01-05-2025
Ed-a-Mamma opens first Bengaluru store in Mall of Asia
Indian sustainable clothing and lifestyle label Ed-a-Mamma has launched its first standalone store in Bengaluru. Located on the second floor of the newly opened Mall of Asia, the 805 square foot outlet marks the brand's fourth brick-and-mortar retail outlet in India and its first in the southern region.
'Ed-a-Mamma's first offline store in Bengaluru is a significant milestone for our brand and a dream come true for me," said brand founder and Bollywood celebrity Alia Bhatt in a press release. 'We began as a small, homegrown business, and with the right partnership with Reliance and a shared purpose, we've been able to grow our world to include clothing, books, toys, and so much more- all designed to nurture a love for the planet.'
The store's visual merchandising draws from 'Ed Finds A Home,' Bhatt's debut children's book, and is designed to immerse young visitors in the whimsical world of its central characters. The product lineup includes children's clothing made from natural fabrics, plastic-free trims, upcycled toys, lifestyle accessories, and maternity wear. Each garment for children includes a seed ball potli to encourage tree planting and environmental engagement.
The store has been designed using eco-conscious materials and natural textures, reflecting the brand's commitment to sustainability. Founded by actor and entrepreneur Alia Bhatt, Ed-a-Mamma entered a strategic partnership with Reliance Retail Ventures Limited in 2023.
