Latest news with #DynamicUniversalPickleballRating
Yahoo
04-06-2025
- Health
- Yahoo
Vita Bella Joins Forces with DUPR as the Official Health and Wellness Partner of Competitive Pickleball
This strategic partnership is a bold move that brings peak performance to the pickleball court, delivering premium health protocols and data-driven health plans to the fastest growing sport in America. DELRAY BEACH, Fla., June 4, 2025 /PRNewswire/ -- DUPR (Dynamic Universal Pickleball Rating), the most accurate and trusted global rating system for pickleball players of all levels, is proud to announce its official partnership with Vita Bella, the leading digital health platform for customized medical treatments that accelerate strength, stamina and recovery. As the official health and wellness partner of DUPR, Vita Bella will offer exclusive access to a wide range of performance-enhancing protocols tailored specifically for pickleball athletes of all levels—from weekend warriors to elite competitors. This includes advanced peptide therapy protocols to help with muscle building and recovery, hormone therapy to optimize how patients feel, anti-aging solutions to reverse and slow decline, and more—all backed by a team of top-tier doctors to enhance personalized care. "Pickleball is no longer just a hobby—it's a movement, a lifestyle, and a highly demanding sport," said Phil Vella, Founder and CEO of Vita Bella. "Our mission is to ensure every DUPR-rated athlete feels and performs at their best, both on and off the court. This partnership brings science-backed wellness directly to the pickleball community like never before." Through this partnership, DUPR+ members will have access to: Exclusive discounts on a Vita Bella membership and its products Virtual consultations with medical professionals who specialize in performance and recovery Performance-Focused Protocols designed with pickleball-specific needs in mind This announcement marks another milestone in DUPR's commitment to supporting the total athlete—from competitive play in leagues and tournaments, to physical wellness and long-term performance. Vita Bella joins a growing family of DUPR partners focused on advancing the sport of pickleball across all levels. "At DUPR, our mission has always been to support athletes at every level—on and off the court," said Ryan Maher, Vice President of Partnerships at DUPR. "Partnering with Vita Bella allows us to give our community access to the health tools they need to play longer, recover faster, and elevate their performance. This collaboration represents a major step forward in how we serve our community." To celebrate the launch, DUPR+ members can now visit to unlock special offers and begin their wellness journey today. About Vita BellaVita Bella is redefining what it means to live well—with a portfolio of premium treatments and advanced medications designed to elevate health, energy, and lifestyle. Backed by a data-driven clinical model, Vita Bella's team of licensed physicians crafts personalized wellness protocols tailored to each patient's unique needs. More than a brand, Vita Bella is a movement. Through its innovative digital platform, the company delivers a one-of-a-kind blend of clinical-grade care and modern convenience—empowering individuals across the country to look, feel, and perform at their best, every single day. Visit to learn more. About DUPRDUPR (Dynamic Universal Pickleball Rating) is the premier global pickleball rating system and technology platform, trusted by the world's leading clubs, tournaments, leagues, and players. DUPR's dynamic rating system unifies pickleball across age, gender, and location by analyzing match results to accurately evaluate all players across a 2.000 - 8.000 scale. DUPR is the official pickleball rating of leagues, tournaments and clubs around the world, including United Pickleball Association (UPA), PPA, Major League Pickleball (MLP), Life Time, The Picklr, National Team Pickleball League, National Pickleball League. It also owns and operates Minor League Pickleball and Collegiate Pickleball, two of the biggest amateur leagues in the sport. Players and operators can visit to sign up and learn more. Media Contact: DUPRKyrill HartogVP Marketing & Communicationskyrill@ Vita BellaColin JordanMarketingcolin@ View original content to download multimedia: SOURCE DUPR
Yahoo
04-02-2025
- Sport
- Yahoo
Reign Storm Named Official Energy Drink Partner of the DUPR Collegiate Tour
DELRAY BEACH, Fla., Feb. 4, 2025 /PRNewswire/ -- Dynamic Universal Pickleball Rating [DUPR] is proud to announce that Reign Storm is the official energy drink of the DUPR Collegiate Tour. As the official partner, Reign Storm will provide clean, plant-based energy to players and spectators throughout the tour, expanding the brand's large presence in the pickleball space. The duo makes for the perfect doubles partners, with DUPR and Reign Storm both dedicated to fueling the growth of collegiate pickleball across the nation. Reign Storm, a clean energy drink designed to support active lifestyles, has long been a dedicated supporter of the pickleball community and DUPR is the premier global pickleball rating system in the country. This partnership marks Reign Storm's first major foray into the rapidly growing collegiate pickleball scene, where DUPR is leading the charge as the owner and operator of the largest collegiate pickleball tournament in the country. "Reign Storm is thrilled to partner with DUPR and do its part to champion the new class of pickleball athletes," said Reign Storm General Manager Tim Ryder. "Our focus has always been on boosting players at every level of play, and DUPR's dynamic approach to uniting players aligns perfectly with our mission to do the same." The DUPR Collegiate Tour aims to elevate collegiate pickleball through competitive events, advanced ratings technology, and partnerships with leading brands. "Reign Storm's focus on supporting active lifestyles and inclusivity in sports makes them the perfect partner for the DUPR Collegiate Tour," said Jacob Smith, Director of Collegiate Pickleball at DUPR. "Together, we're not just fueling athletes on the court but building a stronger foundation for collegiate pickleball's future." The DUPR Collegiate Tour will feature tournaments across the U.S., highlighting the energy and competitiveness of college athletes while promoting DUPR's innovative rating system that unifies the sport across age, gender, and location. Reign Storm's presence at each event will include on-site activations, giveaways, and opportunities for players and fans to experience the brand firsthand. About Reign Storm Reign Storm contains zero sugar, just 10 calories, 200 mg of plant-based caffeine, is packed with B vitamins, Biotin and an immunity support blend containing Zinc, Vitamin A and C. The drinks help people Live Life Better as they have no added preservatives, no artificially sourced flavors or colors, and no high fructose corn syrup. Available in nine amazing flavors: the new Tropical as well as Guava Strawberry, Mango, Strawberry Apricot, Citrus Zest, Valencia Orange, Kiwi Blend, Peach Nectarine, and Harvest Grape. Reign Storm is available in the US, Canada, Caribbean, Brazil, Chile, and across Europe; ingredients and flavors featured in the above description vary for countries outside of the US. For more information about Reign Storm, please visit its website or Instagram @drinkreignstorm About DUPR DUPR (Dynamic Universal Pickleball Rating) is the premier global pickleball rating system and technology platform, trusted by the world's leading clubs, tournaments, leagues, and players. DUPR's dynamic rating system unifies pickleball across age, gender, and location by analyzing match results to accurately evaluate all players across a 2.000 - 8.000 scale. DUPR is the official pickleball rating of leagues, tournaments and clubs around the world, including United Pickleball Association (UPA), PPA, Major League Pickleball (MLP), Life Time, The Picklr, National Team Pickleball League, National Pickleball League. It also owns and operates Minor League Pickleball and Collegiate Pickleball, two of the biggest amateur leagues in the sport. Players and operators can visit to sign up and learn more. For media inquiries, please contact: Kyrill HartogVP Marketing & Communicationskyrill@ View original content to download multimedia: SOURCE DUPR Sign in to access your portfolio
