Latest news with #Etude
Fashion Network
4 days ago
- Entertainment
- Fashion Network
Etude partners with Tira for masterclass event
Etude India recently collaborated with Tira to host a beauty masterclass at the Tira Palladium store in Mumbai, offering attendees an immersive introduction to Korean beauty. The event featured live demonstrations and interactive product trials led by Etude's in-house team, with a focus on the label's skincare and makeup techniques. The event forms part of Etude India's efforts to connect with local consumers through hands-on experiences, aiming to bridge Korean innovation with Indian beauty preferences, the label announced in a press release. Central to the session was Etude's collection of lip and cheek tints, including the Dear Darling Water Gel Lip and Cheek Tint, Color Lasting Glow Stick, Over Glowy Tint, Dear Darling Oil Tint, and Fixing Tint. These products are known for their lightweight formulas, buildable colour, and long-lasting performance. Attendees explored a range of application techniques, from subtle daily looks to bold statements. Each tint in the lineup offers distinct benefits: from the hydrating, vitamin-rich Water Gel Tint to the high-shine, oil-based Dear Darling Oil Tint. The Fixing Tint was highlighted for its matte, waterproof finish, while the Over Glowy Tint stood out for its vegan formula and plumping effect. Launched in 1985, Etude is a K-beauty brand targeting younger consumers with playful products. Etude entered the Indian market as part of its broader international expansion across Asia, responding to the growing global popularity of Korean beauty and aesthetics.
Buzz Feed
09-05-2025
- Entertainment
- Buzz Feed
26 Budget-Friendly Products Giving Squilliam Fancyson
A decorative seashell pillow that offers luxury underwater vibes to your sofa or bedspread with a soft, velvet material. So what if you don't live in the fanciest, tallest house in Bikini Bottom? These adorable pillows will at least make it feel like your truth! A long-sleeve satin robe that feels like silk on your skin at a fraction of the price. Sure, it's no expensive smoking jacket, but it's still delivering "I could get on a private jet for a fresh Pretty Patty if I wanted to" vibes even while you're slinking around your kitchen for a late-night snack! Orrrr, if a robe isn't your style — a satin pajama set featuring lounge pants and a long-sleeve button-up with contrast piping, so you have something chic and comfortable to wear when lounging about. Squilliam Fancyson only sleeps in silky fabrics and gets 10 hours of blissful, uninterrupted snoozing unlike his Be more like Squilliam! An acrylic chandelier lampshade to transform your regular-degular pendant lighting into something worthy of a penthouse apartment. It will dazzle and delight your guests at first sight and cost you less than a dinner at the 5-Star Krusty Krab! E.l.f. Wow Brow, a buildable, wax-like gel that helps you sculpt the brow shape of your dreams with a fuller appearance thanks to its tinted hue. Plus, the spoolie brush makes each swipe look like natural hairs as you comb and create. When you've got a unibrow as "big and valuable" as Squilliam, you want to make sure it looks perfect each time you leave the house. Orrrr an Etude eyebrow pencil featuring a triangular design and an adhesive combo of powder, wax, and oil to deliver a soft, realistic-looking texturized look that lasts. The other side of the pencil boasts a spoolie brush for precision grooming and shaping! A set of square stemmed wineglasses for anyone who lives and breathes fine dining. Their contemporary elegance compares to the popular (and more expensive) Crate & Barrel glasses, but reviewers say they are a lot more durable. Sure, your wine may only cost $12, but it'll taste a lot more expensive in these. A set of internet-famous Mellanni sheets designed with moisture-wicking, super-soft microfiber material that'll feel sooooo comfy, you might start taking extra-long naps during the day just to get back in them. When people ask Squilliam how he sleeps well at night knowing he's a bonafide hater, he sends them the link to these sheets. 😮💨 Plus, a set of satin pillowcases that are great for your skin *and* hair because the silky material helps lessen friction. This means reduced damage to your tresses and salon looks that'll actually last! Who wants to spend money on more expensive brands like Slip and Blissy, when these are under $10?! A ready-to-frame poster of Squidward's "Bold and Brash" masterpiece to elevate your home decor with a unique and nostalgic art piece. Squilliam's mansion is large enough that I wouldn't be surprised to find this piece hanging on the all, keep your friends close and your enemies closer. A bottle of Nyx setting spray because when you live in Bikini Bottom, you want to make sure your makeup stays put no matter what shenanigans are happening in town. Reviewers swear you don't have to worry about sweating, crying, or wiping it off — and that even under $10 it's comparable to more expensive setting sprays by Mac and Urban Decay! A moisturizing body wash infused with white jasmine, red currant, and sweet amber, so you can smell like a musky autumn morning without having to spend the big bucks. I bet all those times we've seen Squidward sudsing up in the shower, he's la-da-dee-la-di-da-ing away with this budget-friendly alternative to the $$$ Baccarat Rouge 540 soap because who will know the difference?! A gold decorative mirror to use as a tray on your vanity or living room table to display your knickknacks, perfume, or everyday essentials. You could also hang it as an elegant statement piece to complement the rest of your antique-look and goldtone decor! A budget-friendly wireless library light that'll show off your favorite artwork on your walls as if you're actually on a trip to the Met or Louvre. Why let your gallery wall hide away in the shadows, when you can make everything look like it belongs in the collection of Monty P. Moneybags?! A simple faux-diamond tennis bracelet, which looks waaaay more expensive than it actually is, but no one has to know you spent less than $20 bucks on your new favorite accessory! You may not own a private helipad, yacht, island, or you can at least show off a glam fit for a Fancyson! A bottle of truffle seasoning to fancify your fries, popcorn, omelets, pasta, etc., and enjoy the same delicious truffle taste at a fraction of the market price. Wait — maybe this is the secret ingredient in the coveted Krusty Krab recipe?! Nah, Eugene Krabs would Squilliam would! Catrice "Instant Awake" Under Eye Brightener featuring a lightweight, color-balancing formula infused with hydrating hyaluronic acid and nourishing shea butter for a reliable coverage solution that's nothing short of the magic in King Neptune's trident. Reviewers even compare its quality to concealers and brighteners by Becca or Bobbi Brown! An electric jellyfish mood tank in case you can't afford one of those massive ornamental fish tanks that are the star of any wealthy villain's living room. Choose one of the three water flow speeds and elevate the ambiance of your space by pretending you're picnicking in Jellyfish Fields. 🥹 A pair of waterproof wireless earbuds that are giving AirPods Pro, but with *whispers* better features like an LED display charging case, 60-hour playback on a single charge, and smart touch controls to skip music, answer calls, adjust volume, or ask Siri / Google a question! Pretend you're at the Bubble Bowl with these noise-cancelling powerhouses while listening to "Sweet Victory" on repeat! And a pair of wireless over-the-ear headphones featuring cushy padding, 10 hours of playtime per charge, noise cancellation, and even a built-in mic, so you can take calls hands-free! These may look like the drool-worthy AirPods Max, but they costs hundreds and hundreds of dollars less. 😭 A lidded charcuterie board that will have your guests and coworkers raving at your next party or office potluck. When you're as popular as Squilliam Fancyson, you're going to be entertaining a gaggle of groupies constantly, so make sure you can create cutest charcuterie board for them to gush over! A roll of marble contact paper so you can effortlessly spruce up your countertop, mirror frame, dresser — whatever! Seriously, a little DIY elbow grease and you can transform the most dull surfaces into something unique and fanciful. A gold faux leather tissue box cover, which hoity toity Squilliam Fancyson might actually faint over for how well it complements the rest of the interior. Why show off the colorful cardboard branded box on your living room table, when you could add some glamour to your seasonal allergies? A cut crystal–style cocktail shaker — your guests will be enamored watching you mix their fancy drinks in this museum-worthy shaker. Reviewers say it's beautiful, heavy, and durable. PLUS, the lid is when shaking it like you're a multi-millionaire / band director / casino owner with a gorgeous unibrow that owns the place. A dainty gold-plated station necklace, also by the TikTok-viral brand Pavoi, which offers luxury looks that fit your budget without seeming too gauche or overstated. With this as your new everyday accessory, everyone else will be as painfully jealous as Squidward when they see how effortlessly this piece elevates your style! And finally, a blinged-out toilet paper holder — it's not nearly as jewel-encrusted as Squilliam Fancyson's, but it will add "such class" to your throne room with its diamond-shaped accents and lustrous color. For reference, this is the TP holder in Squilliam's tower: Reviews here have been edited for length and/or clarity.
India.com
05-05-2025
- Lifestyle
- India.com
Best Lip & Cheek Tints to Shop During the Amazon Great Summer Sale
Looking for that effortless summer glow? The Amazon Great Summer Sale brings you the best deals on cheek and lip tints, the ultimate multitaskers in any makeup routine. These lightweight, blendable products add a natural flush to your cheeks and a soft tint to your lips—perfect for everyday wear, especially in the hot months. 1. ETUDE Dear Darling Water Gel Luminous Lip & Cheek Tint Image Source: Order Now A cult favorite from Korea, the ETUDE Dear Darling Water Gel Tint is known for its vibrant color and long-lasting stain. Its water-gel texture feels refreshing on the skin and blends easily, making it perfect for a natural, juicy finish on both lips and cheeks. Ideal for a dewy, youthful glow, this tint is great for summer days when you want color that lasts. Key Features: Lightweight Water-Gel Formula: Non-sticky and breathable. Vibrant Shades: Bright colors inspired by fruits. Long-Lasting Tint: Leaves a soft stain that stays for hours. May cling to dry patches on lips. Needs layering for deeper pigmentation on cheeks. 2. RENEE Tip Tip Water Tint Image Source: Order Now The RENEE Tip Tip Water Tint is a lightweight, sheer tint that gives a healthy flush of color with a natural, second-skin finish. It glides smoothly and is enriched with skincare-friendly ingredients, offering a hybrid between makeup and hydration. Designed for daily use, it's a fuss-free product for those who love a quick and subtle touch of color. Key Features: Ultra-Light Formula: Feels like water on skin and lips. Buildable Tint: Customize intensity based on preference. Travel-Friendly Packaging: Compact and easy to carry. Very sheer; may not show up well on deeper skin tones. Slightly short wear-time without reapplication. 3. Etude Dear Darling Lip Oil Tint Image Source: Order Now This product combines the glow of a lip oil with a hint of tint for a glossy yet comfortable finish. Etude's Lip Oil Tinthydrates like a balm, adds color like a tint, and shines like a gloss—making it a triple threat. Though not ideal for cheeks, it's great for juicy, glassy lips with a natural tint that fades evenly. Key Features: Hydrating Lip Oil Formula: Infused with nourishing oils. Tinted Shine: Adds a soft color and a glossy finish. Non-Sticky Texture: Comfortable for all-day wear. Not multi-use (more suited for lips only). Gloss fades quicker than stain. 4. MARS Lip & Cheek Tint Image Source: Order Now The MARS Lip & Cheek Tint is a creamy, pigmented formula that melts into the skin, offering a smooth and blendable finish. With a balmy texture, it provides both color and a slight hydration boost. Available in flattering shades, it's perfect for anyone seeking a budget-friendly, multi-use product that looks natural and radiant. Key Features: Cream-Based Tint: Rich, balmy formula ideal for dry skin. Good Pigmentation: A little goes a long way. Natural Dewy Finish: Adds glow without greasiness. Not transfer-proof. May fade quicker on oily skin types. The Amazon Great Summer Sale is a golden opportunity to upgrade your makeup bag with high-performing blushesand tints at unbeatable prices. Whether you're drawn to the dewy glow of liquid formulas like MARS Liquid Blush Hour and FAE Beauty's Liquid Lush, or the soft, natural touch of cream and powder blushes from Hilary Rhoda and Swiss Beauty, there's something for every skin type and style. Disclaimer: At IDPL, we help you stay up-to-date with the latest trends and products. It should not be construed as an endorsement to buy. IDPL may make a very small commission from its sale if one chooses to buy the product from any of the links in this article.
Fashion Network
29-04-2025
- Business
- Fashion Network
Etude expands skincare offering in India with sun protection range
K-beauty label Etude has expanded its skincare offering in the Indian market and launched the 'Soonjung Director's Tone-up Sun Cream.' Designed to blend skincare and makeup benefits, the launch bolsters Etude's offering for sensitive and dry skin as well as for sun protection. Formulated with panthenol and madecassoside, Etude's new India launch is designed to soothe irritation while offering long-lasting hydration, the brand announced in a press release. The 'tone-up effect' is intended to enhance complexion, giving a fresh, bright appearance without a heavy or greasy finish. Etude has positioned the product as a low-irritant formula, free from potentially harmful ingredients, making it suitable for all skin types. Priced at Rs 1,700 for a 40ml tube, the product is now available across e-commerce platforms including Nykaa, Tira, Myntra, and Amazon. The launch reflects Etude's continued focus on hybrid skincare solutions rooted in dermatological research and Korean beauty innovation, according to the brand. The sun cream joins Etude's broader Soonjung line, known for its gentle formulations aimed at sensitive skin. With its expansion in India, the brand seeks to tap into the growing demand for lightweight, multifunctional sun care products that complement daily beauty routines. Etude is part of South Korea's Amorepacific group, which also owns Innisfree, Laneige and Sulwhasoo. The business has been present in India's beauty market since expanding internationally in 2009.
