Latest news with #EideGiftCard
The National
22-03-2025
- Entertainment
- The National
'I want to capture the togetherness Eid brings to families': Abdulla Lutfi on teaming up with Amazon
Emirati artist Abdulla Lutfi and Amazon are teaming up once again for the Eid holidays. Lutfi, known for his quirky black-and-white drawings, collaborated with the online retailer in 2022 to create limited-edition electronic Eid gift cards. This year, they've joined forces again to design gift cards, inspired by Amazon's effort to celebrate eidiyah, the tradition of giving money to children during Eid. Lutfi's designs capture different aspects of the celebration, from family meals to traditional attire and visits to grandparents. The Emirati artist, who is on the autism spectrum and has savant syndrome, says his inspiration comes from fond childhood memories of the occasion. 'I remember visiting my grandparents' house with my family and receiving traditional gifts and eidiyah. I also drew inspiration from our family meals together, which always felt warm and special. I wanted my artwork to capture the joy and togetherness that Eid brings to families," he says. Stefano Martinelli, vice president of Amazon Mena, says the company wanted the artwork for the gift cards to be a 'celebration of both local artistic talent and regional heritage'. 'We are particularly proud of our renewed partnership with talented Emirati artist Abdulla Lutfi, whose exceptional work for our 2022 Eid eGift Cards collection captured hearts and led to our exciting, renewed collaboration with him.' This is the fifth year in which Amazon has released Eid-themed gift cards for the holiday, and the second collaboration with Lutfi. Martinelli says the Emirati artist's distinctive monochromatic artistic style beautifully captures the warmth, joy, and togetherness of Eid celebrations. 'As a savant artist on the autism spectrum, Abdulla brings a fresh and deeply personal perspective to his work, making this year's Eid eGift Card collection even more meaningful," says Martinelli. He adds that Lutfi's artwork reflects Dubai's cultural identity, capturing its unique balance between tradition and modernity. 'His illustrations often depict moments of everyday Emirati life, showcasing the city's iconic landmarks alongside its deep-rooted customs. Through his signature monochromatic style, Abdulla's work celebrates the UAE community, making his art instantly recognisable and deeply connected to the region.' Martinelli also says that Amazon will continue to collaborate with Emirati artists on their electronic gift card designs. 'We remain committed to discovering and showcasing diverse artistic voices from across the UAE, each bringing their personal interpretation of Eid's magical moments and cherished traditions to share their art.' Meanwhile, in addition to the gift cards, Lutfi has also had his work shown in exhibitions. During the opening of his exhibition Luffy Lutfi: Emirati Manga in December, the artist sent a message to parents: 'Please parents, do not disrespect the autistic people. Just love and accept them the way they are and help them support their life better and give them hope."
Hi Dubai
18-03-2025
- Entertainment
- Hi Dubai
Amazon.ae Launches 2025 Eid eGift Cards with Emirati Artist Abdulla Lutfi
has launched its fifth annual Eid eGift Card collection, featuring exclusive designs by renowned Emirati artist Abdulla Lutfi. Available now at these digital gift cards offer a modern take on the traditional practice of "Eideyyah," allowing customers to send personalized Eid greetings conveniently from their homes. Celebrating Eid Through Art This year's collection introduces two brand-new designs, showcasing Abdulla Lutfi's signature black-and-white illustrations, capturing the essence of Eid celebrations and family togetherness. As a savant artist on the autism spectrum, Lutfi brings a unique perspective, blending traditional Emirati culture with contemporary artistic expression. " I wanted to capture the special moments of Eid—family gatherings, celebrations, and the joy of giving," said Abdulla Lutfi. "It's incredible to think that my artwork helps connect people during such a meaningful time. I hope it makes gifting even more heartwarming." Easy, Meaningful Gifting Customers can purchase and personalize the limited-edition Eid eGift Cards in denominations of up to AED 6,000 through or the Amazon app. They can also schedule delivery and include a custom "Eid Mubarak" message, making it easier than ever to share the festive spirit. Emirati entrepreneur Anas Bukhash, who attended a special art workshop led by Lutfi during the launch, shared his excitement: "It's great to support Amazon's meaningful Eid initiatives. I truly enjoyed learning from Abdulla during his workshop and witnessing his creativity firsthand." A Commitment to Local Talent Stefano Martinelli, Vice President of Amazon MENA, highlighted the company's ongoing commitment to showcasing regional creativity: "For the fifth consecutive year, we're proud to bring a locally inspired Eid eGift Card collection to our customers. Abdulla's storytelling through art beautifully captures the joy of Eid, and we are honored to collaborate with him again." How to Use Eid eGift Cards Redeemable on millions of products across 30+ categories, including beauty, fashion, home, kitchen, and electronics. Valid for up to 10 years. Instant balance redemption into the recipient's account. Perfect for shopping the Eid Sale (March 18-29), with Prime members getting early access on March 18. To purchase the 2025 Eid eGift Cards, visit or shop through the Amazon app. Learn more about Abdulla Lutfi at or on Instagram @abdullalutfi. Source: IMPACT PORTER NOVELLI
