3 days ago
The Beverly Hills Skin Whisperer: Jennifer Gerace's Emmy-Ready Revolution
The Beverly Hills Skin Whisperer: Jennifer Gerace's Emmy-Ready Revolution originally appeared on L.A. Mag.
If you want to understand Jennifer Gerace, start with what she's not: just another Beverly Hills esthetician with a fancy title. When celebrities call her the "Beverly Hills Skincare Muse"—a nickname that stuck after a client's wife used it—they're acknowledging something the beauty industry's most discerning clients have discovered: Gerace isn't following trends but creating a town where looking camera-ready isn't just vanity but also career currency, Emmy season is skin season. And nobody navigates the high-stakes world of pre-awards skincare like Gerace.L.A. is a city that worships innovation almost as much as it fears aging, and Gerace has mastered both. After years working behind the scenes—14 years as a makeup artist for CNN in D.C., consulting for plastic surgeons, working for Hydra Facial—she noticed a critical gap in the market. "People were just doing whatever the guy next door was doing," she says with characteristic bluntness. "I was able to see everything they were doing wrong."Gerace pioneered bringing exosomes—derived from human tissue and able to "trick your skin into behaving like you're 22"—into her treatments. It's this scientific rigor, coupled with results that speak for themselves, that has celebrities booking months in advance.
But it's her work with plasma technology that truly puts her in a category of her own. "Plasma has been around for decades, but it's really just starting to come to the US within the last five years," she explains. Unlike light-based treatments that can trigger hyperpigmentation, her ionic plasma delivers what she calls a "manufactured lightning strike" that vaporizes tissue and kills bacteria without risking technology is so coveted that one Saudi family flew her to Dubai to install all her equipment in their home and train their in-house staff. "They've been scarred by lasers," Gerace explains. "They wanted something they couldn't find anywhere else."For all her technical expertise, it's perhaps Gerace's adaptability that makes her truly indispensable to her clients. She works appointment-only, all hours—sometimes starting at 7 a.m. for clients catching early flights. One client flies in from Boston three times a year for head-to-toe plasma treatments that take three those panicking with just weeks before a big event, Gerace has solutions: "If I have 30 days, I'm going to probably micro-needle twice... If I have a little more than a month, I'm probably going to do plasma, because it's just a better treatment."
Her latest innovation? Electromagnetic stimulation, which finds nerve branches and creates intense muscle contractions. "You could never do that on your own," she says of the technique that temporarily reconstructs facial contours without filler. "It's like doing little reps in the face."Gerace doesn't need a storefront on Rodeo Drive or a reality show to build her clientele. She operates entirely by word of mouth, treating entire "friend circles and operations of family members... granddaughters, grandkids, mother, sister, grandmother."In an industry where celebrity endorsements are currency, clients like Bella Thorne and Noah Cyrus speak volumes. Gerace's no-nonsense approach strips away the flowery language of beauty marketing to deliver the real thing: results that stand up to Hollywood's harshest spotlights. For Emmy nominees (and the rest of us), that might be the most valuable red carpet accessory of all.
This story was originally reported by L.A. Mag on Jun 5, 2025, where it first appeared.
