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Miami Herald
12-05-2025
- Business
- Miami Herald
Netflix's First Redesign Since 2013: What's Changed and Can I Turn It Off?
Netflix has announced the first update to its homepage after a decade, marking one of the most significant changes to the service in recent years. Newsweek reached out to Netflix by email outside of normal business hours for comment and clarification. Netflix is the most popular streaming service, with over 300 million subscribers globally and a total net income of around $8.7 billion in 2024. The service introduced a new user interface (UI) update within the last six months, but has not updated its homepage since 2013, making an update long overdue. In a statement posted earlier this week, Netflix announced a "new TV experience – a simpler, easier and more intuitive design" with an emphasis on helping members sort through the immense catalogue of content now available on the platform. Netflix has over 5,000 movies and 2,500 TV shows available, with a significant number of original and exclusive titles, in the United States. The number of titles available varies from region-to-region due to license rights and agreements. The new experience focuses on four key points: Centering more heavily-used features such as Search and My List to the top of the homepage for quick and easy accessTailoring recommendation to be "more responsive to your moods and interests in the moment"A streamlined design, which, based on visuals provided with the announcement, means streamlining the preview window with series selectionConsolidating information, such as "Emmy Award Winner" or it's rank in TV shows on the app, to be read at a glance The mobile app will also have a beta test for Generative artificial intelligence (AI)-guided search, where users can provide the tone of what they want to watch. If Netflix suggests "funny and upbeat" the app will provide results that match. Newsweek reached out to Netflix to find out if it will be possible to revert to the old homepage should they find it ill-fitting for their tastes, but did not receive a response by the time of publication. However, Netflix has rarely allowed users to revert, and doing so usually requires a workaround rather than an official means of doing so. Netflix CEO Greg Peters told the TodayShow: "We really felt like we were going to a new space with the kind of content we were bringing, and we thought we really need a UI that'll make it easier for our members to find the shows that they want." "Our job is to keep trying to work to make the service better and then hear from members when that right moment to make a price change would be, so we're not changing anything in that regard." Netflix's Chief Product Officer Eunice Kim said: "When we first started thinking about this project, we wanted to create an experience that was more flexible for our broad entertainment offerings, more intuitive and responsive to our members' needs, and capable of elevating the most thrilling moments on Netflix." The rollout of the homepage redesign will occur over the coming weeks and months. Related Articles Netflix Reveals New Details About its 'Remarkably Bright Creatures' FilmUma Thurman Returns to Action Films in 'Old Guard 2' First LookWhere Is Javaris Crittenton Now? 'Shooting Guards' Revisits Gun Scandal'Squid Game' Season 3 Trailer Unveils New Deadly Games 2025 NEWSWEEK DIGITAL LLC.
Newsweek
12-05-2025
- Entertainment
- Newsweek
Netflix's First Redesign Since 2013: What's Changed and Can I Turn It Off?
Based on facts, either observed and verified firsthand by the reporter, or reported and verified from knowledgeable sources. Newsweek AI is in beta. Translations may contain inaccuracies—please refer to the original content. Netflix has announced the first update to its homepage after a decade, marking one of the most significant changes to the service in recent years. Newsweek reached out to Netflix by email outside of normal business hours for comment and clarification. Why It Matters Netflix is the most popular streaming service, with over 300 million subscribers globally and a total net income of around $8.7 billion in 2024. The service introduced a new user interface (UI) update within the last six months, but has not updated its homepage since 2013, making an update long overdue. Why Did Netflix Change Their Home Screen? In a statement posted earlier this week, Netflix announced a "new TV experience – a simpler, easier and more intuitive design" with an emphasis on helping members sort through the immense catalogue of content now available on the platform. Netflix has over 5,000 movies and 2,500 TV shows available, with a significant number of original and exclusive titles, in the United States. The number of titles available varies from region-to-region due to license rights and agreements. The new experience focuses on four key points: Centering more heavily-used features such as Search and My List to the top of the homepage for quick and easy access Tailoring recommendation to be "more responsive to your moods and interests in the moment" A streamlined design, which, based on visuals provided with the announcement, means streamlining the preview window with series selection Consolidating information, such as "Emmy Award Winner" or it's rank in TV shows on the app, to be read at a glance The mobile app will also have a beta test for Generative artificial intelligence (AI)-guided search, where users can provide the tone of what they want to watch. If Netflix suggests "funny and upbeat" the app will provide results that match. The main entrance to the Netflix headquarters is seen in Los Gatos, California. The main entrance to the Netflix headquarters is seen in Los Gatos, California. Stock Photo - Getty Images Can You Turn Off Netflix's New Format? Newsweek reached out to Netflix to find out if it will be possible to revert to the old homepage should they find it ill-fitting for their tastes, but did not receive a response by the time of publication. However, Netflix has rarely allowed users to revert, and doing so usually requires a workaround rather than an official means of doing so. What People Are Saying Netflix CEO Greg Peters told the Today Show: "We really felt like we were going to a new space with the kind of content we were bringing, and we thought we really need a UI that'll make it easier for our members to find the shows that they want." "Our job is to keep trying to work to make the service better and then hear from members when that right moment to make a price change would be, so we're not changing anything in that regard." Netflix's Chief Product Officer Eunice Kim said: "When we first started thinking about this project, we wanted to create an experience that was more flexible for our broad entertainment offerings, more intuitive and responsive to our members' needs, and capable of elevating the most thrilling moments on Netflix." What Happens Next? The rollout of the homepage redesign will occur over the coming weeks and months.
Broadcast Pro
09-05-2025
- Entertainment
- Broadcast Pro
Netflix rolls out redesigned homepage and tests AI-powered features
The updated features will offer easier access to shortcuts and real-time recommendations tailored to viewers' moods and preferences. Netflix has revealed a major update to its TV and mobile interface, aimed at making it easier for users to discover and enjoy content. The refreshed homepage design will be rolled out globally in the coming weeks and introduces a more intuitive, responsive experience that puts personalised recommendations and key information front and centre. The redesign marks a broader push to modernise how users engage with Netflix, not just on TVs but also on mobile devices. Alongside the updated TV interface, the company is testing a new vertical video feed for mobile, designed to make it easier to browse and share content. Users will soon be able to scroll through clips of Netflix titles and take instant actions such as watching, adding to My List, or sharing with friends. In addition, Netflix is experimenting with integrating generative AI into the user experience. A small beta test on iOS will allow members to search for titles using natural language prompts like 'I want something funny and upbeat,' streamlining content discovery through conversational input. Unveiled by Chief Product Officer Eunice Kim and Chief Technology Officer Elizabeth Stone, the update is part of Netflix's ongoing commitment to blending technology with entertainment. 'The new Netflix TV experience is still the one you know and love — just better,' Kim said, highlighting that the design was developed to be more flexible and reflective of the platform's diverse content offerings. Stone emphasised the role of technology in enhancing engagement, calling it Netflix's 'superpower' in areas like recommendations and reach. She noted that the redesign will enable the platform to innovate more easily in the future and better connect members with the shows, movies and games they love. Among the new features, users can expect to see more prominent shortcuts to essential tools like Search and My List, cleaner design elements and smarter real-time recommendations. Labels such as '#1 in TV Shows' or 'Emmy Award Winner' will also be featured more prominently to help viewers make quicker, informed choices. As Netflix continues to invest in both technology and entertainment, the platform's evolving interface signals a future where finding something to watch becomes faster, easier and more personalised than ever before.
Time of India
08-05-2025
- Entertainment
- Time of India
Netflix goes AI! Can't decide what to watch? OTT streamer's special feature reads your mood, helps avoid scroll struggle
Netflix has redesigned its app after a decade, using generative AI to offer conversational, mood-based show suggestions, aiming to simplify decisions, boost engagement, and enhance the overall viewing experience. Tired of too many ads? Remove Ads What's New on Netflix? Tired of too many ads? Remove Ads Tired of too many ads? Remove Ads FAQs Do you always feel confused when you open Netflix to watch something? Does it take you two hours just to decide what to watch? Well, the newly revamped version of Netflix might just be the solution to your problem. No more endless scrolling, no more arguments, well, maybe a few, but definitely quicker decisions than you don't know what to watch and think, "I want something romantic, but not cringe, maybe a little light, but not boring," Netflix's new feature can help you find is using generative AI to make it easy. A small opt-in test which will help viewers search for shows and movies using conversational phrases, said Elizabeth Stone, Netflix's Chief Technology Officer, while speaking to update is part of a big redesign of the app, its first in over 10 years. The goal is to help users decide what to watch more quickly, using real-time, mood-based recommendations. Netflix calls this strategy 'press play and stay,' aiming to keep viewers engaged for redesign has been in development for a couple of years. The features have been tested over the past year and will roll out gradually to all users in the coming weeks and new design is set to be more modern and clean. Title cards will show quick details like '#1 in TV Shows' or 'Emmy Award Winner' to help you decide faster. Also, shortcuts that were once on the side are now moved to the top of the screen for easier Kim, Netflix's Chief Product Officer, said feedback has mostly been positive, although not everyone is happy. Some users on platforms like Reddit said they liked the old design Netflix mobile app will now show a vertical feed on the homepage. Here, you can browse clips and trailers. You can tap on a title to watch it, save it, or share it with Netflix is improving its user experience, it's also facing some economic concerns. President Donald Trump's proposed 100 per cent tariff on foreign films could cost the company up to $3 billion each year. However, Netflix says it is continuing business as the challenges, Netflix remains a top player in streaming, with hit shows like The Four Seasons, Raw, Ransom Canyon, The Diplomat, and Black Mirror. The platform recently cracked down on password sharing, increased its prices, introduced live sports and games, and launched the Q1 alone, Netflix connected 18.9 million new subscribers. Going forward, the company says it will focus more on how much users engage with the platform rather than just counting how many people sign up.A1. Netflix now uses generative AI to offer mood-based, conversational show suggestions that reduce scrolling time.A2. The new design includes a modern layout, vertical video feeds on mobile, and quicker access to title details and shortcuts.
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Business Standard
08-05-2025
- Entertainment
- Business Standard
Netflix mobile app gets Instagram Reels-like feed, AI search: What's new
Netflix is also redesigning its TV app with new user interface (UI) elements like suggestion banners, new access rows, real-time recommendations, and more New Delhi Netflix is testing a series of smart upgrades to its mobile app and preparing a redesign of its TV interface, aiming to make content discovery more intuitive and personalised. On mobile, the app will soon feature a vertical video feed similar to Instagram Reels and introduce an AI-powered search experience. Meanwhile, the TV app will receive a revamped homepage designed for easier navigation. These updates are expected to roll out in the coming weeks. Changes in Netflix mobile app Conversational AI search (iOS Beta) A new opt-in search tool powered by generative AI is being tested on iOS. This feature will allow users to type natural phrases like 'I want something funny and upbeat,' making the process of finding the right content feel more conversational and intuitive. Vertical video feed Netflix members will soon see a vertical feed of short clips from Netflix content- similar to Instagram Reels. The company said that it is designed to make discovery more engaging and playful. From the feed, users can instantly play the full title, add it to My List, or share it with friends. Changes in Netflix TV app Smarter discovery tools The home tab will now feature multiple banners, suggesting users with new content. Scrolling down will lead to an access row with different collections of things recommended for users like 'Your Next Watch,' 'Today's Top Picks For You,' or 'Only on Netflix.' Tags like 'Recently Added' or 'Emmy Award Winner' will be added to the content icon to provide extra information about a particular content. With this update, shortcuts to essential features like Search and My List will now be prominently placed at the top of the screen, which the company said will make them easier to spot and use. On the current version of the app, these options are tucked away on the side. Netflix said that the new app homepage will adapt more quickly to users' mood and current interests, ensuring the recommendations users will see will be timely and tailored. Netflix said that the new homepage has a clean and modern design that better reflects Netflix's 'elevated experience.
