Latest news with #EchoFlask
Business Wire
10 hours ago
- Business
- Business Wire
Echo and Northern Fitness Announce Strategic Distribution Partnership
SALT LAKE CITY & TORONTO--(BUSINESS WIRE)-- Echo, the category leader in hydrogen-based health solutions, has entered into an exclusive distribution partnership with Northern Fitness, one of Canada's premier fitness retailers. This new collaboration will expand Echo's reach into the Canadian market, offering consumers access to its innovative hydrogen-based wellness products designed to promote health and vitality. Echo's science-backed hydrogen health products—like the Echo Flask and Echo Prebiotic Mix—are now available through top Canadian fitness retailer Northern Fitness. Share Northern Fitness will begin distributing Echo's flagship products, including the Echo Flask, the Echo Pure Whole Home Water Filter, and the Echo Hydrogen Prebiotic Mix Drink, among others. Echo's products are renowned for their ability to improve hydration, enhance cellular health, and support overall well-being. 'At Northern Fitness, we're focused on offering products that deliver measurable value to our customers' health and performance,' said Oleg Gleizerman, CEO of Northern Fitness. 'Echo stood out for its proven hydrogen technology and commitment to scientific integrity. This partnership allows us to expand our offerings with cutting-edge tools that support recovery, hydration, and long-term wellness—all priorities for our community.' The agreement is expected to significantly increase availability of Echo's products in fitness, wellness, and health-related spaces across the country. Northern Fitness will leverage its strong presence in the fitness community to help Echo's products reach new customers who are seeking high-quality, sustainable solutions to enhance their physical health and performance. 'Partnering with Northern Fitness is a key step in bringing our hydrogen wellness technology to a broader audience,' said Josh Carr, CEO of Echo. 'Their trusted presence in the Canadian market and alignment with our values makes them the ideal partner. Together, we're making it easier for people to access natural, science-driven tools that enhance vitality and cellular health.' Backed by over 1,500 peer-reviewed studies, Echo's products have garnered attention for their proven effectiveness in promoting health through innovative hydrogen solutions. This partnership marks a key milestone in the company's continued global expansion. For more information about Echo's products, please visit About Northern Fitness Northern Fitness is a leading Canadian retailer specializing in premium fitness equipment and wellness products. Committed to helping individuals lead healthy, active lifestyles, Northern Fitness offers a wide range of products designed to enhance performance, recovery, and overall wellness. With a focus on quality, innovation, and customer satisfaction, Northern Fitness is a trusted name in the Canadian fitness industry. For more information, visit About Echo Echo is a pioneer in hydrogen health, dedicated to helping people unlock and sustain peak performance by transforming water into a clean source of cellular support. From advanced home water systems to portable wellness solutions, Echo works with the body to promote internal balance, resilience, and consistent energy. Backed by peer-reviewed science, trusted by health experts, and engineered for everyday living, Echo makes hydrogen health accessible, effective, and transformative. For more information, visit
Yahoo
20-05-2025
- Health
- Yahoo
Soda Is Fizzling Out: Why the Performance Generation Prefers Function Over Fizz
SALT LAKE CITY, May 20, 2025--(BUSINESS WIRE)--Soda consumption is in freefall, driven largely by a shift towards healthier, functional beverages like those offered by Echo, a category leader in hydrogen health. But one group hasn't gotten the memo: Baby Boomers. While the performance generation has traded sugary drinks for advanced hydration solutions, Boomers remain the last major demographic fueling America's decades-long addiction to soda. According to a 2023 report from the Centers for Disease Control and Prevention (CDC), 31% of high school students reported avoiding soda consumption, an increase from 22% in 2013. But dig deeper, and a generational divide emerges. Younger adults have significantly reduced soda intake in recent years, driven by growing awareness around inflammation, metabolic health, and chronic disease. Boomers, however, have held the line—consuming traditional sodas at levels largely unchanged over the past decade. "For performance-minded young consumers, soda is becoming the cigarette of our generation," said Josh Carr, CEO of Echo. "This audience isn't satisfied with taste alone—it expects functionality and health benefits in every sip. They want hydration that performs, something that feels good and does good. If a drink doesn't support their long-term health, it's off the table." As demand collapses among health-conscious consumers, soda brands are quietly shifting their focus. Prebiotic sodas, "gut-friendly" formulas, and clean-label rebrands are aimed at younger demographics—while legacy products continue to target older consumers less likely to change. In the wake of soda's decline, innovative brands are stepping up to fill the gap. Echo is the category leader in hydrogen health. The Echo Flask is a sleek, portable design. Building on that momentum, Echo recently launched its Hydrogen Prebiotic—a first-of-its-kind supplement that combines molecular hydrogen with gut-supporting prebiotics, creating an entirely new category of hydration that's rooted in science, not sugar. "Soda isn't just empty calories—it's active damage," said Paul Barattiero, founder of Echo. "It spikes blood sugar, inflames the gut, and disrupts cellular balance. Hydrogen, on the other hand, reduces oxidative stress, supports microbiome health, and helps the body regenerate. One disrupts health, the other restores it." With over 1,500 peer-reviewed published studies supporting hydrogen's benefits, Echo is positioning itself not just as a beverage alternative—but as a full rejection of outdated health norms. This generation refuses to settle for drinks that taste good but feel bad. Fun isn't enough—performance matters. Echo delivers both. As the performance generation demands more from their hydration, Echo is setting the standard for health-driven innovation. For more information, visit About Echo Water Echo is a pioneer in hydrogen health, dedicated to helping people unlock and sustain peak performance by transforming water into a clean source of cellular support. From advanced home water systems to portable wellness solutions, Echo works with the body to promote internal balance, resilience, and consistent energy. Backed by peer-reviewed science, trusted by health experts, and engineered for everyday living, Echo makes hydrogen health accessible, effective, and transformative. For more information, visit View source version on Contacts Media Contact:Alex KoritzMedia Relations | Echoalex.k@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Business Wire
05-05-2025
- Lifestyle
- Business Wire
Echo Flask Featured in Humanrace Wellbeing Gifting Experience During Met Gala Weekend
NEW YORK--(BUSINESS WIRE)-- Echo, the category leader in hydrogen-enriched wellness technology, is proud to announce that its flagship product, the Echo Flask, has been selected as part of the Humanrace gifting experience during the 2025 Met Gala weekend. Hydrogen wellness leader joins Pharrell's curated wellness tote designed to support recovery after fashion's biggest night Share Curated by Pharrell Williams, the well-being-themed tote bags will be distributed to select Met Gala co-chairs, VVIPs, Vogue's inner circle, and 16 Met Gala celebrities styled by Pharrell, who is also co-chairing this year's event. The carefully chosen contents of the tote are designed to support recovery and rejuvenation after a high-energy night — with a focus on hydration, vitality, and inner balance. The Echo Flask is a sleek, portable device that transforms water into high-concentration hydrogen water — known to support energy, reduce oxidative stress, and aid cellular recovery. Its inclusion in Pharrell's Humanrace gifting program speaks to a broader trend: luxury is evolving to include science-backed well-being. 'To be part of a wellness experience curated by Pharrell, especially one with such intention and heart, is a huge honor,' said Josh Carr, CEO of Echo. 'The Echo Flask is all about elevating health through design. It's where hydration meets performance, beauty meets purpose.' For more information about the Echo Flask, visit About Echo Echo is a pioneer in hydrogen water technology, committed to transforming health and wellness through cutting-edge science and innovation. With a mission to make advanced hydration solutions accessible to everyone, Echo designs products that combine purity, performance, and personalized technology. From the groundbreaking Echo Flask to the user-friendly Echo Flask App, Echo empowers individuals to optimize their health by integrating science-backed benefits into their daily lives.
Business Wire
22-04-2025
- Business
- Business Wire
How Echo Built a Tariff-Proof Supply Chain—and Saved $9.8M
SALT LAKE CITY--(BUSINESS WIRE)--As the latest wave of tariffs slams Chinese imports, Echo —the hydrogen-powered health brand behind the popular Echo Flask —is reaping the rewards of a bold decision made last year: pulling manufacturing out of China. 'We believed tariffs were coming, and we acted,' said Josh Carr, CEO of Echo. 'Now other brands are watching their costs spike—and they're out of time to pivot. We're already operating at full speed.' Share In 2024, Echo made the high stakes move to relocate production to the Philippines. That foresight is now saving the company an estimated $9.8 million in 2025 alone—giving Echo a massive edge as competitors scramble to adapt to surging costs and shipping disruptions. 'We believed tariffs were coming, and we acted,' said Josh Carr, CEO of Echo. 'Now other brands are watching their costs spike—and they're out of time to pivot. We're already operating at full speed.' Echo's Supply Chain Playbook Pays Off While other companies face months-long delays, shrinking margins, or both, Echo Water has maintained full availability and pricing by building out a Philippines-based production line ahead of the curve. 'It's not just about lead times—it's about insulation,' Carr added. 'We can absorb price volatility because we invested in flexibility before it was urgent.' That flexibility has already powered a successful 2025 launch of the Echo Hydrogen Prebiotic —the first travel-ready hydrogen solution to include prebiotics in a single dose. A New Era of Brand Resilience Exiting China came with significant costs. Chinese manufacturers, often backed by state subsidies, had covered tooling and setup fees—support Echo had to replace entirely when it walked away. 'When you move out of China, you don't just lose a factory—you become the factory,' Carr said. 'We had to build supplier relationships, invest in equipment, and relearn what real manufacturing takes. But now we own our output.' With new tariff waves disrupting consumer brands across industries, Echo's decision looks increasingly like a blueprint for the future. 'This is what operational foresight looks like,' said Carr. 'If you're reacting now, you're already too late.' About Echo Water Echo is a pioneer in hydrogen health, dedicated to helping people thrive through science-backed innovation. From advanced water systems to on-the-go health and performance solutions, Echo designs products that support energy, digestion, cognitive clarity, and overall vitality. With a focus on accessibility, performance, and trust, Echo empowers individuals to integrate the benefits of hydrogen therapy into everyday life. To learn more, visit
