Latest news with #EdwardLee
Korea Herald
6 days ago
- Entertainment
- Korea Herald
Seoul Releases Global Tourism Campaign Featuring Star Chef Edward Lee
SEOUL, South Korea, June 5, 2025 /PRNewswire/ -- The Seoul Tourism Organization is set to release a global promotional campaign featuring renowned star Chef and Seoul Honorary Ambassador, Edward Lee. The first video, "Seoul Table for One," will premiere on June 5th on Seoul's official tourism YouTube channel, VisitSeoul TV ( Chef Edward Lee gained international acclaim through appearances on the Emmy, James Beard, and Critics' Choice Award-winning series, Bravo's "Top Chef" and recently starred in Netflix's hit culinary series "Culinary Class Wars," solidifying his reputation as a global culinary celebrity. "Seoul Table for One" highlights Lee's gastronomic journey through Seoul's diverse food scene. From beloved local eateries that have captured Korean hearts for generations to the bustling food stalls at Noryangjin Fish Market and Gwangjang Market, elegant fine-dining restaurants, and vibrant street food carts, Edward Lee introduces the authentic flavors of Seoul to a worldwide audience. The second installment, "Solo in Seoul," scheduled for release on June 11th, features Edward Lee exploring the city independently, showcasing unique experiences and solo-friendly travel routes. Highlights include riding the tram past Changgyeonggung Palace, hiking Bugaksan Mountain, wandering through Insadong's charming alleyways, taking the Seoul Sky Bridge tour, and enjoying breathtaking views aboard SEOULDAL, a tethered helium balloon attraction at Yeouido park. The promotional campaign is a collaborative effort between the Seoul Tourism Organization and NBCUniversal. The videos will be distributed through various social media platforms and aired on NBCUniversal platforms, significantly enhancing global reach across North America, Europe, and Asia. "Through global celebrity chef Edward Lee, we aim to promote Seoul's charm to international travelers, thereby boosting global tourism demand," said an official from the Seoul Tourism Organization.
Yahoo
6 days ago
- Entertainment
- Yahoo
Seoul Releases Global Tourism Campaign Featuring Star Chef Edward Lee
Seoul Tourism Organization to globally launch promotional videos featuring star Chef Edward Lee, beginning June 5. First video, "Seoul Table for One," premieres June 5, followed by "Solo in Seoul" on June 11. Campaign was co-produced in partnership with NBCUniversal, to air internationally on NBCUniversal platforms across North America, Europe, and Asia. SEOUL, South Korea, June 5, 2025 /PRNewswire/ -- The Seoul Tourism Organization is set to release a global promotional campaign featuring renowned star Chef and Seoul Honorary Ambassador, Edward Lee. The first video, "Seoul Table for One," will premiere on June 5th on Seoul's official tourism YouTube channel, VisitSeoul TV ( Chef Edward Lee gained international acclaim through appearances on the Emmy, James Beard, and Critics' Choice Award-winning series, Bravo's "Top Chef" and recently starred in Netflix's hit culinary series "Culinary Class Wars," solidifying his reputation as a global culinary celebrity. "Seoul Table for One" highlights Lee's gastronomic journey through Seoul's diverse food scene. From beloved local eateries that have captured Korean hearts for generations to the bustling food stalls at Noryangjin Fish Market and Gwangjang Market, elegant fine-dining restaurants, and vibrant street food carts, Edward Lee introduces the authentic flavors of Seoul to a worldwide audience. The second installment, "Solo in Seoul," scheduled for release on June 11th, features Edward Lee exploring the city independently, showcasing unique experiences and solo-friendly travel routes. Highlights include riding the tram past Changgyeonggung Palace, hiking Bugaksan Mountain, wandering through Insadong's charming alleyways, taking the Seoul Sky Bridge tour, and enjoying breathtaking views aboard SEOULDAL, a tethered helium balloon attraction at Yeouido park. The promotional campaign is a collaborative effort between the Seoul Tourism Organization and NBCUniversal. The videos will be distributed through various social media platforms and aired on NBCUniversal platforms, significantly enhancing global reach across North America, Europe, and Asia. "Through global celebrity chef Edward Lee, we aim to promote Seoul's charm to international travelers, thereby boosting global tourism demand," said an official from the Seoul Tourism Organization. View original content to download multimedia: SOURCE Seoul Tourism Organization Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Los Angeles Times
18-05-2025
- Automotive
- Los Angeles Times
Irvine EV Starup Alpha Motor Corp. Finds Success Using a Unique Business Model and Funding Structure
Alpha Motor has a straightforward mission – to deliver an entry-level electric vehicle that has appeal to the masses. In the crowded electric vehicle marketplace, it's an area where there is great opportunity, but the pathway to scale a new automotive company is a longer and windier road filled with more potholes than Mulholland Drive in a downpour. The Irvine-based automaker has slowly and steadily made an entrance into the electric vehicle marketplace with their Wolf, an electric truck designed for the masses with a price point that will range from $40,000 to $46,000. The truck, which features a full-size bed, an estimated 268 HP electric motor and an up to 325-mile range also features design cues, courtesy of founder and CEO Edward Lee's auto design background, that give it an eye-catching look unlike anything on the road. Alpha is on track to deliver 150 custom-built vehicles this year as it solidifies its manufacturing process with an eye toward scalability in the coming years. 'We design, engineer and produce everything locally,' said Edward Lee, co-founder and CEO. 'We also have several prototypes and manufacture them on a custom vehicle basis.' Alpha's design philosophy is built from solving issues with design, fitment and performance on a software level vs. traditional mockup, saving time and most importantly, Lee said, cost. Knowing parts will fit and function prior to manufacturing allows the company to scale quickly, he added. The company uses a modular, frame-on approach to build its cars, rather than the unibody architecture favored by many manufacturers where the cabin of the vehicle is fused with the chassis. The modular design allows for a wider range of materials and parts in the vehicle's construction because each element can be interchangeable and sourced from multiple suppliers. Parts are sourced 100% domestically, leading to a tariff-proof – and largely, a shortage-proof – supply chain, part of what Lee says will keep costs down and large-scale manufacturing feasible. Once the frame is created, batteries and powertrains can be selected by a consumer based on their needs and price constraints. With the Wolf, this can be its single-motor design or an all-wheel-drive setup good for an estimated 335 HP and increased off-roading capability. The modular design also allows consumers to save on costs if they want a smaller battery capacity for more local commuting. The market for electric vehicle powertrains (their electric motors and the batteries that power them) is expected to grow exponentially over the next two decades as the technology increases electric vehicle adoption rates worldwide. The electric vehicle powertrain market was valued at $20 billion this year and is likely to reach approximately $159.8 billion by 2035, according to a recent industry report from Future Market Insights Inc., which equates to a 23.1% compound annual growth rate. 'The approach that we're taking is to separate what is expensive from what is affordable, meaning that we separate the battery and powertrain from everything else,' said Lee. 'We want to make sure that our process is efficient, flexible and scalable.' A Startup Mentality with a Personal TouchEdward Lee and co-founder and COO Jada Lee (unrelated) have been friends since high school and remained in contact as they pursued careers in distinctly separate fields. Edward Lee has worked with several major auto manufacturers as an engineer for vehicle design and development. Jada Lee went to law school and worked with large law firms on corporate financing and transactions. Edward Lee approached Jada Lee for operational advice. She had experience working with companies on fundraising, new business formation, mergers and public offerings. Several clients have approached her throughout her career to join their companies, but she has always declined. However, she reached a point in life where she felt comfortable making a career change and trusted Edward Lee's knowledge of the automotive industry. The pair launched the company in 2020 with their own funds and have supported growth without venture capital or institutional investment. While launching a company during the height of the pandemic may not seem ideal, Jada Lee noted that it allowed them to save time and costs by meeting suppliers on video calls rather than taking costly trips for meet-and-greets. 'We held meetings with suppliers that traditionally you'd have to fly over to meet, but people were fine doing everything virtually. It made things more efficient for us,' said Jada Lee. The pandemic also focused attention on the electric vehicle industry. Investment funds that had large amounts of capital available to pursue new technologies invested heavily in several electric vehicle startups. Companies such as Fisker Automotive, which was originally based in Manhattan Beach, and Torrance-based Canoo tried to scale rapidly but folded quickly as they couldn't establish a large enough consumer base for their vehicles. One area where Alpha has connected with its potential customers – and raised funds in the process – is through equity crowdfunding. It's a process that was created with legislation about 10 years ago that allows small investors to purchase shares directly in companies. The size of offerings is limited to up to $15 million. In addition to stock, investors can receive other perks such as discounts on product purchases. Alpha Motor has raised about $2.5 million through offerings on StartEngine, an equity crowdfunding platform. It has conducted two rounds of fundraising on the site, most recently at a $350-million company valuation. Although the funds help with operations, it's not nearly enough to scale the company to produce a vehicle for the mass market. Instead, the campaigns were utilized as a test to see if there was interest in the company and allow people to be part of its community from the early stages. That vision has been supported by more than 80,000 vehicle preorder indications to date with zero ad dollars spent. In addition, the company is profitable and has generated more than $1 million in revenue since its founding. 'Crowdfunding offers an opportunity to engage with our supporters without an intermediary which ensures that message remains clear, authentic, and it creates a space where our voice prevails, unfiltered and unaltered,' said Jada Lee. 'This is really important when we're trying to set our mission and stay focused on our vision.' Many startup companies are utilizing this style of revenue building, including electric auto manufacturers. For example, Carlsbad-based Aptera Motors Corp. has designed a solar-powered vehicle that can generate enough electricity to drive 40 miles per day and is supported by a battery with a 400-mile range. Aptera was founded in 2019 and has raised more than $135 million and taken reservations for 48,000 vehicles. Yet despite its significant fundraising, Aptera is utilizing a crowdfunding campaign to connect with customers by providing investors with a discount and priority on new orders. In the United States, electric vehicles account for about 8% of new vehicle sales annually. Many traditional manufacturers such as Ford, General Motors, Toyota and others have launched new models, but their adoption has been slow. 'Traditional auto OEMs launched a lot of new models last year. When new vehicles come online, the expectation is that more would be purchased, but the adoption rate for electric cars has held steady compared to prior years,' said Lenny LaRocca, U.S. automotive industry leader for global accounting and advisory firm KPMG. 'The electric vehicle space is a difficult one to turn a profit.' Furthermore, there is competition in the global market from Chinese automakers that produce entry-level vehicles with a much broader appeal to younger car buyers due to their lower prices. Entry-level electric vehicles can be purchased in China with starting prices below $10,000. In the United States, the Nissan Leaf is one of the lowest-priced mainstream electric vehicles and has a starting price of around $30,000. Overall, cars are slightly more expensive in the United States. According to data from Kelley Blue Book, the average sale price for electric cars was $59,205 in March, compared with gas-powered vehicles at $47,462. Those prices are thought to go up with a looming tariff showdown that could affect products such as cars. Those higher costs are compounded by persistently high interest rates and increasingly negative consumer sentiment. For Edward Lee, the current economic conditions, however, are not nearly as challenging as the economic downturn that auto manufacturers weathered in 2008-09. During that period, he was working as a designer at Toyota and saw firsthand how one of the world's largest automakers focused on operational efficiency and the needs of the consumer without compromising quality. 'Fundamentally, this is the reason why we are confident in what we are doing and know that we can persevere and be resilient through evolving market conditions. We have a lot of people who want to buy our cars,' he said.
Globe and Mail
06-05-2025
- Business
- Globe and Mail
FirstService Residential British Columbia Announces Promotions of Edward Lee and Nagry Ngauv
VANCOUVER, BC , May 6, 2025 /CNW/ - FirstService Residential, Metro Vancouver's leading property management company has promoted Edward Lee and Nagry Ngauv to Regional Director, Strata Operations. In their new roles, Lee and Ngauv will oversee the performance and development of strata managers, ensuring continued service excellence for our communities. As supervisors, they will also serve as a point of contact for strata councils, strengthening the connection between clients and FirstService Residential. Lee first joined FirstService Residential in 2016 as an Administrative Assistant and quickly advanced through positions as Strata Manager and Senior Strata Manager. Ngauv joined the organization as a Strata Manager in 2014 and then moved into Community Development in 2018 and was promoted to Senior Strata Manager in 2020. "At FirstService Residential we are dedicated to the professional growth and development of our associates," said Chris Churchill , President at FirstService Residential. "The promotions of Edward and Nagry to Regional Directors are such great examples of this. In all the positions they've held throughout their time with the organization they've exemplified our core values, and I look forward to watching them succeed in their new roles." About FirstService Residential FirstService Residential is simplifying property management. Its hospitality-minded teams serve residential communities across Canada and the United States . The organization partners with strata councils, owners, and developers to enhance the value of every property and the life of every resident. Leveraging unique expertise and scale, FirstService serves its clients with proven solutions and a service-first philosophy. Residents can count on 24/7 customer care and tailored lifestyle programming, amenity activation, and technology for their community's specific needs. Market-leading programs with FirstService Financial and FirstService Energy deliver additional levels of support. Strata councils and developers select FirstService Residential to realize their vision and drive positive change in the communities in their trusted care. FirstService Residential is a subsidiary of FirstService Corporation (NASDAQ and TSX: FSV), a North American leader in providing essential property services to a wide range of residential and commercial clients.
Forbes
29-04-2025
- Entertainment
- Forbes
Navigating Louisville's Kentucky Derby Season As A Non-Whiskey Fan
Inaugurated in 1875, the Kentucky Derby has gone on to become one of the most famous horse races in all of human history, drawing visitors from all across the globe to take part in the festivities—and while this renowned event offers plenty of opportunities to sip on high-end bourbon, Louisville is far more than just a playground for hardcore whiskey aficionados. Over the years, the city has developed a thriving drinking and dining scene that encompasses spirits and cultures from all across the globe, while there's no shortage of fascinating educational institutions to visit as well, with topics spanning from sports to fine arts to wildlife conservation. Whether you're hoping to sample top-quality natural wine, refreshing rum cocktails or forgo alcohol entirely, this historic Kentucky city comes equipped with a truly diverse range of landmarks and attractions to enjoy, ensuring that visitors can have a memorable Derby experience without a single drop of bourbon touching their lips. While Louisville has given rise to hearty dishes like the hot brown—a savory blend of turkey, bacon and Mornay sauce—and the chocolate-filled derby pie, there's far more to the city than just classic Bluegrass State cuisine. In recent years, the East Market District—or NuLu—has developed a diverse dining scene that specializes in flavors from far beyond the United States, with Nami offering an opportunity to dine on hearty Korean fare prepared at the behest of James Beard Award nominee Chef Edward Lee. While the dinner menu comes equipped with a wealth of decadent barbecue dishes spanning from Wagyu beef ribeye to ginger and garlic-infused ju-mul-luk, the brunch program is particularly impressive as well, with the bulgogi Benedict being a particular favorite thanks to its rich gochujang hollandaise. Just a few blocks away, visitors can explore Caribbean dining with a visit to La Bodeguita De Mima, a vibrant restaurant inspired by 1950s-era Cuba. Upon arrival, guests can feast on tried-and-true favorites like pork tamales and shrimp ceviche or spring for a massive Cuban sandwich—and to sweeten the deal, the venue also offers a wide range of rum cocktails as an homage to Cuba's lengthy history of distillation. And when it comes to the traditional flavors of the Eastern Mediterranean, neighboring MeeshMeesh is a must-try, with menu items including herb falafel, grape leaf-wrapped branzino, lamb merguez and a wide range of other Levantine-inspired favorites. The Derby is most often associated with the bourbon-forward mint julep, but for those who prefer their drinks spirit-free, there's no shortage of options to explore across the city. For those who prefer to stick to NuLu, the recently-opened Seven has earned acclaim for its top-tier mixology program, with drinks available in both boozy and zero-ABV format. For non-imbibers, the cranberry and lime-loaded Safe Zone is perfect for some refreshment after a long day of exploring the city, while more adventurous visitors can sample the Secret Garden, a savory selection that's brimming with puréed giardiniera with a dash of housemade hot sauce. Meanwhile, those willing to head south can find an expansive mocktail selection during a trip to Canary Club, an elegant venue found in the city's Shelby Park neighborhood. The menu comes loaded with savory bites like tinned fish and empanadas—both of which pair perfectly with a citrus-forward White Rose Spritz—and the bar also prides itself on its rotating selection of natural wines, with all sorts of eclectic orange wines and fragrant rosés gracing the menu. And on the topic of wine, visitors can find a particularly impressive selection during a trip to Nouvelle, a polished spot that boasts over one hundred different options, with an added opportunity to snack on cheese boards and charcuterie plates throughout your visit. Since the Kentucky Derby only lasts about two minutes, you'll certainly be in need of some additional activities to enjoy across the city—and for complete newcomers, the Trolley de 'Ville offers the perfect experience. Taking place within a vintage vehicle, this leisurely tour highlights the rich history of Louisville, touching on topics ranging from the development of the University of Louisville to the ornate architecture that can be found across Old Louisville, a storied district that's renowned for its high concentration of Victorian-era buildings. And of course, there's no shortage of iconic museums to peruse post-tour, with classics like the Louisville Slugger Museum & Factory and Muhammad Ali Center both open for visitors. For fine art aficionados, the Speed Art Museum has made waves recently with its Brilliant Exiles: American Women in Paris, 1900–1939 exhibit, but for those who want to enjoy the fresh Bluegrass State air, it's tough to beat a trip to the Louisville Zoo. First established in 1969, this verdant park has developed into a crucial hub for wildlife conservation over the decades, with a wealth of ambitious programs in place that aim to preserve the biodiversity of our planet. While target species span from the Cuban crocodile to polar bear, the zoo is perhaps best known for its ultra-successful black-footed ferret breeding program, with more than 1,000 kits bred at the Louisville Zoo Conservation Center since its launch in 1991.
