepper

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