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Associated Press
29-04-2025
- Automotive
- Associated Press
EASE Urban Life, Global Connections: The First SOUEAST Global EASE DAY 2025 Debuts in Shanghai
04/29/2025, Shanghai, China // KISS PR Brand Story PressWire // SOUEAST marked a new chapter in its global layout with the successful debut of the first-ever SOUEAST Global EASE DAY 2025. The brand brought together international media and notable influencers from the Middle East, Central Asia, Africa, and South America to advance its shared vision of 'EASE YOUR LIFE', a promise of urban life. As SOUEAST´s first global media friends gathering, EASE DAY was designed to foster genuine connection through a series of immersive and culturally reflective experiences. These included EASE Gathering, a warm kickoff where media and SOUEAST executives engaged over shared meals and brand storytelling; EASE Talk, a relaxed and open discussion on urban trends and global user needs; and EASE City, an experiential tour through Shanghai´s iconic neighborhoods. EASE Gathering: Shared Moments, Global Dialogue From the very first moment, EASE DAY set the tone for authenticity and openness. Media and influencers gathered in a thoughtfully designed Shanghai venue, blending contemporary design with elements of local culture. Discussions took place in informal lounges rather than boardroom—underscoring SOUEAST´s belief that true innovation begins with meaningful human interaction. 'EASE is more than a brand concept—it reflects a way of being,' shared by Mr. Ke, Assistant President of Chery Automobile Co., Ltd. and President of SOUEAST International. 'This gathering was about slowing down and hearing each other—not just about cars, but about how people want to live.' EASE Talk: A Chat Around the Future of EASE Urban Life SOUEAST executives met face-to-face with media and key influencers to reflect on the evolution of mobility and the shifting priorities of modern customers. At the heart of the conversation: How can we make urban life less stressful, and activate more joy? 'EASE YOUR LIFE isn´t just a slogan—it´s a true intention,' Mr. Ke added. 'From design to service, we are exploring how to create experiences that feel effortless, human-centered, and emotionally uplifting.' EASE City: Moving Through Shanghai with Style The event reached its peak with a leisurely and charming city tour through Shanghai. Media and influencers cruised along iconic landmarks such as Wukang Road, Anfu Road, and Zhang Yuan, before arriving at Fenyang Garden for a showcase of SOUEAST´s urban models. Each route was designed for more than just the scenery, it was to tell a story—highlighting the relationship between car, city, and lifestyle that a city like Shanghai brings. Media friends praised the showcase, remarking: 'Framed by the elegance of a city garden, each model expressed a unique interpretation of urban living. The S09 speaks to responsibility and delicacy, the S07 radiates trendiness and boldness, while the S06 captures fashion and dynamic energy. This was truly an inspiring experience that awakened our desire for the EASE urban lifestyle.'
Bahrain News Gazette
18-04-2025
- Automotive
- Bahrain News Gazette
Driving the Future of EASE Urban Mobility: The First-Ever SOUEAST Global EASE DAY to Launch in Shanghai
SOUEAST Global EASE DAY 2025 SOUEAST Global EASE DAY 2025 SHANGHAI, April 18, 2025 (GLOBE NEWSWIRE) — SOUEAST Motor is set to kick off the inaugural SOUEAST Global EASE DAY 2025 on April 21st in Shanghai, China . This global event will bring together international media and notable influencers for a five-day immersive experience, advancing the brand's vision for EASE urban mobility through collaboration. EASE DAY, SOUEAST's first-ever global brand summit, will gather influential voices to forge meaningful media connection and amplify brand resonance. Serving dual purposes as both a milestone moment and a symbolic launchpad, this event will promote the brand's transformation into a globally competitive auto force. Over the course of the event, guests will participate in a range of themed activities designed to foster deeper engagement. The agenda features four core highlights: EASE Talk, EASE Experience , EASE Innovation , and EASE City . Through in-depth brand dialogues, test drives, car preview and urban cultural experiences, global media and notable influencers will gain a close-up understanding of SOUEAST's brand vision and philosophy. EASE YOUR LIFE in Motion Since its comprehensive brand refresh in 2024, SOUEAST has rapidly expanded its international footprint, with successful rollouts across the Middle East and Central Asia. Guided by the brand philosophy, ' EASE YOUR LIFE,' SOUEAST is reshaping urban mobility by combining global insight with local adaptation—offering customers stylish, comfort, and warm-tech driving experiences tailored to everyday city life. EASE DAY 2025 represents a natural next step. The event will offer a platform for SOUEAST to engage closely with media through interactive experiences and strategic discussions. And attendees will gain firsthand insight into SOUEAST´s interpretation of intelligent urban mobility. A Global Journey Begins in Shanghai The first stop on the EASE DAY journey, Shanghai sets the tone for what SOUEAST envisions as a yearly tradition—bringing the global media and notable influencers together in a different symbolic city. By building a space for co-creation, shared insight, and cultural resonance , EASE DAY will bring extraordinary experiences to urban life. A photo accompanying this announcement is available at Company: SOUEAST MOTOR Contact Person: Frida Fu Emai: [email protected] Website: City: Wuhu GlobeNewswire Distribution ID 9424789
