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On the Sidelines of World Utilities Congress 2025 EtihadWE and Emarat Formalise Strategic Collaboration to Enhance Customer Experience Through EmCan Loyalty Program
On the Sidelines of World Utilities Congress 2025 EtihadWE and Emarat Formalise Strategic Collaboration to Enhance Customer Experience Through EmCan Loyalty Program

Mid East Info

time28-05-2025

  • Business
  • Mid East Info

On the Sidelines of World Utilities Congress 2025 EtihadWE and Emarat Formalise Strategic Collaboration to Enhance Customer Experience Through EmCan Loyalty Program

Etihad Water and Electricity (EtihadWE) has signed a Memorandum of Understanding with Emirates Petroleum Company (Emarat) on the sidelines of the World Utilities Congress 2025, marking a new phase of collaboration that brings EmCan — the loyalty program — into the utilities sector. The signing ceremony was held in the presence of H.E. Suhail Mohamed Al Mazrouei, Minister of Energy and Infrastructure, and Chairman of both EtihadWE and Emarat. Through this partnership, EtihadWE becomes the first utility provider in the UAE to integrate with a loyalty platform. Customers can now earn EmCan points by paying their utility bills via EtihadWE's digital platforms within five days of the bill issue date. Each qualifying payment earns 1,000 EmCan points — equivalent to AED 10 — redeemable at Emarat stations and across a wide network of partner outlets, including retail, dining, and lifestyle destinations across the UAE. 'This partnership reflects our continued commitment to innovation that delivers real value to our customers,' said Eng. Yousif Ahmed Al Ali, CEO of EtihadWE. 'By turning everyday transactions like bill payments into rewarding experiences, we are deepening engagement and offering tangible benefits that strengthen trust and loyalty.' Ali Khalifa Al Shamsi, CEO of Emarat, added: 'Our collaboration with EtihadWE is a meaningful step in extending EmCan to essential public services. By rewarding routine actions, we make loyalty more relevant, accessible, and part of customers' daily lives.' The signing took place during EtihadWE's participation at the World Utilities Congress 2025 in Abu Dhabi (27–29 May), where the company is showcasing key national projects shaping the future of the water and energy sectors: Naqa'a Seawater Reverse Osmosis Plant: One of the world's largest SWRO facilities, producing up to 250 million cubic metres of potable water annually using advanced technology. The plant operates with over 60% less energy than conventional systems. Khuraijah Water Storage and Distribution Centre: With a total storage capacity of 180 million gallons across nine tanks, the centre uses gravity-fed distribution from its 80-metre elevation, saving about 36 million kilowatt-hours and over AED 16 million annually. Distributed Solar System Project: In collaboration with the Ministry of Energy and Infrastructure, this initiative enables customers to install rooftop solar panels and feed excess power into the grid in exchange for energy credits, reducing bills and supporting national clean energy goals. AMI Smart Metering Project: A long-term program for full smart meter deployment across the Northern Emirates, enabling automatic readings, early fault detection, and improved operational efficiency. EtihadWE's participation at the Congress reaffirms its commitment to innovation and long-term sustainability — continuously advancing services that meet the evolving needs of communities across the UAE.

EtihadWE and Emarat formalise strategic collaboration to enhance customer experience through EmCan Loyalty Program
EtihadWE and Emarat formalise strategic collaboration to enhance customer experience through EmCan Loyalty Program

Zawya

time28-05-2025

  • Business
  • Zawya

EtihadWE and Emarat formalise strategic collaboration to enhance customer experience through EmCan Loyalty Program

Abu Dhabi: Etihad Water and Electricity (EtihadWE) has signed a Memorandum of Understanding with Emirates Petroleum Company (Emarat) on the sidelines of the World Utilities Congress 2025, marking a new phase of collaboration that brings EmCan — the loyalty program — into the utilities sector. The signing ceremony was held in the presence of H.E. Suhail Mohamed Al Mazrouei, Minister of Energy and Infrastructure, and Chairman of both EtihadWE and Emarat. Through this partnership, EtihadWE becomes the first utility provider in the UAE to integrate with a loyalty platform. Customers can now earn EmCan points by paying their utility bills via EtihadWE's digital platforms within five days of the bill issue date. Each qualifying payment earns 1,000 EmCan points — equivalent to AED 10 — redeemable at Emarat stations and across a wide network of partner outlets, including retail, dining, and lifestyle destinations across the UAE. 'This partnership reflects our continued commitment to innovation that delivers real value to our customers,' said Eng. Yousif Ahmed Al Ali, CEO of EtihadWE. 'By turning everyday transactions like bill payments into rewarding experiences, we are deepening engagement and offering tangible benefits that strengthen trust and loyalty.' Ali Khalifa Al Shamsi, CEO of Emarat, added: 'Our collaboration with EtihadWE is a meaningful step in extending EmCan to essential public services. By rewarding routine actions, we make loyalty more relevant, accessible, and part of customers' daily lives.' The signing took place during EtihadWE's participation at the World Utilities Congress 2025 in Abu Dhabi (27–29 May), where the company is showcasing key national projects shaping the future of the water and energy sectors: Naqa'a Seawater Reverse Osmosis Plant: One of the world's largest SWRO facilities, producing up to 250 million cubic metres of potable water annually using advanced technology. The plant operates with over 60% less energy than conventional systems. Khuraijah Water Storage and Distribution Centre: With a total storage capacity of 180 million gallons across nine tanks, the centre uses gravity-fed distribution from its 80-metre elevation, saving about 36 million kilowatt-hours and over AED 16 million annually. Distributed Solar System Project: In collaboration with the Ministry of Energy and Infrastructure, this initiative enables customers to install rooftop solar panels and feed excess power into the grid in exchange for energy credits, reducing bills and supporting national clean energy goals. AMI Smart Metering Project: A long-term program for full smart meter deployment across the Northern Emirates, enabling automatic readings, early fault detection, and improved operational efficiency. EtihadWE's participation at the Congress reaffirms its commitment to innovation and long-term sustainability — continuously advancing services that meet the evolving needs of communities across the UAE.

Fujairah Launches Ambitious Sustainability Drive with Strategic Partnership
Fujairah Launches Ambitious Sustainability Drive with Strategic Partnership

Arabian Post

time22-05-2025

  • Business
  • Arabian Post

Fujairah Launches Ambitious Sustainability Drive with Strategic Partnership

Arabian Post Staff -Dubai Etihad Water and Electricity , Al Dahra Agriculture Trading, and Fujairah Municipality have formalised a strategic partnership aimed at accelerating sustainable development in the Emirate of Fujairah. The agreement, signed under the patronage of H.H. Sheikh Mohammed bin Hamad bin Mohammed Al Sharqi, Crown Prince of Fujairah, underscores a shared commitment to environmental protection, resource efficiency, and community well-being. The collaboration focuses on three primary objectives: enhancing water and energy efficiency, promoting sustainable agriculture, and fostering community engagement in environmental initiatives. EtihadWE brings to the partnership its expertise in innovative water and electricity solutions, including the deployment of advanced metering infrastructure and smart grid technologies. Al Dahra contributes its experience in sustainable agricultural practices and food security, while Fujairah Municipality provides governance and oversight to ensure alignment with the emirate's development plans. ADVERTISEMENT A key component of the initiative is the implementation of smart water management systems. EtihadWE plans to install sophisticated sensors in water pumping stations capable of detecting changes in water quality and automatically shutting down operations to prevent contamination. Additionally, the company will introduce remote inspection devices for high-pressure pipelines, enhancing the reliability and safety of the water supply network. In the realm of agriculture, Al Dahra aims to introduce sustainable farming techniques that reduce water consumption and increase crop yields. The company will work closely with local farmers to implement drip irrigation systems, soil moisture monitoring, and the use of drought-resistant crop varieties. These measures are expected to contribute significantly to the emirate's food security and environmental sustainability goals. Fujairah Municipality will play a pivotal role in facilitating community engagement and education. Plans include the establishment of community gardens, educational workshops on sustainable practices, and the integration of environmental topics into school curricula. The municipality will also oversee the development of green spaces and the implementation of eco-friendly infrastructure projects. The partnership aligns with the UAE's broader sustainability objectives, including the UAE Energy Strategy 2050 and the National Water Security Strategy 2036. By fostering collaboration between public and private entities, the initiative aims to create a model for sustainable development that can be replicated across the country. Yousif Ahmed Al Ali, CEO of EtihadWE, stated, 'This partnership represents a significant step towards achieving our sustainability goals. By combining our technological expertise with Al Dahra's agricultural knowledge and the strategic oversight of Fujairah Municipality, we are poised to make substantial progress in environmental conservation and resource efficiency.' Khaleefa Al Mazrouei, CEO of Al Dahra Agriculture Trading, commented, 'Our collaboration with EtihadWE and Fujairah Municipality underscores our commitment to sustainable agriculture and food security. We look forward to implementing innovative farming practices that will benefit both the environment and the local community.' Eng. Mohamed Saif Al Afkham, Director-General of Fujairah Municipality, added, 'This agreement marks a new chapter in our efforts to promote sustainable development in Fujairah. Through this partnership, we aim to enhance the quality of life for our residents while preserving our natural resources for future generations.' The initiative also includes plans for the development of renewable energy projects, such as solar-powered public facilities and the integration of electric vehicle charging stations throughout the emirate. These projects are designed to reduce carbon emissions and promote the adoption of clean energy technologies. As part of the agreement, the partners will establish a joint task force to oversee the implementation of the various projects and ensure that they meet established sustainability benchmarks. Regular progress reports will be published to maintain transparency and keep the public informed of developments.

EtihadWE, Al Dahra, and Fujairah Municipality partner to advance sustainable development in Fujairah
EtihadWE, Al Dahra, and Fujairah Municipality partner to advance sustainable development in Fujairah

Zawya

time22-05-2025

  • Business
  • Zawya

EtihadWE, Al Dahra, and Fujairah Municipality partner to advance sustainable development in Fujairah

Abu Dhabi, UAE: Etihad Water and Electricity (EtihadWE), Al Dahra Agriculture Trading, and Fujairah Municipality have signed a cooperation agreement aimed at accelerating sustainable development efforts in the Emirate of Fujairah. The tripartite partnership brings together institutional capabilities to support critical infrastructure, strengthen community services, and promote long-term environmental and economic sustainability. The agreement addresses legacy land-related matters and establishes a forward-looking framework for infrastructure development. EtihadWE has played a key role in enabling the agreement's implementation—helping to unlock priority projects and ensure continuity in delivering essential utility services to the community. This joint resolution strengthens integrated planning between the three entities and supports broader national priorities—particularly in water efficiency, food security, and the creation of green job opportunities. The partnership also enables future collaboration across strategic sustainability areas. Eng. Yousif Ahmed Al Ali, CEO of EtihadWE, said: 'This agreement reflects our continued commitment to enabling infrastructure and sustainability in Fujairah. The new land lease allows us to move forward with key projects that modernise utility services in the emirate—enhancing resilience and meeting future demand. By working closely with Al Dahra and Fujairah Municipality, we are fostering a collaborative model that delivers tangible impact for the community.' Arnoud van den Berg, Group CEO of Al Dahra, stated: 'This agreement signifies our commitment to working together to create a more sustainable future.' H.E Mohamed Al Afkham, Director General of Fujairah Municipality said, 'We welcome this collaboration and are confident in the positive outcomes it will bring to Fujairah's development.' The agreement is effective immediately, with technical and administrative teams already working to activate the new framework. Over the coming months, the partnership will expand to explore joint initiatives in renewable energy, water conservation, and food systems—aligned with Fujairah's vision for inclusive and sustainable growth. Through regular progress reviews, the three entities will ensure alignment, measure outcomes, and optimise shared value for the community. About EtihadWE EtihadWE was established in 2020 under the Federal Decree-Law No. (31) of 2020 to carry out the duties assigned to The Federal Electricity & Water Authority at that time. It is wholly owned by the Emirates Investment Authority and is mandated to meet the needs of the northern emirates of electricity and desalinated water. EtihadWE seeks to become global leader and achieve the highest levels of excellence in the field of services it provides, achieve sustainability, reduce waste in natural resources, launch institutional initiatives aimed at supporting economic sustainability and preserving the environment, in addition to fulfil its social responsibilities. EtihadWE boasts an exemplary record of uninterrupted water and power supply with a network that includes 8,000 kilometres of water pipelines, 15,000 kilometres of power lines; and a water storage capacity of about 600 million gallons. About Al Dahra Al Dahra is a prominent multinational leader in agribusiness, with over 400 thousand acres of agricultural land in Egypt, Romania, Serbia, USA, and other countries, specialized in cultivation, production and trading of nearly 3 million tons of essential food commodities and up to 3 million tons of animal feed. Serving a large customer base from Commercial enterprises to Government agencies, Al Dahra has a widespread geographic footprint, operating in over 20 countries and catering to more than 40 markets with a leading position in Africa, Europe and the Middle East. For more information, visit For media inquiries, please contact:

EtihadWE Partners with Emarat's EmCan Loyalty Program to Enhance Customer Experience - Middle East Business News and Information - mid-east.info
EtihadWE Partners with Emarat's EmCan Loyalty Program to Enhance Customer Experience - Middle East Business News and Information - mid-east.info

Mid East Info

time19-05-2025

  • Business
  • Mid East Info

EtihadWE Partners with Emarat's EmCan Loyalty Program to Enhance Customer Experience - Middle East Business News and Information - mid-east.info

Etihad Water and Electricity (EtihadWE) customers will soon be able to earn loyalty points by paying their utility bills on time, thanks to the company's partnership with Emirates Petroleum Company PJSC (Emarat) to integrate the EmCan loyalty program. This collaboration forms part of EtihadWE and Emarat's ongoing efforts to build strategic partnerships that deliver added value and prioritise customer needs. It also marks a pioneering step in the UAE's utility sector, with EtihadWE becoming the first utility provider to integrate with a nationwide rewards platform through a dedicated loyalty program. Through the integration with EmCan, EtihadWE customers will be able to earn loyalty EmCoins — redeemable across a wide network of EmCan partner outlets — transforming everyday transactions into rewarding experiences. EmCan, developed and operated by Emarat, is a comprehensive loyalty program that rewards members for their daily spending. Points can be earned and redeemed at Emarat service stations, convenience stores, and a wide variety of participating retail, dining, and lifestyle outlets across the UAE — making routine purchases more rewarding. 'Consumers have always been at the heart of EtihadWE's strategy — from households and farms to heavy industry,' said Eng. Yousif Al Ali, CEO of EtihadWE. 'With decades of experience delivering reliable services, we are evolving as a truly customer-centric organisation — one that champions exceptional service, competitive tariffs, and innovative solutions that maximise savings and satisfaction. This partnership with Emarat is a clear example of how we embrace innovation to deliver tangible value. By rewarding simple, everyday activities like paying utility bills, we are building deeper connections with our customers and delivering experiences that reflect our promise of service excellence and peace of mind.' Ali Khalifa Al Shamsi, CEO of Emarat, highlighted the importance of the partnership, stating: 'Our collaboration with EtihadWE marks a key milestone in extending the EmCan ecosystem into essential public services, enabling customers to earn meaningful rewards through routine actions like paying utility bills. Through this partnership, we aim to build a more connected, customer-centric future—where convenience and value go hand in hand. At Emarat, we believe that customer loyalty should be recognised across all aspects of everyday life'. The partnership reflects a shared vision between EtihadWE and Emarat to deliver seamless, customer-focused services through smart integration and operational collaboration. Loyalty points will be automatically earned via EtihadWE's secure digital platforms and authorised payment channels, provided payments are made promptly — offering customers a smooth, secure, and effortless experience. Beyond convenience, the initiative rewards timely payments, responsible usage, and engagement with wider sustainability initiatives, strengthening EtihadWE's commitment to customer satisfaction and long-term value creation.

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