12-05-2025
Edvena Perpetual D'Souza has been appointed Director of Sales and Marketing at Seaside Finolhu Baa Atoll and .Here Baa Atoll Maldives
Seaside Finolhu Baa Atoll, the Maldives' ultimate island playground, is excited to announce the appointment of Edvena Perpetual D'Souza as its new Director of Sales & Marketing. A seasoned leader in the luxury hospitality space with a long-standing connection to the Maldives, Edvena brings a blend of global experience, commercial expertise and creative energy to her new role. She will also lead Seaside Collection's upcoming ultra-luxury resort .Here Baa Atoll in the same capacity.
Edvena joins with over 25 years of international experience in luxury hospitality, having held senior leadership roles at some of the world's most prestigious hotels, resorts and private islands. Her strategic insight, commercial acumen and relationship-driven approach have consistently delivered outstanding results in ultra-luxury environments. At Finolhu and .Here she will lead the global sales and marketing strategy, crafting bold experiential campaigns, and strengthen the resorts' presence across key international markets.
Before joining Finolhu, Edvena held the position of Executive Director & Co-Founder of Genesis Collection, a highly regarded hospitality consultancy based in Dubai. Prior to that, Edvena was entrusted with leading the Sales & Marketing divisions of two of the most iconic and ultra-luxurious private island destinations in the world: Velaa Private Island, Maldives, and Laucala Island, Fiji, a 3,500- acre, 85% self-sustainable private island, where she oversaw all global commercial activities and played a pivotal role in positioning the respective properties. As part of her broader portfolio across the Middle East, Europe & Asia she spent 14 years with FHRI Hotels & Resorts, leading five Fairmont & Raffles openings as well as the successful launch of St. Regis Saadiyat Island, Abu Dhabi.
In her new role at Finolhu and .Here Baa Atoll, Edvena will lead the global commercial strategy across sales, marketing, branding, PR and distribution. Her focus will be on strengthening brand equity, driving sustainable revenue growth, and further positioning both resorts as leaders in the next generation of luxury island experiences.
