04-04-2025
Youth advocates say 'ENUFF' to nicotine and tobacco
BOSTON (WWLP) – Youth advocates from across the state came to Beacon Hill on Thursday, speaking out against the influence of nicotine and tobacco companies on today's high schoolers.
This advocacy day is dubbed 'ENUFF' day, which stands for Ending Nicotine Use for the Future, and it is hosted by the 84 Movement.
When the 84 Movement was founded, 84% of high schoolers did not smoke cigarettes. Now, 97% of high schoolers do not smoke, and the group is shifting its focus towards nicotine products that target young audiences, like flavored vapes and nicotine pouches.
One high schooler spoke about the power of youth voices when they come together. 'We all have power. No matter who we are, what we look like, or where we come from, we will always have the power of our voices, our minds, and of each other,' said Hopkinton High School senior, Neha Ninan.
The state's attorney general also spoke at the event, pointing out other issues that youth face today that her office is working to improve.
'Young people are facing a lot more than the issue we will talk about today. We know there's an uptick in depression, anxiety, mental health concerns that our young people are experiencing, and probably some folks in this very room,' said Attorney General Andrea Campbell.
These young activists work towards ending tobacco and nicotine use through a racial justice lens, and right now, they are focused on curbing nicotine pouch usage.
Organizations from Belchertown, Greenfield, and Springfield were among those advocating on Beacon Hill.
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