Latest news with #EASE
Yahoo
21-05-2025
- Automotive
- Yahoo
SOUEAST Concludes 'Lighting Up the Middle East', Reinforces Regional Commitment
RIYADH, Saudi Arabia, May 20, 2025 (GLOBE NEWSWIRE) -- SOUEAST Motor has wrapped up its over-month-long "Lighting Up the Middle East" campaign, illuminating five iconic landmarks with its vibrant brand color, Ease Orange, paying tribute to EASE lifestyle. From Qatar to the UAE, this high-impact activation promoted the brand´s philosophy: "EASE YOUR LIFE." The campaign generated widespread public attention, drawing the eyes of over 560 million viewers both online and on-site. A Regional Tour of Light and Innovation Through a grand light show, the brand philosophy was deeply embedded in the urban contexts of different countries in the form of artistic lighting, showcasing SOUEAST's understanding and resonance with the "EASE Urban Lifestyle." First Stop: Igniting Qatar On February 17, SOUEAST's light show kicked off in Qatar. As night fell, the Aspire Tower, Qatar's tallest building, was illuminated in the brand's signature "Ease Orange," resembling a beam of light piercing the night sky, and becoming the most dazzling presence in the city's nightscape.(Image 1: SOUEAST 'Lighting Up the Aspire Tower') Second Stop: Shining on the Skyline in Iraq On February 20, the "Ease Orange" glow lit up the night sky in Iraq as SOUEAST presented an immersive light show blending technology and art at the Erbil 1 Tower. The entire building became a stage for lighting, with the brand slogan and SUV lineup flashing alternately across its facade, capturing the city's attention.(Image 2: SOUEAST 'Lighting Up the Erbil 1 Tower') Third Stop: Illuminating the Pearl of the Gulf On February 24, Kuwait City was "lit up" by SOUEAST. At the Kuwait landmark, the Avenues-Kuwait, wrapped in "Ease Orange," shone like a urban pearl in the night, turning into a vibrant symbol of the city's pulse in this Gulf nation.(Image 3: SOUEAST 'Lighting Up the Avenues-Kuwait') Fourth Stop: Interweaving Light and Shadow in Saudi Arabia On March 15, SOUEAST brought "Ease Orange" to Boulevard City Times Square, a trendy landmark in Riyadh. Multiple giant digital screens scrolled through animations of the brand and models, transforming the square into a digital art space for "EASE," perfectly presenting a visual feast where technology and humanity intertwine.(Image 4: SOUEAST 'Lighting Up the Boulevard City Times Square') Fifth Stop: Dancing with the Waves in the UAE On March 20, SOUEAST's "Lighting Up the Middle East" campaign reached its final stop, as the night sky over Jumeirah Beach Residence (JBR) in Dubai grew even more radiant with the SOUEAST's light display. The brand slogan and model projections shimmered on the sea, with lights dancing alongside the waves, creating a unique urban spectacle.(Image 5: SOUEAST 'Lighting Up the Jumeirah Beach Residence') Strengthening Brand Presence The campaign offered a unique glimpse into SOUEAST´s long-term commitment to the region. It showcased a lineup of three SUVs for the market: S09, a Smart Premium D-class SUV offering fashionable aesthetics, premium interiors, and spacious comfort. S07, an Urban Intelligent C-class SUV tailored for urban trendy youth. S06, an Urban Stylish C-class SUV, with hybrid S06 DM version for efficiency and long-range driving. All models undergo rigorous high-temperature durability testing, ensuring reliable performance in the Middle East´s demanding climate.(Image6: SOUEAST SUV Lineup) Deepening Regional Roots The campaign also supports SOUEAST´s broader Middle East strategy. With the establishment of its Saudi subsidiary, the company has opened a 12,000 m² spare parts center. In addition, it plans to enter the market of Saudi Arabia, Bahrain, Oman, and Lebanon while establishing 14 new sales outlets, expanding access to products and services, and enhancing customer trust and convenience. The Journey Continues With the conclusion of the 'Lighting Up the Middle East' campaign, SOUEAST signals a new phase of engagement: one focused on long-term integration through localization, innovation, and brand affinity. Though the lights have dimmed, SOUEAST´s commitment to illuminating the region´s mobility future continues.(Image7: SOUEAST Lights Up the Middle East Night) Contact Person: Frida Fu Email: Photos accompanying this announcement are available at in to access your portfolio
Associated Press
29-04-2025
- Automotive
- Associated Press
EASE Urban Life, Global Connections: The First SOUEAST Global EASE DAY 2025 Debuts in Shanghai
04/29/2025, Shanghai, China // KISS PR Brand Story PressWire // SOUEAST marked a new chapter in its global layout with the successful debut of the first-ever SOUEAST Global EASE DAY 2025. The brand brought together international media and notable influencers from the Middle East, Central Asia, Africa, and South America to advance its shared vision of 'EASE YOUR LIFE', a promise of urban life. As SOUEAST´s first global media friends gathering, EASE DAY was designed to foster genuine connection through a series of immersive and culturally reflective experiences. These included EASE Gathering, a warm kickoff where media and SOUEAST executives engaged over shared meals and brand storytelling; EASE Talk, a relaxed and open discussion on urban trends and global user needs; and EASE City, an experiential tour through Shanghai´s iconic neighborhoods. EASE Gathering: Shared Moments, Global Dialogue From the very first moment, EASE DAY set the tone for authenticity and openness. Media and influencers gathered in a thoughtfully designed Shanghai venue, blending contemporary design with elements of local culture. Discussions took place in informal lounges rather than boardroom—underscoring SOUEAST´s belief that true innovation begins with meaningful human interaction. 'EASE is more than a brand concept—it reflects a way of being,' shared by Mr. Ke, Assistant President of Chery Automobile Co., Ltd. and President of SOUEAST International. 'This gathering was about slowing down and hearing each other—not just about cars, but about how people want to live.' EASE Talk: A Chat Around the Future of EASE Urban Life SOUEAST executives met face-to-face with media and key influencers to reflect on the evolution of mobility and the shifting priorities of modern customers. At the heart of the conversation: How can we make urban life less stressful, and activate more joy? 'EASE YOUR LIFE isn´t just a slogan—it´s a true intention,' Mr. Ke added. 'From design to service, we are exploring how to create experiences that feel effortless, human-centered, and emotionally uplifting.' EASE City: Moving Through Shanghai with Style The event reached its peak with a leisurely and charming city tour through Shanghai. Media and influencers cruised along iconic landmarks such as Wukang Road, Anfu Road, and Zhang Yuan, before arriving at Fenyang Garden for a showcase of SOUEAST´s urban models. Each route was designed for more than just the scenery, it was to tell a story—highlighting the relationship between car, city, and lifestyle that a city like Shanghai brings. Media friends praised the showcase, remarking: 'Framed by the elegance of a city garden, each model expressed a unique interpretation of urban living. The S09 speaks to responsibility and delicacy, the S07 radiates trendiness and boldness, while the S06 captures fashion and dynamic energy. This was truly an inspiring experience that awakened our desire for the EASE urban lifestyle.'
Mint
24-04-2025
- Business
- Mint
Banks target to clear 30-40% unclaimed deposit in FY26
New Delhi: The Centre may ask state-run banks to settle at least 30-40% of over ₹ 78,000 crore of deposits lying unclaimed in their books in 2025-26, said two persons close to the development. To achieve the target, the central government is likely to ask public sector banks (PSBs) to identify geographical areas with the most unclaimed deposits, set quarterly settlement targets at the branch level, and develop a standard operating procedure (SoP), in addition to implementing new central bank guidelines, said the first of the two persons mentioned above. The Reserve Bank of India (RBI) guidelines, effective 1 April, require banks to display details of unclaimed deposits, along with a public search feature, on their websites. In fact, the government has included the settlement of unclaimed deposits in the EASE, or Enhanced Access and Service Excellence, reforms agenda for PSBs for the current fiscal, added the second of the two persons mentioned above. Also read | HDFC, ICICI to kick-start Q4 earnings for banks; margins in focus as loan, deposits grow slower 'This initiative will assist banks in alleviating compliance and operational challenges while enhancing transparency in accordance with EASE reforms. By re-engaging with dormant account holders, banks can improve their balance sheets, mitigate reputational risks, and create new opportunities for customer engagement," said Pratik Shah, national leader-financial services, EY India. It would also help state-run banks reduce the risk of fraud and illicit activities, he added. The plan, however, may lead to litigation due to disputed ownership, inadequate documentation, and contested heirship. 'Accelerated timelines may compromise due diligence, increasing the likelihood of rejected or mishandled claims. To mitigate legal fallout, robust verification processes, transparent claim mechanisms, and proactive public awareness campaigns are imperative," said Shah. To be sure, banks transfer deposits that remain unclaimed for over 10 years to the RBI's depositor education and awareness fund (DEAF), which stands at north of ₹ 78,000 crore. 'Refunds of these deposits will help depositors redeploy them in the banking system," said Vivek Iyer, partner and financial services risk leader, Grant Thornton Bharat. Also read | Whose Money Is This? Govt to work closely with businesses, market players to return unclaimed investor assets 'With significant KYC/CDD clean-ups that banks have been undertaking over the past 10 years, we believe that the ability to trace customers and initiate a refund or unclaimed deposits will be a far more successful imitative than what it was anytime in the past," he added. The move will also help banks reduce record-keeping and overhead burdens since a large number of dormant accounts will be closed, said Manmeet Kaur, partner at Karanjawala & Co. Though the government exercise is targeted at PSBs as they account for about 80% of unclaimed deposits, the Indian Banks' Association (IBA) will convey the SoP to private sector banks. At present, customers can check unclaimed deposits through the RBI's UDGAM portal. However, they must visit the respective bank branch to complete the claim process. The proposed changes would digitize and simplify this process, eventually allowing deposit retrieval online. Also read | Five PSBs likely to hit market with QIPs in FY25 to comply with Sebi norm The exercise follows Union finance minister Nirmala Sitharaman's call to organize a special drive to address the issue of unclaimed deposits. Moreover, the Banking Laws (Amendment) Bill, 2024, cleared by Parliament, increased the number of nominees accepted per bank account from one to four, allowing easier identification of beneficiaries if the account becomes dormant.
Yahoo
23-04-2025
- Business
- Yahoo
EASE Appoints Dr. Kanyinsola Oyeyinka as CEO, Driving Medical Equipment-as-a-Service in Africa
AMSTERDAM, April 23, 2025--(BUSINESS WIRE)--EASE Holdings BV has promoted Dr. Kanyinsola Oyeyinka to Chief Executive Officer to succeed Imraan Soomra, who will, effective May 1, take on a new role as Non-Executive Director of EASE South Africa, the group's most advanced unit. The appointments come as EASE accelerates the rollout of its Equipment-as-a-Service model, which enables clinics and hospitals to access state-of-the-art PET-CT and MRI scanners, surgical robots, and other high-value machines without significant capital outlay by paying on a per-scan or per-event basis to align their costs with revenue. EASE South Africa is set to lead the rapid expansion of the service after announcing an agreement this month for Standard Bank to provide debt funding for future installations. Dr. Oyeyinka, who previously served in the UK National Health Service as a medical doctor and had senior roles at the World Bank and the Nigeria Sovereign Investment Authority, has worked across the full healthcare value chain from frontline clinical care to building sustainable diagnostic and oncology platforms and shaping systems-level health reforms. During her three years as Senior Vice President at EASE, Dr. Oyeyinka has led operations in South Africa and Ghana, and driven strategic cross-border scaling with a clear vision for delivering world-class medical technology across Africa and other emerging markets. "It is thanks to the coordinated leadership between Imraan and Kanyinsola that EASE has built a solid foundation, secured commercial debt funding, and grown our installed base through trusted partnerships," said Frans van Schaik, Chairman of EASE. "Through her vast experience and commitment, Kanyinsola brings continuity, clarity and passion in taking over the mantle from Imraan, who remains central to driving the biggest component of the EASE network in South Africa." EASE's equipment-as-a-service model has been proven with several installations in recent months. Commissioning of a PET-CT scanner at the Precision Nuclear Oncology and Theranostics facility (PNOAT) in Rustenburg, South Africa, earlier this year followed the deployment of a da Vinci surgical robot in KwaZulu-Natal, South Africa, and an advanced MRI diagnostic imaging system in Akwatia, Ghana. Without the burden of heavy upfront equipment costs, a longstanding barrier for many healthcare centres in accessing the latest technology, capital is freed up for priorities such as increasing hospital beds and nursing staff. A first-of-its-kind for Africa, this initiative is set to change the healthcare landscape for many hospitals and clinics. "EASE is more than a business; it's a platform to rethink how healthcare infrastructure is delivered, financed, and sustained," Dr. Oyeyinka said. "I'm proud to lead an organisation that is empowering hospitals and clinics to be more deliberate in their use of limited resources to better serve patients." The culmination of long-term strategic planning, EASE's leadership transition ensures that the company enters its next chapter with both stability and momentum. The role draws on the full spectrum of Dr. Oyeyinka's experience, having served as a doctor, a health financing consultant, a healthcare investment adviser and a member of EASE's management team. "Dr. Oyeyinka truly embodies our mission and has been central to our journey to this point," said Imraan Soomra. "I look forward to continuing our work together with Dr. Oyeyinka at the helm developing EASE in its next international growth phase." About EASE Equipment-as-a-Service (EASE®) is a pay-per-use program that provides businesses and organisations with cost-effective access to state-of-the-art healthcare equipment – and maintenance, training and support – with terms that match their circumstances and business needs. EASE South Africa is a subsidiary of EASE Holdings BV which is headquartered in the Netherlands and has operations in multiple African countries. To find out more about EASE, visit View source version on Contacts Media Contacts: EASE Holdings Cydney Bellpress@ +254 791 854841 Sign in to access your portfolio
Business Wire
23-04-2025
- Business
- Business Wire
EASE Appoints Dr. Kanyinsola Oyeyinka as CEO, Driving Medical Equipment-as-a-Service in Africa
AMSTERDAM--(BUSINESS WIRE)--EASE Holdings BV has promoted Dr. Kanyinsola Oyeyinka to Chief Executive Officer to succeed Imraan Soomra, who will, effective May 1, take on a new role as Non-Executive Director of EASE South Africa, the group's most advanced unit. Through her vast experience and commitment, Kanyinsola brings continuity, clarity and passion in taking over the mantle from Imraan, who remains central to driving the biggest component of the EASE network in South Africa. The appointments come as EASE accelerates the rollout of its Equipment-as-a-Service model, which enables clinics and hospitals to access state-of-the-art PET-CT and MRI scanners, surgical robots, and other high-value machines without significant capital outlay by paying on a per-scan or per-event basis to align their costs with revenue. EASE South Africa is set to lead the rapid expansion of the service after announcing an agreement this month for Standard Bank to provide debt funding for future installations. Dr. Oyeyinka, who previously served in the UK National Health Service as a medical doctor and had senior roles at the World Bank and the Nigeria Sovereign Investment Authority, has worked across the full healthcare value chain from frontline clinical care to building sustainable diagnostic and oncology platforms and shaping systems-level health reforms. During her three years as Senior Vice President at EASE, Dr. Oyeyinka has led operations in South Africa and Ghana, and driven strategic cross-border scaling with a clear vision for delivering world-class medical technology across Africa and other emerging markets. 'It is thanks to the coordinated leadership between Imraan and Kanyinsola that EASE has built a solid foundation, secured commercial debt funding, and grown our installed base through trusted partnerships,' said Frans van Schaik, Chairman of EASE. 'Through her vast experience and commitment, Kanyinsola brings continuity, clarity and passion in taking over the mantle from Imraan, who remains central to driving the biggest component of the EASE network in South Africa.' EASE's equipment-as-a-service model has been proven with several installations in recent months. Commissioning of a PET-CT scanner at the Precision Nuclear Oncology and Theranostics facility (PNOAT) in Rustenburg, South Africa, earlier this year followed the deployment of a da Vinci surgical robot in KwaZulu-Natal, South Africa, and an advanced MRI diagnostic imaging system in Akwatia, Ghana. Without the burden of heavy upfront equipment costs, a longstanding barrier for many healthcare centres in accessing the latest technology, capital is freed up for priorities such as increasing hospital beds and nursing staff. A first-of-its-kind for Africa, this initiative is set to change the healthcare landscape for many hospitals and clinics. 'EASE is more than a business; it's a platform to rethink how healthcare infrastructure is delivered, financed, and sustained,' Dr. Oyeyinka said. 'I'm proud to lead an organisation that is empowering hospitals and clinics to be more deliberate in their use of limited resources to better serve patients.' The culmination of long-term strategic planning, EASE's leadership transition ensures that the company enters its next chapter with both stability and momentum. The role draws on the full spectrum of Dr. Oyeyinka's experience, having served as a doctor, a health financing consultant, a healthcare investment adviser and a member of EASE's management team. 'Dr. Oyeyinka truly embodies our mission and has been central to our journey to this point,' said Imraan Soomra. 'I look forward to continuing our work together with Dr. Oyeyinka at the helm developing EASE in its next international growth phase.' About EASE Equipment-as-a-Service (EASE ®) is a pay-per-use program that provides businesses and organisations with cost-effective access to state-of-the-art healthcare equipment – and maintenance, training and support – with terms that match their circumstances and business needs. EASE South Africa is a subsidiary of EASE Holdings BV which is headquartered in the Netherlands and has operations in multiple African countries. To find out more about EASE, visit
