Latest news with #EasePlease
Time of India
13 hours ago
- Business
- Time of India
Vir Das redefines comfort with Hush Puppies
Hush Puppies , the footwear brand exclusively retailed in India by Bata, has shaken up workwear norms with its latest campaign, 'Ease Please', encouraging professionals to reimagine their work-life with a balanced approach. Featuring brand ambassador Vir Das , the campaign introduces the all-new Office Sneakers collection— workwear redefined with the relaxed ease of a sneaker and the sophistication of formal wear, delivering effortless comfort throughout the day. The campaign reinstates that the giant leaps can be as comfortable as the small steady steps. And that you can race-at your own pace. The campaign film takes a lighthearted yet meaningful approach, advocating that creativity and productivity stem from feeling at ease. The brand's iconic Basset Hound makes a charming appearance, reinforcing the message of ultimate comfort. The film delivers a resonant idea: true success stems from a balanced, comfortable mindset—both in life and in footwear. 'With the Ease Please campaign , we want to inspire a refreshing take on modern work culture —where feeling good, staying confident, and being effortlessly stylish coexist. With Das bringing this thought to life, we're excited to offer footwear that supports people in every step of their journey,' said Deepika Deepti, head of marketing, Bata India . Das added, 'Ease Please' for me is a mindset. We often get so caught up in chasing goals that we forget to enjoy the ride. Hush Puppies brings a fresh perspective, proving that style and comfort can go hand in hand. I love how the Office Sneakers let me transition effortlessly through my day—whether I'm on stage, traveling, or just taking it easy." With Ease Please, Hush Puppies is redefining workplace fashion —because confidence starts with feeling good in your shoes, the company stated in a press note. Watch the video here:
Fashion Network
15 hours ago
- Entertainment
- Fashion Network
Hush Puppies partners with Vir Das for new campaign
Global footwear brand Hush Puppies has partnered with comedian and actor Vir Das to launch its latest campaign titled 'Ease Please,' designed to promote a shift in workwear culture by introducing its new ' Office Sneakers' line. 'With Ease Please campaign, we want to inspire a refreshing take on modern work culture- where feeling good, staying confident, and being effortlessly stylish coexist,' said Bata India's head of marketing Deepika Deepti in a press release. The Hush Puppies brand is brand retailed in India by footwear giant Bata. The campaign film presents a light-hearted take on workplace norms, reinforcing that comfort and creativity can go hand-in-hand. Das, known for his unconventional career path, highlights the campaign's message of moving at one's own pace while staying stylish and confident. The film also features the brand's Basset Hound mascot, aligning with the message of comfort and ease. The collection includes classic Oxford silhouettes with premium uppers and Zero G technology for a lightweight experience. It is available across select Bata stores, the brand's website, and Hush Puppies exclusive outlets. The initiative is part of Bata India's broader strategy to fuse comfort and fashion across its portfolio. With this campaign, Hush Puppies announced that it aims to appeal to a new generation of professionals seeking versatile footwear for dynamic routines.
