Latest news with #EQUALPakistan
Business Recorder
22-04-2025
- Entertainment
- Business Recorder
Meesha Shafi lights up Times Square as Spotify's EQUAL Pakistan Ambassador
April's Spotify Pakistan EQUAL Pakistan Ambassador, Meesha Shafi, was featured on a digital billboard in Times Square, New York City, last week, the company announced in a press release on Monday. She joins a growing list of legendary and emerging local artists to be showcased at the iconic location. Shafi's top tracks on Spotify, 'Alif Allah,' 'Muaziz Sarif,' and 'Aya Laariye,' are all crowd favorites. Notably, 38% of her audience comprises Generation Z listeners, reflecting her broad appeal across age groups. Adding to the excitement of fans, Meesha has also released her highly anticipated new album, 'Khilnay Ko', marking her return to the music scene after a hiatus of over two years. Musician Talha Anjum leads Global Impact list on Spotify Pakistan 'Meesha Shafi personifies the spirit of EQUAL Pakistan, breaking barriers and setting new standards in the music industry,' Rutaba Yaqub, Artist & Label Partnerships Manager at Spotify for Pakistan and UAE, was quoted as saying in the press release. 'Her vocal command, artistic depth and the ability to seamlessly blend contemporary sounds with traditional influences has earned her a loyal, global audience. Her strong presence across major streaming markets like Pakistan, India, the United States, the United Kingdom and Canada, speaks volumes about the universal appeal of her sound,' she added. Shafi has been featured on prominent Spotify playlists, including South Asian Sufi, Best of Coke Studio, Desi Core, and now EQUAL Pakistan. Shafi's appointment as the EQUAL Pakistan ambassador highlights Spotify's commitment to promoting women artists.
Express Tribune
05-02-2025
- Entertainment
- Express Tribune
Annural Khalid and Burrah's 'Mumtaaz' is new Punjabi hit
On Wednesday, Annural Khalid, a rising star in Pakistan's music scene, released her new song, Mumtaaz, in collaboration with Indian artist, Burrah. The track, produced in conjunction with Warner Music India, showcases Annural's unique blend of chill pop and R&B, genres she has adeptly incorporated into her previous works. In the short and sweet number, Burrah longs for his lady love Mumtaaz, who he keeps searching for. The melancholic Punjabi lyrics are sung on a landscape of an even, mid-tempo beat. The collaboration between Annural and Burrah on Mumtaaz was highly anticipated, as both artists bring their unique sound and perspectives to the project. Netizens swarmed to Burrah's Instagram post with excitement. One user dubbed the two artists "a lethal combination" while another ruminated "a parallel universe where Punjab didn't get divided". Known for her soulful compositions and distinctive voice, the Dil De Bol singer has been making waves both locally and internationally. In January 2024, she was honoured as Spotify's first female RADAR Artist in Pakistan, a testament to her growing influence in the music industry. Her track Trust Issues was featured on Spotify's EQUAL Pakistan playlist, highlighting her versatility and appeal. In addition to her musical achievements, Annural's presence in New York's Times Square underscores her international recognition, reflecting her dedication and the global reach of her music. Alongside Annural, Burrah is another talented artist involved in the release. The Chaanani singer has been a dynamic force in India's indie music scene, blending hip-hop, alternative, and electronic influences. His style has resonated deeply with a wide audience, making him one of the most exciting and versatile names in contemporary Indian music. The singer's recent tracks have garnered attention for their experimental approach and thought-provoking lyrics, establishing him as an influential figure in the underground scene. The track is now out on all streaming platforms.
