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Edward Enninful's media biz to launch magazine, Sarah Harris is editorial director
Edward Enninful's media biz to launch magazine, Sarah Harris is editorial director

Fashion Network

time08-05-2025

  • Entertainment
  • Fashion Network

Edward Enninful's media biz to launch magazine, Sarah Harris is editorial director

Edward and Akua Enninful's EE72 international media business on Thursday announced the launch of a magazine and digital platform where it said 'culture meets fashion'. And the new mag, called 72, has a big name of the British fashion magazine industry on board with Sarah Harris — who worked closely with Enninful at British Vogue — joining as editorial director. The former Vogue global network lead and deputy editor for the UK and Europe is as much a star as the labels and style-setters she covers and is a photographer magnet at any event or show she attends. Her director role covers both the magazine and the digital platform while the platform specifically will be led by Simone Oliver who previously worked in leadership roles at The New York Times, Refinery29, Meta, Condé Nast 's Allure, and BET. As head of content, she'll bring her expertise in digital strategy, working with Harris. Meanwhile creative direction for the magazine will be led by duo Lee Swillingham and Stuart Spalding at Suburbia. Responsible for the art direction of The Face magazine in its 90s heyday, they were founding creative directors of both Pop and Love magazines, creative directors for British Vogue under Enninful and more recently held the creative reins at Harper's Bazaar Italia. The print publication will be quarterly and joining with the platform, the combo is 'designed to be the cornerstone of the brand's creative universe. Positioned at the intersection of fashion, beauty, luxury and culture, [they] will deliver captivating storytelling paired with bold, beautiful imagery that resonate and interact with global communities'. Both platform and magazine will debut in September and will 'aim to drive culture forward with news-making images and stories that transcend traditional media boundaries'. The Enninful siblings said of all this: 'When we founded our media and entertainment company, we knew we wanted EE72 to be built as a platform first, with 72 Magazine as its cornerstone — bringing together best-in-class teams to define and deliver boundary-breaking storytelling and content. This launch with a dedicated publication are shining examples of our vision to champion creative integrity and collaboration. We are excited to share an editorial world that reflects the cultural shifts shaping today's landscape.'

Edward Enninful's EE72 Launches 72 Magazine, Taps Sarah Harris
Edward Enninful's EE72 Launches 72 Magazine, Taps Sarah Harris

Yahoo

time08-05-2025

  • Entertainment
  • Yahoo

Edward Enninful's EE72 Launches 72 Magazine, Taps Sarah Harris

LONDON — EE72, the global media and entertainment company cofounded by Edward Enninful and his sister Akua Enninful has unveiled its first venture, a digital platform and quarterly print publication called 72 Magazine. The former British Vogue editor in chief has enlisted Sarah Harris, who served as global network lead and European deputy editor for Vogue before stepping into an editor at large position last summer, to join the new magazine as editorial director across digital and print. More from WWD Hearst Italy Introduces About:, An Architecture-centered Magazine EXCLUSIVE: Gallery Media Group Acquires Coveteur, Names Faith Xue Editor in Chief Phoebe Philo Guest Edits the FT's New HTSI Issue, Focused on Beauty and 'Intention' The magazine will cover fashion, beauty, luxury and culture with a debut date set for September. 'When we founded our media and entertainment company, we knew we wanted EE72 to be built as a platform first, with 72 Magazine as its cornerstone — bringing together best-in-class teams to define and deliver boundary-breaking storytelling and content,' the Enninful siblings said in a statement. 'This launch with a dedicated publication are shining examples of our vision to champion creative integrity and collaboration. We are excited to share an editorial world that reflects the cultural shifts shaping today's landscape.' Simone Oliver, previously senior vice president of digital content at BET and global editor in chief at Refinery29, will take on the role of head of content at 72 Magazine. Lee Swillingham and Stuart Spalding at Suburbia will oversee the creative direction of the magazine. As reported, Edward said the formation of EE72 is part of the 'natural progression' of his career and that the company will champion 'voices that disrupt traditional narratives. The company's vision is anchored in empathy and innovation, fostering meaningful connections across communities and cultures.' The choice of working with Harris is a natural one for Enninful. In 2018, he promoted her from fashion features director to deputy editor. At Condé Nast, Harris had become one of the publisher's star editors on the street style scene. She has accumulated more than 280,000 followers on Instagram. On Instagram, she has produced sponsored content for Prada, Rodial, Piaget, Gucci and more. She joined British Vogue in 2003 as fashion features editor, and had previously worked at WWD in London. Best of WWD Longtime Vogue Editor Grace Mirabella Dies at 91 First Lady Dr. Jill Biden Helps Forbes Celebrate Its 50 Over 50 List Mikaela Shiffrin Gets Personal in New Series for Outside+

Edward Enninful's EE72 Launches Website, 72 Magazine
Edward Enninful's EE72 Launches Website, 72 Magazine

Business of Fashion

time08-05-2025

  • Entertainment
  • Business of Fashion

Edward Enninful's EE72 Launches Website, 72 Magazine

Edward Enninful's EE72, a media and entertainment company he announced in February, is set to launch an eponymous digital platform and a quarterly print publication, 72 Magazine, which will cover fashion, beauty, luxury and culture, this September. The EE72 website will provide 'thought-provoking storytelling, exclusive interviews, and deep explorations into the forces shaping our creative world,' according to a company statement. It will be led by head of content Simone Olivier, who previously held editorial leadership roles at The New York Times, Refinery29 and Allure, while Sarah Harris, the former editor-at-large of British Vogue, will join as editorial director of both the EE72 website and 72 Magazine. Lee Swillingham and Stuart Spalding, former creative director duo of British Vogue and Harper's Bazaar Italia and co-founders of London-based creative agency Suburbia, will lead the magazine's creative direction. The news marks the first major initiative from EE72, Enninful's much-anticipated next act after leaving his posts as European editorial director of Vogue and editor-in-chief of British Vogue in March 2024 after four and six years respectively. He is spearheading the venture alongside his sister, talent agent Akua Enninful, who serves as CEO. 'This launch with a dedicated publication [is a shining example] of our vision to champion creative integrity and collaboration,' co-founders Edward and Akua Enninful said in a joint statement. 'We are excited to share an editorial world that reflects the cultural shifts shaping today's landscape.' Learn more: Edward Enninful Launches Media and Entertainment Company EE72, co-founded by the former British Vogue editor and his sister Akua Enninful, will develop content, experiences and products in partnership with top talent and companies.

EDWARD ENNINFUL LAUNCHES EE72, A NEW GLOBAL MEDIA & ENTERTAINMENT COMPANY
EDWARD ENNINFUL LAUNCHES EE72, A NEW GLOBAL MEDIA & ENTERTAINMENT COMPANY

Associated Press

time17-02-2025

  • Business
  • Associated Press

EDWARD ENNINFUL LAUNCHES EE72, A NEW GLOBAL MEDIA & ENTERTAINMENT COMPANY

EE72 Unites World-Class Talent & Partnerships to Shape a More Connected Future LOS ANGELES, Feb. 17, 2025 /PRNewswire/ -- Edward Enninful, the creative force behind some of the most transformative moments in media and fashion, today announced the launch of EE72, a global media and entertainment company. The venture marks a bold new chapter in Enninful's singular career anticipating and inspiring the mood of the cultural zeitgeist. EE72 emerges at a pivotal moment in our current cultural landscape, answering the call for authentic representation and storytelling that speaks to today's interconnected world. Through strategic partnerships with visionary creators and groundbreaking companies, EE72 will develop and produce transformational content, immersive experiences and innovative products that challenge audiences to see the world through new eyes. 'EE72 represents a natural progression of the foundation I've built my career on,' says Enninful. 'We're creating a space where creativity transcends boundaries, where diverse voices don't just exist—they lead. Our mission is to reshape how we see and understand each other, building bridges across cultures and communities.' The company will be led by Akua Enninful as co-founder and CEO, alongside Edward Enninful as co-founder and Chief Creative Officer. At its core, EE72 embodies the spirit of authentic storytelling and boundless creativity, championing voices that disrupt traditional narratives. The company's vision is anchored in empathy and innovation, fostering meaningful connections across communities and cultures. Connect with EE72: About Edward Enninful OBE: Edward Enninful is one of the most influential figures in global media and fashion, recognized for fundamentally reshaping the conversation around representation in these industries. Beginning his groundbreaking career as fashion director of i-D magazine at age 18, he went on to become the first Black editor-in-chief of British Vogue and European editorial director of Vogue. Under his leadership, British Vogue experienced unprecedented growth across both digital and print platforms. His transformative work earned him an OBE for services to diversity in the fashion industry, and his creative vision has influenced collaborations with the world's leading photographers, artists, and cultural figures. Known for placing diversity of perspective at the core of his work, Enninful has consistently broken new ground in storytelling and representation, making him one of the most significant voices in contemporary media and entertainment. Most recently, he served as global creative and cultural advisor of Vogue, where he continued to shape the future of media on a global scale.

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