Latest news with #EarthTee
Fashion Network
3 days ago
- Business
- Fashion Network
Elan partners with Namrata Joshipura to launch 'Earth Tee'
To mark World Environment Day on June 5, Reliance Industries Limited's sustainable fabric brand R|Elan launched the seventh edition of its Earth Tee in collaboration with fashion designer Namrata Joshipura. The Earth Tee 7.0 is made using R|Elan GreenGold fabric, produced entirely from PET bottles collected at Lakmé Fashion Week 2025 at Mumbai's Jio World Convention Centre. This year's edition marks a shift from exclusivity to public availability, Reliance Industries announced in a press release. For the first time, the Earth Tee can be purchased through environmental NGO SankalpTaru Foundation, with the proceeds going towards tree plantation initiatives. For every tee sold, SankalpTaru will plant three trees, turning the garment into a tangible act of climate action. The initiative also integrates sustainable packaging: the tee's container can be reused as a plant holder, and its tags and wrappers contain seeds that can be sown directly into soil. The entire product lifecycle has been designed with environmental regeneration in mind. Previously distributed only to a small group of stakeholders, Earth Tee 7.0 aims to expand participation in the circular fashion movement. Through this release, R|Elan invites the wider public to engage in its #WearTheChange campaign.
Fashion Value Chain
4 days ago
- Business
- Fashion Value Chain
Elan® Earth Tee 7.0: Circular Fashion Meets Climate Action
In celebration of World Environment Day, Reliance Industries' eco-conscious brand R|Elan® introduces the seventh edition of its much-anticipated Earth Tee, designed by fashion luminary Namrata Joshipura. Earth Tee 7.0 merges contemporary fashion with impactful climate action, setting a new benchmark for sustainable apparel. Made using R|Elan® GreenGold™—a premium fabric derived entirely from PET bottles collected at Lakmé Fashion Week 2025—this edition of the Earth Tee breathes new life into waste materials, underscoring R|Elan®'s leadership in circular fashion. For the first time, Earth Tee 7.0 is available to the public, through a unique collaboration with SankalpTaru Foundation, a pioneering environmental NGO. Each tee sold supports the plantation of three trees, transforming a purchase into a tangible contribution to reforestation and climate resilience. Adding to its eco-credibility, the Earth Tee 7.0 is packaged in a reusable plant container, and its tags contain seeds that can be planted — ensuring every component of the product plays a role in nurturing the environment. Previously gifted only to select influencers and eco-ambassadors, this edition invites the wider public to #WearTheChange. All proceeds will fund tree plantation efforts by SankalpTaru, making it more than just a fashion statement — it's a wearable movement. Consumers can join this limited drop and sign up via @ on Instagram to be part of India's green fashion revolution.
