Latest news with #DubaiLynxAwards
Arab News
10-04-2025
- Business
- Arab News
Campaign on women's inheritance wins Pakistani microfinance bank silver at Dubai awards
KARACHI: Pakistan's leading digital microfinance institution, Mobilink Bank, has won silver for its 'Invisible Heirs' campaign at the prestigious Dubai Lynx Awards 2025, the MENA region's biggest creative and marketing event, the financial institute said on Thursday. Mobilink Bank's campaign excelled in the 'Creative Strategy Corporate Purpose & Social Responsibility' category for 'elevating consciousness against the systemic denial of inheritance share for most women in Pakistan.' The campaign tackles gender-based financial inequality to foster financial autonomy for women. The campaign featured a video narrative highlighting women's emotional and societal challenges in securing their inheritance, which sparked a nationwide conversation and inspiring action. The bank also innovatively integrated an 'Inheritance Calculator' in its mobile app to allow women to easily calculate their rightful share in inheritance. 'Being recognized at the biggest marketing event in the MENA region refuels our passion to work more vigorously toward women's long-term financial liberation,' Haaris Mahmood Chaudhary, president and CEO of Mobilink Bank, said. 'Mobilink Bank empowers women to overcome deeply rooted social challenges through future-ready digital innovation and strong social advocacy. We believe the campaign's recognition will translate into solid gains toward the social cause closest to our hearts.' The Dubai Lynx Awards are the Middle East and North Africa region's premier platform for celebrating excellence in creative communications, marketing and advertising. Held annually in Dubai, the event brings together top agencies, brands, and creative minds from across the region to showcase ideas that drive business results and positive change.
Campaign ME
07-04-2025
- Business
- Campaign ME
Dubai Lynx reveals The Work shortlists for 2025 awards
Dubai Lynx, MENA's leading platform for creative excellence and effectiveness, has revealed its first round of shortlists for the 2025 Awards. The Work shortlists recognise outstanding creativity and innovation across multiple categories. All shortlisted pieces of work will now compete to be awarded MENA's most prestigious creative communications accolade. View the: The Film shortlist will be announced Tuesday, 8 April at 9am (GST, while the Entertainment, Glass: The Award for Change, Healthcare and Integrated shortlists will be announced Wednesday, 9 April at 9am (GST). Winners will be announced at the Dubai Lynx Awards Ceremony taking place at the Emirates Golf Club on Wednesday, 9 April, bringing together the industry to celebrate the region's outstanding achievements. Ian Fairservice, Vice Chairman, Dubai Lynx, said, 'Every year, Dubai Lynx celebrates the extraordinary talent driving the creative economy in the region. The first wave of shortlists sets the stage for what promises to be an exceptional awards season, spotlighting work that challenges conventions and redefines brand storytelling.' The 2025 Awards has seen a remarkable surge in brand participation, with entries from brands up by 122 per cent year-on-year, reflecting the region's growing creative ambitions. The newly introduced 'Use of Humour' category saw 3 per cent of all entries submitted, highlighting a renewed appetite for humour and levity across the region. Marian Brannelly, Global Director of Awards, LIONS, said, 'The Dubai Lynx Awards continue to be a benchmark for creative brilliance in the MENA region. This year we've seen a remarkable 122% year-on-year increase in brand entries, reflecting the growing creative ambitions of marketers in MENA. It's also exciting to see humour making a comeback, with 3% of all submissions entered into the new 'Use of Humour' category. We congratulate all those who have been shortlisted so far and look forward to unveiling the rest of the shortlists.' Majed Al Suwaidi, Senior Vice President of Dubai Media City part of TECOM Group PJSC, said, 'This year's Dubai Lynx Awards shortlists represents an exceptional calibre of work that captures the innovation driving the region's thriving creative economy.' Suwaidi added, 'Our strategic partnership with Dubai Lynx cements the vital role of Dubai Media City's vibrant ecosystem in nurturing such talent and strengthening Dubai's position as a global centre of excellence, in line with the Dubai Economic Agenda 'D33'. We look forward to recognising the region's most creative minds at the Dubai Lynx Awards Ceremony.' The Dubai Lynx Debrief, taking place tomorrow Tuesday 8 April, 9am GST at Dubai Knowledge Park, will offer a comprehensive analysis of the key trends, insights and award-winning creativity emerging from this year's entries from Dubai Lynx Jurors. The Debrief brings together leading industry experts to examine the region's most impactful work, providing valuable takeaways for brands, agencies and marketers looking to navigate the evolving MENA communications landscape. Further information on registering for the event is available here.
Campaign ME
24-03-2025
- Entertainment
- Campaign ME
Dubai Lynx Debrief: Jury Presidents, leaders to discuss MENA's creative landscape
Dubai Lynx Debrief, which is set to take on Tuesday, 8 April at the Dubai Knowledge Park Conference Centre, will bring together Dubai Lynx Awards Jury Presidents as well as global industry leaders for an insights-packed morning intended to dive into the trends, strategies and creative breakthroughs shaping the industry today. As such, Dubai Lynx Debrief will offer attendees the opportunity to go behind the scenes of the most innovative creative work emerging from the MENA region. Taking place the day before the Dubai Lynx Awards, attendees at the debrief event will get a sneak-peek into the minds of the very people judging the MENA region's most creative work and hear how top campaigns are balancing craft, storytelling and effectiveness to drive real-world insights. Agenda of the Dubai Lynx Debrief Starting at 9am, the event include three sessions covering craft, impact and what separates good work from groundbreaking, culture-shifting creativity. Session 1: Craft Unwrapped The Jury Presidents will offer an inside look into the defining trends in craft from the 2025 entries. From regional craftsmanship to the impact of AI and technology, this session will unpack what's elevating MENA's creative work on the global stage. Speakers: Chris Beresford-Hill , Worldwide Chief Creative Officer at BBDO Worldwide – Radio & Audio/Print & Publishing/Film Jury President Aisha Blackwell , Head of Production Services at Serviceplan MAKE – Film Craft Jury President Mayuri Nikumbh , Head of Design at Conran Design Mumbai – Creative Effectiveness/Creative Strategy Jury President Moderated by Thea Skelton, VP Events at LIONS Session 1: Creative Impact 101 What makes creative work truly effective? Jury Presidents and industry leaders will discuss the strategies, insights and trends driving real impact for brands, as revealed through this year's standout entries. Speakers: Fiona Johnston , CEO – Client, Media & Commercial, Dentsu – Media Jury President Vanessa Ho Nikolovski, Chief Client & Growth Officer, Asia Pacific at Weber Shandwick Moderated by Anup Oommen, Editor at Campaign Middle East Session 3: Story of the Win Moderated by Marian Brannelly, Global Director of Awards, LIONS, this conversation will follow the format of a fireside chat with Chafic Haddad, Chief Creative Officer of VML MENA and Dubai Lynx's 2025 Advertising Person of the Year. Haddad will share share what it takes to craft award-winning campaigns, push creative boundaries and leave a lasting industry impact. The Dubai Lynx Debrief aims to be a creative playbook for the year ahead. Whether attendees are looking to fine-tune their craft, gain deeper strategic insights or simply get inspired by the region's best work, this is where they can unlock the knowledge to create better, bolder and more impactful campaigns. To find out more or register, visit the official Dubai Lynx Debrief site.
Leaders
31-01-2025
- Entertainment
- Leaders
Dubai Lynx Launches Saudi Edition of Young Lynx Academy
Dubai Lynx has unveiled the launch of the Saudi edition of its annual Young Lynx Academy, Arab New reported. As a prominent creative festival and awards program organized by Cannes Lions, Dubai Lynx will play a pivotal role in elevating the future of creativity in Saudi Arabia. 'Saudi Arabia's creative industry is at a pivotal moment, driven by ambition and a growing appetite for world-class creative excellence,' Adel Baraja, CEO of Publicis Communications KSA, told Arab News. Crucially, the Dubai edition will take place on April 7 and 8. Meanwhile, the Saudi edition will take place at Snap Inc.'s Riyadh office from Feb. 18 to 19. 'The Riyadh edition of the Young Lynx Academy, in partnership with Publicis Groupe Middle East, is designed to be an immersive experience that challenges young professionals to think creatively and push their boundaries,' Kamille Marchant, director of Dubai Lynx, told Arab News. First Day Participants will meet the mentors on the first day that will also feature keynote speeches from industry experts and networking opportunities. Furthermore, it will highlight an introduction to the 'centerpiece' of the event, a 24-hour hack challenge, Marchant said. Second Day As for the second day, participants will present their ideas to a panel of judges. Interestingly, they should work collaboratively on a real-world brief under time constraints. Therefore, the competition will motivate them not only to think creatively but also work collectively. Thus, it offers participants an exclusive opportunity to acquire significant skills such as adaptability, problem-solving, as well as working under pressure. At the end of the event, they will announce the winning presentation at the Dubai Lynx Awards ceremony on April 9 at the Emirates Golf Club. Related Topics: Saudi Tourism Authority Wins Grand Prix Award at Dubai Lynx Festival Tuwaiq Sculpture 2025 Brings Elite of 30 Artists from 23 Countries Visual Artists' Works Rise to Prominence Posthumously: Saudi Mohamed Al-Saleem as an Exemplary Symbol Short link : Post Views: 18
Arab News
27-01-2025
- Business
- Arab News
Dubai Lynx expands talent training program Young Lynx Academy to Saudi Arabia
DUBAI: Dubai Lynx, a prominent creative festival and awards program organized by Cannes Lions, has announced the launch of the Saudi edition of its annual Young Lynx Academy, in partnership with multinational advertising conglomerate Publicis Groupe Middle East. 'Saudi Arabia's creative industry is at a pivotal moment, driven by ambition and a growing appetite for world-class creative excellence,' Adel Baraja, CEO of Publicis Communications KSA, told Arab News. He added: 'The market is brimming with untapped potential, and we believe initiatives like Young Lynx Academy will play a crucial role in shaping the future of creativity in the Kingdom.' The Dubai edition will be held on April 7 and 8, and the Saudi edition will take place at Snap Inc.'s Riyadh office from Feb. 18 to 19. 'The Riyadh edition of the Young Lynx Academy, in partnership with Publicis Groupe Middle East, is designed to be an immersive experience that challenges young professionals to think creatively and push their boundaries,' Kamille Marchant, director of Dubai Lynx, told Arab News. On the first day, participants will meet the mentors who will guide them through the event. The day will also feature keynote speeches from industry experts, networking opportunities, and an introduction to the 'centerpiece' of the event, a 24-hour hack challenge, Marchant explained. On the second day, participants will focus on tackling the brief and present their ideas to a panel of judges. They will be required to work collaboratively on a real-world brief under time constraints, which encourages not just innovative thinking but also teamwork, adaptability, and problem-solving under pressure, she added. The event will conclude with the announcement of the winning presentation. Applications are now open, and the winners will be recognized at the Dubai Lynx Awards ceremony on April 9 at the Emirates Golf Club.
