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On the Sidelines of World Utilities Congress 2025 EtihadWE and Emarat Formalise Strategic Collaboration to Enhance Customer Experience Through EmCan Loyalty Program
On the Sidelines of World Utilities Congress 2025 EtihadWE and Emarat Formalise Strategic Collaboration to Enhance Customer Experience Through EmCan Loyalty Program

Mid East Info

time28-05-2025

  • Business
  • Mid East Info

On the Sidelines of World Utilities Congress 2025 EtihadWE and Emarat Formalise Strategic Collaboration to Enhance Customer Experience Through EmCan Loyalty Program

Etihad Water and Electricity (EtihadWE) has signed a Memorandum of Understanding with Emirates Petroleum Company (Emarat) on the sidelines of the World Utilities Congress 2025, marking a new phase of collaboration that brings EmCan — the loyalty program — into the utilities sector. The signing ceremony was held in the presence of H.E. Suhail Mohamed Al Mazrouei, Minister of Energy and Infrastructure, and Chairman of both EtihadWE and Emarat. Through this partnership, EtihadWE becomes the first utility provider in the UAE to integrate with a loyalty platform. Customers can now earn EmCan points by paying their utility bills via EtihadWE's digital platforms within five days of the bill issue date. Each qualifying payment earns 1,000 EmCan points — equivalent to AED 10 — redeemable at Emarat stations and across a wide network of partner outlets, including retail, dining, and lifestyle destinations across the UAE. 'This partnership reflects our continued commitment to innovation that delivers real value to our customers,' said Eng. Yousif Ahmed Al Ali, CEO of EtihadWE. 'By turning everyday transactions like bill payments into rewarding experiences, we are deepening engagement and offering tangible benefits that strengthen trust and loyalty.' Ali Khalifa Al Shamsi, CEO of Emarat, added: 'Our collaboration with EtihadWE is a meaningful step in extending EmCan to essential public services. By rewarding routine actions, we make loyalty more relevant, accessible, and part of customers' daily lives.' The signing took place during EtihadWE's participation at the World Utilities Congress 2025 in Abu Dhabi (27–29 May), where the company is showcasing key national projects shaping the future of the water and energy sectors: Naqa'a Seawater Reverse Osmosis Plant: One of the world's largest SWRO facilities, producing up to 250 million cubic metres of potable water annually using advanced technology. The plant operates with over 60% less energy than conventional systems. Khuraijah Water Storage and Distribution Centre: With a total storage capacity of 180 million gallons across nine tanks, the centre uses gravity-fed distribution from its 80-metre elevation, saving about 36 million kilowatt-hours and over AED 16 million annually. Distributed Solar System Project: In collaboration with the Ministry of Energy and Infrastructure, this initiative enables customers to install rooftop solar panels and feed excess power into the grid in exchange for energy credits, reducing bills and supporting national clean energy goals. AMI Smart Metering Project: A long-term program for full smart meter deployment across the Northern Emirates, enabling automatic readings, early fault detection, and improved operational efficiency. EtihadWE's participation at the Congress reaffirms its commitment to innovation and long-term sustainability — continuously advancing services that meet the evolving needs of communities across the UAE.

UAE Strengthens Clean Energy Collaboration in High-Level Visit to Spain - Middle East Business News and Information
UAE Strengthens Clean Energy Collaboration in High-Level Visit to Spain - Middle East Business News and Information

Mid East Info

time14-05-2025

  • Business
  • Mid East Info

UAE Strengthens Clean Energy Collaboration in High-Level Visit to Spain - Middle East Business News and Information

Delegation Led by Ministry of Energy and Infrastructure and Etihad Water and Electricity Explores Renewable Energy Innovations The Visit Aimed to Strengthen Collaboration with Spanish Research Centres to Advance Renewable Energy Solutions Dubai, UAE, May 2025: In a strategic effort to reinforce the UAE's leadership in renewable energy, the Ministry of Energy and Infrastructure (MOEI), in collaboration with Etihad Water and Electricity (EtihadWE), led an official delegation to Spain. The visit aimed to explore partnerships with leading research institutions and assess cutting-edge global technologies in solar energy and energy storage, advancing the UAE's efforts to promote a just energy transition. The UAE delegation was headed by His Excellency Eng. Sharif Al Olama, Undersecretary of the Ministry of Energy and Infrastructure for Energy and Petroleum Affairs, and Eng. Yousif Ahmed Al Ali, CEO of Etihad Water and Electricity. The visit aligns with the shared commitment of MOEI and EtihadWE to drive innovation, future-focused infrastructure development, and strategic partnerships with global energy leaders. The mission is in line with the UAE's efforts to accelerate its clean energy transition, enhance infrastructure readiness, and adopt global best practices. It also strengthens the UAE's position as a hub for sustainable energy and advanced technology. For Etihad Water and Electricity, the visit supports the development of the Saud bin Saqr Energy and Innovation Park in Ras Al Khaimah—a flagship national clean energy project. The company also seeks to leverage global expertise in managing advanced energy centres. The delegation visited several prominent institutions, including Spain's Centre for Energy, Environmental and Technological Research (CIEMAT), a leading European research organization under the Ministry of Science and Innovation. During high-level discussions with Her Excellency Dr. Yolanda Benito Moreno, CIEMAT's Director-General, the delegation explored potential collaborations across various fields. The visit was followed by a guided tour of CIEMAT's laboratories, showcasing pioneering research projects and cutting-edge technological applications. The delegation also toured the Plataforma Solar de Almería (PSA), Europe's largest concentrated solar research facility, where they examined thermal storage systems and desert-condition simulation technologies—key areas for potential joint research with the Saud bin Saqr Energy and Innovation Park. Additionally, the visit included the Gemasolar Thermosolar Plant, one of the world's first solar facilities to use thermal storage for continuous electricity generation. This project exemplifies a sustainable, round-the-clock model for renewable energy generation that aligns with MOEI and EtihadWE's aim to integrate more renewables into the UAE's power grid. Through this visit, MOEI and EtihadWE sought to establish long-term partnerships with leading research institutions, supporting the UAE Energy Strategy 2050 and empowering national talent with access to global innovations.

EtihadWE Appoints First Chief People Officer (CPO) - Middle East Business News and Information
EtihadWE Appoints First Chief People Officer (CPO) - Middle East Business News and Information

Mid East Info

time06-05-2025

  • Business
  • Mid East Info

EtihadWE Appoints First Chief People Officer (CPO) - Middle East Business News and Information

Etihad Water and Electricity EtihadWE has announced the appointment of Shaikha Murad AlBlooshi as Chief People Officer CPO. This appointment comes as part of the company's ongoing efforts to evolve its leadership structure in line with its refreshed corporate identity and updated strategic vision, which focuses on fostering innovation, improving organisational performance, and positioning human capital as a cornerstone of sustainable growth and long-term competitiveness. It also reflects EtihadWE's continued commitment to empowering national talent and cultivating a dynamic, future-oriented workplace capable of translating strategic plans into tangible outcomes. Emiratis currently constitute approximately 80% of the company's workforce, with nearly 70% representation in leadership positions. Women make up 56% of total staff, including 28% in specialised technical roles. Commenting on the appointment, Eng. Yousif Ahmed Al Ali, CEO of Etihad Water and Electricity, stated: 'This appointment reflects our strategic focus on developing human capital, enhancing our corporate culture, and reinforcing our innovation efforts. It represents a pivotal step in advancing national capabilities, fostering an engaging work environment, and ensuring workforce readiness—ultimately contributing to the quality of services we deliver to the community and enabling long-term professional growth to meet future challenges.' AlBlooshi brings over 20 years of professional and leadership experience in the UAE's utilities and services sectors, with an extensive background in general management and financial leadership. Since joining EtihadWE, she has held several senior roles, including Director of Finance, Executive Director of Shared Services, and Senior Vice President – Human Capital and Administration. She is known for a leadership style rooted in empowerment and operational excellence, aligned with the company's vision for sustainable development and institutional distinction. This appointment is part of a broader series of executive-level updates across EtihadWE's leadership team, which also includes the positions of Chief Operations Officer (COO), Chief Strategy and Transformation Officer CSTO, Chief Financial Officer CFO, and Chief Commercial Officer CCO.

EtihadWE Marks World Day for Safety and Health at Work with a Week of Awareness Activities - Middle East Business News and Information
EtihadWE Marks World Day for Safety and Health at Work with a Week of Awareness Activities - Middle East Business News and Information

Mid East Info

time02-05-2025

  • Business
  • Mid East Info

EtihadWE Marks World Day for Safety and Health at Work with a Week of Awareness Activities - Middle East Business News and Information

Etihad Water and Electricity (EtihadWE) reaffirmed its commitment to cultivating a safe and healthy work environment by hosting a dedicated week of awareness and engagement activities in line with the World Day for Safety and Health at Work, observed annually on 28 April. Held under the theme of shared responsibility and proactive prevention, the week-long programme featured a range of initiatives aimed at strengthening occupational health and safety practices across all levels of the organisation. A series of awareness sessions were organised in collaboration with the Civil Defence, drawing significant participation from staff involved in field operations and site supervision. Other sessions, led by internal teams, addressed everyday risks and highlighted the importance of adhering to safe work practices. The week also included interactive competitions, quizzes, and knowledge-sharing initiatives that encouraged greater involvement from employees across departments. Commenting on the occasion, Eng. Yousif Ahmed Al Ali, CEO of Etihad Water and Electricity, said: 'At EtihadWE, safety is a shared responsibility and a core value — not just a protocol. Our people are at the heart of every plan we execute and every service we provide, and it is our duty to ensure they return home safely every day. Through continuous awareness, active participation, and clear procedures, we aim to build a workplace where everyone feels empowered and protected.' The company's Health, Safety and Environment (HSE) Department plays a central role in driving this culture of prevention. Throughout the year, the department implements structured awareness programmes, including onsite guidance, first aid training, fire safety workshops, and targeted safety e-messages. In 2024 alone, EtihadWE conducted 142 training sessions and 64 evacuation drills across various sites. Additionally, regular inspections are carried out to monitor compliance with safety standards and assess both active and occupied work areas, helping to identify and mitigate potential risks. The company also maintains a robust emergency response and evacuation framework, with clear protocols for scenarios such as fires, chemical spills, injuries, and natural disasters. By integrating education, oversight, and preparedness, EtihadWE continues to ensure that occupational safety remains a cornerstone of its operational excellence.

EtihadWE implements 50 initiatives to support ‘Zero Government Bureaucracy' programme
EtihadWE implements 50 initiatives to support ‘Zero Government Bureaucracy' programme

Zawya

time08-04-2025

  • Business
  • Zawya

EtihadWE implements 50 initiatives to support ‘Zero Government Bureaucracy' programme

Etihad Water and Electricity (EtihadWE) continues its efforts in supporting the UAE Government's 'Zero Government Bureaucracy' programme through the implementation of nearly 50 targeted initiatives aimed at simplifying procedures, accelerating service delivery, and enhancing the customer experience with greater ease and flexibility. Yousif Ahmed Al Ali, CEO of Etihad Water and Electricity, stated that the package of initiatives adopted by the company represents a qualitative leap in the service delivery system, noting that the focus is on reducing procedures, speeding up service provision, and enhancing digital transformation in line with the vision of the wise leadership and the directives of the UAE Government. He explained that the company has succeeded in reducing the steps required to connect services from 13 to just 8, through process automation, the use of artificial intelligence for automatic approvals, and the adoption of electronic billing systems, which has contributed to improving execution efficiency and ensuring operational accuracy. He pointed out that joint coordination efforts with government entities such as Civil Defence and Free Zones have facilitated the acquisition of necessary approvals for commercial and infrastructure projects, thereby accelerating the implementation of vital developments. As part of enhancing the customer experience, the company launched several digital projects, including smart meters that enable consumption tracking, leak detection, and service restoration upon payment, in addition to flexible electronic payment platforms such as Apple Pay and Tabby, and a real-time emergency tracking system through the smart application. The company also developed an AI-powered technical support system in multiple languages and an online appointment booking system to reduce unscheduled visits and improve service efficiency. Additionally, agreements have been signed with the Ministry of Energy and Infrastructure, local municipalities, and TAS'HEEL offices to facilitate the submission of required documents. In support of sustainability, the company launched the 'Early Connection Initiative,' along with initiatives to support the agricultural sector in the Northern Emirates and improve water and electricity distribution efficiency, in alignment with its commitment to the Sustainable Development Goals. Al Ali affirmed that the company remains committed to fostering a culture of continuous improvement through strategic partnerships, advanced technologies, and ongoing performance evaluation—strengthening Etihad Water and Electricity's role as a key contributor to the development of the UAE's vital utilities sector.

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