Latest news with #DubaiEsportsandGamesFestival2025
Mid East Info
12-05-2025
- Entertainment
- Mid East Info
Sony Partners with NASR Esports at Dubai Esports and Games Festival 2025 - Middle East Business News and Information - mid-east.info
Showcasing Next-Level Gaming Experiences and Strengthening Commitment to Regional Esports Community Dubai, United Arab Emirates: Sony Middle East and Africa announces an exciting partnership with NASR Esports , a leading esports regional organization in competitive gaming and talent development, at the Dubai Esports and Games Festival 2025 (DEF 2025) . Set to take place from from May 9 to May 11 at Zabeel Hall 2, Dubai World Trade Centre, visitors can expect an immersive experience filled with the ultimate gaming setup, exclusive giveaways and more. At the NASR Esports booth, gamers and esports enthusiasts will experience an immersive setup featuring high-performance gaming PCs powered by Sony's INZONE range including the newly launched INZO N E M10S gaming monitors, co-developed with global esports powerhouse Fnatic alongside an exclusive range of Sony INZONE gaming headsets. Festival attendees can participate in engaging gaming challenges for a chance to win the INZONE H5 headphones by joining the official Sony INZONE MEA Discord channel. Attendees will also have the opportunity to meet and interact with prominent NASR Esports players and gaming influencers, including pro-player Ramy Saad and popular gaming personalities Khaled Abbas , Amr Eliwa , Waseem Khouj , and Yassin Siyam , who will be engaging with fans throughout the festival. This collaboration underlines Sony MEA's ongoing commitment to nurturing and supporting the growing esports community across the Middle East. Following Dubai Esports Festival 2025, Sony and NASR Esports aim to continue their partnership with additional collaborations planned throughout the year. Further details will be announced at a later stage. Jobin Joejoe, Managing Director, Sony Middle East and Africa , said, 'At Sony, gaming continues to be central to our vision and our collaboration with NASR Esports highlights our commitment to nurturing the region's thriving esports ecosystem. The INZONE range including the INZONE M10S is specifically designed to meet the high-performance needs of competitive gamers. It is through these purpose-built innovations, we aim to empower esports professionals and enthusiasts alike to drive the growth of the gaming community. ' Lalit Vase, CEO, NASR Esports, added , 'NASR Esports and Academy is thrilled to join forces with Sony MEA at DEF 2025. We greatly value Sony's proactive approach in engaging with the region's passionate gaming and esports community. This partnership promises exciting competitions and memorable experiences for fans, and we eagerly anticipate further collaborations to enrich the gaming ecosystem throughout the year.' About NASR Esports: NASR Esports stands as a powerhouse in the Middle East, North Africa, and Turkey (MENAT) region, recognized for its competitive excellence and commitment to nurturing the next generation of esports talent. With a legacy of top-tier performances and a robust talent pipeline, NASR Esports continues to set the benchmark for success and innovation in the regional and international esports landscape. At the heart of NASR's mission is the NASR Academy, a pioneering initiative dedicated to developing aspiring gamers into world-class competitors and well-rounded individuals. The Academy's Gaming Camp offers a comprehensive curriculum that goes beyond gameplay, focusing on: Skill refinement and advanced game mechanics Strategic thinking and tactical awareness Cooperative team play and communication Gaming IQ and decision-making under pressure About Sony Middle East and Africa: Sony Middle East and Africa FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, Mobile Electronics (Car Audio), broadcasting and professional products and Computer Entertainment (PlayStation) products in more than 40 countries in the region. Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Middle East and Africa leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners. 353 accredited third-party service centres reinforce Sony's presence in key markets in the region. About Sony Corporation Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the mission to 'create the future of entertainment through the power of technology together with creators,' we aim to continue to deliver Kando* to people around the world. *Kando is a Japanese word that roughly translates to the sense of awe and emotion you feel when experiencing something beautiful and amazing for the first time.
Hi Dubai
09-05-2025
- Entertainment
- Hi Dubai
Game On: Why Brands Are Going All-In on Esports in the UAE
Walk into the buzzing halls of the Dubai Esports and Games Festival 2025, and you'll instantly feel it; a new energy pulsing through the city. From roaring crowds in the Main Arena to kids battling it out in the Retro Zone, gaming in Dubai has become more than just a hobby. It's culture. It's business. And it's big. What was once a niche interest is now a global juggernaut and the UAE is wasting no time claiming its spot on the map. Brands are watching closely. Actually, they're doing more than watching; they're investing, sponsoring, partnering and showing up in full force. From household names like Red Bull and Adidas to regional giants in banking, telecom and even government-backed initiatives, everyone wants a piece of the action. Why? Because esports isn't just for teens in dark rooms anymore. It's a billion-dollar industry with mass appeal, fierce loyalty and an always-online audience. And in a region like the Middle East, where over 60% of the population is under 30, the potential is enormous. Dubai, with its vision to be the tech and innovation capital of the region, has embraced esports with open arms. DEF 2025 is a signal that gaming is serious business and brands that ignore it risk being left behind. So what exactly is drawing brands into the digital arena? Here's a break down. Youth Power: The Most Coveted Demographic When it comes to building long-term brand loyalty, few audiences are as powerful as the youth. In the UAE, where over 60% of the population is under the age of 30, this isn't just a promising market; it's the market. These young consumers are digital natives who have grown up with gaming as a core part of their entertainment, social life and even identity. For brands, this generation presents a golden opportunity to connect early and meaningfully. Esports is where they are spending their time. It's not just about watching matches or playing games, it's about being part of a larger community that shares their values and passions. Whether they're tuning into Twitch streams, competing in local tournaments or following their favorite pro teams on social media, young people in the UAE are deeply engaged. This level of involvement is what makes them so valuable to brands. Traditional advertising doesn't resonate with them the way it used to. But when a brand shows up in a game they love, supports an event they attend or partners with a creator they admire, it earns real attention. Esports provides an authentic, exciting and growing space where brands can build relevance with the next generation of consumers; right where they live, play and connect. The UAE's Digital Vision Is Fueling Growth The rise of esports in the UAE isn't happening by chance. It's the result of a bold, forward-thinking national vision that puts technology, innovation and youth engagement at the center of the country's future. From smart city initiatives to AI integration and 5G infrastructure, the UAE is building a digital-first ecosystem that naturally supports the gaming and esports industries. At the heart of this vision is Dubai, a city that's always looking ahead. Its commitment to becoming a global tech and creative hub is reflected in the rapid development of spaces like Dubai Internet City and Dubai Silicon Oasis. These are collaborative environments designed to nurture startups, attract talent and foster cutting-edge industries like esports. Government support has been a game-changer. Initiatives like the Dubai Programme for Gaming 2033 aim to create over 30,000 jobs and position the city as a global leader in game development and competitive gaming. DEF 2025 is the perfect showcase of this momentum. By blending entertainment with education, career development and business opportunities, it reflects a much bigger strategy at work. For brands, this means long-term growth potential in a region that's not just consuming content but actively building the future of the gaming world. The UAE is ready, the infrastructure is in place, and the possibilities are just beginning. Live Events That Bring Communities (and Brands) Together Image Source: Dubai Media Office There's something electric about a live esports event. The roar of the crowd, the thrill of a last-minute play, the shared passion in every corner of the arena. At DEF 2025, that energy is impossible to ignore. From packed tournaments in the Main Arena to casual meet-ups in the Retro Zone, the festival has transformed Dubai into a living, breathing celebration of gaming. For brands, this isn't just about visibility. It's about creating moments that people remember. When a brand sponsors a high-stakes match or sets up an interactive booth in the Gamers' District, they're doing more than advertising. They're becoming part of the experience. Attendees get to see, touch and engage with the brand in a way that feels natural and fun, not forced or forgettable. These kinds of experiences build emotional connections. A fan who wins a prize at a branded game challenge or takes a photo with their favorite cosplayer in front of a sponsor's backdrop is far more likely to remember and talk about that brand. Live events are also social media gold. Every post, story and livestream from DEF 2025 amplifies the brand's presence far beyond the walls of the venue. It's word-of-mouth at scale, powered by passion. Influencers, Streamers, and the Power of Personality Esports is driven by people, not just platforms. And at the center of this digital universe are gaming influencers and streamers who command massive attention across YouTube, Twitch, TikTok and other platforms. In the UAE, this wave is growing stronger by the day, with local talent gaining serious traction and regional audiences tuning in regularly to watch their favorite creators play, react and share. These personalities aren't just playing games. They're building communities. Their followers don't just watch them for gameplay tips or entertainment, they trust them. That trust is exactly what brands are tapping into. Whether it's through branded livestreams, exclusive product launches or ambassador deals, partnering with a popular creator means instant access to an engaged and loyal audience. What makes this even more promising is the variety. Influencers in the gaming space reflect the region's multicultural energy. They speak multiple languages, represent different backgrounds and cater to diverse interests. This allows brands to reach specific segments of the market in a way that feels personal and relevant. As DEF 2025 shines a spotlight on emerging creators and gives fans a chance to meet them in real life, it's clear that the future of brand marketing in esports lies in personality-driven content. For brands that want to connect authentically and stay ahead, influencers are not just a good bet; they are the best one. More Than Games: A Lifestyle, a Culture, a Movement Image Source: Dubai Media Office Esports in the UAE has evolved far beyond competitive gaming. It's now a fully developed culture that blends entertainment, fashion, technology, education and social connection into one dynamic ecosystem. Walk through any zone at DEF 2025 and you'll see it firsthand. Cosplayers, tech innovators, music acts, fitness workshops and educational panels all coexist under one massive umbrella. This is not just a festival for gamers. It's a celebration of a digital-first lifestyle that appeals to a broad, diverse audience. For brands, this cultural shift presents a massive opportunity. Esports fans are not just watching matches. They are buying merch, attending music events, joining fan communities and exploring careers in game development and design. Many are creators themselves, live-streaming gameplay, designing characters or building fan art. By engaging with this audience, brands are tapping into an active, passionate and creative community. What makes this even more promising is the UAE's commitment to innovation and talent development. Programs that promote digital literacy, coding and gaming education are helping turn players into producers and spectators into professionals. This kind of ecosystem allows brands to grow alongside the culture itself. The result is deeper engagement, stronger loyalty and a meaningful connection with the future generation of consumers, creators and leaders. Esports in the UAE has officially arrived, and DEF 2025 is proof that this momentum isn't slowing down. With strong government backing, a young, connected population, and a growing ecosystem of talent and innovation, Dubai is positioning itself as a global hub for the future of gaming. For brands, this isn't just a chance to ride a trend. It's a moment to invest in a thriving movement that's reshaping entertainment, culture, and digital engagement. The audience is here, the energy is real, and the possibilities are wide open. Also Read: Dubai Esports and Games Festival 2025 Returns with Its Biggest Edition Yet Dubai is set to become the epicentre of gaming and esports once again as the Dubai Esports and Games Festival (DEF) 2025 returns for its fourth and most ambitious edition from 25 April to 11 May. The Future of Gaming: Dubai's Esports Revolution This article explores the key developments, trends, and opportunities within Dubai's vibrant gaming ecosystem, highlighting the role of various stakeholders in this exciting journey. Why You Should Add Video Games to Your Daily Routine Recent studies have uncovered some surprising benefits to playing these games, for children and adults alike. Level Up: How to Start a Professional Gaming Career in Dubai Dubai gamers rise up! The growing industry also has a growing demand for professionals. Learn how to get into the gaming industry in Dubai! The Ultimate Guide to Gaming Centers in Dubai Looking for the best gaming centers in Dubai? Our comprehensive guide covers everything you need to know about gaming centers in Dubai, Read more.
Arabian Business
23-04-2025
- Entertainment
- Arabian Business
Dubai Esports and Games Festival 2025: $136,000 prizes, gaming tournaments, industry talks
Dubai Esports and Games Festival (DEF) 2025 will bring 17 days of gaming activities to the city from April 25 to May 11. Organised by the Dubai Festivals and Retail Establishment (DFRE), the region's largest esports and gaming festival will feature free-to-play gaming experiences across League of Legends, Fortnite, EA FC 25, PUBG Mobile and arcade classics. The consumer and industry event will include the chance to win prizes worth more than AED500,000 ($136,000). Dubai Esports and Games Festival 2025 DEF's eagerly awaited flagship event, GameExpo returns to Dubai World Trade Centre from May 9 to 11 May, this year in Zabeel Halls 2 and 3. It will include: The Retro Zone: Iconic arcade machines to bring a nostalgic and interactive experience Emirates NBD Family Zone: Epic gaming for the whole family The Amazon Quest: The New IRL Zone brought to you by Amazon and the Just Dance Zone: In partnership with Ubisoft The Main Arena and Gaming District promise to be the ultimate spots to witness and participate in high-energy competitions, interactive gaming challenges, and more for players and fans alike The Narrows: A marketplace offering the latest exclusive merchandise and collectibles for fans Two dedicated talabat F&B Zones: Seet to serve a range of food options Dubai Esports and Games Festival 2025 will also feature tournaments and experiences for games including Fortnite, EA FC 25, Minecraft and a cosplay championship. On May 7 and 8 at Dubai World Trade Centre, the GameExpo Summit brings together more than 100 global experts to explore the trends shaping the gaming world, including AI, Web3, mobile gaming, and the rapid growth of the MENA region in the industry. Tickets are now on sale, including one-day entry priced at AED39 for students and AED69 for adults. Those planning to attend all three days can opt for multi-day passes, priced at AED69 for students and AED139 for adults.
TECHx
23-04-2025
- Entertainment
- TECHx
Dubai Esports and Games Festival 2025 Brings 17 Days of Action
The Dubai Esports and Games Festival 2025 is back with its biggest edition yet. From 25 April to 11 May, the city will host 17 days of gaming excitement. Organized by Dubai Festivals and Retail Establishment (DFRE), this annual event is the region's largest celebration of gaming and esports. Fans can look forward to free-to-play zones with top games like League of Legends, Fortnite, EA FC 25, and PUBG Mobile. There will also be exclusive previews, arcade classics, console battles, and industry talks. Players of all levels can join competitions, tournaments, and cosplay contests with over AED 500,000 in prizes. This year's GameExpo takes place from 9 to 11 May at Dubai World Trade Centre. The venue features eight themed zones, including retro arcades, family games, Web3 experiences, and influencer meet-and-greets. New highlights include The Amazon Quest IRL Zone and Just Dance Zone with Ubisoft. Food and merchandise zones will also be available. Tickets start at AED 39 for students and AED 69 for adults. Multi-day passes, Pro Gamer packages, and family bundles are also on sale via Platinumlist. Cosplay fans can join the Dubai Cosplay Championship on 11 May. Cash prizes up to AED 30,000 are up for grabs. Meet-and-greets and daily cosplay shows add to the fun. Registration is open until 6 May. GameExpo will also host Play Beyond on 10 and 11 May. Top influencers, including Abo Flah, will compete live in high-energy matchups. Fans can watch and take part in exciting challenges. Students and educators can join the DEF Educational Engagement Programme. Activities include workshops, tournaments, and talks with gaming experts. School trips to GameExpo are planned for 8 May. Prizes worth AED 50,000 are available through student competitions. More tournaments add to the excitement. The DEF PlayStation EA FC 25 Cup gives local players a chance to win part of a $10,000 prize. The Yalla Ludo Challenge, running from 29 April to 6 May, offers exclusive in-game rewards. On 7 and 8 May, the GameExpo Summit gathers over 100 experts to discuss AI, Web3, mobile gaming, and industry trends. Networking, awards, and investor meetings are all part of the event. The Dubai Esports and Games Festival 2025 is supported by partners such as Amazon, du, Dubai Police, Emirates NBD, Red Bull, and Virgin Radio. For more details and tickets, visit Platinumlist.
What's On
23-04-2025
- Entertainment
- What's On
Dubai Esports and Games Festival 2025 is starting this weekend
It's going to be a fun one… Gamers, assemble, Dubai Esports and Games Festival 2025 is coming this weekend and will be on for two weeks, from Friday, April 25 to Sunday, May 11. This is the fourth edition of the festival and it's promising to be the best one yet. It's 17 days of fun with action-packed events for all ages and interests. There are competitions, cutting-edge gaming technology, and industry-defining event is geared towardsm everyone, from families, friends, fans, casual gamers, and even esports champions. There's truly something for all ages, gaming, abilities, and interests. A popular experience returning this year is the GameExpo event, which is the festivals flagship, it will be from 9 to 11 May at Dubai World Trade Centre. A dream for gamers, there will be explore eight themed gaming zones, from high-stakes esports tournaments to retro arcade nostalgia, Sim Racing, and Web3 Gaming experiences. Other experiences include GameExpo Summit, Dubai Cosplay Championship, Play Beyond, as well as citywide tournaments, education challenges, and engaging experiences allowing attendees to immerse themselves in various aspects of gaming and learning. From high-stakes esports battles to immersive gaming experiences, and exclusive previews of next-generation technology, DEF is the perfect chance for players, creators, and industry leaders to come together to shape the future of gaming. You can find the schedule for the Dubai Esports and Games Festival 2025 and more info here. There are lots of events happening in Dubai this weekend, Mochakk is playing, Michael Bibi is coming to Ushuaia, and more… > Sign up for FREE to get exclusive updates that you are interested in
