Latest news with #DressTheWin
Globe and Mail
5 days ago
- Business
- Globe and Mail
COOFANDY Unveils Stunning New TVC,Dressing for Life's Journey and Triumphant Victories with Style
As the thunderous roar of engines on the racetrack collides with the quiet elegance of a gentleman's wardrobe, a profound dialogue bridging the realms of speed and sophistication unfolds. Recently, COOFANDY, a globally acclaimed men's fashion brand, has launched its highly anticipated brand masterpiece (TVC). Through visually striking storytelling, the film profoundly encapsulates the brand's two core philosophies: "Dress the Journey" and "Dress the Win." This meticulously crafted film traces the evolution of contemporary men, from the vibrant days of campus life to the cutthroat battles of the corporate world; from the romantic bliss of wedding ceremonies to the exhilarating challenges of life's racetracks. Every pivotal life moment is seamlessly woven into the narrative. In each scene, COOFANDY's attire transcends mere clothing, becoming a vivid testament to the male's inner transformation and elevation of identity. The global release of this TVC undoubtedly marks a new era in COOFANDY's brand storytelling, ushering in a fresh chapter in its narrative. Brand Philosophy: Dressing for the Journey and Triumph Dress the Journey: Every man deserves to present his finest self at every stage of life. Whether it's the exuberance of youth during academic pursuits, the ambition in the workplace, the solemn vows at the altar, or the joyous responsibilities of fatherhood, COOFANDY is committed to providing impeccable attire tailored for every significant occasion. To COOFANDY, clothing is far more than a superficial adornment; it is a tangible expression of one's inner ethos and spiritual essence. The brand name, a clever fusion of "Cool" and "Dandy," symbolizes a harmonious blend of modern trends and timeless elegance. This amalgamation encourages men worldwide to break free from conventions, boldly express their true selves, and craft their own extraordinary life narratives through unique sartorial choices. Dress the Win: This is a grand salute to moments of achievement. COOFANDY firmly believes that every victory, no matter how big or small, merits solemn celebration. A well-tailored ensemble serves as a badge of self-reward and a coronation of accomplishment. It inspires men to exude confidence from within through meticulous dressing, radiating their unique personality charm and irresistible allure at life's pinnacle moments. Cross-industry Collaboration: Igniting a Stylish Spirit with Racing Prowess COOFANDY has consistently sought collaborations with outstanding partners across diverse fields to jointly amplify its brand ethos. The launch of this TVC also signifies a new milestone in COOFANDY's partnership with NASCAR's premier team, JGR Racing, and renowned driver Christopher Bell. JGR Racing's exceptional track record and indomitable spirit resonate deeply with COOFANDY's brand values. Bell's confidence, bravery, and perseverance epitomize the modern gentleman's spirit that COOFANDY champions. By providing high-quality dressing solutions for the driver, COOFANDY infuses the pursuit of excellence and confident mastery into every facet of its product design, conveying to consumers that donning COOFANDY is akin to embracing challenges with peak performance on life's racetrack and savoring victories to the fullest. Outlook: Dressing Together for the Next Chapter COOFANDY uses clothing as a medium to profoundly interpret the strength inherent in modern men's growth and the glory that triumph brings. "Dress the Journey" embodies maintaining grace and dignity at every step of life, while "Dress the Win" symbolizes shining brilliantly and being crowned with glory at every high-point moment. Now, a new chapter in the brand's journey has commenced, inviting men worldwide to don COOFANDY and pen the next glorious chapter of their lives in the most exquisite style. Media Contact Company Name: COOFANDY Contact Person: Charlotte Liu Email: Send Email Country: United States Website:
Business Upturn
27-05-2025
- Automotive
- Business Upturn
From Track to Wardrobe: COOFANDY Celebrates 10th Anniversary with Christopher Bell to Redefine 'Dress the Win'
New York, NY, May 27, 2025 (GLOBE NEWSWIRE) — On May 27, 2025, marking its 10th anniversary, global menswear leader COOFANDY announced a landmark collaboration with NASCAR powerhouse Joe Gibbs Racing (JGR) and star driver Christopher Bell. This partnership—COOFANDY's first foray into motorsports—amplifies the brand's commitment to empowering male confidence and excellence through its revitalized tagline, 'Dress the Journey,' and campaign slogan, 'Dress the Win.' A Union of Speed, Legacy, and Sartorial Mastery Joe Gibbs Racing (JGR), one of NASCAR's most dominant teams with over 400 victories, five Cup Series championships, and four Daytona 500 titles, joins forces with COOFANDY as an official partner. The brand will sponsor Christopher Bell's pivotal race at Martinsville Speedway on October 26 and appoint him as its global ambassador. Joe Gibbs, Founder & Owner of JGR, remarked: 'We look forward to helping COOFANDY celebrate their 10-year anniversary and introducing their brand of clothing to our fans. They have an outfit to help inspire confidence for any occasion and our race team shares a lot in common with COOFANDY, as we both pursue excellence and have a passion for winning.' Christopher Bell stated, 'I'm excited for our partnership with the COOFANDY brand,' driver of the Joe Gibbs Racing No. 20 Toyota. 'Being confident is definitely an important part of being successful on the racetrack and COOFANDY's Dress The Win campaign encourages confidence in men for every one of life's important moments.' Dual Mantras: From Podium to Personal Triumphs COOFANDY's 10th-anniversary campaign centers on two interconnected pillars: 'Dress the Journey': Celebrating life's milestones, from career ascents to fatherhood, COOFANDY's tailored designs empower men to transition seamlessly through life's roles with timeless elegance. 'Dress the Win': Honoring victories both monumental and mundane, the campaign encourages men to express their ambition through clothing that blends individuality with understated luxury. A Decade of Redefining Menswear Since 2015, COOFANDY has anchored its mission in 'elevating men's most pivotal moments through impeccable craftsmanship.' From boardroom suits to ceremonial tuxedos, the brand merges premium fabrics, three-dimensional tailoring, and accessible sophistication to redefine the modern gentleman's wardrobe. COOFANDY CMO Sidney Sun elaborated: 'I'm very proud to stand here today with JGR. COOFANDY and JGR share the same values — passion, performance, and a drive for excellence. This partnership is more than just fashion meeting racing; it's about inspiring confidence and helping men look and feel their best, every day. Through our long-term collaboration, we will create something truly unique for our customers as we keep pushing forward — with style, speed, and spirit.' Vision for the Future: Accelerating Global Influence This alliance with JGR and Bell marks a pivotal step in COOFANDY's global expansion. By aligning with motorsports' thrilling ethos, the brand aims to resonate with fashion-conscious consumers worldwide while pioneering innovations at the intersection of racing culture and menswear. 'Ten years is a milestone, but our journey has just will continue to empower men to embrace every moment with confidence—whether they're crossing a finish line or redefining personal success.' About COOFANDY Founded in 2015, COOFANDY is a global menswear brand dedicated to crafting timeless, confidence-inspiring apparel for life's defining moments. With a focus on premium materials and tailored elegance, COOFANDY bridges classic sophistication and contemporary style. About Joe Gibbs Racing Joe Gibbs Racing (JGR) is one of the premier organizations in NASCAR with four NASCAR Cup Series teams, four NASCAR Xfinity Series teams, an ARCA Series team, and a driver development program. JGR is based in Huntersville, N.C., and owned by 2020 NASCAR Hall of Fame inductee Joe Gibbs, who also earned his place in the Pro Football Hall of Fame and was named as one of the NFL's top 10 coaches of all-time with a winning career that included three Super Bowl Championships as head coach of the Washington franchise. JGR has competed in NASCAR since 1992, capturing more than 400 wins over that span. No team has more combined wins across the sport's three national series in the history of NASCAR. In addition, JGR has won five Cup Series championships along with four Xfinity Series driver championships and six Xfinity Series owner's championships. The organization also has captured four Daytona 500 titles, considered to be NASCAR's premier event each season. Disclaimer: The above press release comes to you under an arrangement with GlobeNewswire. Business Upturn takes no editorial responsibility for the same.
Yahoo
27-05-2025
- Business
- Yahoo
From Track to Wardrobe: COOFANDY Celebrates 10th Anniversary with Christopher Bell to Redefine "Dress the Win"
New York, NY, May 27, 2025 (GLOBE NEWSWIRE) -- On May 27, 2025, marking its 10th anniversary, global menswear leader COOFANDY announced a landmark collaboration with NASCAR powerhouse Joe Gibbs Racing (JGR) and star driver Christopher Bell. This partnership—COOFANDY's first foray into motorsports—amplifies the brand's commitment to empowering male confidence and excellence through its revitalized tagline, 'Dress the Journey,' and campaign slogan, 'Dress the Win.' A Union of Speed, Legacy, and Sartorial Mastery Joe Gibbs Racing (JGR), one of NASCAR's most dominant teams with over 400 victories, five Cup Series championships, and four Daytona 500 titles, joins forces with COOFANDY as an official partner. The brand will sponsor Christopher Bell's pivotal race at Martinsville Speedway on October 26 and appoint him as its global ambassador. Joe Gibbs, Founder & Owner of JGR, remarked: 'We look forward to helping COOFANDY celebrate their 10-year anniversary and introducing their brand of clothing to our fans. They have an outfit to help inspire confidence for any occasion and our race team shares a lot in common with COOFANDY, as we both pursue excellence and have a passion for winning.' Christopher Bell stated, 'I'm excited for our partnership with the COOFANDY brand," driver of the Joe Gibbs Racing No. 20 Toyota. "Being confident is definitely an important part of being successful on the racetrack and COOFANDY's Dress The Win campaign encourages confidence in men for every one of life's important moments." Dual Mantras: From Podium to Personal Triumphs COOFANDY's 10th-anniversary campaign centers on two interconnected pillars: 'Dress the Journey': Celebrating life's milestones, from career ascents to fatherhood, COOFANDY's tailored designs empower men to transition seamlessly through life's roles with timeless elegance. 'Dress the Win': Honoring victories both monumental and mundane, the campaign encourages men to express their ambition through clothing that blends individuality with understated luxury. A Decade of Redefining Menswear Since 2015, COOFANDY has anchored its mission in 'elevating men's most pivotal moments through impeccable craftsmanship.' From boardroom suits to ceremonial tuxedos, the brand merges premium fabrics, three-dimensional tailoring, and accessible sophistication to redefine the modern gentleman's wardrobe. COOFANDY CMO Sidney Sun elaborated: "I'm very proud to stand here today with JGR. COOFANDY and JGR share the same values — passion, performance, and a drive for excellence. This partnership is more than just fashion meeting racing; it's about inspiring confidence and helping men look and feel their best, every day. Through our long-term collaboration, we will create something truly unique for our customers as we keep pushing forward — with style, speed, and spirit." Vision for the Future: Accelerating Global Influence This alliance with JGR and Bell marks a pivotal step in COOFANDY's global expansion. By aligning with motorsports' thrilling ethos, the brand aims to resonate with fashion-conscious consumers worldwide while pioneering innovations at the intersection of racing culture and menswear. 'Ten years is a milestone, but our journey has just will continue to empower men to embrace every moment with confidence—whether they're crossing a finish line or redefining personal success.' About COOFANDY Founded in 2015, COOFANDY is a global menswear brand dedicated to crafting timeless, confidence-inspiring apparel for life's defining moments. With a focus on premium materials and tailored elegance, COOFANDY bridges classic sophistication and contemporary style. About Joe Gibbs Racing Joe Gibbs Racing (JGR) is one of the premier organizations in NASCAR with four NASCAR Cup Series teams, four NASCAR Xfinity Series teams, an ARCA Series team, and a driver development program. JGR is based in Huntersville, N.C., and owned by 2020 NASCAR Hall of Fame inductee Joe Gibbs, who also earned his place in the Pro Football Hall of Fame and was named as one of the NFL's top 10 coaches of all-time with a winning career that included three Super Bowl Championships as head coach of the Washington franchise. JGR has competed in NASCAR since 1992, capturing more than 400 wins over that span. No team has more combined wins across the sport's three national series in the history of NASCAR. In addition, JGR has won five Cup Series championships along with four Xfinity Series driver championships and six Xfinity Series owner's championships. The organization also has captured four Daytona 500 titles, considered to be NASCAR's premier event each season. CONTACT: Charlotte Liu charlotte (at)
