Latest news with #DragonFlame-GrilledWhopper
Hindustan Times
23-05-2025
- Entertainment
- Hindustan Times
Burger King drops fiery How to Train Your Dragon menu ahead of movie release: Here's when you can get it
Burger King is firing up its grills with a magical new twist, unveiling a limited-time menu inspired by the upcoming How to Train Your Dragon movie. In a new co-promotion with Universal Pictures, the fast-food giant announced on Wednesday that fans can soon enjoy themed items that bring a taste of the dragon-filled adventure to life, just in time for the film's release. Also Read: Walmart slashes 1,500 jobs amid standoff with Trump: Who will be affected? The Burger King menu, in collaboration with How to Train Your Dragon will include three food items and a refreshing drink. The menu features bold new items like the Dragon Flame-Grilled Whopper, spicy Dragon Mozzarella Fries, a Viking-inspired chocolate sundae, and a cool Soaring Strawberry Lemonade to top it all off. Following its trend from past movie trends, the buns of the Whopper will be given a colour twist. Thus, this time they will be red and orange, according to the theme of the movie. In a statement, Burger King executive Joel Yashinsky said, 'Our new collaboration with How to Train Your Dragon is going to be fun for both kids and kids at heart. Our team has created a delicious menu inspired by the beloved characters and themes of this exciting new movie that brings that experience to Burger King restaurants, as reported by Fox Business. The menu is available to customers for a limited time at Burger King starting from May 27. Also Read: The viral Lilo & Stitch popcorn bucket breaks the internet: Here's how to snag one The upcoming How to Train Your Dragon film is a live-action reimagining of the beloved 2010 animated classic that launched a blockbuster trilogy, scheduled to release on June 13. The new adaptation brings the epic story back to the big screen with a fresh cast, including Mason Thames, Gerard Butler, and Peter Serafinowicz. Originally debuting in 2010, the animated series captivated audiences with its heartfelt storytelling and stunning visuals, followed by sequels in 2014 and 2019. Now, the franchise is set to soar once again in live-action form.
USA Today
22-05-2025
- Entertainment
- USA Today
Burger King unveils new menu inspired by 'How to Train Your Dragon'
Burger King unveils new menu inspired by 'How to Train Your Dragon' Show Caption Hide Caption Burger King sued for fraud over Whopper ads Burger King is heading to federal court over allegations that it falsely advertised the size of its iconic Whopper sandwich. unbranded - Newsworthy Burger King has teamed up with Universal Pictures to create a new menu inspired by the upcoming live-action remake of "How to Train Your Dragon." The fast food chain invites customers to "take a trip to the Isle of Berk" with four new menu items that will be available for a limited time beginning Tuesday, May 27. The new items include: Dragon Flame-Grilled Whopper: Features a ¼ pound of flame-grilled beef served on a red-and-orange-marbled bun colored with natural spices and vegetables, topped with American cheese, bacon, tomatoes, lettuce, onions, pickles, ketchup and mayo. Features a ¼ pound of flame-grilled beef served on a red-and-orange-marbled bun colored with natural spices and vegetables, topped with American cheese, bacon, tomatoes, lettuce, onions, pickles, ketchup and mayo. Fiery Dragon Mozzarella Fries: Features melty mozzarella cheese, peppers and Fiery Calabrian chili pepper-breading, served in a "one-of-a-kind Toothless-inspired carton." Features melty mozzarella cheese, peppers and Fiery Calabrian chili pepper-breading, served in a "one-of-a-kind Toothless-inspired carton." Soaring Strawberry Lemonade: Made with lemonade, sugar, fruit puree and natural flavors. Made with lemonade, sugar, fruit puree and natural flavors. Viking's Chocolate Sundae: Features vanilla soft-serve with Hershey's chocolate syrup and black and green cookie crumbles. 'At BK, we love to bring partnerships to life that create an awesome experience for families. Our new collaboration with How to Train Your Dragon is going to be fun for both kids and kids at heart,' says Joel Yashinsky, Chief Marketing Officer, Burger King US&C, in a news release. 'Our team has created a delicious menu inspired by the beloved characters and themes of this exciting new movie that brings that experience to Burger King restaurants,' Yashinsky added. In addition to the new menu, Burger King is also set to launch a "Night Fury Flight" game inspired by the film and available exclusively in the Burger King app and website. From May 27 through July 15, Royal Perks members can play daily to receive exclusive offers and be entered for a chance to win sweepstake prizes, such as AMC Theatres gift cards and a grand prize trip for four to Universal Orlando Resort to experience the new "How to Train Your Dragon – Isle of Berk" attraction. The "How to Train Your Dragon" live-action remake is set to be released in theaters on June 13. Gabe Hauari is a national trending news reporter at USA TODAY. You can follow him on X @GabeHauari or email him at Gdhauari@
Miami Herald
21-05-2025
- Entertainment
- Miami Herald
Burger King Menu adds new summer Whopper, special ‘fries'
Back in the 1980s and 90s it seemed like every family-friendly movie had a tie-in with a fast-food chain. In many ways, you could tell how successful the movie was expected to be based on the chain it partnered with. Big Walt Disney movies tended to have McDonald's partnerships. That makes sense given that those are the giants of their respective spaces. It was also considered prestigious to partner with Burger King. Related: Coca-Cola brings popular TikTok soda craze to store shelves The Restaurant Brands International (QSR) burger company did not have a famous brand like McDonald's Happy Meal, but kids still order if less-famous children's meal. Include a good enough toy and children will happily push their parents for a Burger King trip over on to McDonald's (MCD) . You would question the chances for box office success, however, when a movie company partnered with lesser brands like Arby's or even Taco Bell. Those are both big players to varying degrees, but they lack the cache of McDonald's and Burger King when it comes to reaching kids, Don't miss the move: SIGN UP for TheStreet's FREE Daily newsletter These types of partnerships have become more rare since there has been scrutiny over using toys to entice children into eating unhealthy fast food. Still, they do happen and Burger King has a major partnership on tap this summer. That deal will results in a new menu featuring a novel take on the chain's signature Whopper sandwich. Burger King offered a sneak peak of its new menu to select members of the media. "The chain is teaming up with Universal Pictures to celebrate the upcoming live-action release of 'How to Train Your Dragon.' Beginning Tuesday, May 27, fans can find a new, limited-time lineup of dragon-themed menu items, Ben Coley of QSR Magazine reported. Here's what's landing on the menu: Dragon Flame-Grilled Whopper: A fiery twist on the classic, featuring a red-and-orange-marbled bun colored with natural Dragon Mozzarella Fries: Mozzarella sticks with chili pepper breading, served in a collectible Toothless Strawberry Lemonade: A fruit-juice-based refresher with nods to the skies of Chocolate Sundae: Soft-serve with Hershey's syrup and black & green cookie crumbles. These will be offered nationwide for an unspecified period of time. Burger King did not share calorie or nutritional information for the new items. Related: Burger King menu goes big (like quadruple Whopper big), adds contest Burger King is in the midst of a multi-year effort to "Reclaim the Flame," and turn around its business. "Shifting now to Burger King in the U.S., where we saw a 1.1% decrease in comparable sales, or relatively flat results adjusting for leap day. Burger King U.S. continued to outperform the broader burger QSR category, reflecting the ongoing progress of our claim to flame plan in capturing share. Tom and the team are staying disciplined in our approach to marketing, balancing value, premium and family while protecting franchise profitability," shared CEO Josh Kobza during RBI's first-quarter earnings call. Related: McDonald's makes big change to popular menu item He added that value and innovation helped drive the quarter. "This quarter, strong value offerings like the $5 duos and $7 trios were complemented by premium innovation, including the Steakhouse Bacon Whopper, which achieved one of our highest product satisfaction scores to date. Looking ahead, we're excited to launch a bold new family activation that taps into our flame-grilled heritage and broadens the brand's appeal," he added, likely referring to the "How to Train Your Dragon" menu. The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.
NBC News
21-05-2025
- Business
- NBC News
Burger King targets families through movie partnerships in latest stage of turnaround
As Burger King enters the next phase of its turnaround efforts, the fast-food chain is trying to lure families back to its restaurants with colored Whopper buns and kid-friendly movie partnerships. Starting Tuesday, the Restaurant Brands International chain will sell new menu items inspired by the 'live action' remake of 'How to Train Your Dragon.' The collaboration is more than just a one-time partnership — it's part of Burger King's broader strategy to lift U.S. sales. 'Where we're really starting to lean in now that we've made some progress in both operations and in our restaurants is on a family-first marketing strategy,' Burger King U.S. and Canada President Tom Curtis told CNBC. Burger King's U.S. business has been in turnaround mode for more than 2½ years. After falling behind burger rivals McDonald's and Wendy's, the company announced plans to invest hundreds of millions of dollars in a comeback strategy to renovate its restaurants, improve its operations and spend on advertising. The chain even bought its largest U.S. franchisee with the goal of accelerating its restaurant remodels. 'We're finding that there will be chapters to this as we go through time, and right now is this family strategy chapter, where we've done enough work and transformed our restaurant operations to the extent that we're proud of,' Curtis said. 'We're inviting families back in, and we're finding that we're getting better retention when they do come back in.' Curtis said focusing on families gives Burger King the opportunity to attract customers across age cohorts, from millennials to Generation Alpha, which is roughly defined as people born between 2010 and 2025. Plus, parents' avid use of social media means that word spreads quickly, giving the approach a leg up compared with targeting a single demographic that isn't as enthusiastic online. The limited-time themed menu items include the Dragon Flame-Grilled Whopper, with a red and orange marbled bun; Fiery Dragon Mozzarella Fries, made with Calabrian chili pepper breading; Soaring Strawberry Lemonade; and the Viking's Chocolate Sundae, with Hershey's syrup and black and green cookie crumbles. Colorful movie history Movie collaborations aren't anything new for fast food — or Burger King. It was one of the first fast-food chains to lean into movie tie-ins. In 1977, the chain sold 'Star Wars' drinking glasses ahead of the film's release. McDonald's wasn't far behind, following with a Star Trek-themed Happy Meal two years later, kicking off decades of movie, TV and toy tie-ins aimed at kids. More recently, the Golden Arches' collaboration with 'A Minecraft Movie' across more than 100 markets sold out within two weeks in the U.S., about half the time earmarked for the promotion. In Burger King's more recent past, under Curtis' leadership, the chain has had two major partnerships: one with 'Spider-Man: Across the Spider-Verse' two years ago and another with the Addams Family franchise, timed for Halloween last year. Both of those menus featured Whoppers with thematic, colored buns, dyed using natural colorants, like beet juice or ube. 'Not having artificial dyes and colors is something that's been important to us for a while,' Curtis said. Burger King use of natural dyes comes as artificial food dyes have come under fire from health-concerned parents. Following a push from Health and Human Services Secretary Robert F. Kennedy Jr., the Food and Drug Administration recently announced plans to phase out the use of petroleum-based synthetic dyes in food and drinks. The two previous collaborations also were Burger King's top-selling Whopper innovations, based on the number sold, according to Curtis. 'What we found in the Addams Family promotion specifically was, as we dug into the property, traffic was fairly flat, but sales were up,' he said, attributing the sales growth to families, which have a higher average check than a solo diner or a couple. The expected sales lift from the 'How to Train Your Dragon' menu comes at a crucial time for Burger King. In its most recent quarter, the company's comeback stumbled. The chain's U.S. same-store sales slid 1.1%, mirroring an industrywide slump as fears about the economy and bad weather kept diners at home. But Curtis is confident that Burger King is on the right track, pointing to the chain's relative outperformance compared with its two biggest competitors: McDonald's and Wendy's. 'I know that they're scrambling, and sometimes, frankly, copying some of the things that we do, which, you know, plagiarism is the sincerest form of flattery,' he said. 'When we see them doing that, it gives us more conviction to stay on course.' Deep dive When the live-action version of 'How to Train Your Dragon' hits theaters on June 13, it's expected to be one of the summer's big blockbusters. After all, the animated trilogy has grossed more than $1.6 billion worldwide. Burger King has similar expectations for its menu tie-in. The past success of the Spider-Verse and Addams Family menu items pushed Burger King to 'dramatically' up its forecast for the 'How to Train Your Dragon' menu, according to Curtis. And Burger King is also planning on changing its advertising strategy, which could drastically increase demand for the Dragon Flamed-Grilled Whoppers. 'In the past, we would just kind of associate ourselves with the movie property, but we wouldn't necessarily advertise the association — you'd just see it and hear about it in social media,' Curtis said. The promotion is supposed to run through early July, but in case Burger King burns through its supply in just three weeks, the chain is prepared to monitor what locations have run out of the menu items. That's a lesson it learned during its Spider-Verse promotion, when it had to launch a tracker on its website to help customers find the coveted Whopper. As it learns from every experience, Burger King is planning to dive deeper into franchise partnerships, betting that the extra effort will drive long-term loyalty for the brand. 'We're doing a couple more of them than we have in the past,' Curtis said. 'We've got one toward the end of the year that we're very, very excited about … and we're getting some lined up for next year as well. In every one of those, we'll go all in.'
CNBC
21-05-2025
- Business
- CNBC
Burger King targets families through movie partnerships in latest stage of turnaround
As Burger King enters the next phase of its turnaround efforts, the fast-food chain is trying to lure families back to its restaurants with colored Whopper buns and kid-friendly movie partnerships. Starting Tuesday, the Restaurant Brands International chain will sell new menu items inspired by the "live action" remake of "How to Train Your Dragon." The collaboration is more than just a one-time partnership — it's part of Burger King's broader strategy to lift U.S. sales. "Where we're really starting to lean in now that we've made some progress in both operations and in our restaurants is on a family-first marketing strategy," Burger King U.S. and Canada President Tom Curtis told CNBC. Burger King's U.S. business has been in turnaround mode for more than 2½ years. After falling behind burger rivals McDonald's and Wendy's, the company announced plans to invest hundreds of millions of dollars in a comeback strategy to renovate its restaurants, improve its operations and spend on advertising. The chain even bought its largest U.S. franchisee with the goal of accelerating its restaurant remodels. "We're finding that there will be chapters to this as we go through time, and right now is this family strategy chapter, where we've done enough work and transformed our restaurant operations to the extent that we're proud of," Curtis said. "We're inviting families back in, and we're finding that we're getting better retention when they do come back in." Curtis said focusing on families gives Burger King the opportunity to attract customers across age cohorts, from millennials to Generation Alpha, which is roughly defined as people born between 2010 and 2025. Plus, parents' avid use of social media means that word spreads quickly, giving the approach a leg up compared with targeting a single demographic that isn't as enthusiastic online. The limited-time themed menu items include the Dragon Flame-Grilled Whopper, with a red and orange marbled bun; Fiery Dragon Mozzarella Fries, made with Calabrian chili pepper breading; Soaring Strawberry Lemonade; and the Viking's Chocolate Sundae, with Hershey's syrup and black and green cookie crumbles. Movie collaborations aren't anything new for fast food — or Burger King. It was one of the first fast-food chains to lean into movie tie-ins. In 1977, the chain sold "Star Wars" drinking glasses ahead of the film's release. McDonald's wasn't far behind, following with a Star Trek-themed Happy Meal two years later, kicking off decades of movie, TV and toy tie-ins aimed at kids. More recently, the Golden Arches' collaboration with "A Minecraft Movie" across more than 100 markets sold out within two weeks in the U.S., about half the time earmarked for the promotion. In Burger King's more recent past, under Curtis' leadership, the chain has had two major partnerships: one with "Spider-Man: Across the Spider-Verse" two years ago and another with the Addams Family franchise, timed for Halloween last year. Both of those menus featured Whoppers with thematic, colored buns, dyed using natural colorants, like beet juice or ube. "Not having artificial dyes and colors is something that's been important to us for a while," Curtis said. Burger King use of natural dyes comes as artificial food dyes have come under fire from health-concerned parents. Following a push from Health and Human Services Secretary Robert F. Kennedy Jr., the Food and Drug Administration recently announced plans to phase out the use of petroleum-based synthetic dyes in food and drinks. The two previous collaborations also were Burger King's top-selling Whopper innovations, based on the number sold, according to Curtis. "What we found in the Addams Family promotion specifically was, as we dug into the property, traffic was fairly flat, but sales were up," he said, attributing the sales growth to families, which have a higher average check than a solo diner or a couple. The expected sales lift from the "How to Train Your Dragon" menu comes at a crucial time for Burger King. In its most recent quarter, the company's comeback stumbled. The chain's U.S. same-store sales slid 1.1%, mirroring an industrywide slump as fears about the economy and bad weather kept diners at home. But Curtis is confident that Burger King is on the right track, pointing to the chain's relative outperformance compared with its two biggest competitors: McDonald's and Wendy's. "I know that they're scrambling, and sometimes, frankly, copying some of the things that we do, which, you know, plagiarism is the sincerest form of flattery," he said. "When we see them doing that, it gives us more conviction to stay on course." When the live-action version of "How to Train Your Dragon" hits theaters on June 13, it's expected to be one of the summer's big blockbusters. After all, the animated trilogy has grossed more than $1.6 billion worldwide. Burger King has similar expectations for its menu tie-in. The past success of the Spider-Verse and Addams Family menu items pushed Burger King to "dramatically" up its forecast for the "How to Train Your Dragon" menu, according to Curtis. And Burger King is also planning on changing its advertising strategy, which could drastically increase demand for the Dragon Flamed-Grilled Whoppers. "In the past, we would just kind of associate ourselves with the movie property, but we wouldn't necessarily advertise the association — you'd just see it and hear about it in social media," Curtis said. The promotion is supposed to run through early July, but in case Burger King burns through its supply in just three weeks, the chain is prepared to monitor what locations have run out of the menu items. That's a lesson it learned during its Spider-Verse promotion, when it had to launch a tracker on its website to help customers find the coveted Whopper. As it learns from every experience, Burger King is planning to dive deeper into franchise partnerships, betting that the extra effort will drive long-term loyalty for the brand. "We're doing a couple more of them than we have in the past," Curtis said. "We've got one toward the end of the year that we're very, very excited about … and we're getting some lined up for next year as well. In every one of those, we'll go all in."
