31-01-2025
Dubai Lynx Launches Saudi Edition of Young Lynx Academy
Dubai Lynx has unveiled the launch of the Saudi edition of its annual Young Lynx Academy, Arab New reported.
As a prominent creative festival and awards program organized by Cannes Lions, Dubai Lynx will play a pivotal role in elevating the future of creativity in Saudi Arabia.
'Saudi Arabia's creative industry is at a pivotal moment, driven by ambition and a growing appetite for world-class creative excellence,' Adel Baraja, CEO of Publicis Communications KSA, told Arab News.
Crucially, the Dubai edition will take place on April 7 and 8. Meanwhile, the Saudi edition will take place at Snap Inc.'s Riyadh office from Feb. 18 to 19.
'The Riyadh edition of the Young Lynx Academy, in partnership with Publicis Groupe Middle East, is designed to be an immersive experience that challenges young professionals to think creatively and push their boundaries,' Kamille Marchant, director of Dubai Lynx, told Arab News. First Day
Participants will meet the mentors on the first day that will also feature keynote speeches from industry experts and networking opportunities. Furthermore, it will highlight an introduction to the 'centerpiece' of the event, a 24-hour hack challenge, Marchant said. Second Day
As for the second day, participants will present their ideas to a panel of judges. Interestingly, they should work collaboratively on a real-world brief under time constraints. Therefore, the competition will motivate them not only to think creatively but also work collectively.
Thus, it offers participants an exclusive opportunity to acquire significant skills such as adaptability, problem-solving, as well as working under pressure.
At the end of the event, they will announce the winning presentation at the Dubai Lynx Awards ceremony on April 9 at the Emirates Golf Club.
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