Latest news with #Enormous
Time of India
24-05-2025
- Entertainment
- Time of India
Goafest 2025: Enormous crowned creative agency of the year
The Goafest ABBY Creative Awards 2025 concluded its third day with a spectacular celebration of advertising excellence, culminating in Enormous being named Creative Agency of the Year . The agency led the impressive metal tally with six Gold, 17 Silver, 24 Bronze, and 20 Merit awards, accumulating a total of 286 points. Leo India took second place with nine Silver, 29 Bronze, and 13 Merit awards, totaling 196 points. VML India also made a strong showing with one Grand Prix, one Gold, three Silver, six Bronze, and eight Merit awards, accumulating 78 points. Day 3 of the Goafest ABBY Creative Awards 2025 spotlighted excellence across specialist categories like Brand Activation & Promotions, Branded Content & Entertainment, Health, and Video Craft. In total, the day celebrated creativity with four Grand Prix, 29 Gold, 95 Silver, 137 Bronze, and 145 Merit awards. In the Brand Activation & Promotions Specialist category, Leo India topped the list with two Silver, four Bronze, and one Merit award, achieving 30 points. Grey Group followed with four Silver awards and 24 points, while McCann Worldgroup India earned two Silver and two Bronze awards, totaling 20 points. FCB India led the Branded Content & Entertainment Specialist category, earning three Silver and three Bronze awards with 30 points. Leo India was next with two Silver, one Bronze, and one Merit award, scoring 20 points, followed by Enormous with one Silver and two Bronze awards for 14 points. In the Health Specialist category, Leo India excelled by winning one Gold, 4 Silver, and four Merit awards, totaling 40 points. Mudra Max secured two Silver and one Bronze awards with 16 points, and McCann Worldgroup India earned one Gold, one Bronze, and one Merit award, accumulating 14 points. Goodmoring Films led the Video Craft Specialist category with three Gold, seven Silver, three Bronze, and three Merit awards, amassing 84 points. Enormous followed with one Gold, three Silver, and two Bronze awards for 34 points, while Vanilla Films earned one Silver, two Bronze, and five Merit awards, totaling 24 points.
Time of India
22-05-2025
- Business
- Time of India
Goafest 2025: Enormous, Leo India secure major agency titles; ZEEL is broadcaster of the year
Day two of the ABBY Awards at Goafest saw a distribution of accolades, with Enormous and Leo India receiving significant recognition in several specialist categories. The event highlights achievements in the advertising and media industries. Enormous was named Digital Specialist Agency of the Year , securing one Gold, five Silver, one Bronze, and one Merit, accumulating 64 points. Leo India followed with two Silver, three Bronze, and one Merit, totalling 26 points. Other agencies acknowledged in the digital area included ^a t o m network, Mudra Max, Tilt Brand Solutions, Schbang, and Swiggy. In the mobile category, Enormous also won Mobile Specialist Agency of the Year , earning one Silver, one Bronze, and one Merit for a total of 12 points. McCann Worldgroup India and VML India each received a Gold in this category, both achieving 8 points. FCB India was the top performer in the Public Relations Specialist Agency of the Year category, with four Gold, three Silver, three Bronze, and two Merits, amassing 66 points. Leo India secured three Silver, four Bronze, and two Merits, for 38 points. Tribes Communications was also recognized with one Gold, two Silver, one Bronze, and one Merit, earning 26 points. Y&H was awarded Design Specialist Agency of the Year , with three Silver, eight Bronze, and one Merit, totalling 52 points. Famous Innovations followed with four Silver and five Bronze, reaching 44 points. Open Strategy and Design received two Silver, four Bronze, and one Merit, earning 18 points. For Technology Specialist Agency of the Year, Leo India and Mindshare were joint winners, both achieving 10 points. Leo India secured one Silver and two Merits, while Mindshare earned one Silver and one Bronze. Leo India also claimed Direct Specialist Agency of the Year, with three Silver, five Bronze, and one Merit, accumulating 40 points. Famous Innovations was second with five Silver, totalling 30 points, and FCB India secured one Gold, one Silver, and one Bronze, for 26 points. In the broadcasting sector, ZEEL was named Broadcaster of the Year, with two Gold, one Silver, one Bronze, and one Merit, tallying 28 points. Star India followed with one Gold, one Silver, and two Merits, reaching 18 points, and Viacom18 received two Silver and one Bronze, for 16 points.
Time of India
25-04-2025
- Entertainment
- Time of India
Battlegrounds Mobile India campaign taps nostalgia for the thrill of competition
Battlegrounds Mobile India ( BGMI ), the online multiplayer game , has launched a new marketing campaign centered on the theme that the game transcends mere entertainment, resonating as a powerful emotion for its players. The campaign's centerpiece is a short film titled "Everybody Loves a Good Fight," which draws a parallel between the spirited skirmishes of childhood and the intense, strategic battles within the virtual world of BGMI. The film, set in a traditional Indian high school, depicts a spontaneous chalk fight that erupts in a classroom. Through stylised slow-motion sequences and dramatic tension, the playful disruption evolves into a vivid representation of the engaging and often exhilarating gameplay experience offered by BGMI. The campaign aims to connect with players by tapping into a universal appreciation for competitive challenges, suggesting that the thrill of a good "fight," whether in a schoolyard or a digital arena, is a deeply ingrained human instinct. Srinjoy Das, associate director of marketing at Krafton India , the game's developer, stated that the campaign seeks to highlight BGMI's role as "more than just a game—it's a shared emotion, a cultural touchstone." He added that the chalk fight metaphor effectively conveys the camaraderie and strategic fun experienced by players. Ashish Khazanchi , chief creative officer, Enormous , the agency behind the campaign, emphasised the desire to move beyond typical gameplay footage. He explained that the film leverages a relatable Indian experience—the childhood chalk fight—as a "cinematic and metaphorical" representation of the strategic thinking and camaraderie fostered within BGMI. The launch of the campaign coincides with the introduction of a new in-game map, Rondo, and the start of the summer gaming season. The film is currently being featured across various digital platforms. Watch the film here:
