Latest news with #EmergentMedia
Associated Press
07-04-2025
- Entertainment
- Associated Press
Emergent Media's Original Social Series Honored for Video & Film in the 29th Annual Webby Awards
EL SEGUNDO, Calif., April 7, 2025 /PRNewswire/ -- Emergent Media announced today that its exclusive creator-led original video series, 'The Hype,' has been honored in the Video & Film category in the 29th Annual Webby Awards. Hailed as the 'Internet's highest honor' by The New York Times, The Webby Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the leading international awards organization honoring excellence on the Internet. 'The Hype' debuted in May 2023 as a monthly original video series on Emergent's California Love channel. Hosted by creator Jake Toohey, each 60-second episode dives into a popular California attraction, destination, or activity and shows the audience whether it's worth 'the hype.' Over 24 episodes, our intrepid host has explored Hearst Castle, trekked through the super bloom, eaten his way through Downtown Disney, and experienced the US Open of Surfing in partnership with Pacifico® and Constellation Brands. 'Honorees like Emergent Media are leading the charge in pushing the boundaries of creativity and innovation online,' said Nick Borenstein, General Manager of The Webby Awards. 'Being chosen from nearly 13,000 entries this year is a remarkable accomplishment and a true testament to their excellence.' 'We're thrilled to be recognized by The Webby Awards for something we're truly passionate about—leveraging the power and scale of our proprietary creator network to bring innovative stories to life in the digital space, both for our lifestyle publishing brands and our incredible brand partners,' said Jen Klawin, Chief Business Officer at Emergent Media. About The Webby Awards Established in 1996, The Webby Awards is the leading international awards organization honoring excellence on the Internet, including Websites and Mobile Sites; Video & Film; Advertising, Media & PR; Social; Podcasts; and Creators. The awards saw nearly 13,000 entries from all 50 states and over 70 countries last year. About Emergent Media Emergent Media is a creator-led digital publisher and branded content studio. Powered by our global community of creators and informed by data and insights, we create and distribute content that delights consumers and drives results for brands.
Associated Press
17-03-2025
- Entertainment
- Associated Press
VISIT FLORIDA and Emergent Media Partner on Two Creator-Led Original Video Series
Emergent's proprietary creator network was leveraged to help scale social content creation EL SEGUNDO, Calif., March 17, 2025 /PRNewswire/ -- Emergent Media continues its successful partnership with VISIT FLORIDA with the debut of two new creator-led original video series, 'Wild About Florida,' and 'What's Up in Florida.' Developed and produced by Emergent Media and leveraging Emergent's proprietary creator network, these social-first, highly engaging series are designed to showcase the incredible nature and exciting events in the Sunshine State. 'With these new original video series, VISIT FLORIDA is celebrating the experience of Florida—the natural beauty, the wildlife, the cultural and social scene—in a new and innovative way. By centering Florida within the types of content that social audiences love to see and share, we're reaching new communities and driving genuine interest in Florida as the No. 1 destination in the U.S.' —Brett Laiken, Chief Marketing Officer, VISIT FLORIDA In 'Wild About Florida,' a duo of adventurous, engaging video creators explores the wilder sides of Florida, from snorkeling with manatees in Crystal River to horseback riding in Ocala to catching spiny lobsters in Biscayne Bay. For 'What's Up in Florida,' a key trend was leveraged—the significant rise in global travelers planning trips around events—to develop a creative, engaging series that showcases Florida's breadth of events and resonates with travelers and locals alike. Filmed in a social-endemic greenscreen format with a charismatic Floridian as its host, the monthly series spans the entire state, bringing awareness and driving interest in food and music festivals, cultural celebrations, and more. 'Emergent's lifestyle brands were incubated on social, so we have a deep understanding of the stories that engage and convert social audiences. Tapping into talent from our rapidly-growing creator network allows us to be nimble and efficient in producing those stories at scale, while maintaining a high bar for quality.' —Jennifer Klawin, Chief Business Officer, Emergent Media Emergent Media is a creator-led digital publisher and branded content studio. Powered by our global community of creators and informed by data and insights, we create and distribute content that delights consumers and drives results for brands.
