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Hypebeast
5 days ago
- Entertainment
- Hypebeast
Bottega Veneta Taps Tyler, The Creator & More to Celebrate 50 Years of Its Intrecciato Leather Weave
Bottega Venetahas unveiled a star-studded campaign titled 'Craft is our Language' to celebrate the 50th anniversary of its signature Intrecciato leather weave. Photographed by Jack Davison and choreographed by Lenio Kaklea, the photos capture recognizable faces across art, film, fashion, literature, music, and sports, along with intimate hand gestures to illustrate a symbol of interconnection and exchange in its signature Intrecciato weave. The diverse cast includes ubiquitous pop record producerJack Antonoff,film directorDario Argento, designer Edward Buchanan, artist and sculptor Barbara Chase-Riboud, singer-songwriterNeneh Cherry, filmmaker and record producerDave Free, actress Lauren Hutton, singer I.N ofStray Kids, actor Troy Kotsur, actress Vicky Krieps, actor Terrance Lau, actress Rie Miyazawa, actressJulianne Moore, tennis player Lorenzo Musetti, actressShu Qi, writerZadie Smith, singer-actress Thanaerng, recording artist and producer Tyler Okonma (Tyler, the Creator) and conductor Lorenzo Viotti. Each talent is pictured wearing various Bottega Veneta pieces from Intecciato bags, gloves, and outerwear to the house's luxurious ready-to-wear garments. Of particular note is Edward Buchanan, who served as Design Director of the house from 1995 to 2000 and introduced Bottega Veneta's first-ever Ready-to-Wear collection. Elsewhere, Lauren Hutton sported an Intrecciato clutch in the 1980 movieAmerican Gigolo, giving Bottega Veneta's signature weave a wider level of pop cultural exposure. Requiring long hours and days of meticulous handwork, the weave was first introduced in 1975 and involves hand-weaving slender leather strips, called fettucce, into a leather base panel, or around a wooden mold. While drawing from the centuries-spanning Italian tradition of weaving and the leather work expertise of the Veneto region, Bottega Veneta's method is differentiated by its innovative diagonal arrangement and top-notch quality. In September, the 'Craft is our Language' campaign will expand into a new print book and yet another installment of photographs and short films featuring new faces. Bottega Veneta's forthcoming book will serve as a 'dictionary' for the language, craft, and values of the house. See the gallery above for the full campaign and stay tuned to Hypebeast for the latest fashion news.


Vogue Singapore
5 days ago
- Entertainment
- Vogue Singapore
This just in: Bottega Veneta's new campaign is speaking in hands—and it's saying everything
For Bottega Veneta, craft has never just been about making things. It's about saying something—quietly, but with a whole lot of intention. This season, the house is marking 50 years of its iconic Intrecciato weave with Craft is our Language, a new campaign that transforms hand gestures into a full-blown conversation. Jack Davison Lensed by Jack Davison and choreographed by Lenio Kaklea, the campaign zooms in on the hands themselves—how they move, how they speak, and how they've always been a language in their own right. The result? A series of portraits and short films that feel intimate, poetic, and refreshingly human. Jack Davison Of course, the Intrecciato is the main star here. Introduced in 1975, the famed signature weave—more than a design flourish—is a hallmark of the Italian brand's core belief in collaboration, quiet luxury, and the kind of craft that doesn't need a logo to be recognised. Woven by hand from thin leather strips called fettucce, the process takes hours (sometimes days), and it still happens inside the house's ateliers in Veneto. Jack Davison And in place of a nostalgic moodboard, we get a living, breathing dictionary of 50 gestures—some inspired by the Intrecciato itself, others pulled from everyday expressions that transcend borders and time. Jack Davison The cast is stacked—and that's not hyperbole. The full lineup reads like a melting pot of creatives across disciplines and generations: Edward Buchanan, Thanaerng Kanyawee Songmuang, Vicky Krieps, Julianne Moore, Shu Qi, Barbara Chase-Riboud, I.N, Jack Antonoff, Lorenzo Musetti, Tyler, the Creator, Zadie Smith, Troy Kotsur, Neneh Cherry, Kelsey Lu, Yang Fudong, Hidetoshi Nishijima, Alphonse Maitrepierre, Takeshi Kitano, and Lauren Hutton. Jack Davison Edward Buchanan appears not just as a face in the campaign, but as a foundational figure—the luxury brand's very first design director, whose early influence helped usher the house into its ready-to-wear era in the '90s. Meanwhile, Lauren Hutton's inclusion carries a unique weight—she famously carried an Intrecciato clutch in American Gigolo, a single moment that propelled the signature weave into a new realm of cultural recognition, forever intertwined with cinematic history. Jack Davison Thanaerng, the Thai actress and model, bridges local fame with global reach, her image long synonymous with Southeast Asia's fashion vanguard. Vicky Krieps, known for her quietly intense performances across European cinema, brings a kind of mood that feels right at home in the Italian brand's slow, studied lens. Jack Davison Julianne Moore—an enduring figure across fashion and film—offers a familiar poise: grounded yet without ever being outmoded. Shu Qi, a household name in Asian movies and an enduring figure of on-screen glamour, brings with her a dulcet calm—anchoring the visual tempo with a subtle energy. Jack Davison Sculptor and poet Barbara Chase-Riboud enters as a living testament to form and material, her artistic legacy a seamless extension of the brand's own. Meanwhile, I.N of Stray Kids—global performer, Gen Z darling—offers a shiny generational foil: charming, playful, and deeply in tune with the visual language of now. Jack Davison Musician Jack Antonoff appears as the indie romantic—a cultural fixture who's shaped the sound of the last decade with big hits and musical shifts. Tennis player Lorenzo Musetti brings his own kind of athletic poetry to the mix—the kind that makes movement feel like style in motion. And then there's Tyler, the Creator: a polymath who's never really fit into a single category. Musician, designer, aesthetic disruptor. His inclusion speaks to the luxury brand's evolving curiosity—its openness to the outré and the unexpected. Jack Davison In the short films, we see artists and artisans interacting in quiet, considered scenes: exchanging gestures, trading stories, sometimes just letting their hands do the talking. The references run deep—from the etymological link between 'artist' and 'artisan' (both from the Latin ars) to a wink at Bruno Munari's Supplement to the Italian Dictionary, the 1963 cult classic celebrating the nuance of Italian hand gestures. Jack Davison There's a book coming too, set to launch in September with a second wave of imagery. But the message is already clear: for Bottega Veneta, true luxury isn't just about what you see. It's about what's exchanged, and passed from one hand to the next, literally. And right now? It's speaking volumes. Photographer and Director Jack Davison Art Director Paul Olivennes Choreographer Lenio Kaklea Directors of Photography James Beattie, Peter Hou Stylist Robbie Spencer Casting Julia Lange Hair Sigi Kumpfmüller Make-Up Hiromi Ueda Set Designers Staci-Lee Hindley, Julia Wagner Production Untitled Project