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How the media is helping drive sustainable tourism in the UAE
How the media is helping drive sustainable tourism in the UAE

Campaign ME

time22-05-2025

  • Campaign ME

How the media is helping drive sustainable tourism in the UAE

The UAE is known for its unique skyline, luxury resorts and larger-than-life attractions. But recently, the country has been shifting gear, putting sustainable tourism at the heart of its hospitality and travel industries. Abu Dhabi, in particular, is leading the charge with big plans to grow its visitor numbers while keeping things eco-friendly. And the media has a role to play in making sure these efforts don't go unnoticed. Abu Dhabi isn't just looking to bring in more tourists; it wants to do so in a way that benefits both the environment and the local community. The Emirate's Tourism Strategy 2030 aims to increase visitor numbers from nearly 24 million in 2023 to 39.3 million by 2030 – an impressive 7 per cent growth each year. But instead of only building more hotels and attractions, the focus is on sustainable tourism, ensuring that visitors experience Abu Dhabi in a way that preserves its natural beauty and culture for generations to come. A great example is Etihad Airways' new complimentary Abu Dhabi pass for its passengers. Not only do visitors get a free tourist SIM card with 10GB of data (perfect for Google Maps and Instagram), but they also get unlimited access to public buses and a 24-hour hop-on-hop-off bus pass. This makes it easier for tourists to explore Abu Dhabi without relying on taxis or rental cars, helping reduce carbon emissions in the process. Sustainable initiatives like these are fantastic – but only if people know about them! That's where the media comes in. From highlighting eco-friendly hotels and restaurants to covering government policies on sustainability, media outlets play a crucial role in making sustainable tourism something that both businesses and travellers actually care about. Spreading the word When major publications cover sustainability efforts, it puts the pressure on tourism operators to step up their game. It also helps educate tourists – because let's be real, most of us don't always think about how much water a hotel uses or whether an attraction is harming local wildlife when we're planning a trip. But the more we talk about these things, the more they become part of everyday travel decisions. A few hotels in the capital have been instrumental in the change to be more sustainable and environmentally friendly. For example, Jumeriah Saadiyat Island Resort, the first hotel in the capital to install filtered water stations (still and sparkling, no less!), provides every guest who checks in with a reusable bottle to drink from as opposed to using disposable plastic bottles. Fairmont Bab Al Bahr was the first in the city to have its own filtered water bottling plant within the resort, offering filtered (essentially, tap) water to guests in the hotel, reducing plastic waste and offering guests better value (not having to pay for bottled water is a huge saving). At Abu Dhabi Review, we've made it a point to showcase eco-conscious tourism in the UAE. Whether it's covering hotels that are going plastic-free, restaurants sourcing local ingredients, or new transport initiatives that make the city more accessible without a car, we're always looking for ways to shine a light on sustainable activations in the city. We also love talking to the people behind the change – whether on the website, or on our Podcast, The ADR Chat – from chefs using farm-to-table concepts, to sustainable fashion advocates creating spaces for people to recycle their clothes. The more we can share these stories, the more we can inspire both visitors and businesses to make sustainable choices. The UAE's tourism industry is evolving, and sustainability is no longer just a buzzword, it's a real part of life. The 2025 Hilton Travel Trends Report reveals 84 per cent of respondents are actively looking for eco-friendly travel options and sustainable practices. And a recent Fast Company article, citing research from the Marriott Bonvoy hotel group, says 'Sustainability is gaining prominence, with 87 per cent of UAE travellers and 82 per cent of Saudi Arabian travellers factoring in the environmental impact of their travel plans.' Clearly, with more travellers looking for eco-friendly experiences, Abu Dhabi is proving that luxury and sustainability can go hand in hand. And with media platforms helping amplify these efforts, we're helping ensure that responsible tourism isn't just an option; it's the future. By Asha Sherwood, CEO & Founder, Abu Dhabi Review

Etihad first-quarter profit jumps 30% on strong demand
Etihad first-quarter profit jumps 30% on strong demand

Dubai Eye

time21-05-2025

  • Business
  • Dubai Eye

Etihad first-quarter profit jumps 30% on strong demand

Etihad Airways' first-quarter profit for 2025 jumped 30 per cent to AED 685 million ($186.52 million), it said on Wednesday, citing strong demand and improved operational efficiency. Total revenue rose 15 per cent, supported by growth in both passenger and cargo business. Passenger revenue climbed 16 per cent to AED 5.5 billion ($1.50 billion), bolstered by increased capacity, ongoing network expansion and more frequent flights. "We are proud to deliver a record-breaking quarter – both in profitability and in guest satisfaction," said CEO Antonoaldo Neves. "Our network continues to expand with 16 new routes announced for 2025 and additional aircraft joining our fleet. As we grow, we remain disciplined and focused on quality, efficiency, and creating value for our customers and stakeholders." Etihad operated 80 destinations as of March 2025, with 16 new routes launching this year to support continued growth and broaden access to key global markets. Passenger revenue grew by 16 per cent reaching AED5.5 billion (US$1.5 billion), driven by increased capacity, continued network expansion and increased flight frequencies. Customer satisfaction reached a record high in the first quarter, with scores improving by 20 per cent year-on-year. The quarter also saw the launch of new lounge and inflight menus, alongside upgraded service standards. The fleet continued to expand, with one additional A380 returned to service during the quarter, offering First Apartments and The Residence. In April, Etihad took delivery of another A350-1000, with another Boeing 787 Dreamliner to follow. These new aircraft feature ultra-high-speed Wi-Fi and updated inflight entertainment systems. Etihad also advanced its premium offering, expanding First Class to more routes and preparing new ground and inflight services for rollout from August. In April, the airline introduced its new A321LR cabin, becoming the first in the Middle East region to offer First Class on a single-aisle aircraft. The cabin features exclusive private First suites and lie-flat Business seats, bringing widebody comfort to medium-haul routes. The broader First-class experience will include a new concierge service, private chauffeur transfers, dedicated check-in, meet-and-assist service, and baggage-free travel options in Abu Dhabi.

Etihad first-quarter profit jumps 30% on strong demand
Etihad first-quarter profit jumps 30% on strong demand

ARN News Center

time21-05-2025

  • Business
  • ARN News Center

Etihad first-quarter profit jumps 30% on strong demand

File photo Etihad Airways' first-quarter profit for 2025 jumped 30 per cent to AED 685 million ($186.52 million), it said on Wednesday, citing strong demand and improved operational efficiency. Total revenue rose 15 per cent, supported by growth in both passenger and cargo business. Passenger revenue climbed 16 per cent to AED 5.5 billion ($1.50 billion), bolstered by increased capacity, ongoing network expansion and more frequent flights. "We are proud to deliver a record-breaking quarter – both in profitability and in guest satisfaction," said CEO Antonoaldo Neves. "Our network continues to expand with 16 new routes announced for 2025 and additional aircraft joining our fleet. As we grow, we remain disciplined and focused on quality, efficiency, and creating value for our customers and stakeholders." Etihad operated 80 destinations as of March 2025, with 16 new routes launching this year to support continued growth and broaden access to key global markets. Passenger revenue grew by 16 per cent reaching AED5.5 billion (US$1.5 billion), driven by increased capacity, continued network expansion and increased flight frequencies. Customer satisfaction reached a record high in the first quarter, with scores improving by 20 per cent year-on-year. The quarter also saw the launch of new lounge and inflight menus, alongside upgraded service standards. The fleet continued to expand, with one additional A380 returned to service during the quarter, offering First Apartments and The Residence. In April, Etihad took delivery of another A350-1000, with another Boeing 787 Dreamliner to follow. These new aircraft feature ultra-high-speed Wi-Fi and updated inflight entertainment systems. Etihad also advanced its premium offering, expanding First Class to more routes and preparing new ground and inflight services for rollout from August. In April, the airline introduced its new A321LR cabin, becoming the first in the Middle East region to offer First Class on a single-aisle aircraft. The cabin features exclusive private First suites and lie-flat Business seats, bringing widebody comfort to medium-haul routes. The broader First-class experience will include a new concierge service, private chauffeur transfers, dedicated check-in, meet-and-assist service, and baggage-free travel options in Abu Dhabi.

VisitCzechia Participates in Arabian Travel Market (ATM) 2025 to Promote its Diverse Tourism Offerings - Middle East Business News and Information
VisitCzechia Participates in Arabian Travel Market (ATM) 2025 to Promote its Diverse Tourism Offerings - Middle East Business News and Information

Mid East Info

time28-04-2025

  • Business
  • Mid East Info

VisitCzechia Participates in Arabian Travel Market (ATM) 2025 to Promote its Diverse Tourism Offerings - Middle East Business News and Information

Czech Tourist Authority: CzechTourism, in collaboration with the Embassy of the Czech Republic in the UAE, is delighted to announce its continued participation in the 32nd edition of the Arabian Travel Market (ATM), set to take place from April 28 to May 1, 2025. A delegation of eight Czech partners will represent the destination and showcase its latest tourism offerings to the Middle East travel trade. This year, CzechTourism aims to elevate Czechia as a premier destination for the Middle East region, targeting families, experiential travelers, MICE attendees and leisure enthusiasts. During the event, CzechTourism aims to engage in meaningful discussions and networking sessions with top tour operators, airlines, media representatives and key stakeholders from the travel industry. These interactions will focus on exploring cooperation and collaboration opportunities to enhance the promotion of Czechia in the Middle East. At the booth, visitors can interact with Czechia's private sector partners and discover the diverse tourism experiences the country has to offer. From serene wellness retreats and immersive cultural journeys to gourmet gastronomy – bolstered by Czechia's rising prominence in the Michelin Guide 2025 and premium stays, the country continues to captivate travellers across various interests. H.E. Mr. Josef Koutský – Ambassador Extraordinary and Plenipotentiary of the Czech Republic to the United Arab Emirates, said, ' The participation of Czechia at ATM reflects the deepening ties between Czechia and the United Arab Emirates. We are proud to present the diversity and richness of our country's tourism and culture on this prominent platform. I look forward to seeing further collaborations that inspire greater cultural exchange and strengthen the bonds between our nations.' Mrs. Barbara Andelová, International Marketing Manager – New Markets, CzechTourism, said, 'We are delighted to continue our participation at the Arabian Travel Market and deepen our engagement with the Middle East travel trade. The launch of Etihad Airways' direct flights to Prague from June 2025, coupled with Czechia's rising presence in the Michelin Guide, reinforces our position as a premium destination. Together with our trusted partners, we look forward to welcoming travellers with unforgettable experiences and building lasting collaborations across the region.' Mr. G.B. Srithar, Global Head – VFS Global – Tourism Services, said, 'At VFS Global, we are happy to collaborate with Czechia to help promote their immersive and meaningful travel experiences to the Middle Eastern audiences. We seek to empower tourism happiness by connecting travellers with inspiring destinations and supporting our partners in showcasing their unique offerings. ATM continues to be a valuable platform to foster these partnerships and strengthen Czechia's visibility among Middle Eastern travellers. I look forward to engaging with the travel trade partner fraternity at ATM.' CzechTourism will highlight a diverse array of Czech suppliers and their offerings, ranging from luxury accommodations, wellness facilities & unique experiential activities. Visitors coming to the #VisitCzechia pavilion can expect to discover the country's rich cultural heritage, picturesque landscapes and vibrant tourism experiences. CzechTourism also looks forward to engaging with Middle East partners and building strategic alliances with tour operators and regional airlines to further strengthen connectivity and travel interest in the destination. The CzechTourism delegation included following partners- Spa Resorts & Hotel Properties: Axxos Hotels & Resorts, Falkensteiner, Hotel Thermal, Lazne Teplice, Grand Pupp, Savoy Westend Luxury Spa Resort & Medical Centre Destination Management Company (DMC): Graficon DMC Shopping Outlet: Fashion Arena

VisitCzechia Participates in Arabian Travel Market (ATM) 2025 to Promote its Diverse Tourism Offerings
VisitCzechia Participates in Arabian Travel Market (ATM) 2025 to Promote its Diverse Tourism Offerings

Syyaha

time28-04-2025

  • Business
  • Syyaha

VisitCzechia Participates in Arabian Travel Market (ATM) 2025 to Promote its Diverse Tourism Offerings

Czech Tourist Authority, 28 April 2025– CzechTourism, in collaboration with the Embassy of the Czech Republic in the UAE, is delighted to announce its continued participation in the 32nd edition of the Arabian Travel Market (ATM), set to take place from April 28 to May 1, 2025. A delegation of eight Czech partners will represent the destination and showcase its latest tourism offerings to the Middle East travel trade. This year, CzechTourism aims to elevate Czechia as a premier destination for the Middle East region, targeting families, experiential travelers, MICE attendees and leisure enthusiasts. During the event, CzechTourism aims to engage in meaningful discussions and networking sessions with top tour operators, airlines, media representatives and key stakeholders from the travel industry. These interactions will focus on exploring cooperation and collaboration opportunities to enhance the promotion of Czechia in the Middle East. At the booth, visitors can interact with Czechia's private sector partners and discover the diverse tourism experiences the country has to offer. From serene wellness retreats and immersive cultural journeys to gourmet gastronomy – bolstered by Czechia's rising prominence in the Michelin Guide 2025 and premium stays, the country continues to captivate travellers across various interests. H.E. Mr. Josef Koutský – Ambassador Extraordinary and Plenipotentiary of the Czech Republic to the United Arab Emirates, said, ' The participation of Czechia at ATM reflects the deepening ties between Czechia and the United Arab Emirates. We are proud to present the diversity and richness of our country's tourism and culture on this prominent platform. I look forward to seeing further collaborations that inspire greater cultural exchange and strengthen the bonds between our nations.' Mrs. Barbara Andelová, International Marketing Manager – New Markets, CzechTourism, said, 'We are delighted to continue our participation at the Arabian Travel Market and deepen our engagement with the Middle East travel trade. The launch of Etihad Airways' direct flights to Prague from June 2025, coupled with Czechia's rising presence in the Michelin Guide, reinforces our position as a premium destination. Together with our trusted partners, we look forward to welcoming travellers with unforgettable experiences and building lasting collaborations across the region.' Mr. G.B. Srithar, Global Head – VFS Global – Tourism Services, said, 'At VFS Global, we are happy to collaborate with Czechia to help promote their immersive and meaningful travel experiences to the Middle Eastern audiences. We seek to empower tourism happiness by connecting travellers with inspiring destinations and supporting our partners in showcasing their unique offerings. ATM continues to be a valuable platform to foster these partnerships and strengthen Czechia's visibility among Middle Eastern travellers. I look forward to engaging with the travel trade partner fraternity at ATM.' CzechTourism will highlight a diverse array of Czech suppliers and their offerings, ranging from luxury accommodations, wellness facilities & unique experiential activities. Visitors coming to the #VisitCzechia pavilion can expect to discover the country's rich cultural heritage, picturesque landscapes and vibrant tourism experiences. CzechTourism also looks forward to engaging with Middle East partners and building strategic alliances with tour operators and regional airlines to further strengthen connectivity and travel interest in the destination. The CzechTourism delegation included following partners- Spa Resorts & Hotel Properties: Axxos Hotels & Resorts, Falkensteiner, Hotel Thermal, Lazne Teplice, Grand Pupp, Savoy Westend Luxury Spa Resort & Medical Centre Destination Management Company (DMC): Graficon DMC Shopping Outlet: Fashion Arena

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