Latest news with #Ducu
Yahoo
18-04-2025
- Health
- Yahoo
Brazilian butt lift ads which promised ‘perfect peachy look' banned
Adverts which promoted liquid Brazilian butt lifts in Manchester have been banned for trivialising the risks of the procedures. Facebook and Instagram ads also exploited women's insecurities around body image, the Advertising Standards Authority said. The regulator has banned adverts for six providers - Beautyjenics, Bomb Doll Aesthetics, Ccskinlondondubai, EME Aesthetics, Dr Ducu and Rejuvenate Clinics. READ MORE: 'It's like a lake underneath where they are going to build it' READ MORE: Mum whose 'terrified' son was 'grabbed by police officer' in chaotic footage hits out They said each of the Facebook and Instagram ads irresponsibly pressured consumers into booking the treatments. A liquid BBL - also known as a non-surgical BBL - involves the injection of a dermal filler into the bottom to enhance its volume and shape. The paid-for Facebook ad for Beautyjenics, seen in October, read: 'Bringing our liquid BBL to the North … Manchester … Limited space available 14th-16th October … Don't miss this exclusive opportunity to get that perfect peachy look!' The ASA said guidance from the Joint Council for Cosmetic Procedures said liquid BBLs are considered to be surgical procedures, which carry a level of risk. The watchdog said: 'Undertaking cosmetic surgery should have been portrayed as a decision that required time and thought from consumers before proceeding, because of the risks involved.' It added: 'We considered that consumers could have been rushed into making a decision to have cosmetic surgery without taking sufficient time to consider the consequences. 'Because the ad created a sense of undue urgency to book a cosmetic procedure quickly, we considered that it had not been prepared in a socially responsible manner and therefore breached the Code.' The ASA further found that the ad risked exploiting women's insecurities around body image, particularly those with insecurities relating to their body shape, concluding that it was irresponsible. Bomb Doll Aesthetics, Ccskinlondondubai, EME Aesthetics, Dr Ducu and Rejuvenate Clinics offered time-limited Black Friday deals, which the ASA said pressured consumers into booking the procedures. Beautyjenics, Bomb Doll Aesthetics and Ccskinlondondubai did not respond to the ASA's inquiries. Rejuvenate Clinics said it has reviewed ASA guidance and will remove all references to time-limited offers and state in ads that the surgery is carried out by a medical professional with ultrasound to minimise risks and enhance safety. EME Aesthetics said all its clients are given a full consultation and are under no obligation to book any procedures, and it therefore considers that its ad had not pressured consumers or trivialised the risks of cosmetic procedures. Dr Ducu said it will ensure it follows the ASA's rules and guidance, that the time-limited Black Friday offer was intended to provide consumers with an opportunity to access the company's services at a discounted rate, and it always encourages consumers to make informed decisions without pressure. The ASA said: 'In each case, we found that the ads irresponsibly pressured consumers into booking, and trivialised the risks of, liquid BBLs or exploited women's insecurities surrounding body image. 'These rulings form part of a wider piece of work on ads for liquid BBLs, identified for investigation following intelligence-gathering by our Active Ad Monitoring system, which uses AI to proactively search for online ads that might break the rules.'
Yahoo
16-04-2025
- Health
- Yahoo
Brazilian butt lift ads banned by UK regulator
Adverts from six companies selling liquid Brazilian butt lifts (BBLs) have been banned in the UK for trivialising the risks and exploiting women's insecurities around body image. All of them appeared on Facebook or Instagram and used time-limited deals to "irresponsibly pressurise" customers into booking, says the Advertising Standards Authority (ASA). One ad, for example, tried to entice customers with an "exclusive opportunity" to get a "perfect peachy look". Liquid BBLs involve injecting filler into the buttocks to lift them and make them look bigger or rounded. The ASA says because of the risks involved, cosmetic surgery should be portrayed as a decision that needs time and thought, rather than urgency to book quickly and grab a deal. Clinics must be socially responsible and should not trivialise procedures or play on consumers' insecurities, it says. One ad said: "Get the curves and contours you've always wanted with our safe and effective body filler treatments. Feel confident every step of the way! Safe, proven, and beautifully natural results." Another claimed a 0% infection rate at its sterile clinic, with minimal pain. The ASA says liquid BBLs would carry some level of risk to the patient, such as infections. It adds: "Marketers must not suggest that happiness or wellbeing depends on conforming to a particular body shape or physical appearance." The advertising watchdog says it has been using AI to proactively search for online ads that might break the rules. Three of the clinics - Beautyjenics, Bomb Doll Aesthetics and Ccskinlondondubai -did not respond to the ASA's inquiries. Rejuvenate Clinics said it has reviewed ASA guidance and will remove all references to time-limited offers and state in ads that the surgery is carried out by a medical professional with ultrasound, to minimise risks and enhance safety. EME Aesthetics said all its clients are given a full consultation and are under no obligation to book any procedures, and it therefore considers that its ad had not pressured consumers or trivialised the risks of cosmetic procedures. Dr Ducu said it will ensure it follows the ASA's rules and guidance, that the time-limited Black Friday offer was intended to provide consumers with an opportunity to access the company's services at a discounted rate, and it always encourages consumers to make informed decisions without pressure. Plastic surgeons say liquid BBLs can carry significant risks and require expert skill and training to perform The UK industry is not regulated though - beauty clinics offer them Large amounts of filler may be injected with possible serious side-effects, such as blood clots and sepsis The recent death of mum-of-five Alice Webb has highlighted safety concerns around BBLs Brazilian Butt Lift can be made safer say surgeons Celebrity butt-lift injector who left women with sepsis exposed by BBC
Yahoo
16-04-2025
- Health
- Yahoo
Brazilian butt lift ads banned by UK regulator
Adverts from six companies selling liquid Brazilian butt lifts (BBLs) have been banned in the UK for trivialising the risks and exploiting women's insecurities around body image. All of them appeared on Facebook or Instagram and used time-limited deals to "irresponsibly pressurise" customers into booking, says the Advertising Standards Authority (ASA). One ad, for example, tried to entice customers with an "exclusive opportunity" to get a "perfect peachy look". Liquid BBLs involve injecting filler into the buttocks to lift them and make them look bigger or rounded. The ASA says because of the risks involved, cosmetic surgery should be portrayed as a decision that needs time and thought, rather than urgency to book quickly and grab a deal. Clinics must be socially responsible and should not trivialise procedures or play on consumers' insecurities, it says. One ad said: "Get the curves and contours you've always wanted with our safe and effective body filler treatments. Feel confident every step of the way! Safe, proven, and beautifully natural results." Another claimed a 0% infection rate at its sterile clinic, with minimal pain. The ASA says liquid BBLs would carry some level of risk to the patient, such as infections. It adds: "Marketers must not suggest that happiness or wellbeing depends on conforming to a particular body shape or physical appearance." The advertising watchdog says it has been using AI to proactively search for online ads that might break the rules. Three of the clinics - Beautyjenics, Bomb Doll Aesthetics and Ccskinlondondubai -did not respond to the ASA's inquiries. Rejuvenate Clinics said it has reviewed ASA guidance and will remove all references to time-limited offers and state in ads that the surgery is carried out by a medical professional with ultrasound, to minimise risks and enhance safety. EME Aesthetics said all its clients are given a full consultation and are under no obligation to book any procedures, and it therefore considers that its ad had not pressured consumers or trivialised the risks of cosmetic procedures. Dr Ducu said it will ensure it follows the ASA's rules and guidance, that the time-limited Black Friday offer was intended to provide consumers with an opportunity to access the company's services at a discounted rate, and it always encourages consumers to make informed decisions without pressure. Plastic surgeons say liquid BBLs can carry significant risks and require expert skill and training to perform The UK industry is not regulated though - beauty clinics offer them Large amounts of filler may be injected with possible serious side-effects, such as blood clots and sepsis The recent death of mum-of-five Alice Webb has highlighted safety concerns around BBLs Brazilian Butt Lift can be made safer say surgeons Celebrity butt-lift injector who left women with sepsis exposed by BBC
BBC News
16-04-2025
- Health
- BBC News
Brazilian butt lift ads banned by UK regulator
Adverts from six companies selling liquid Brazilian butt lifts (BBLs) have been banned in the UK for trivialising the risks and exploiting women's insecurities around body image. All of them appeared on Facebook or Instagram and used time-limited deals to "irresponsibly pressurise" customers into booking, says the Advertising Standards Authority (ASA).One ad, for example, tried to entice customers with an "exclusive opportunity" to get a "perfect peachy look". Liquid BBLs involve injecting filler into the buttocks to lift them and make them look bigger or rounded. The ASA says because of the risks involved, cosmetic surgery should be portrayed as a decision that needs time and thought, rather than urgency to book quickly and grab a deal. Clinics must be socially responsible and should not trivialise procedures or play on consumers' insecurities, it says. One ad said: "Get the curves and contours you've always wanted with our safe and effective body filler treatments. Feel confident every step of the way! Safe, proven, and beautifully natural results."Another claimed a 0% infection rate at its sterile clinic, with minimal ASA says liquid BBLs would carry some level of risk to the patient, such as adds: "Marketers must not suggest that happiness or wellbeing depends on conforming to a particular body shape or physical appearance." The advertising watchdog says it has been using AI to proactively search for online ads that might break the of the clinics - Beautyjenics, Bomb Doll Aesthetics and Ccskinlondondubai -did not respond to the ASA's Clinics said it has reviewed ASA guidance and will remove all references to time-limited offers and state in ads that the surgery is carried out by a medical professional with ultrasound, to minimise risks and enhance Aesthetics said all its clients are given a full consultation and are under no obligation to book any procedures, and it therefore considers that its ad had not pressured consumers or trivialised the risks of cosmetic Ducu said it will ensure it follows the ASA's rules and guidance, that the time-limited Black Friday offer was intended to provide consumers with an opportunity to access the company's services at a discounted rate, and it always encourages consumers to make informed decisions without pressure. Liquid BBL facts Plastic surgeons say liquid BBLs can carry significant risks and require expert skill and training to perform The UK industry is not regulated though - beauty clinics offer themLarge amounts of filler may be injected with possible serious side-effects, such as blood clots and sepsisThe recent death of mum-of-five Alice Webb has highlighted safety concerns around BBLs
The Independent
15-04-2025
- Health
- The Independent
Brazilian butt lift ads banned by regulator
Ads for six providers of liquid Brazilian butt lifts (BBLs) have been banned for trivialising the risks of the procedures and exploiting women's insecurities around body image. The Advertising Standards Authority (ASA) said each of the Facebook and Instagram ads for cosmetic providers Beautyjenics, Bomb Doll Aesthetics, Ccskinlondondubai, EME Aesthetics, Dr Ducu, and Rejuvenate Clinics, irresponsibly pressured consumers into booking the treatments. A liquid BBL, also known as a non-surgical BBL, involves the injection of a dermal filler into the bottom to enhance its volume and shape. The paid-for Facebook ad for Beautyjenics, seen in October, read: 'Bringing our liquid BBL to the North … Manchester … Limited space available 14th-16th October … Don't miss this exclusive opportunity to get that perfect peachy look!' The ASA said guidance from the Joint Council for Cosmetic Procedures said liquid BBLs are considered to be surgical procedures, which carry a level of risk. The watchdog said: 'Undertaking cosmetic surgery should have been portrayed as a decision that required time and thought from consumers before proceeding, because of the risks involved.' It added: 'We considered that consumers could have been rushed into making a decision to have cosmetic surgery without taking sufficient time to consider the consequences. 'Because the ad created a sense of undue urgency to book a cosmetic procedure quickly, we considered that it had not been prepared in a socially responsible manner and therefore breached the Code.' The ASA further found that the ad risked exploiting women's insecurities around body image, particularly those with insecurities relating to their body shape, concluding that it was irresponsible. Bomb Doll Aesthetics, Ccskinlondondubai, EME Aesthetics, Dr Ducu and Rejuvenate Clinics offered time-limited Black Friday deals, which the ASA said pressured consumers into booking the procedures. Beautyjenics, Bomb Doll Aesthetics and Ccskinlondondubai did not respond to the ASA's inquiries. Rejuvenate Clinics said it has reviewed ASA guidance and will remove all references to time-limited offers and state in ads that the surgery is carried out by a medical professional with ultrasound to minimise risks and enhance safety. EME Aesthetics said all its clients are given a full consultation and are under no obligation to book any procedures, and it therefore considers that its ad had not pressured consumers or trivialised the risks of cosmetic procedures. Dr Ducu said it will ensure it follows the ASA's rules and guidance, that the time-limited Black Friday offer was intended to provide consumers with an opportunity to access the company's services at a discounted rate, and it always encourages consumers to make informed decisions without pressure. The ASA said: 'In each case, we found that the ads irresponsibly pressured consumers into booking, and trivialised the risks of, liquid BBLs or exploited women's insecurities surrounding body image. 'These rulings form part of a wider piece of work on ads for liquid BBLs, identified for investigation following intelligence-gathering by our Active Ad Monitoring system, which uses AI to proactively search for online ads that might break the rules.'
