5 days ago
Doechii Talks New Music, Her Dream Collab with Solange, and Samsung's New Galaxy S25 Edge
Doechii has grown up with an alligator named Coconut, or Coco to friends. The two have been through a lot together: music videos, mixtape covers, and now, a new campaign with Samsung for their Galaxy S25 Edge. 'I love Coco,' Doechii tells ELLE. 'We've developed a relationship. She's used to me.'
Together in the campaign video, music's hottest star and Coco take a rare day off, showcasing how the slim Galaxy S25 Edge can be used day-to-day. The phone is available for pre-order now, fully dropping on May 30. To celebrate the collaboration, the Grammy winner will also perform at a VIP event at Edge NYC in Hudson Yards on drop day, which will also stream on Samsung's YouTube channel. 'The setting is going to be beautiful,' Doechii says. 'I'm experimenting a little bit and trying something different. I just want to show up in a different way that's still familiar.'
Doechii has had quite a year, and this campaign is just another notch under her belt. With a win at the Grammy Awards for Best Rap Album and a nomination for Best New Artist, all eyes on her. She gave a highly acclaimed performance at the Grammy Awards, decked out in Thom Browe, and then walked the steps of the Met Gala in Louis Vuitton. The star clearly has a stylish eye, and Samsung's newest phone is the latest addition to her bag of tricks.
Prior to the event, the star sat down with ELLE to discuss the collaboration, her upcoming music, the success of 'Anxiety,' and what her For You page looks like.
I think for the campaign, having Coconut on set was definitely bringing the edge. I think that I'm probably the only artist that would be doing that, having a live alligator on set. I love Coco.
How I bring the edge to my career is finding gaps and spaces to disrupt. I enjoy being a disruptor in music and in art, pushing the limits, and trying things that have never been tried before.
Absolutely. Me and Coco have been working together since my first music video called 'Crazy.' She was on set, and she's grown a lot. We've kind of grown together.
The first time I worked with Coco, she was younger and a bit snappier. It took a little bit more precaution, but I was really adamant about petting her so that she could get used to my scent, touch, energy, and my vibe. I asked a lot of questions from the handlers so that I could understand her behavior. Now, she's calmed down a lot. Alligators are not really as aggressive as a crocodile would be, but they're a little bit more calm when they're cooled off, like actually iced out versus when they're hot, they're a little bit more agitated. They're very similar to us.
I think so, yeah. It's crazy because I'm not scared of alligators, but I'm terrified of bugs. Like, yeah, I'm a daredevil, but am I really though?
One hundred percent. I get riled up by people saying you can't do something or people placing limitations. I have always just wanted to push things a little bit further. I displayed that a lot when I was younger, pushing buttons and trying things. If somebody says, I don't know, 'Birds aren't supposed to be fucking diamond studded,' I'll be like, 'Yes, they can.' I'll make a bird with diamond studs. I don't know why I'm like that. I want to see everything be possible. I want to see my dreams and my realities come to life, and I think that's always been my motto throughout my art. Anything is possible, and you can create anything.
I had a light day yesterday. It's been a while since I had one, but a typical light day for me is actually doing nothing. And when I say nothing, I mean bed rot. Just eating ice cream and cheesecake, a glass of white wine, and watching really bad reality shows. That's my light day.
I like to do the old ones. The really raunchy, just horrible. Flavor of Love, really bad.
I would say this is kind of a curve ball, but Solange. She's so experimental and limitless creatively. I just think we could do something very cool together. It doesn't even mean that she has to actually be vocally on the track. She also produces, so we could collab in that way too. She's really cool.
I didn't get a chance to actually speak with them directly. They're super off-grid, living their best lives in the mountains. That's the goal.
They did give us permission and rights to use the record. They support it, and they were cool with it, which is great.
Not at all. I always find it fascinating, how digital footprints can just come up out of nowhere. That's a record that I made so long ago, and I made that freestyle and completely forgot about it. I wasn't even thinking about that song. For it to kind of come back up the way that it did and become this massive hit, I did not expect it. I'm extremely grateful. It's very cool to show how, even the early stages of my talent, I was onto something, and I didn't know.
Oh my god, that's crazy, because that freestyle has actually come up in conversation recently.
I can't give away too much, but yeah, I'll probably do another freestyle in the future.
Every now and then I do. I definitely deal with anxiety. I think we all do, and it manifests itself in different ways. Recently, I've been into therapy and taking more care of myself than I ever have before because I'm working a lot. Now, I kind of have my own routine that manages my anxiety. There are things that I do in the morning, like breath work, to manage myself before I even start my day. One of the things that has been transformative for me is loving myself before I go out and start giving to other people. I literally do not pick up my phone until I have done my full routine for myself, because if I start catering and emptying my cup before I fill it, it's not going to be a good day.
It took me a while, but once you get into it feels good. Not every day is perfect. On my light day, I'm picking up that phone.
They can always expect a lot of intention, but it's going to be wrapped in a different way that I think we haven't experienced.
I just got a new order of books. I am currently—and by currently, I mean I haven't even started the first chapter—reading The Myth of Sisyphus. I don't really know what it's about yet, but this girl on TikTok recommended it. I don't want to promote this book, because I don't know what it's about yet, but that's what I'm reading.
BookTok and InteriorTok. I'm super into interior design, home décor, and books.
I am. I just got this mid-century modern home. So, I just feel fab, and now I want to make it even more fabulous.
This is going to sound so mushy but it's true. Sobriety and self-care. That's the vibe. I'm about to be 27, and I kind of think I'm exiting that era of myself. That perspective that I was speaking of from 'Denial Is a River?' I did the thing. You live the life, you do the parties, you do the thing, and then you just find yourself one day on BookTok and loving interiors.
Come on. 'Edge of Glory.'
This interview has been edited and condense for clarity.
