13-05-2025
Pemo launches first OOH campaign as growth accelerates
Produced with creative agency Ducklife and media agency Carat, Pemo, a UAE-based fintech company, has launched its first OOH campaign, expanding its presence across Dubai with a message that takes aim at the frustrations of manual expense management.
In collaboration with Mastercard, the campaign features two 30-meter hoardings along Sheikh Zayed Road and more than 500 digital screens across the city. Blending humour with local culture, the creative taps into the universal frustration of manual expense management with the central line being a local expression, 'Khalas, no!' This creative is meant to encourage businesses drop the receipts and petty cash and switch to Pemo's smart corporate cards and AI-powered platform.
Emil Petkov, Head of Marketing at Pemo said, 'It's inspired by our top-performing online ad and supercharged for OOH.'
He continues, 'It's bold, localised, and yes – built with the help of AI.'
The campaign marks a visibility push for the startup following a year of significant activity.
Founded less than three years ago, Pemo is expanding its operations across the region. Along with the campaign, Pemo was recently included in the Future 100, a government-led initiative recognising emerging companies making an impact on the UAE's economic landscape.
Alessandro Duri, Co-Founder at Pemo said, 'Being recognised as part of the Future 100 is an incredible honour for Pemo,'
He continues on to express how proud he is to be included in the initiative as it showcases companies contributing to the UAE's long-term vision.
