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Tesla's Australia sales soar in May — a bright spot amid struggles elsewhere
Tesla's Australia sales soar in May — a bright spot amid struggles elsewhere

CNBC

time4 days ago

  • Automotive
  • CNBC

Tesla's Australia sales soar in May — a bright spot amid struggles elsewhere

Tesla may be facing declining sales in the U.S. and Europe, but it reported a bright spot in Australia — where its electric vehicle sales rebounded to their highest level in nearly 12 months in May. The American EV maker said Tuesday that its vehicle sales jumped to 3,897, primarily driven by record sales of its recently revamped Model Y compact sport utility vehicle. Australian sales of the Model Y soared 122.5% year over year, while sales of the company's Model 3 dropped significantly. Total deliveries in Australia were up just 9.3% year over year but surged over 675% from April when the company sold only 500 EVs, according to data from the Australian Electric Vehicle Council. The EV Council is the exclusive source of Tesla and Polestar sales data in Australia after the brands exited the Federal Chamber of Automotive Industries last year. Tesla's April sales numbers for Australia had been the company's worst performance of the year there. Despite the May rebound, the EV makers' total sales in Australia remains down 48.2% year-to-date compared with the same period last year. "Tesla's strong sales growth in Australia this May is an encouraging sign, driven almost entirely by strong demand for the updated Model Y. But globally, Tesla is still facing headwinds," Liz Lee, associate director at technology market research firm Counterpoint Research, told CNBC. According to Counterpoint EV Sales Tracker, she added, Tesla's sales were down 13% year on year in the first quarter. "Thus, while the latest Australian rebound is meaningful locally, it does not yet signal a broader global recovery." Tesla's global sales have suffered in recent months in light of increased competition and reputational damage related to CEO Elon Musk's political rhetoric and activities. For example, prior to May, Tesla's Australia sales struggled amid reports of vandalism and protests related to Musk's work with U.S. President Donald Trump's administration and support for far-right parties in Europe. Tesla reported on Tuesday that its May sales in the U.S. were down 11% from last year. And European industry groups on Monday noted significantly lower May sales for new Tesla vehicles in Spain, Portugal, Denmark and Sweden. But there have been some bright spots. Tesla posted a surprise bounce back in Norway, where the Model Y helped it post 213% more vehicles in May from a year ago. Tesla also said it hit a record breaking 1,545 sales in Turkey last month. That data comes after Trump hosted a press conference last week, where he announced that Elon Musk would be officially departing from his role within the federal government and White House. Though Trump added that Musk will stay on as an advisor, in a research note following the announcement, Wedbush's Dan Ives said he believed that Musk's days in politics are essentially over after the brand damage suffered by Tesla. The Tesla bull said Musk's pivot back to the EV maker "was the best possible news Tesla investors could have heard," with the rollout of its robotaxi launch expected later this month. Musk has said that Tesla has already been testing driverless Model Ys. Musk's return comes at a time when Tesla is also facing much tighter competition, especially from Chinese EV makers. BYD, for example, has been expanding globally in the face of tight competition in its home market of China, and is increasingly going head to head with Tesla. In April, China's BYD outsold Tesla in Europe for the first time, according to JATO Dynamics. The automotive giant recently announced a slew of discounts, and other Chinese automakers are following suit. In March, it was revealed that Tesla fell behind BYD in total annual sales revenue. And according to a report from JATO Dynamics, BYD sold more pure battery EVs in Europe than Tesla for the first time ever last month in what it called a "watershed moment." In May, however, Tesla was able to regain a lead against BYD in vehicle sales in Australia, with 3,897 sales compared with BYD's 3,225, based on available data. Its worth noting that Tesla exclusively sells full-battery electric vehicles, while BYD also sells hybrid cars. Full-battery EVs run entirely on electricity, while hybrid vehicles combine an electric battery with an internal combustion engine. Amid increasing global competition, Counterpoint's Lee said, Tesla should continue to look to high-potential regions like India, Southeast Asia and parts of Latin America. "These markets are ramping up EV infrastructure and incentives, and Tesla could benefit by moving early, especially if it localizes production and tailors offerings to local preferences," she said. Tesla announced on Tuesday that it is leasing a warehouse in Mumbai that is expected to be used for vehicle servicing as part of the company's long-anticipated India expansion. Tesla was up about 0.5% in trading on Tuesday and is down about 15% year-to-date.

Tesla sales bounce back in May
Tesla sales bounce back in May

News.com.au

time5 days ago

  • Automotive
  • News.com.au

Tesla sales bounce back in May

COMMENT: Tesla's Australian sales represent light at the end of the tunnel for a brand enduring a hellish year. And Elon Musk's decision to cut ties with President Donald Trump can only help. Tesla is having a tough time around the world, with sales down in major markets including the US, Europe and Australia. But things are looking up. Australian sales data published by the EV Council shows Tesla sold 3897 vehicles last month, more than seven times the 500 cars it delivered in April. It just about doubles the number of cars sold by Tesla this year, to 6974. The new Tesla Model Y SUV led the brand's resurgence, notching 3580 deliveries compared to just 317 for the Model 3 sedan. It follows a tricky period for the brand, which wound-down production of the pre-facelift Model Y ahead of the new version's arrival. 🚨BREAKING: TESLA SALES SURGE IN 🇦🇰AUSTRALIA WITH RECORD MODEL Y DEMAND $TSLA • Tesla reports 3,897 vehicle deliveries in May 2025, highest in nearly 12 months • Updated Model Y drives rebound with 3,580 units sold, up 122.5% from May 2024 • Total deliveries up 9.3%… — Tesla Archive (@tesla_archive) June 3, 2025 The brand's sales in Australia are notoriously inconsistent, ebbing and flowing with the arrival of enormous ships carrying hundreds of cars at a time. But they could be a sign of a turnaround for a brand closely linked to chief executive Elon Musk. Tesla's year started with with dozens of cars and dealerships vandalised around the world in response to Elon Musk's 'salute' at the January inauguration of President Donald Trump, as well as Musk's ties to the Department of Government Efficiency (DOGE) tasked with cutting government spending. Now Musk has separated from DOGE. And his decision to blast excessive 'disgusting' spending President Trump's budget bill will torch his relationship with the White House. It's a smoking, tyre-squealing, U-turn from Musk's previous position bankrolling Trump's bid for election. It's exactly the sort of action Tesla shareholders have been begging Musk to take. I’m sorry, but I just can’t stand it anymore. This massive, outrageous, pork-filled Congressional spending bill is a disgusting abomination. Shame on those who voted for it: you know you did wrong. You know it. — Elon Musk (@elonmusk) June 3, 2025 And exactly what we predicted back in April, when Tesla was struggling for oxygen as Chinese rivals ran rampant at the Shanghai motor show. We said at the time that the Tesla Model Y remains the best all-round EV you can buy for less than $100,000. And that people should not be surprised to see Musk put distance between himself and Trump, and put more time into Tesla. We said people should not be surprised 'to see Tesla rebound to shore up its position as a top automotive brand'. Tesla is not there quite yet.

Is Tesla's sales slump in Australia over?
Is Tesla's sales slump in Australia over?

Perth Now

time5 days ago

  • Automotive
  • Perth Now

Is Tesla's sales slump in Australia over?

Tesla Australia has posted its strongest month of deliveries so far this year, and its first month without a year-on-year decline. According to figures shared by Tesla to the Electric Vehicle Council, the US electric vehicle (EV) brand delivered 3897 vehicles in May 2025, up 9.25 per cent on May 2024. However, following successive year-on-year declines, Tesla sales are still down a significant 48.1 per cent year-to-date. The arrival of the updated 'Juniper' Model Y led to sales of Tesla's mid-size SUV soaring by 122.5 per cent last month compared to May 2024, with a total of 3580 examples delivered. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. Supplied Credit: CarExpert It was the brand's biggest month of deliveries since June 2024, when 4683 Teslas found new homes, and its mid-size SUV's strongest performance since March 2024 when it notched up 4379 deliveries. But sales of the Model 3 sedan, despite receiving a similarly extensive update last year, have slumped 83.8 per cent year-on-year to 317 units. Year-to-date, the Model Y is still down 27.4 per cent and sitting at 6974 deliveries, while the Model 3 is down by a whopping 70.7 per cent and sitting at 2583 deliveries. The EV Council is the exclusive source of Tesla and Polestar sales data in Australia after the auto brands quit the Federal Chamber of Automotive Industries (FCAI) last year. Supplied Credit: CarExpert The FCAI is responsible for the monthly VFACTS sales report, with May's results set to be published tomorrow. We'll be able to see, then, how close rival brands like BYD have gotten to Tesla. Some rival brands like Deepal and Xpeng, however, don't yet report to VFACTS or the EV Council. Despite its recent sales slump, the Model Y will likely maintain its stranglehold on the title of Australia's top-selling EV – an impressive feat given its ever-growing contingent of rivals – while the Model 3 could hold onto second spot. Here's a breakdown of Tesla's inconsistent monthly sales volumes this year. Another electric car brand Polestar, which also reports to the EV Council, posted a 66.4 per cent year-on-year increase in May. The launch of the Polestar 3 large SUV (28 deliveries) and Polestar 4 mid-size SUV (133) have helped offset the slumping Polestar 2 fastback (82, down 43.8 per cent). Overall, the brand is up 40.6 per cent so far this year, compared to January-May 2024.

Is Tesla's sales slump in Australia over?
Is Tesla's sales slump in Australia over?

7NEWS

time5 days ago

  • Automotive
  • 7NEWS

Is Tesla's sales slump in Australia over?

Tesla Australia has posted its strongest month of deliveries so far this year, and its first month without a year-on-year decline. According to figures shared by Tesla to the Electric Vehicle Council, the US electric vehicle (EV) brand delivered 3897 vehicles in May 2025, up 9.25 per cent on May 2024. However, following successive year-on-year declines, Tesla sales are still down a significant 48.1 per cent year-to-date. The arrival of the updated 'Juniper' Model Y led to sales of Tesla's mid-size SUV soaring by 122.5 per cent last month compared to May 2024, with a total of 3580 examples delivered. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. It was the brand's biggest month of deliveries since June 2024, when 4683 Teslas found new homes, and its mid-size SUV's strongest performance since March 2024 when it notched up 4379 deliveries. But sales of the Model 3 sedan, despite receiving a similarly extensive update last year, have slumped 83.8 per cent year-on-year to 317 units. Year-to-date, the Model Y is still down 27.4 per cent and sitting at 6974 deliveries, while the Model 3 is down by a whopping 70.7 per cent and sitting at 2583 deliveries. The EV Council is the exclusive source of Tesla and Polestar sales data in Australia after the auto brands quit the Federal Chamber of Automotive Industries (FCAI) last year. The FCAI is responsible for the monthly VFACTS sales report, with May's results set to be published tomorrow. We'll be able to see, then, how close rival brands like BYD have gotten to Tesla. Some rival brands like Deepal and Xpeng, however, don't yet report to VFACTS or the EV Council. Despite its recent sales slump, the Model Y will likely maintain its stranglehold on the title of Australia's top-selling EV – an impressive feat given its ever-growing contingent of rivals – while the Model 3 could hold onto second spot. Here's a breakdown of Tesla's inconsistent monthly sales volumes this year. Another electric car brand Polestar, which also reports to the EV Council, posted a 66.4 per cent year-on-year increase in May. The launch of the Polestar 3 large SUV (28 deliveries) and Polestar 4 mid-size SUV (133) have helped offset the slumping Polestar 2 fastback (82, down 43.8 per cent). Overall, the brand is up 40.6 per cent so far this year, compared to January-May 2024.

Is Tesla's sales slump in Australia over?
Is Tesla's sales slump in Australia over?

West Australian

time5 days ago

  • Automotive
  • West Australian

Is Tesla's sales slump in Australia over?

Tesla Australia has posted its strongest month of deliveries so far this year, and its first month without a year-on-year decline. According to figures shared by Tesla to the Electric Vehicle Council, the US electric vehicle (EV) brand delivered 3897 vehicles in May 2025, up 9.25 per cent on May 2024. However, following successive year-on-year declines, Tesla sales are still down a significant 48.1 per cent year-to-date. The arrival of the updated 'Juniper' Model Y led to sales of Tesla's mid-size SUV soaring by 122.5 per cent last month compared to May 2024, with a total of 3580 examples delivered. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now . It was the brand's biggest month of deliveries since June 2024, when 4683 Teslas found new homes, and its mid-size SUV's strongest performance since March 2024 when it notched up 4379 deliveries. But sales of the Model 3 sedan, despite receiving a similarly extensive update last year, have slumped 83.8 per cent year-on-year to 317 units. Year-to-date, the Model Y is still down 27.4 per cent and sitting at 6974 deliveries, while the Model 3 is down by a whopping 70.7 per cent and sitting at 2583 deliveries. The EV Council is the exclusive source of Tesla and Polestar sales data in Australia after the auto brands quit the Federal Chamber of Automotive Industries (FCAI) last year. The FCAI is responsible for the monthly VFACTS sales report, with May's results set to be published tomorrow. We'll be able to see, then, how close rival brands like BYD have gotten to Tesla. Some rival brands like Deepal and Xpeng, however, don't yet report to VFACTS or the EV Council . Despite its recent sales slump, the Model Y will likely maintain its stranglehold on the title of Australia's top-selling EV – an impressive feat given its ever-growing contingent of rivals – while the Model 3 could hold onto second spot. Here's a breakdown of Tesla's inconsistent monthly sales volumes this year. Another electric car brand Polestar, which also reports to the EV Council, posted a 66.4 per cent year-on-year increase in May. The launch of the Polestar 3 large SUV (28 deliveries) and Polestar 4 mid-size SUV (133) have helped offset the slumping Polestar 2 fastback (82, down 43.8 per cent). Overall, the brand is up 40.6 per cent so far this year, compared to January-May 2024.

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