Latest news with #EmmaHenderson
Scoop
15-05-2025
- Health
- Scoop
An Awareness Campaign That Wants You To Ignore It
Press Release – TANZ Tourettes Association of New Zealand and Saatchi & Saatchi NZ create the first anti-awareness awareness campaign for Tourettes Awareness Month 2025. When it comes to Tourettes, attention often makes things worse. Most awareness campaigns ask for your attention. This one is screaming for you to ignore it. To mark Tourette's Awareness Month (15th May – 15th June), the Tourette's Association of New Zealand (TANZ) has launched 'Please Ignore It' – a new campaign that twists the convention of traditional awareness efforts. When it comes to Tourette's, attention often makes things worse. And it was this simple insight that led the creative team to such an unexpected theme. 'When someone has a tic, the last thing they want is more attention,' says Emma Henderson, TANZ General Manager. 'Most people think of Tourette's as the neurological disorder that makes people swear or shout profanities, which is a form of tic that only impacts 10% of people with Tourette's. So, when they meet or see someone with other types of tics, they're often caught off guard and unsure how to respond. What they don't realise is that drawing focus to the tic – whether through staring, pointing it out awkwardly, or falling into awkward silences – can actually increase that person's stress, making their tics even more frequent or pronounced. That's why we're giving people one simple piece of advice: please ignore it.' Despite 1 in 100 young Kiwi's experiencing tics or Tourette's, the syndrome is not considered a disability in New Zealand, meaning it gets zero government funding. Relying solely on grants and donations, the campaign urges New Zealanders to pay cash, not pay attention. Says Jordan Sky, Executive Creative Director at Saatchi & Saatchi NZ: 'People with Tourette's get unwanted attention 12 months of the year. We wanted to draw attention to the fact they'd rather not be drawing your attention.' 'The reactions can be worse than the tics,' says Emma Henderson. 'What many people don't realise is that the staring, laughing, even awkward silences are far more distressing than the condition itself. This campaign helps normalise Tourette's in a way that's empowering, not patronising.' 'It's great when the creative answer to a brief is right there in the brief,' says Steve Cochran, Chief Creative Officer at Saatchi & Saatchi NZ. 'Knowing people with a tic would prefer us just to ignore it became the campaign idea. An ad asking you to ignore it means you can't help but pay attention. This irony makes the message all the more potent, helping educate people about Tourette's and how to behave around it.' That tension between asking to be ignored and being impossible to ignore extends into the campaign's visual language. The campaign's design reflects the unpredictable, disruptive nature of Tourette's itself. Designed in intentionally loud, brash colours, the bold, angular typography takes cues from the jagged pulse-like burst patterns of an EEG brainwave – evoking the neurological activity behind a tic. The resulting design makes the 'PLEASE IGNORE IT' message feel frenetic as though shifting in volume and intensity, mirroring the involuntary motor and vocal tics that define the condition. Thanks to TANZ's media partners – NZME, Mediaworks, LUMO, Go Media, Stuff, oOh! Media and Phantom Billstickers – the 'Please Ignore It' campaign will run from May 15th – June 15th across radio, digital, outdoor and social – assuming, of course, you pay attention.
Scoop
15-05-2025
- Health
- Scoop
An Awareness Campaign That Wants You To Ignore It
Most awareness campaigns ask for your attention. This one is screaming for you to ignore it. To mark Tourette's Awareness Month (15th May – 15th June), the Tourette's Association of New Zealand (TANZ) has launched 'Please Ignore It' – a new campaign that twists the convention of traditional awareness efforts. When it comes to Tourette's, attention often makes things worse. And it was this simple insight that led the creative team to such an unexpected theme. 'When someone has a tic, the last thing they want is more attention,' says Emma Henderson, TANZ General Manager. 'Most people think of Tourette's as the neurological disorder that makes people swear or shout profanities, which is a form of tic that only impacts 10% of people with Tourette's. So, when they meet or see someone with other types of tics, they're often caught off guard and unsure how to respond. What they don't realise is that drawing focus to the tic – whether through staring, pointing it out awkwardly, or falling into awkward silences – can actually increase that person's stress, making their tics even more frequent or pronounced. That's why we're giving people one simple piece of advice: please ignore it.' Despite 1 in 100 young Kiwi's experiencing tics or Tourette's, the syndrome is not considered a disability in New Zealand, meaning it gets zero government funding. Relying solely on grants and donations, the campaign urges New Zealanders to pay cash, not pay attention. Says Jordan Sky, Executive Creative Director at Saatchi & Saatchi NZ: 'People with Tourette's get unwanted attention 12 months of the year. We wanted to draw attention to the fact they'd rather not be drawing your attention.' 'The reactions can be worse than the tics,' says Emma Henderson. 'What many people don't realise is that the staring, laughing, even awkward silences are far more distressing than the condition itself. This campaign helps normalise Tourette's in a way that's empowering, not patronising.' 'It's great when the creative answer to a brief is right there in the brief,' says Steve Cochran, Chief Creative Officer at Saatchi & Saatchi NZ. 'Knowing people with a tic would prefer us just to ignore it became the campaign idea. An ad asking you to ignore it means you can't help but pay attention. This irony makes the message all the more potent, helping educate people about Tourette's and how to behave around it.' That tension between asking to be ignored and being impossible to ignore extends into the campaign's visual language. The campaign's design reflects the unpredictable, disruptive nature of Tourette's itself. Designed in intentionally loud, brash colours, the bold, angular typography takes cues from the jagged pulse-like burst patterns of an EEG brainwave – evoking the neurological activity behind a tic. The resulting design makes the 'PLEASE IGNORE IT' message feel frenetic as though shifting in volume and intensity, mirroring the involuntary motor and vocal tics that define the condition. Thanks to TANZ's media partners – NZME, Mediaworks, LUMO, Go Media, Stuff, oOh! Media and Phantom Billstickers – the 'Please Ignore It' campaign will run from May 15th – June 15th across radio, digital, outdoor and social – assuming, of course, you pay attention.
The Independent
15-04-2025
- The Independent
Best Easter egg deals on Lindt, Cadbury and more
Easter eggs have improved this year. Supermarkets are finally nailing it with their own brand flavours (think Waitrose's croissant Easter egg), while luxury chocolatiers and high street boutiques such as Hotel Chocolat impress with high-quality chocolate. Household favourites like Cadbury, Kinder and Mars continue to go from strength to strength. If, like us, you are looking to save yourself some money, you'll be pleased to hear that there are some impressive Easter egg deals. And we've even done the hard work for you, compiling a list of the best offers out there. In our list, we've thought about all tastes and price points – classic milk, caramels, nutty chocolate, vegan choices and even options fit for a family egg hunt. But just like an egg hunt, you need to be fast – these deals won't be around for long. The best Easter egg deals for April 2025 are: Creamy milk chocolate is given a satisfying bite with the addition of crunchy toffee pieces in this Easter egg. While we are yet to taste-test this for ourselves, it sounds like a great pick for those with a sweet tooth. Ahead of Easter weekend, you can save 20 per cent on it. Don't worry - we also have a great deal for all the vegan and dairy-free chocolate lovers out there. This oat milk chocolate egg is now 20 per cent off. With a salty-sweet honeycomb flavour, this one is sure to have you going back for seconds. Another egg that would make a delicious gift this Easter is this large number from Ferrero Rocher. Made of a delicious milk chocolate and hazelnut shell, it contains six iconic Ferrero Rocher truffles hidden inside. Snap it up now while there's more than 20 per cent off. For the ultimate sugar high this Easter, why not try the Rowntrees's Randoms Easter egg? A delicious combination of milk chocolate and fruity sweets means you can enjoy the best of both worlds and do it for less with more than 20 per cent off at Waitrose. Dark chocolate lovers will love this tried and tested offering from Asda. This egg comes flavoured with Valencia orange oil and flecks of candied orange and ginger. In their review of the best Easter eggs of 2025, our tester found that it 'tastes and looks far more expensive than its price tag suggests.' You can save more, too - there is now an additional 20 per cent off. Nectar cardholders can save on the Easter egg that took the top spot in our review. The chocolate tiramisu egg impressed our expert thanks to its excellent taste, great value and its use of Rainforest Alliance chocolate. In her review, food expert Emma Henderson found that it 'really sets itself apart' from everything else she'd tried. A Tesco Clubcard means you can now save more than 50 per cent on the price of this tried-and-tested egg. This was named the best dark milk egg in our review. 'The chocolate is super smooth, decadent and moreish, and strikes a great balance between creamy milk and dark chocolate,' noted our writer. Who doesn't love a Lindt truffle at Easter? Well, now you can love it for less. Sainsbury's Nectar card holders can save £5 off this expensive Lindt Easter egg and assorted truffles. With 25 per cent off, smooth, creamy Belgian chocolate is just a click away. Terry's chocolate orange may be synonymous with Christmas, but it seems wrong to confine all that deliciousness to just one month. This landed in our review of the best Easter eggs, with our expert describing the truffles that were hidden inside as incredibly 'moreish'. Now 20 per cent off at Ocado. They're favourites for a reason – Cadbury creme eggs are among the best things about Easter. The classic Cadbury chocolate forms an egg shape that's filled with a silky soft, gooey fondant, with the result being one of the most iconic chocolate treats. If you can never get enough of these bites of heaven, stock up with a whopping 48 eggs, thanks to this Amazon deal. We couldn't talk about Easter chocolate without including the famous Lindt gold bunny. This little cutie is now available in white and dark chocolate, salted caramel, and classic milk. Lindt's creamy, rich Swiss chocolate is a must each Easter, and a discounted bunny is even sweeter. Different from the classic, smooth texture you'll find with most Easter eggs, Tesco's own-brand raisin and biscuit chocolate egg is filled with crunchy and chewy pieces that mix with the milk chocolate. The chocolate has The Rainforest Alliance seal of approval, and the egg is now 40 per cent off with a Tesco Clubcard. It doesn't get much more quintessentially English than Cadbury's fruit and nut. Now put it in the form of an Easter Egg and you've got a recipe for success, especially when there is an extra 20 per cent off up for grabs too.
The Independent
11-04-2025
- Entertainment
- The Independent
We tried the viral Waitrose croissant Easter egg – here's what we thought
Gone are the days when Easter eggs were just, well, eggs. Marks and Spencer has launched a biscuit-inspired Easter egg, and Waitrose has gone with a pastry. Yes, the supermarket has served up a croissant-shaped treat. If that's not an excuse to have chocolate for breakfast, we don't know what is. Naturally, the internet has been all over it, with TikTok taste-tests being viewed thousands of times. Likewise, here at IndyBest, we were also keen to get our hands on the egg and give it a try. Every year, our team taste-tests a smorgasbord of Easter eggs (it's a tough gig, we know) for our annual review. This year, food writer Emma Henderson munched her way through eggs from the likes of Fortnum & Mason, M&S, Sainsbury's and Asda. Out of the lot, she said Waitrose's croissant was arguably the best 'kitsch design' of the year. With that in mind, it's safe to say this is a strong contender for those looking for something a little bit different this year. Keep reading for what you need to know. Hailing from Waitrose's premium number one range, the chocolate croissant Easter egg is described by the supermarket as 'a grown-up treat'. But what is it actually made of? The egg is, of course, not actually a croissant. 'Much bigger (and heavier) than a real pastry, it's made from white chocolate that's made very sweet,' Emma explained in her review. It has 'caramelised sugar and has some added crunch from feuilletine wafer and little pieces of caramel', she added. 'On top, it's decorated with milk chocolate and cacao nibs'. The egg is made with Fairtrade sourced cocoa and cocoa mass. All in all, this was arguably the best 'kitsch' Easter egg design Emma had seen this year, making it a 'great alternative to a traditional Easter egg'. With Easter around the corner, you won't want to miss out.
The Independent
11-04-2025
- Business
- The Independent
Best Easter egg deals 2025 on Lindt, Cadbury, Waitrose and more
There's something special about Easter eggs. We don't know what makes them so addictive, but we plan on stocking up as many as possible while we have the chance. While Easter is not until 21 April this year, it's always helpful to shop in advance - it prevents the disappointment of a barren aisle where only the chocolate dregs are left. We're excited to see that Easter eggs have genuinely improved this year. Supermarkets are finally nailing it with their own brand flavours, while luxury chocolatiers and high street boutiques such as Hotel Chocolat impress with high-quality chocolate. Household favourites like Cadbury, Kinder and Mars continue to go from strength to strength. If, like us, you are looking to beat the rush, you can save yourself some cash on fantastic Easter egg deals right now. We've even done the hard work for you and compiled a list of the best offers out there. In our list, we've thought about all tastes and price points – classic milk, caramels, nutty chocolate, vegan choices and even options fit for a family egg hunt. But just like an egg hunt, you need to be fast - these deals won't be around for long. The best Easter egg deals for April 2025 are: Creamy milk chocolate is given a satisfying bite with the addition of crunchy toffee pieces in this Easter egg. While we are yet to taste-test this for ourselves, it sounds like a great pick for those with a sweet tooth. Ahead of Easter weekend, you can save 20 per cent on it. Don't worry - we also have a great deal for all the vegan and dairy-free chocolate lovers out there. This oat milk chocolate egg is now 20 per cent off. With a salty-sweet honeycomb flavour, this one is sure to have you going back for seconds. Ferrero Rocher milk chocolate and hazelnut large Easter egg: Was £17, now £12.50, Another egg that would make a delicious gift this Easter is this large number from Ferrero Rocher. Made of a delicious milk chocolate and hazelnut shell, it contains six iconic Ferrero Rocher truffles hidden inside. Snap it up now while there's more than 20 per cent off. Dark chocolate lovers will love this tried and tested offering from Asda. This egg comes flavoured with Valencia orange oil and flecks of candied orange and ginger. In their review of the best Easter eggs of 2025, our tester found that it 'tastes and looks far more expensive than its price tag suggests.' You can save more, too - there is now an additional 20 per cent off. Nectar cardholders can save on the Easter egg that took the top spot in our review. The chocolate tiramisu egg impressed our expert thanks to its excellent taste, great value and its use of Rainforest Alliance chocolate. In her review, food expert Emma Henderson found that 'This Easter treat really sets itself apart from everything else we've seen.' A Tesco Clubcard means you can now save more than 50 per cent on the price of this tried-and-tested egg. Easter egg expert Emma named this the best dark milk egg in her review of the best Easter eggs for Easter 2025. 'The chocolate is super smooth, decadent and moreish, and strikes a great balance between creamy milk and dark chocolate,' said our tester. Who doesn't love a Lindt truffle at Easter? Well, now you can love it for less. Sainsbury's Nectar card holders can save £5 off this expensive Lindt Easter egg and assorted truffles. With 25% off, smooth, creamy Belgian chocolate is just a click away. Terry's chocolate orange may be synonymous with Christmas, but it seems wrong to confine all that deliciousness to just one month. This landed in our review of the best Easter eggs, with our expert describing the truffles that were hidden inside as incredibly 'moreish'. Now 20 per cent off at Ocado. They're favourites for a reason – Cadbury creme eggs are among the best things about Easter. The classic Cadbury chocolate forms an egg shape that's filled with a silky soft, gooey fondant, with the result being one of the most iconic chocolate treats. If you can never get enough of these bites of heaven, stock up with a whopping 48 eggs, thanks to this Amazon deal. We couldn't talk about Easter chocolate without including the famous Lindt gold bunny. This little cutie is now available in white and dark chocolate, salted caramel, and classic milk. Lindt's creamy, rich Swiss chocolate is a must each Easter, and a discounted bunny is even sweeter. Different from the classic, smooth texture you'll find with most Easter eggs, Tesco's own-brand raisin and biscuit chocolate egg is filled with crunchy and chewy pieces that mix with the milk chocolate. The chocolate has The Rainforest Alliance seal of approval, and the egg is now 40 per cent off with a Tesco Clubcard. It doesn't get much more quintessentially English than Cadbury's fruit and nut. Now put it in the form of an Easter Egg and you've got a recipe for success, especially when there is an extra 20 per cent off up for grabs too.
