Latest news with #E8Commitment
Mid East Info
20-05-2025
- Automotive
- Mid East Info
Bridgestone builds on E8 Commitment with ‘Checked by Bridgestone' initiative to prioritise safe and stress-free mobility
Bridgestone, a global leader in premium tyres and sustainable mobility solutions, implemented its 'Checked by Bridgestone' tyre safety initiative in Abu Dhabi as part of the company's E8 Commitment. The initiative, organised in collaboration with the Abu Dhabi Police and Al Masaood TBA, complemented Bridgestone's value of 'Ease', which is centred on enhancing mobility for motorists by improving comfort and safety. One of the initiative's unique features was the use of AI-powered reporting tools to provide quick and precise tyre condition assessments, highlighting Bridgestone's technologically advanced strategy for automobile innovation and user-friendly solutions. During the campaign, over 200 vehicles were checked, indicating a significant step towards road safety. The campaign sought to raise awareness on the critical importance of tyre safety during the summer, when tyres are most susceptible to wear and potential failure. By providing free tyre inspections for the general public, Bridgestone helped guarantee safer travel and peace of mind for daily mobility. Jacques Fourie, President Bridgestone AME: 'The 'Checked by Bridgestone' campaign is a testament to our constant commitment to ensuring driver safety in the region through innovative initiatives. In line with Bridgestone's E8 Commitment, we work diligently to enhance customer safety and convenience by collaborating with key stakeholders and leveraging advanced diagnostic tools. We extend our heartfelt gratitude to the Abu Dhabi Police and Al Masaood TBA for making this joint initiative possible and promoting safe, stress-free mobility across the UAE.' Salah Adib, General Manager of Al Masaood TBA, said: 'The safety of road users and our community has always been a top priority for us. We believe that initiatives like Checked by Bridgestone serve as vital tools in raising public awareness, while offering tangible solutions that help drivers stay safe during the most demanding driving season of the year. Through our longstanding partnership with Bridgestone and this collaboration with the Abu Dhabi Police, we aim to support the community with both knowledge and free services that could prevent accidents and save lives. At Al Masaood, we are proud to always align our efforts with the goals of Abu Dhabi Police and government entities to help advance the emirate's safety and public well-being agenda.' The latest campaign underscores Bridgestone's continuous efforts to promote road safety across the region, ranging from educational roadshows to digital safety awareness programs. The campaign's collaboration with the Abu Dhabi Police and Al Masaood TBA further emphasises the company's belief in the ability of public-private partnerships to drive meaningful change.
Campaign ME
14-04-2025
- Automotive
- Campaign ME
Bridgestone MEA highlights child safety in cars with ‘Lap of Love'
Bridgestone MEA has launched a campaign in the UAE, Saudi Arabia, Egypt and Morocco that seeks to transform how parents approach child safety in cars. The campaign film addresses a common phenomenon that 'many parents believe that holding a child in their lap is as safe as using a child car seat' and emphasises that 'it's not'. The work aims to make it clear that Bridgestone MEA understands a parents' commitment to their children's well-being. As part of the campaign's larger initiative, the mobility company is offering valuable insights on safety protocols and practical advice that can help create a safer and more informed environment. 'Our 'Lap of Love' campaign is not just about raising awareness, but about redefining the way we think about child safety in vehicles,' said Jacques Fourie, President of the AME Tire Business at Bridgestone. 'While a parent's love is unconditional, it's crucial that safety measures—like using the proper car seat—are followed to ensure a child's protection.' View this post on Instagram A post shared by Bridgestone MEA (@bridgestonemea) This initiative focuses on emotional awareness and practical implementation, empowering parents with specific guidelines for proper car seat usage. The safety guidelines offer various advice for parents to follow to protect their children. This includes – maintaining untwisted harness straps to prevent injury during accidents, ensuring only one finger's width between the harness and the child's chest for a comfortable fit, and eliminating all slack while securing a car seat with vehicle seatbelts. Additionally, the guidelines also encompass securing the child with their back and bottom flat against the seat surface, aligning harness straps precisely at shoulder level, not above or below and verifying compliance with all height requirements for both car seats and seatbelts. 'This campaign challenges parents to look beyond the obvious and take the necessary steps to provide the highest level of safety for their children on the road,' Fourie said. 'Because what really matters to us as an organisation is not just getting you down the road but getting future generations down one too.' 'By emphasising these important safety protocols, we aim to make a lasting impact on road safety, aligning with our broader commitment to enhancing the well-being of future generations through sustainable and responsible practices,' he explained. The campaign aims to seamlessly align with Bridgestone's E8 Commitment, particularly emphasising emotional and empowerment aspects. By promoting proper car seat installation and adjustment practices, the initiative directly contributes to child and family safety while reinforcing community connections and broader goals to enhance the community's well-being. Credits: Creative Agency: Brand New Galaxy MEA Shahad Samhouri / Senior Account Manager Lara Badawi / Senior Account Executive Arjun Suri / Creative Director Katherine Ho / Digital Art Director Marie Fadel / Head of Arabic Kuruvilla Thomas / Jr. Designer John Edward David / Jr. Designer PR Agency: Orient Planet Group Eyad Zeidan/ Regional PR Director Adrija Bhowmick/ PR Account Manager Client: Bridgestone MEA
