Latest news with #EnhanceMyListing
Yahoo
13-05-2025
- Business
- Yahoo
Amazon's Latest AI Feature Allows Sellers to Upgrade Old Listings
Amazon just keeps upgrading sellers' experience with artificial intelligence. The e-commerce giant announced Thursday it had launched a new tool to aid the seller experience. Called Enhance My Listing, the tool allows Amazon sellers to upgrade existing listings with AI. More from Sourcing Journal Deda Stealth CEO Explains Why Tariffs Made This Year the Right Time for U.S. Expansion Byte-Sized AI: Visa and Mastercard Link With AI Giants on Promise of Agentic Amazon CEO: Tariffs Haven't Brought Down Amazon has already released a variety of tools to aid seller experience; currently, sellers can create an optimized listing for a new offering on the marketplace with a few simple inputs. The company said that more than 900,000 of its sellers have used its generative AI-powered listing tool; according to the e-commerce company, sellers use what the tools spits out without making major edits 90 percent of the time. Still, sellers made it clear that, while the AI-powered, from-scratch listings are helpful, they also had an interest in using AI-powered systems to update longer-standing product listings based on seasonal trends, upcoming holidays or otherwise. 'Selling partners update their listings from time to time to ensure they are relevant, reflective seasonal trends, and appeal best to buyers. They've told us these updates can sometimes require substantial effort, so we wanted to simplify this process for them,' Mary Beth Westmoreland, vice president of worldwide selling partner experience, wrote in a company blog. Amazon powers Enhance My Listing with Bedrock, which enables the company to build generative AI tools and layers more efficiently. The company noted that its new technology can help sellers create 'timely, relevant recommendations for product titles, attributes, descriptions and missing details, saving [them] from having to take on that research themselves.' So, for instance, if a seller has previously—without the influence of AI—listed a pair of waterproof boots, but failed to mention that they serve consumers well for snowy weather, the tool may be able to help them refine the product description to attract an increased number of buyers. Alternatively, if a seller has listed an item that matches consumers' searches around specific holidays—Valentine's Day, for instance—Enhance My Listing might temporarily change the product's title to garner more search traffic. Amazon said Enhance My Listing 'has begun rolling out to select U.S. sellers, with expanded availability planned in the U.S. in the coming weeks.' In the meantime, the company has also been working to upgrade some of its other seller-facing technologies, like Project Amelia, which will soon be able to provide specific recommendations and insights based on specific problems sellers face. Westmoreland said the genesis of technology allows the company to give sellers the best chance to perform well on its marketplace. 'These impactful new tools are the latest examples of how Amazon is leveraging generative AI to transform nearly every experience we know—including how we support independent sellers in creating thriving businesses by selling in our store,' she wrote in the blog. 'We're super excited about the innovation and value that these new offerings provide for sellers, and we will continue to develop additional, innovative AI tools to further enhance the success of Amazon's selling partners.'
TechCrunch
08-05-2025
- Business
- TechCrunch
Amazon's newest AI tool is designed to enhance product listings
Amazon said Thursday it is releasing a new generative AI-powered tool to help merchants improve their listings with missing details or attributes. Sellers often have hundreds of products listed on Amazon, and they need to update information related to them from time to time, which can be a cumbersome task. The e-commerce tech giant wants sellers to use its new AI-powered tool, called Enhance My Listing, to make the chore easier. The tool automatically suggests product titles, attributes, descriptions, and missing details to sellers based on seasonal trends. Sellers can accept, reject, or modify these suggestions before updating the product listing in Amazon's catalog. Amazon said it uses its own Amazon Bedrock service for generative AI models to get insights from customer engagement on the platform. Enhance My Listing is rolling out to select sellers in the U.S. starting today, with an expanded rollout scheduled for the coming weeks. The company introduced generative AI tools for sellers starting in 2023 with a feature that helped them write product descriptions. In March 2024, Amazon added a tool that allowed sellers to create a listing by inserting a product URL from their websites. That feature also lets sellers upload a single image or write a few words to generate a listing. Amazon said that over 900,000 sellers have used its generative AI tools to date. The company added that, over 90% of the time, merchants accept AI-generated content without any edits. That's not necessarily an endorsement of the tools' accuracy, to be clear — it could be that some sellers aren't reviewing the outputs closely. Techcrunch event Exhibit at TechCrunch Sessions: AI Secure your spot at TC Sessions: AI and show 1,200+ decision-makers what you've built — without the big spend. Available through May 9 or while tables last. Exhibit at TechCrunch Sessions: AI Secure your spot at TC Sessions: AI and show 1,200+ decision-makers what you've built — without the big spend. Available through May 9 or while tables last. Berkeley, CA | BOOK NOW Amazon isn't the only company trying to infuse generative AI into marketing. Google, eBay, Meta, and Shopify have released multiple tools in this category. Startups like Avataar and Superscale are also working on helping sellers create marketing assets via AI-powered applications.
