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Kristina Shinkareva: Why Companies Choose the UAE for Technological Transformation
Kristina Shinkareva: Why Companies Choose the UAE for Technological Transformation

Mid East Info

time27-05-2025

  • Business
  • Mid East Info

Kristina Shinkareva: Why Companies Choose the UAE for Technological Transformation

Since the late 2010s, the Emirates have done what many countries only proclaim: transformed from an oil exporter into one of the world's most advanced technology hubs. Just look at the numbers. According to GlobalData, the UAE's total ICT market will reach USD 67.3 billion by 2028. The digital transformation segment is expected to grow just as fast— a market value is forecasted up to USD 2.23 billion by 2029. But the real star is artificial intelligence: Middle East AI News estimates the national AI market will hit USD 46 billion by 2030. What is driving this explosive growth, and why are international corporations moving their R&D centres to Dubai or Abu Dhabi? Kristina Shinkareva, COO of Reputation House, explains. Digital strategy is not just slogans, but KPIs Success starts from the top. In 2017, the government launched the UAE Artificial Intelligence Strategy 2031 —a plan with clear metrics (AI's share in GDP, traffic reduction, automation of public services). A year later, the Dubai 10X initiative was introduced: every department was instructed to implement technologies 'as if we were ten years ahead.' The results speak for themselves—100% of visa procedures are now processed via a mobile app, and the DIFC Courts are testing blockchain for cross-border judgement enforcement. In November 2021, the UAE introduced its Digital Government Strategy 2025 : 95% of public services are digitalised, and 50% of enquiries are handled without human intervention. 'For businesses, it's not just about demand, but also the 'corridor' of benefits and clear regulations. The UAE offers one of the most extensive ones. Free zones like DIFC, ADGM, and Dubai Internet City allow for 100% foreign ownership, 0% corporate tax for IT firms for up to 50 years, and simplified compliance procedures, ' says Kristina Shinkareva. Other incentives include the Golden Visa, valid for 10 years, which is granted to tech specialists and startup founders with investments over AED 2 million. Regulatory sandboxes under the Central Bank and the Securities Authority allow fintech, crypto, and insure-tech platforms to test their products with real clients under supervision but without harsh penalties. Infrastructure: from cloud to hyper-speed networks The UAE was among the first countries to provide 5G coverage to all major cities; by the end of 2024, network penetration exceeded 97%. Cloud infrastructure is equally strong: Microsoft, AWS, and Oracle operate their own data centres in Dubai and Abu Dhabi, eliminating latency and regulatory risks of cross-border data storage. The G42 Cloud government project offers a sovereign environment for healthcare, energy, and defence sectors, supporting confidential big data processing and edge computing. The government-backed Mubadala Capital and Dubai's Innovate Tech Fund jointly manage over USD 3 billion in venture investments. Abu Dhabi's Hub71 has already attracted 260 startups from 25 countries, and its residents have generated over USD 1 billion in revenue. For corporations, it makes strategic sense to locate R&D divisions near fast venture capital and top talent—from AI engine developers to robotics engineers. 'There are many transformation case studies on the UAE market, but I'd like to highlight the one I'm personally involved in. For several years, Reputation House operated as an agency providing reputation management services. But in 2025, we made a major breakthrough: we moved away from the old model and transformed into an IT company, which not only offers services but also develops software and technological solutions for clients. We closely follow the developments in the reputation management market and strive to remain a leader in customer service. This rapid transformation became possible thanks to the favourable business conditions in the country,' Kristina Shinkareva shares. What does a company gain from relocating to the UAE? Tax efficiency. Access to global talent. Regulatory predictability.. Tier 1 cloud and telecom infrastructure. Fast access to MENA, Africa, and South Asia markets. By 2028, the UAE's ICT market will surpass USD 67 billion . Parallel to this, demand will grow for cybersecurity, quantum communications, and autonomous transport solutions. The government has already launched an initiative to train 100,000 specialists as part of the ' One Million Coders ' programme. Additionally, startup access to government procurement (up to 20% of tenders are reserved for SMEs) makes the market even more attractive for companies seeking scalability and rapid proof-of-concept. The UAE has achieved a rare combination: an ambitious digital strategy alongside liberal rules for investors. That's why global companies now view the Emirates not just as a trade hub, but as a launchpad for their next technological breakthrough—from AI labs to quantum research centres.

Governments at a crossroads: Reimagining leadership for a changing world
Governments at a crossroads: Reimagining leadership for a changing world

Khaleej Times

time09-02-2025

  • Business
  • Khaleej Times

Governments at a crossroads: Reimagining leadership for a changing world

In 2018, I found myself sitting in a session at the World Governments Summit (WGS), deeply inspired by the conversations unfolding around me. Suddenly, the room transformed – what was meant to be a general discussion turned into an exclusive, private session. It was the launch of Dubai 10X, a visionary initiative that would later shape the future of governance and innovation in Dubai. At that moment, I wasn't just an attendee – I was someone who wanted to be part of the change. As a young employee, I looked for every possible way to be present at the Summit, eager to engage in the conversation about the future of governments. Fast forward a few years, I found myself leading a private forum under WGS, eventually joining the Summit's leadership team, working under Mohammad Al Gergawi, alongside Omar Sultan Al Olama and Ohoud Al Roumi. I vividly remember Mr. Al Gergawi giving me a piece of advice that still resonates with me today: 'This journey will not be easy. We are on a mission to create hope, build bridges, and shape a better future for humanity. There will be challenges, and at times, it may feel like the ceiling is collapsing over your head – but no matter what, keep your composure, wear your smile, and never lose sight of the purpose that drives us forward.' Stay up to date with the latest news. Follow KT on WhatsApp Channels. This journey – from an eager observer to an active participant – has reinforced one truth: governance is not static; it must be reimagined to meet the demands of a rapidly changing world. Reimagining governance for a rapidly changing world To reimagine governance means more than just digitising government services or implementing policies faster. It requires a fundamental shift in how governments think, operate, and engage with their people. Today's world is vastly different from the one for which governance models were initially built. Emerging technologies, shifting demographics, and new global challenges demand that governments adopt a mindset of continuous evolution. They must move from reaction to proaction, from bureaucracy to efficiency, and from hierarchy to collaboration. At the WGS, we see this transformation happening. Governments that embrace AI, data-driven decision-making, and predictive policy frameworks are leading the way. Those that remain bound to outdated systems risk being left behind. Governments must not just govern; they must innovate, inspire, and empower. The role of governments in fostering cooperation In a world increasingly defined by polarisation, economic inequality, and fragmented global relations, the role of governments is no longer just about national progress – it's about building bridges beyond borders. This year, the UAE has declared 2025 as the Year of Community, a powerful reminder that the most effective governance begins with a sense of unity, belonging, and shared purpose. Governments must work not just for their own citizens but as partners in a collective global effort to drive progress, stability, and prosperity for all. The World Governments Summit has always embodied this spirit. It is a platform where policymakers, innovators, and thought leaders come together to tackle the most pressing challenges of our time – not as isolated nations but as a global community committed to shaping a better future. Investing in the next generation One of the most urgent imperatives for governments today is prioritising youth engagement in policymaking. With over half of the world's population under the age of 30, the decisions being made today will shape a future that young people will inherit. Yet, far too often, youth voices are under represented in policy discussions. Governments must move beyond token engagement and actively empower young people as co-creators of the future. This means: Investing in education systems that prepare youth for the industries of tomorrow Creating youth councils and leadership programs that give young people a seat at the table Encouraging entrepreneurship and innovation through policies that reduce barriers for young founders The UAE has led by example. From appointing the world's youngest Minister, Shamma Al Mazrui, to launching initiatives that place youth at the heart of decision-making, the UAE has consistently demonstrated that the future must be built with young minds at the forefront. When young people are empowered, nations unlock innovation, fresh perspectives, and a leadership direction that reflects the aspirations of the next generation. Shaping a future of hope, resilience and innovation As we prepare for this year's World Governments Summit, I am reminded of why this platform was always a dream for me. WGS is more than an event; it is a global movement — one that challenges governments to think differently, act boldly, and lead with vision. We stand at a defining moment in history. The choices governments make today will determine whether they remain stagnant or lead the world into an era of innovation, inclusion, and prosperity. I carry with me the advice I was given at the beginning of my journey: 'Even when the ceiling is falling, keep your smile – because the mission of shaping a better future is worth every challenge.' At WGS, this mission continues. The future is being written now. The question is: Will we dare shape it together?

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