17-04-2025
Economic Blackout: 12% of U.S. Consumers Plan to Participate on April 18-20, Numerator Reports
CHICAGO, April 17, 2025 (GLOBE NEWSWIRE) -- Numerator, a data and tech company serving the market research space, has released consumer sentiment and purchase data findings around 'Economic Blackout' events, a series of consumer spending boycotts organized by The People's Union USA activist group. With the next Economic Blackout scheduled for April 18–20, 2025, Numerator surveyed 2,000+ consumers on April 15 to understand participation intentions and analyzed verified purchase behavior for the previous Economic Blackout on February 28th to understand consumer response.
April 18–20 Economic Blackout – Consumer Survey Findings:
February 28 Economic Blackout – Verified Purchase Data Findings:
Numerator's February 28 Economic Blackout Survey was fielded on 2/27/2025 to 1,389 U.S. consumers. Numerator's April 18–20 Economic Blackout Survey was fielded on 4/15/2025 to 2,007 U.S. consumers. Results of the February 28 Economic Blackout are based on verified purchase data from over 200,000 U.S. households and benchmarks 2/28/25 shopping behaviors to the average Friday in the past year.
About Numerator:
Numerator is a data and tech company bringing speed and scale to market research. Numerator blends first-party data from over 1 million US households with advanced technology to provide 360-degree consumer understanding for the market research industry that has been slow to change. Headquartered in Chicago, IL, Numerator has 5,800 employees worldwide; 80 of the top 100 CPG brands' manufacturers are Numerator clients.
Bob Richter Numerator 212-802-8588 [email protected]
