Latest news with #ElevatePrize
Forbes
15-05-2025
- Entertainment
- Forbes
How Elevate Prize Is Supporting Sesame Workshop With Its 2025 Catalyst Award
Elevate Prize CEO Carolina Jayaram, Teen Vogue Editor Versha Sharma, global legends Bert and Ernie, ... More Elevate Prize Founder Joe Deitch, and Sal Perez, Executive Producer and VP, Sesame Street productions, at the 2025 Elevate Prize Summit in Miami For 55 years, the characters of Sesame Street have taught us how to count, how to read — and as importantly, how to be kind, empathic and compassionate. Now, their important work can continue - thanks to the Elevate Prize. At the Elevate Prize Foundation's Make Good Famous Summit, the Sesame Workshop, was honored with the Catalyst Award — a prize previously given to changemakers like Malala Yousafzai, Dwyane Wade, Matt Damon, and George and Amal Clooney. The award includes $250,000 in unrestricted funding and is given to cultural icons using their influence to inspire global social action. But this time, the spotlight was on the characters, with Bert and Ernie were on stage in Miami, and Sal Perez, the Executive Producer of Sesame Street, accepting on their behalf. And it couldn't have come at a more important time for the wellbeing of children around the world. Sesame Street is powered by a global nonprofit, Sesame Workshop. It creates joyful, lovable content — yes — but behind that is a deep, strategic mission to help kids grow 'smarter, stronger, and kinder.' And in a world where 1 in 5 children now struggles with mental health challenges, that mission has never been more urgent. 'Not a lot of people know that Sesame Workshop is a global nonprofit,' said Sal Perez, Executive Producer of Sesame Street. 'To be able to have an opportunity to highlight that work that we do, not just on the show Sesame Street, but the work that we do helping kids and families around the world around those challenging topics, it's a great opportunity for us to show that in a lot of ways — to elevate that, pun intended.' Sal Perez, Executive Producer and Vice President Sesame Street Production Perez oversees the show's global live-action content — from long-running co-productions in Germany, Jordan, and Latin America, to YouTube and social media. Sesame Street now reaches more than 150 countries and speaks in over 70 languages. But while its global footprint is vast, the show's message remains deeply personal. Every year, the team sits down with educational advisors to ask one question: What are kids struggling with right now? 'In this moment in time, emotional well-being and mental health are so important,' Perez said. 'We show our characters identifying emotions. Just naming a feeling is powerful. Then we offer a tactic to help — but we do it in a Sesame way.' In one recent episode, Elmo gets angry when a ball knocks over his block tower. Rather than skipping over the meltdown, the show teaches a 'volcano breath' — with Elmo practicing alongside a puppet volcano. It's silly, it's specific, and it lands. This kind of modeling isn't just for the screen — it ripples out into real life. As one mother, Johana, shared: 'Now when my 6-year-old son is feeling angry or frustrated, he stands up and breathes like Ernie. It has helped my children a lot, and me as well.' 'It's funny and really emotional at the same time,' Perez said. 'That's how we connect.' That connection extends far beyond the screen. On their website, parents and caregivers can find a deep library of free bilingual resources — designed to help families navigate everything from grief and food insecurity to parental addiction and incarceration. Some content is for kids. Some is for adults. All of it is practical, compassionate, and accessible. 'This award helps sustain that work,' said Perez. 'It pushes forward what we're doing.' The timing couldn't be more fitting. May is Mental Health Awareness Month — a time when millions of children are quietly struggling with big feelings and few tools to process them. What Sesame Street offers isn't just emotional literacy — it's relief. It's hope. And they do it without preaching. 'If we rammed the message down, we'd lose the audience,' said Perez. 'Kids are honest about what they like.' He added, 'We lean into what feels organic to our characters. When we lead with story and humor, that's what really connects and makes an impact.' It's a powerful reminder for anyone working in impact storytelling: lead with the emotion. Lead with the story. Sesame Street That philosophy is now guiding the show into its next chapter. Sesame Street has just started production on its 56th season — even without an announced distributor. But instead of pausing, the team is reimagining. 'We're introducing a new format and an all-new animated segment,' Perez said. 'It's about delivering more comedy and playability — so kids can extend the experience beyond the screen by imagining themselves playing with or as their favorite Sesame Street friends.' That evolution reflects a deeper truth: the media landscape keeps changing, and Sesame Street continues to change with it. 'Wherever kids are, we try to be — streaming, YouTube, WhatsApp, our website, even direct service in communities,' Perez said. 'Media keeps evolving. When we started, TV was the new technology. We're always thinking about what's next.' But amidst all that change, the core emotional magic of Sesame Street remains. Perez sees it every time someone visits the set. 'When people walk onto the Sesame Street set — celebrities, partners, even parents — they cry,' he said. 'It's like their childhood explodes in front of them.' He added, 'It's an emotional responsibility. You feel the weight of the 50-year legacy and the importance of carrying it forward.' That sense of belonging — that magic — is something Carolina García Jayaram, CEO of the Elevate Prize Foundation, remembers deeply. 'I was a toddler when I moved to this country — a little girl, a Latina, an immigrant child of exiles from Cuba,' she said. 'When I came here in the mid-70s, we didn't have a million channels or the internet. So we were all watching Sesame Street. And to me, it gave me the language and understanding of what it was to be in a multicultural country in the most beautiful way.' Carolina García Jayaram, CEO of the Elevate Prize Foundation She continued: 'I saw myself in Sesame Street. They had hosts who were Latina. And then I saw so many other kinds of people and stories that opened my eyes and my mind. That planted seeds that, now many years later, have blossomed into my absolute love for diversity, for difference, for where people come from.' 'Ultimately, what drives that love more than anything,' she added, 'is the desire for connection — to really know other people and other humans. And what does that take? It takes tolerance. It takes openness. It takes the willingness to be wrong. All these things that Sesame has taught children for so many generations — in seemingly simple lessons that are profoundly important. And more than any time in my 50 years on this planet, we need to tap back into that.' That's the kind of storytelling the Elevate Prize Catalyst Award exists to uplift: not just culture that entertains, but culture that transforms. In a moment defined by anxiety, disconnection, and division, Sesame Street isn't just part of the past. It's a vital tool for the future we all hope to have for our children. And that's something worth celebrating.
The Independent
15-05-2025
- Entertainment
- The Independent
Sesame Workshop receives Elevate Prize Catalyst Award as it charts a new path for 'Sesame Street'
Elmo, Abby Cadabby and the rest of the 'Sesame Street' gang will get some high-profile help as they travel down a new road. The Sesame Workshop – founded in 1969 and currently working on its 56th season, but its first that will not be distributed by PBS or HBO – received the Elevate Prize Catalyst Award Wednesday, which will provide the nonprofit a $250,000 grant as well as support in promoting its work from the Elevate Prize Foundation. Previous winners of the award include Nobel laureate Malala Yousafzai, actor Michael J. Fox, and NBA great Dwyane Wade. 'They haven't just entertained generations – they've educated, advocated and inspired real change,' Elevate Prize Foundation CEO Carolina Garcia Jayaram, said as she presented the award to The Sesame Workshop at the foundation's Make Good Famous Summit in Miami Beach, Florida. 'And their work hasn't just been confined to the screen. Through their nonprofit, they've expanded their mission globally. They've created real world programs that bring education, health and hope to millions of children in over 150 countries.' Sal Perez, the show's executive producer and a Sesame Workshop vice president, said the organization planned to use the award to let more people know that its nonprofit work extends beyond the TV show. 'We do a lot of work around the world with direct services, trying to provide content for families that talks about some of those harder to talk about subjects, whether it's trauma, whether it's homelessness and things of that nature. So this is an opportunity to highlight that kind of work.' Perez told The Associated Press in an interview before the ceremony that there would be news about Sesame Workshop's future released 'in the coming days.' Last year, Warner Bros. Discovery decided not to renew its deal for new episodes that air on HBO and Max, though episodes will remain on the streaming service until 2027. ''Sesame Street' is not going to go away,' Perez said. 'It will never go away. It's obviously been a beloved show for so long.' However, there are changes coming to the new season, which currently has no distribution deal. Perez said the segments on the new season will be longer and 'really focused on character,' while also focusing on its audience's emotional well-being and development. 'The more kids want to hang out with our characters on 'Sesame Street,' the more they're going to take in those lessons,' said Perez, adding that there would also be updates to the show's look and feel. The new season will also feature more exploration of the 'Sesame Street' neighborhood and a look inside the legendary two-story brownstone at 123 Sesame Street. Though Sesame Workshop does not currently receive any government funding, Perez urged viewers to support public media, especially following President Donald Trump's recent executive order to cut funding to PBS and NPR. 'We believe in the power that public funding has for children's media," he said. "I think people should support their local PBS affiliates and support children's media because it is an entry point for children to really start to see the world outside of their homes.' Jayaram said she felt the time was right to for the Elevate Prize Foundation to stand with The Sesame Workshop and its work. 'This is a foundation that's about social impact," she said. "So the symbolism of us joining forces with a children's program is to say that even though our leaders are grown adults, it's the child in all of us that we need to revive and remember our essential values as humans.' Famed roommates Bert and Ernie were on hand to receive the award alongside Perez with their trademark banter. 'We are so proud to make the Catalyst,' joked Ernie. 'One day we'd also like to make the Dog-alist.' In a video acceptance, Abby and Elmo took their own swing at explaining the award. 'It's like a spark that makes good change happen – kinda like magic,' explained Abby. 'Elmo really likes being a catalyst,' said Elmo. _____ Associated Press coverage of philanthropy and nonprofits receives support through the AP's collaboration with The Conversation US, with funding from Lilly Endowment Inc. The AP is solely responsible for this content. For all of AP's philanthropy coverage, visit
Washington Post
13-05-2025
- Entertainment
- Washington Post
Abigail Disney urges donors to be braver about their giving and shouldering more risk
MIAMI BEACH, Florida — Activist and philanthropist Abigail Disney urged donors and the leaders of major foundations and nonprofits to be braver with their giving, especially at a time when more are fearful about speaking their minds. 'The people who speak up against their own self-interest are becoming very, very important,' Disney said Tuesday at the opening panel of The Elevate Prize Foundation's Make Good Famous Summit in Miami Beach, Florida. 'The people in philanthropy are the people who need to be speaking up … What we are experiencing is nothing compared to the risk that people of color, Indigenous people, immigrants are experiencing every single day in this country.'
Forbes
29-04-2025
- Entertainment
- Forbes
How The Elevate Studios Is Using Storytelling To Make Good Famous
Elevate Prize Winners (from left to right): Hannah Fried, Sean Sherman, Imran Ahmed, Fre Tachea, ... More Michèle Traoré, Richard Casper, Yordanos Eyoel, David Flink, Bing Chen, Lisa Hunter Romanelli In a cultural moment saturated with content but starved for meaning, the Elevate Prize Foundation is carving out a bold new role for storytelling in the fight for social change. Led by CEO Carolina Jayaram and Head of Studio and Creative Partnerships Eva Bloomfield, the organization has launched a new creative studio aimed at amplifying the voices of changemakers through powerful, accessible content—and shifting culture along the way. Elevate is known for its tireless support of transformative social changemakers - ten of whom were named winners of the 2025 Elevate Prize in February. They include a James Beard-winning chef revitalizing Indigenous food systems, champions of neurodiversity and inclusive storytelling in Hollywood, and many other leaders who are paving the way for more resilient communities that reflect the world's diversity and can help heal growing division. 100% of previous winners who have completed their two-year program and visibility support with EPF have seen an increase in funding. Carolina Jayaram, CEO of Elevate Studios From the outset, Elevate has championed a big idea: building a global fanbase for good. As Jayaram explains, this wasn't an overnight idea. 'The genesis was the very beginning days of Elevate,' she said. 'From the start, we used to talk about building a global fan base for good.' That mission has led to years of experimentation—pilot programs, giving circles, and creative campaigns—all aimed at figuring out how to reach and activate the public in meaningful ways. Elevate has taken that challenge seriously. Over the past three years, its storytelling efforts and press outreach have generated more than 20 billion media impressions—a testament to the growing appetite for stories that spark connection and purpose. But over time, a bigger vision emerged. 'We've been in the business of making content on behalf of our winners for a long time,' she said. 'But launching a studio positions us differently—not just as a foundation, but as a creator. It changes how we can work with distributors, filmmakers, and platforms like YouTube.' The goal is to make sure the stories of Elevate's prize winners aren't just shared—they're seen, felt, and acted on. Since the launch of Elevate Studios, that strategy has already gained serious traction, with more than 60,000 new subscribers joining the Elevate audience. Eva Bloomfield, Head of Studio and Creative Partnerships That mission is what drew Eva Bloomfield to join the team as Head of Studio and Creative Partnerships. 'The Elevate Prize Foundation operates at a very unique nexus point,' she explained. 'It's that intersection of powerful, accessible, entertaining storytelling and true, tangible, meaningful impact.' Bloomfield brings a deep belief that culture change isn't just a byproduct of social progress—it's a necessary ingredient. 'People talk a lot about systems change and policy change. Those are essential. But for real, lasting transformation, hearts and minds have to shift, too.' Both Jayaram and Bloomfield are passionate about storytelling as a tool for building empathy and sustaining change. As Jayaram noted, 'We haven't done a good enough job of storytelling as a sector. We haven't made the case for the incredible value of this work—and how it affects every single person on the planet.' That also means thinking differently about where and how stories are told. As they build out the studio's capabilities, Elevate is tapping into a broad and often underutilized pool of talent: digital-native influencers and content creators who want their platforms to matter. Elevate recently partnered with Instagram creator @dudettewithsign, known for witty protest-style messages. The collaboration was a refreshing success. 'She had never been approached by a nonprofit before,' Bloomfield said. 'And she was thrilled to lend her platform to work she believed in. There was an incredible outpouring of support from her audience.' The insight? There's a whole world of influential media voices who care deeply about these issues—but have never been invited to participate. This, Elevate believes, is where real cultural traction lives—not in distant press releases, but in feeds and formats that people engage with daily. 'This work can't be in the shadows,' Bloomfield added. 'It needs to be baked into the DNA of our daily lives. We have to go where people already are.' Authenticity is non-negotiable. Elevate's first studio project—a short-form documentary series on YouTube called Nevertheless —puts that principle into practice. The series has already amassed more than 2.4 million views across its three episodes and has achieved an average engagement rate of 11.9% across all platforms, including YouTube—well above industry benchmarks and proof that audiences are not only watching, but engaging deeply with the content. The format was chosen to ensure accessibility and wide reach, but the production approach was just as intentional.'There's a lot of responsibility in storytelling,' Bloomfield said. 'Even with the best intentions, if the storyteller doesn't have lived experience, it can be harmful.' That's why Elevate worked hand-in-hand with the women featured in the series to shape the narratives. 'It was very collaborative. They told us how their stories should be told.' The crew included local talent from the communities being filmed, alongside a small filmmaking team from Romani Films, a husband-and-wife duo known for their respectful, human-centered work. What's next for Elevate's storytelling ambitions? The door is wide open. Looking ahead, Elevate's creative ambitions are just getting started. While the studio launched with documentary content, they're actively exploring other formats—from narrative features to social media series to live stage productions. 'It's less about the medium,' Bloomfield said, 'and more about the story—and the platform that reaches the right audience.' Jayaram sees an opportunity to change how nonprofits and creative industries work together. 'Maybe it's time we stop thinking of ourselves as sitting in the CSR basement,' she said. 'If we can amass our own audiences and create cultural relevance, then we can partner with brands from a much stronger position.' And the results go beyond visibility. Elevate Prize winners who have completed the foundation's two-year program and received storytelling support have all seen an increase in funding—a powerful endorsement of what can happen when great ideas are matched with great narratives. And the invitation isn't just for brands—it's for creators, too. 'If you have the talent to get people's attention—whether it's through comedy, film, or music—use that talent,' Jayaram said. 'You don't have to change what you're doing. Just add a layer of purpose to it and do some good in the world.' In a world overwhelmed by noise, Elevate Prize is turning up the volume on stories that matter—and inviting creators, brands, and audiences to help rewrite the script.
