Latest news with #EDO
Observer
a day ago
- Business
- Observer
Oman advances diverse energy portfolio: EDO
MUSCAT, JUNE 4 Oman is set to undergo a major transformation in its energy sector over the next decade, with plans for broad-based expansion across both hydrocarbons and renewable energy sources, according to a key executive of the Sultanate of Oman's pivotal energy industry. Mazin Rashid al Lamki, CEO of Energy Development Oman (EDO)—the wholly government-owned energy sector holding company—said the evolving strategy reflects global energy shifts while maintaining a strong commitment to domestic needs and export potential. In an interview featured in the latest Oman-focused edition of Oxford Business Group (OBG), Al Lamki noted that nationwide assessments of the country's energy resources, currently nearing completion, indicate a 'stronger-than-expected' potential in oil and gas. Together with assessments of Oman's solar and wind capacity, a picture is emerging of a balanced energy mix catering to both domestic demand and exports. 'Overall, we are moving toward a more diversified and integrated energy portfolio. Once it reaches commercial scale, you will see Oman expanding oil, gas, renewables, and green hydrogen. It is not a transition away from hydrocarbons, but a strategic broadening to meet domestic needs and seize export opportunities in an evolving global energy landscape,' Al Lamki stated. In line with this strategic direction, renewable resources are targeted to account for 30% of electricity production by 2030—a figure that could rise to 40–45%, according to current indicators. Hydrocarbon production is also expected to grow in response to sustained global demand, he noted. Al Lamki also emphasized the need for greater investment in the country's energy infrastructure to meet the ambitious renewable energy targets by 2030. 'Oman must expand its electricity infrastructure to meet the 2030 renewable energy target. Today's grid is designed for 11 GW of capacity, but by 2030 we expect that figure to rise to 35–40 GW. This requires investment in transmission and distribution infrastructure,' he said. One key area of focus, he added, is the development of common-use infrastructure to support both green hydrogen and renewable energy projects—a move that would help lower costs and maximize efficiency. 'Public-private partnerships (PPPs) will be key to this process. We are looking at PPP models to support grid expansion, particularly in the northern regions. Existing oil and gas transport infrastructure may be adapted to move hydrogen and desalinated water. Coordinated planning across electricity, water, and hydrogen infrastructure will be essential—and shared investment models will make that feasible,' he explained. When asked about potential sources of foreign direct investment (FDI) to support Oman's energy infrastructure, Al Lamki cited countries in Asia and Europe as particularly promising. 'These countries are seeking reliable, long-term supplies of both clean and conventional energy, and Oman stands out as an appealing partner due to its geopolitical stability, rich resource base, and clear commitment to energy diversification,' he said. Affiliated with the Ministry of Finance, EDO owns 60% of the Block 6 concession operated by Petroleum Development Oman (PDO), 100% of Block 6's non-associated gas concession, and 100% of Hydrogen Oman (Hydrom), the master planner of the Sultanate's green hydrogen industry.
Business Wire
a day ago
- Business
- Business Wire
Affinity Solutions Launches Live Sports Outcomes Metric, Fansactions™, EDO First to Market
NEW YORK--(BUSINESS WIRE)--Affinity Solutions, the leading consumer purchase insights company, today announced the launch of Fansactions™, a solution that connects fans and brands by providing unprecedented visibility into the relationship between sports media investment and consumer purchase behavior. Fansactions™ enables advertisers to directly see and measure ROAS for optimal, real-world outcomes by combining billions of deterministic online and in-store transactions with sports fan media consumption and ad exposure. This solution seamlessly integrates with any media and measurement platform across linear TV and CTV, giving advertisers more flexibility and opportunities to unlock greater value from their investments. The epicenter of fan and brand engagement, Fansactions™ empowers brands with a clear understanding of which sports and leagues their customers — and competitors' customers — engage with, to activate precise targeting and optimization, and ultimately maximize ROAS. Further, Fansactions™ helps brands discover promising market segments, including emerging sports and leagues that present ideal environments for advertisers to engage and acquire new customers. With digital viewing of live sports projected to reach 127.4 million in the U.S., ad dollars will follow. TV outcomes company EDO reported that in 2024, TV advertisers spent an estimated $12.4 billion on live sports, marking a 6% year-over-year increase. Fansactions™ fulfills a critical need in the market by connecting these significant ad dollars to the outcomes metric that matters most, the purchase. 'There's no denying the influence and impact sports have on both our culture and our wallets,' said Damian Garbaccio, Chief Commercial and Marketing Officer, Affinity Solutions. 'As live sports ad investments grow against a backdrop of an increasingly fragmented viewing landscape, marketers need to identify high-performing audiences and channels – and confidently quantify ROI. Fansactions™ empowers brands to transcend traditional post-campaign analysis and basic targeting by offering real-time insights into the direct impact of live sports advertising on brand engagement and sales among sports fans with a demonstrated purchase history, enabling outcome-driven marketing optimization.' Recognizing the opportunity, EDO is the first to leverage Fansactions™ with its syndicated outcomes database, enabling brands to quantify the end-to-end impact of live sports advertising — from brand searches to website engagement to confirmed purchases. Through joint research using Fansactions™, EDO and Affinity Solutions measured the impact of live sports advertising exposure on both mid-funnel engagement — such as brand searches and website visits — and lower-funnel outcomes, including actual QSR purchases. The findings show how live sports advertising influences consumer behavior across the funnel, helping brands identify which campaigns and markets are most likely to drive sales. Initial results found that integrating live sports into TV advertising campaigns can significantly amplify brand performance. Specifically, adding live sports to a TV ad mix more than doubled sales lift from 8% to 17%, depending on the sports involved. A full report with more findings will be released at a later date. 'Sports fans represent one of the most passionate and valuable audiences for advertisers, but translating that passion into business outcomes requires immediate, actionable data,' said Laura Grover, SVP, Head of Client Solutions, EDO. 'Our latest research with Affinity Solutions shows that brands can maximize ROI by strategically selecting the right sports — like hockey and soccer — which often deliver higher engagement and sales at a more efficient cost. This insight helps advertisers invest smarter and drive meaningful results by clearly connecting media and sports investments to consumer behavior.' Garbaccio continued: 'Whether it's buzzer-beaters during March Madness or the intensity of playoff seasons, live sports deliver unmatched moments that unify audiences and directly influence consumer behavior — creating unique moments for brands to authentically connect and convert. We're proud to partner with EDO as we work to revolutionize sports marketing and fan engagement through Fansactions™.' To learn more about Fansactions™, visit: About Affinity Solutions Affinity Solutions is the leading consumer purchase insights company. We provide a complete view of U.S. and U.K. consumer spending, across and between brands, via exclusive access to fully permissioned data from over 150 million debit and credit cards. Our proprietary AI technology, Comet™, transforms these purchase signals into actionable insights for business and marketing leaders to drive optimal outcomes and build lasting customer relationships. Visit us at to discover how we're shaping the future of consumer purchase insights. About EDO EDO is the TV outcomes company. Our leading measurement platform connects convergent TV airings to the ad-driven consumer behaviors most predictive of future sales. EDO empowers the advertising industry to maximize media impact, optimize creative performance, and know the fair value of every impression — across linear and streaming for an increasingly programmatic world. By combining immediate engagement signals with world-class decision science and vertical AI, EDO equips industry leaders with syndicated, investment-grade data that aligns media to business results — with detailed competitive, category, and historical insights. Leading brands, agencies, networks, streamers, and studios trust EDO's TV intelligence to know what works.
Straits Times
2 days ago
- Business
- Straits Times
Over half of Europe and Mediterranean basin hit by drought in mid-May
A cyclist stopping by a dry pond near Oud-Heverlee in Belgium on May 14. PHOTO: AFP Over half of Europe and Mediterranean basin hit by drought in mid-May PARIS - More than half, or 53 per cent of land in Europe and the Mediterranean basin were hit by drought in mid-May, according to an AFP analysis of data from the European Drought Observatory (EDO) from May 11-20, 2025. It was the highest level recorded for that period of time in the year since monitoring began in 2012, and more than 20 points higher than the average between 2012-2024. The EU's Copernicus Climate Change Service, based on satellite imagery, takes into account three benchmarks: precipitations, or rainfall, soil moisture and the state of vegetation. There are three levels of drought: watch, warning and alert. Between May 11-20, 42 per cent of Europe's soil and the Mediterranean basin were lacking in moisture, at a warning level, and 5 per cent at alert level, signalling that vegetation was developing abnormally. Northern, eastern and central European countries were mainly concerned, with high alert levels. Some 19 per cent of Ukrainian territory was on a state of alert, while other countries were in a worrying situation, including Belarus (17 per cent), Poland (10 per cent), Hungary and Slovakia (9 per cent). To the south, the level of alert stood at 20 per cent in some countries and territories, including in Syria, Cyprus and the Palestinian territories. While stopping short of a state of alert, several countries were in mid-May hit by some kind of large drought, including the United Kingdom across 98 per cent of its territory since mid-March. People walking their dog on the dried banks of Baitings Reservoir - partially revealed by a falling water level - near Ripponden, northern England, on May 9. PHOTO: AFP The UK's official weather service, the Met Office, said the UK experienced its its warmest spring on record – and its driest in more than 50 years. The European Central Bank warned on May 23 of major economic risks from drought, which can threaten up to 15 per cent of production in the eurozone due to increasing extreme weather caused by climate change. AFP A May 21 photo showing the partially dried-up river bed of the Rhine river in Cologne, western Germany. PHOTO: AFP Find out more about climate change and how it could affect you on the ST microsite here.
Yahoo
2 days ago
- Business
- Yahoo
Over half of Europe and Mediterranean basin hit by drought in mid-May
More than half, or 53 percent of land in Europe and the Mediterranean basin were hit by drought in mid-May, according to an AFP analysis of data from the European Drought Observatory (EDO) from May 11-20, 2025. It was the highest level recorded for that period of time in the year since monitoring began in 2012, and more than 20 points higher than the average between 2012-2024. The EU's Copernicus Climate Change Service, based on satellite imagery, takes into account three benchmarks: precipitations, or rainfall, soil moisture and the state of vegetation. - Watch, warning, alert - There are three levels of drought: watch, warning and alert. Between May 11-20, 42 percent of Europe's soil and the Mediterranean basin were lacking in moisture, at a warning level, and five percent at alert level, signalling that vegetation was developping abnormally. Northern, eastern and central European countries were mainly concerned, with high alert levels. Some 19 percent of Ukrainian territory was on a state of alert while other countries were in a worrying situation, including Belarus (17 percent), Poland (10 percent), Hungary and Slovakia (nine percent). To the south, the level of alert stood at 20 percent in some countries and territories, including in Syria, Cyprus and the Palestinian territories. While stopping short of a state of alert, several countries were in mid-May hit by some kind of large drought, including the United Kingdom across 98 percent of its territory since mid-March. The UK's official weather service The Met Office said the UK experienced its its warmest spring on record -- and its driest in more than 50 years. The European Central Bank warned on May 23 of major economic risks from drought, which can threaten up to 15 percent of production in the eurozone due to increasing extreme weather caused by climate change. shu-grp/nlc/jmy
Time of India
2 days ago
- Business
- Time of India
Cabinet gives nod for filling 4,799 posts in various departments, corporations
Patna: Bihar cabinet on Tuesday gave its nod for filling 4,799 posts of various categories in different departments and corporations of the state govt. A maximum of 2,361 posts of different categories have been created in the education department, followed by 1,350 posts in the urban development and housing department. Tired of too many ads? go ad free now A total of 47 decisions were taken at the cabinet meeting chaired by CM Nitish Kumar. The cabinet approved the education department's proposal for creation of 1,503 posts that included 568 posts of the education development officer (EDO) and 935 posts of the assistant education development officer (AEDO) under the Bihar Education Administrative Cadre Rules 2025, additional chief secretary (ACS) S Siddharth said here after the cabinet meeting. The decision to create these posts will help carry out micro monitoring of schools right from primary to higher secondary level to ensure quality education in the state, he said. The AEDO will be given the job of inspecting and monitoring schools of every 10 panchayats while the EDO will monitor schools at block-level. Notably, there are 8,053 panchayats while there are 534 blocks in the state. It also created 818 posts for the Bihar State Educational Infrastructure Development Corporation Ltd. Besides, two posts of estate officers and 38 posts of assistant estate officers were created for three years on a contract basis. The cabinet also gave urban development and housing department's proposal for creation of 1,350 posts for running offices constituted under the Planning Area Authority in every district, Siddharth said. It also created 653 posts for Bihar State Jeevika Fund Credit Cooperative Federation Ltd, Patna constituted under Bihar Cooperative Society Act 1935, the ACS said. Tired of too many ads? go ad free now The cabinet also gave its nod for the creation of 15 posts in the general administration department while 28 posts have been created for expansion and strengthening of the public health engineering department (PHED). It also gave its nod to urban development and housing department's proposal to expand the area of municipal councils of Phulwarisharif, Danapur Nizamat and Khagaul in Patna district. It would enable the residents to get facilities provided by urban local bodies. Besides, the move would increase the urban area. The decision would extend Phulwarisharif's municipal area by 16.51 square km while Danapur's 23.14 sq km and Khagaul's 9.4 sq km. In yet another important decision, children (3-6 years) getting pre-school education at Anganwadi Kendras will now get uniforms prepared by the Jeevika. The cabinet took a decision in this regard making an amendment in the existing provision as per which Rs 400 per child per year is transferred into the bank accounts of parents. Two sets of uniforms will be provided by the Jeevika at Anganwadi Kendras, the ACS said, adding that Jeevika would get an annual increase of 5% in the rate of uniform. The cabinet gave its nod to handover five acres of land located on the southern flank of river Ganga at Mauja Dujra Diyara in Patna on temporary lease for 25 years to the Inland Waterways Authority of India to repair ship and construction of dry dock, the ACS said.
