05-04-2025
Ravens' Lamar Jackson, NASCAR legend Dale Earnhardt Jr. resolve battle for No. 8
Dale Earnhardt Jr.'s trademark dispute with Ravens quarterback Lamar Jackson didn't take long to hit a red light.
Two days after Jackson
filed an opposition claim
with the U.S. Patent and Trademark Office over the NASCAR legend's attempt to trademark a No. 8 for merchandising, Earnhardt announced Friday on social media that his JR Motorsports team had secured the rights to use one stylized No. 8 — a bold, slanted logo that Earnhardt made famous — and would move away from the team's original No. 8.
An Earnhardt company, DEJ Holdings,
applied to trademark
two stylized No. 8s last year. Jackson, who holds the trademark to "Era 8 By Lamar Jackson," challenged the simpler version that JR Motorsports had used.
This story by Jonas Shaffer continues. Read the rest at The Baltimore Banner:
Ravens' Lamar Jackson, NASCAR legend Dale Earnhardt Jr. resolve battle for No.8