Latest news with #EN7ERAF
Identity
18-04-2025
- Entertainment
- Identity
Amer Mubarak Is Styling a New Era—and Marwan Pablo Is Just the Start
Sudanese-born, Saudi-raised stylist Amer Mubarak has been a driving force behind the bold aesthetic of Marwan Pablo, especially on his latest project, 'EN7ERAF'. This isn't just another collaboration—it's a deeper, more raw exploration of the energy and culture that fuels their creative bond. We sat down with Amer to talk about his journey, his fearless approach to styling, and how his unique vision has redefined what it means to blend fashion with music. No filters, no limits—just an unfiltered look at the man shaping a new era of style. Let's rewind a bit. What first pulled you into fashion—and was there a moment when it clicked that this was your path? It all started when I was living in China. I kind of slid into the industry sideways—through modeling, really. I'd show up to shoots, and people kept asking about my fits—'Where's that from?' or 'How'd you put that together?'. I started giving advice, helping out, nothing formal. Then a friend hit me up to style his new collection, and that was it. That's when it hit me—this is it. This is my lane. Tell us about how and when you and Marwan Pablo first connected? We crossed paths on a random project back in 2021—no big setup, just one of those things that happens. The energy was instant. No pressure, no expectations. We clicked as friends first, and that laid the foundation. From there, it just flowed into working together. What's cool is we speak the same language—these days, we usually lock in on the same vision without even saying much. There's a very clear Amer stamp on Pablo's entire vibe. How did that aesthetic come together—was it something you both built or did it just click? Marwan's always had a solid grip on who he is and his sense of style. What we did was amplify that. We've been dialing into what we now call the 'Pablo Core Aesthetic.' It wasn't about changing him—it was about sharpening the vision, refining it to its rawest, most honest form. 'EN7RAF' came together in a blink—yet the fits hit hard. How did you step in to shape the look and feel of this fast-paced project? We did what we always do—dug into his closet and started pulling looks. Within a few hours, the whole thing snapped into place. No overthinking, just raw, real vibes. Honestly, the impromptu stuff? It always hits the hardest. That shoot was one of those magic-hour moments where everything just aligned. What kind of energy and core feeling were you trying to channel through the styling in EN7ERAF? The EP itself is raw—it's gritty, loud, and intense in the best way. We wanted the visuals to match that voltage. Rap, for us, has always represented rebellion—it's the voice of a generation that's got nothing to lose. In a way, it's become the new rock. So the looks had to be wild. No polish, just power. And honestly? I think we hit that note dead-on. What's the project where you felt you took the biggest risk, whether it was with a look, concept, or collaboration? That would be Pablo's 'Déjà Vu' , no doubt. That one pushed all of us way out of our comfort zones. I remember feeling completely stuck at some point. But Marwan's energy? It's different. He kept the whole team fired up, kept us moving. And somehow, we pulled off something that felt truly different. As a stylist, what do you think makes a good fit? Tell us about your perspective on styling 101. My advice? Wear what makes you feel good. Don't chase trends just to fit in—rock what actually speaks to you. If you're confident in it, it shows. That's what makes the difference. How do you think your cultural background influenced your career? I'm Sudanese, grew up in Saudi, studied in China, and now I'm based in Egypt—so yeah, it's been a mix. That kind of blend naturally shaped my perspective. My style's all over the map, but in the best way. I'm always exploring, always curious. I love pulling from different cultures and aesthetics and just letting it evolve on its own.
CairoScene
07-04-2025
- Entertainment
- CairoScene
Marwan Pablo's ‘EN7ERAF' is a Cinematic Return to Form
Marwan Pablo's 'EN7ERAF' is a Cinematic Return to Form A surprise Eid release of four tracks, produced by Hamadaboi and with four videos directed by Abanoub Ramsis, 'EN7ERAF' is Pablo at his sharpest—cinematic, venomous, and laser-focused. Marwan Pablo made his surprise return this Eid with 'EN7ERAF', a four-track EP that plays out like a high-speed pursuit through the darker corners of Cairo's sonic underworld. With no pre-release teasers or traditional rollout, Pablo released four consecutive tracks over four days—each paired with its own visual directed by Abanoub Ramsis. Together, the project forms a tightly-wound statement: cinematic, minimal, and packed with intent. 'The goal was to create something that sits between a visualizer and a music video—not just looping visuals, but not full narrative either,' Ramsis explains. 'I wanted something elevated that still feels performance driven.' The first track, 'BONO', is a darkly confident opener that wastes no time establishing the tone. Over a driving beat from longtime collaborator Hamadaboi, Pablo's verses cut through with precision. His bars—'صعب إني أسيب إللي في إيدي عشان شوية ترندات'—call out the shallow chase for trends, signalling his disinterest in the industry's algorithmic noise. Visually, the video evokes the dusty, kinetic energy of 'Barbary' but trades nostalgia for something sharper, leaner, and more honed in. The second track, 'GHANIMA', shifts into a more venomous register. The beat glitches and growls, creating a tense backdrop for one of Pablo's rawest vocal performances to date. His flow feels urgent but controlled, slipping between aggression and clarity with precision. The accompanying video dives into shadowy rooms, dim lighting, and smoke-filled frames—less a music video than a visual fever dream. The line 'إحنا بنيجو زي القضا.. نرجعو القرد لجرابه' captures the sense of inevitable return Pablo seems to be tapping into—personal, political, and artistic. From the start, Ramsis knew time would be a constraint: 'We didn't have much time for pre-production, and the whole shoot had to happen in one day, in one location. On top of that, the videos had to be released by Eid, which meant only a day or two for post. So the concept had to be strong, visual, and shootable under tight conditions.' 'AURA', the shortest track on the EP, is also one of its most efficient. There's no warm-up—just a beat that pulses like a heartbeat and bars that slide in with quiet authority. 'Go hard, go hard.. كل مزيكتي بت Go hard' sums it up best. The video's one-shot aesthetic reflects that same momentum, letting Pablo occupy the space without distraction or clutter. It's a flex track, but not in a loud, brash way—it's smooth and sinister. 'I built a concept around repetition with variation—same elements, same space, but four different visual experiences,' says Ramsis. 'The idea was to do more with less and keep it raw and atmospheric.' The final track, 'LEMAZA', lands like a closing scene. It starts slow and deliberate, with an opening that feels like the soundtrack to a level boss entrance. The production simmers, then builds, conjuring a storm of sound before easing into resolution. The visuals match that arc with Mad Max levels of chaos—full of dust, metal and motion—until we're left with a solitary figure pushing forward, unresolved but unbroken. 'ما تشخصنهاش.. إحود الشراع عن إللي راح' lingers long after the music stops. 'The mood was meant to be timeless and slightly futuristic—less about referencing a specific era, more about creating atmosphere,' Ramsis adds. All four visualizers are set in the same massive, dark warehouse, with different lighting, setups, and set designs—each reflecting Pablo's shifting energy. 'Pablo has a very intense and internal energy,' he continues. 'That helped me strip things down and focus on capturing his presence without overcomplicating the visuals. He doesn't need much to hold the frame, so I focused on creating a world around him rather than overloading the visuals.' Together, the tracks don't read like singles—they read like chapters in a larger story, or rather, scenes in a chase sequence. 'EN7ERAF' isn't trying to dominate playlists or feed algorithms. It's a tightly structured audiovisual experience rooted in tone, tension, and tact. There's no filler, no fluff—just Pablo in a new form: sharper, bolder, and more precise than ever.
