Latest news with #E1Series
Yahoo
15-05-2025
- Entertainment
- Yahoo
BOMBAY SAPPHIRE® ANNOUNCES 'ELECTRIFYING' GLOBAL PARTNERSHIP WITH E1 SERIES
BOMBAY SAPPHIRE invites the world to 'Step Into The Blue ™' as it joins E1, the world's first all-electric power boat racing Championship, as Official Gin Partner of the UIM E1 World Championship - a global spectacle backed by some of the biggest names in sport and entertainment HAMILTON, Bermuda, May 14, 2025 /PRNewswire/ -- BOMBAY SAPPHIRE® is stepping into the world of sports entertainment, announcing a new global partnership with E1 Series – the world's first all-electric race boat Championship that combines sports, entertainment and a respect for the world's 'natural blues.' The partnership sees BOMBAY SAPPHIRE become the Official Gin Partner of the UIM E1 World Championship. BOMBAY SAPPHIRE branding will appear across the Championship, with teams backed by some of the biggest names in sports and entertainment, including Marc Anthony, Steve Aoki, LeBron James, Virat Kohli, Rafa Nadal and Will Smith. In addition to the E1 Series global partnership, BOMBAY SAPPHIRE will also become Official Partners of current reigning champions Team Brady, owned by NFL legend Tom Brady, and Team Drogba, led by Didier Drogba and Gabrielle Lemaire, unlocking additional branding rights and team specific opportunities throughout the 2025 season. BOMBAY SAPPHIRE will also be the Official Cocktail of E1, serving up BOMBAY SAPPHIRE and tonics and BOMBAY SAPPHIRE Sparkling Lemon cocktails to invited guests of the Ocean Club, E1's exclusive hospitality offering. Set against the backdrop of some of the most iconic waters across the globe - including Lake Maggiore in Italy, Monaco, and Miami - the new partnership invites audiences into a world of multisensorial immersive experiences with BOMBAY SAPPHIRE and E1. The partnership is the first major activation from BOMBAY SAPPHIRE, since its just-launched Step Into The Blue, a new fully integrated global campaign that is being executed through-the-line. Step Into The Blue invites people to immerse themselves in a beautiful, blue world, and celebrates the brand's role in bringing the beauty of the moment to life. Natasha Curtin, Global VP at BOMBAY SAPPHIRE, comments: "This partnership between BOMBAY SAPPHIRE and E1 is a bold new chapter in our global journey - and brings our 'Step Into The Blue' campaign to life on an electrifying, international stage. We're proud to join forces with E1 to celebrate innovation, sustainability, and the awe-inspiring beauty of the world's most breathtaking natural blues - while marking our first ever foray into global sports entertainment. She continues: "Like BOMBAY SAPPHIRE, E1 is dedicated to inviting audiences to be part of immersive and inspiring moments - and unlocking a world of beautiful experiences that not only captivate but are also underpinned by a passion for showcasing the multisensorial beauty of the natural world." E1 is more than just racing – it is a new global sports platform fusing high-speed action with entertainment. As the sport expands globally to a seven-race calendar this year, BOMBAY SAPPHIRE will elevate the experience by collaborating with some of the world's leading bars and industry figures to create unique, immersive moments for guests — from culturally inspired brand experiences to signature serves including the iconic BOMBAY SAPPHIRE & Tonic and the refreshing BOMBAY SAPPHIRE Sparkling Lemon. What's more, each E1 team competes with one male and one female pilot who are drawn from the worlds of motorsport and power boat racing. Beyond the racing, teams actively engage with the local communities the series races in to promote efforts to regenerate the world's oceans and aquatic ecosystems. With E1 driving change in marine mobility and sustainability, the two partners are united by a shared passion for cherishing the beauty of the natural world. BOMBAY SAPPHIRE will become the Presenting Partner of the E1 Series Blue Impact Championship, designed to protect nature's natural blues, and heal water and local ecosystems where the championship takes place. Protecting the planet is also a priority for BOMBAY SAPPHIRE and has been for over 25 years. Crafted using a unique blend of 10 hand-selected botanicals from sustainably certified suppliers from around the world, BOMBAY SAPPHIRE is distilled at Laverstoke Mill in the south of England, using a signature vapour infusion process that gently extracts the botanicals' natural flavours, creating the vibrant and versatile taste that BOMBAY SAPPHIRE is known for. When it opened its doors in 2014, the distillery's design was awarded "Outstanding" by BREEAM®, one of the world's leading environmental assessments for buildings, and in 2023, the site achieved Wildlife Habitat Council certification, recognising efforts to support local wildlife and biodiversity. Rodi Basso, founder and CEO of E1, said: "Welcoming BOMBAY SAPPHIRE as a Championship partner solidifies E1's status as one of the most compelling opportunities in global sport and entertainment. With celebrity star power, highly competitive racing, and a purpose to accelerate change, we're the sport of tomorrow that innovative brands are backing today. "In E1, BOMBAY SAPPHIRE has found a natural home. It is a partnership that is built on a passion for blue sustainability and we're energised to deliver impactful change together as we redefine racing on water." For more information on the partnership and upcoming race events, visit or follow @BombaySapphire. For further information, please contact the BOMBAY SAPPHIRE global press office at Ogilvy bombaysapphireglobal@ Photo: View original content to download multimedia: SOURCE BOMBAY SAPPHIRE Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
14-05-2025
- Business
- Yahoo
Bacardi-Owned BOMBAY SAPPHIRE(R) Announces 'Electrifying' Global Partnership With E1 Series
BOMBAY SAPPHIRE invites the world to 'Step Into The Blue™' as it joins E1, the world's first all-electric power boat racing Championship, as Official Gin Partner of the UIM E1 World Championship - a global spectacle backed by some of the biggest names in sport and entertainment HAMILTON, BM / / May 14, 2025 / Bacardi-owned BOMBAY SAPPHIRE® is stepping into the world of sports entertainment, announcing a new global partnership with E1 Series - the world's first all-electric race boat Championship that combines sports, entertainment and a respect for the world's 'natural blues.' The partnership sees BOMBAY SAPPHIRE become the Official Gin Partner of the UIM E1 World Championship. BOMBAY SAPPHIRE branding will appear across the Championship, with teams backed by some of the biggest names in sports and entertainment, including Marc Anthony, Steve Aoki, LeBron James, Virat Kohli, Rafa Nadal and Will Smith. Each E1 team competes with one male and one female pilot who are drawn from the worlds of motorsport and power boat racing. Beyond the racing, teams actively engage with the local communities the series races in to promote efforts to regenerate the world's oceans and aquatic ecosystems. Natasha Curtin, Global VP at BOMBAY SAPPHIRE, comments: "This partnership between BOMBAY SAPPHIRE and E1 is a bold new chapter in our global journey - and brings our 'Step Into The Blue' campaign to life on an electrifying, international stage. We're proud to join forces with E1 to celebrate innovation, sustainability, and the awe-inspiring beauty of the world's most breathtaking natural blues - while marking our first ever foray into global sports entertainment. She continues: "Like BOMBAY SAPPHIRE, E1 is dedicated to inviting audiences to be part of immersive and inspiring moments - and unlocking a world of beautiful experiences that not only captivate but are also underpinned by a passion for showcasing the multisensorial beauty of the natural world." With E1 driving change in marine mobility and sustainability, the two partners are united by a shared passion for cherishing the beauty of the natural world. BOMBAY SAPPHIRE will become the Presenting Partner of the E1 Series Blue Impact Championship, designed to protect nature's natural blues, and heal water and local ecosystems where the championship takes place. As part of the Bacardi family of brands, protecting the planet is a priority for BOMBAY SAPPHIRE and has been for over 25 years. Crafted using a unique blend of 10 hand-selected botanicals from sustainably certified suppliers from around the world, BOMBAY SAPPHIRE is distilled at Laverstoke Mill in the south of England, using a signature vapour infusion process that gently extracts the botanicals' natural flavours, creating the vibrant and versatile taste that BOMBAY SAPPHIRE is known for. When it opened its doors in 2014, the distillery's design was awarded "Outstanding" by BREEAM®, one of the world's leading environmental assessments for buildings, and in 2023, the site achieved Wildlife Habitat Council certification, recognising efforts to support local wildlife and biodiversity. Rodi Basso, founder and CEO of E1, said: "Welcoming BOMBAY SAPPHIRE as a Championship partner solidifies E1's status as one of the most compelling commercial opportunities in global sport and entertainment. With celebrity star power, highly competitive racing, and a purpose to accelerate change, we're the sport of tomorrow that innovative brands are backing today. "In E1, BOMBAY SAPPHIRE has found a natural home. It is a partnership that is built on a shared passion for sustainability and we're energised to deliver impactful change together as we redefine racing on water." BOMBAY SAPPHIRE will also be the Official Cocktail of E1, serving up BOMBAY SAPPHIRE and tonics and BOMBAY SAPPHIRE Sparkling Lemon cocktails to invited guests of the Ocean Club, E1's exclusive hospitality offering. The partnership is the first major activation from BOMBAY SAPPHIRE, since its just-launched Step Into The Blue, a new fully integrated global campaign that is being executed through-the-line. Step Into The Blue invites people to immerse themselves in a beautiful, blue world, and celebrates the brand's role in bringing the beauty of the moment to life. For more information on the partnership and upcoming race events, visit E1 Series or follow @BombaySapphire. For further information, please contact the BOMBAY SAPPHIRE global press office at Ogilvy bombaysapphireglobal@ About BOMBAY SAPPHIRE® Based on a recipe that dates back to 1761, BOMBAY SAPPHIRE is crafted using a unique blend of 10 hand-selected botanicals from sustainably certified suppliers from around the world. We distil our gin at Laverstoke Mill in the south of England and it's here that our signature vapour infusion process gently extracts the botanicals' natural flavours, creating the vibrant and versatile taste that BOMBAY SAPPHIRE is known for. When it opened its doors in 2014, our distillery's design was awarded "Outstanding" by BREEAM®, one of the world's leading environmental assessments for buildings, and in 2023, it achieved Wildlife Habitat Council certification, recognizing our efforts to support local wildlife and biodiversity. This year BOMBAY SAPPHIRE is putting its iconic blue bottle front and centre with the launch of its new brand platform 'Step Into The Blue'. The global campaign invites people to immerse themselves in a beautiful, blue world, and celebrates the brand's role in bringing the beauty of the moment to life. The BOMBAY SAPPHIRE brand has been part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda for more than 25 years. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. ENJOY BOMBAY SAPPHIRE RESPONSIBLY BOMBAY SAPPHIRE, ITS TRADE DRESS AND STEP INTO THE BLUE ARE TRADEMARKS. About the UIM E1 World Championship E1 is the world's first and only all-electric raceboat championship sanctioned by the Union Internationale Motonautique (UIM), the international governing body for powerboating activities. The UIM E1 World Championship was established to create a new, exciting and competitive on-water racing Championship using electric technologies to focus efforts on innovations that help protect and restore our urban waters and coastal areas. The Championship sees teams featuring both a male and female pilot. Racing on the water in iconic cities around the world including Jeddah, Doha, Monaco, and Miami, teams are owned by some of the biggest names on the planet. These already include LeBron James, Will Smith, Marc Anthony and Steve Aoki from the world of entertainment, Rafael Nadal, Tom Brady, Virat Kohli and Didier Drogba from the world of sport and Marcelo Claure from the world of business. E1 pilots navigate tight and technical circuits behind the wheel of the electric E1 RaceBirds. For the latest news and updates, follow us at @E1Series on Facebook, X and Instagram. #ChampionsOfTheWater View additional multimedia and more ESG storytelling from Bacardi-Martini, Inc. on Contact Info:Spokesperson: Bacardi-Martini, Email: info@ SOURCE: Bacardi-Martini, Inc. View the original press release on ACCESS Newswire
Al Arabiya
30-03-2025
- Automotive
- Al Arabiya
How Lebron James and Team AlUla united to target E1 success
It will surprise exactly no-one to learn that Lebron James – the record-breaking NBA superstar who has played more than 1,700 games and scored more than 50,000 points in a trophy-laden career – is competitive. But few could have foreseen how 40-year-old James is currently channeling that competitive streak off the basketball court. Earlier this year, 'King James' announced that he had become the owner of Team AlUla, which competes in E1 – the world's first all-electric raceboat series. The list of his fellow owners, and therefore rivals, reads like a who's who of global sports and entertainment royalty. From Will Smith to Tom Brady, and Steve Aoki to Rafa Nadal – E1 has managed to attract some of the world's most recognizable names, despite only being in its second season. For more Saudi sports news, visit our dedicated page. 'Getting the owners on board has been super important,' Rodi Basso, the CEO and Co-founder of the E1 Series, told Al Arabiya English. 'We launched the E1 Series from a blank sheet and when you go to the media, the first thing they ask about is the reach. 'To be able to immediately say that we have 1.1 billion followers through our owners and pilots helped make us a more viable commercial proposition and we have built on that to create our own ecosystem of content. 'The owners get involved because they want to be part of an impactful project and they find E1 a cool idea – in terms of technology and sustainability. They are also competitive and see a potential financial upside. All these ingredients together is what makes them interested in the sport.' Just like their owners, the E1 teams' pilots come from a variety of backgrounds, both on and off the water. Team AlUla embodies this, with its partnership of Rusty Wyatt and Catie Munnings. Wyatt is a powerboat racer who came 2nd in the 2024 F1H2O World Championship, while Munnings is a rally driver who has competed in the Extreme E electric off-road racing series. 'I love being at the forefront of racing the newest technology,' Munnings told Al Arabiya English. 'It has been electric in E1 and Extreme E but I'm now testing hydrogen for the new Extreme H series too. 'For me it's really important to showcase to other sports how we are doing things sustainably. That's not just the electric motors and the tech but also things like the shipping [of the equipment] and the fact we have smart markers on the water without anchors [so they don't disturb the seabed]. 'I think it sets a really good example to other championships to make small changes because these small changes add up.' Although marine sustainability is at the heart of the E1 series, Team AlUla is also playing an important role in championing a land mammal. Each team can customize the design of its boat, known as a 'Racebird'. AlUla's eye-catching livery is inspired by the Arabian Leopard, a critically endangered animal that has recently returned to the Saudi region, where it once roamed freely. Due to his basketball commitments with the Los Angeles Lakers, James has so far been unable to see his Racebirds compete in person at either of the 2025 season's first two races in Jeddah and Doha. It means that Munnings and Wyatt haven't yet met their new boss. 'LeBron is a huge icon for many of us and I am super grateful to be racing for him,' Wyatt told Al Arabiya English. 'We have put a good team together here but it's only our first season so there's obviously a lot to come – we're still learning.' With several races slated to take place after the end of the 2025 NBA playoffs, there is a good chance that James will be in attendance when the E1 Series rolls into Monaco in July, Lake Como in August or Miami in November. 'He's planning to come to a few races this year and it will be great to have his energy,' Munnings said. 'When you have somebody leading a team that really understands sport and that mindset of being willing to take risks, it makes a massive difference. 'It gives you more confidence when you are behind the wheel and I am definitely expecting that winning energy to come through when he is at the races with us.' For Munnings, it was not only the Lebron link that attracted her to Team AlUla. Having raced regularly in Saudi Arabia over the past five years, she has played an active role in the growth of motorsport in the Kingdom. And the 27-year-old Brit has been particularly heartened to see more female competitors. 'Year on year I'm noticing how many more Saudi women are getting into motorsport,' Munnings said. 'I did Rally Jameel [the first navigation off-road rally for women in the Gulf] last year, which covered pretty much the whole of Saudi Arabia; it was amazing to see how many women are getting involved across all levels of motorsport. 'Personally I am thankful for the role that Saudi Arabia is playing in motorsport – in E1 now we are supported by the Public Investment Fund [PIF], which has also been involved in Formula E and Extreme E – this has massively affected my career and I wouldn't be here without that.' Every team in E1 has one female and one male pilot, with Munnings hoping that other motorsport series will sit up and take note. 'I think we are showing how competitive championships like this, that combine male and female talent, can be,' she said. 'In Extreme E there was initially a big gap in times between female and male drivers but those quickly closed when women were given the same time in the seat as men. 'E1 is an exciting series with some amazing team owners involved. We also have some incredible engineers and drivers – and everyone is learning on the job. I expect things to develop rapidly over the next few years and it is cool to be here at the start.'
