Latest news with #EugeneWillemsen
Yahoo
28-05-2025
- Business
- Yahoo
Pepsi Confirms Limited-Edition Releases, 'Powerhouse' New Partnership
PepsiCo fans, get ready, some limited-edition product launches are apparently heading your way, all thanks to a new partnership the food and beverage giant entered with Formula 1. On Tuesday–a little over a week after PepsiCo announced it had officially acquired cult-favorite soda brand Poppi–the company revealed that 2025 is the start of "a multi-year commitment" between PepsiCo and Formula 1. The agreement, it says, "unites the world's fastest growing sport" with three of PepsiCo's "powerhouse" brands: Sting Energy, Gatorade, and Doritos. According to a press release, the partnership will bring the three Pepsi-owned brands to life in a new way through limited-edition co-branded products and immersive experiences set up in Formula 1 Fan Zones. "This landmark partnership with Formula 1 represents a perfect fusion of two global powerhouses that share a passion for creating extraordinary fan experiences," Eugene Willemsen, CEO of international beverages at PepsiCo, said in a statement. "Formula 1's unmatched global platform and tremendous growth trajectory align perfectly with our ambitions to accelerate our brands–particularly Sting Energy–on the world stage," Willemsen added, "Together, we'll deliver bold, innovative experiences that connect with drivers and fans at race venues and well beyond, while also supporting Formula 1's continued expansion to new audiences worldwide in markets where PepsiCo and Sting have a strong presence." In addition to branded experiences found in the F1 Fan Zones, eventgoers can expect to see branded signage and promotional engagements at racing events, online and potentially even in-store, in the near future. As for exactly what the new partnership means, Sting Energy is now the official energy drink of Formula 1, while Gatorade is the official sports drink. Doritos has also been named the official savory snack of the league. "Today is a moment to celebrate the partnership between two iconic and historic global brands — a sparkling union that will bring together tradition and innovation, generating excitement, entertainment, and unforgettable experiences for our fans and customers around the world," added Formula 1 president and CEO Stefano Domenicali. "With a long-standing history of creativity and an ability to celebrate the fun and special moments in life, PepsiCo is the ideal partner with whom to share unique moments along our journey," Domenicali concluded. Should PepsiCo and the F1 partnership race from the track to grocery stores nationwide, Parade will be the first to let you know as soon as it crosses the finish line. Next: Pepsi Confirms Limited-Edition Releases, 'Powerhouse' New Partnership first appeared on Parade on May 27, 2025

Miami Herald
27-05-2025
- Business
- Miami Herald
Pepsi Confirms Limited-Edition Releases, ‘Powerhouse' New Partnership
PepsiCo fans, get ready, some limited-edition product launches are apparently heading your way, all thanks to a new partnership the food and beverage giant entered with Formula 1. On Tuesday–a little over a week after PepsiCo announced it had officially acquired cult-favorite soda brand Poppi–the company revealed that 2025 is the start of "a multi-year commitment" between PepsiCo and Formula 1. The agreement, it says, "unites the world's fastest growing sport" with three of PepsiCo's "powerhouse" brands: Sting Energy, Gatorade, and Doritos. According to a press release, the partnership will bring the three Pepsi-owned brands to life in a new way through limited-edition co-branded products and immersive experiences set up in Formula 1 Fan Zones. "This landmark partnership with Formula 1 represents a perfect fusion of two global powerhouses that share a passion for creating extraordinary fan experiences," Eugene Willemsen, CEO of international beverages at PepsiCo, said in a statement. "Formula 1's unmatched global platform and tremendous growth trajectory align perfectly with our ambitions to accelerate our brands–particularly Sting Energy–on the world stage," Willemsen added, "Together, we'll deliver bold, innovative experiences that connect with drivers and fans at race venues and well beyond, while also supporting Formula 1's continued expansion to new audiences worldwide in markets where PepsiCo and Sting have a strong presence." "Today is a moment to celebrate the partnership between two iconic and historic global brands - a sparkling union that will bring together tradition and innovation, generating excitement, entertainment, and unforgettable experiences for our fans and customers around the world," added Formula 1 president and CEO Stefano Domenicali. "With a long-standing history of creativity and an ability to celebrate the fun and special moments in life, PepsiCo is the ideal partner with whom to share unique moments along our journey," Domenicali concluded. Should PepsiCo and the F1 partnership race from the track to grocery stores nationwide, Parade will be the first to let you know as soon as it crosses the finish line. Next: McDonald's Makes Massive Change to Restaurant Hours Nationwide Copyright 2025 The Arena Group, Inc. All Rights Reserved
Yahoo
31-01-2025
- Business
- Yahoo
Possible Bearish Signals With PepsiCo Insiders Disposing Stock
The fact that multiple PepsiCo, Inc. (NASDAQ:PEP) insiders offloaded a considerable amount of shares over the past year could have raised some eyebrows amongst investors. When evaluating insider transactions, knowing whether insiders are buying is usually more beneficial than knowing whether they are selling, as the latter can be open to many interpretations. However, shareholders should take a deeper look if several insiders are selling stock over a specific time period. Although we don't think shareholders should simply follow insider transactions, we would consider it foolish to ignore insider transactions altogether. Check out our latest analysis for PepsiCo In the last twelve months, the biggest single sale by an insider was when the insider, Eugene Willemsen, sold US$1.3m worth of shares at a price of US$170 per share. We generally don't like to see insider selling, but the lower the sale price, the more it concerns us. The good news is that this large sale was at well above current price of US$152. So it may not shed much light on insider confidence at current levels. Insiders in PepsiCo didn't buy any shares in the last year. You can see the insider transactions (by companies and individuals) over the last year depicted in the chart below. If you click on the chart, you can see all the individual transactions, including the share price, individual, and the date! I will like PepsiCo better if I see some big insider buys. While we wait, check out this free list of undervalued and small cap stocks with considerable, recent, insider buying. Looking at the total insider shareholdings in a company can help to inform your view of whether they are well aligned with common shareholders. A high insider ownership often makes company leadership more mindful of shareholder interests. It's great to see that PepsiCo insiders own 0.1% of the company, worth about US$280m. This kind of significant ownership by insiders does generally increase the chance that the company is run in the interest of all shareholders. The fact that there have been no PepsiCo insider transactions recently certainly doesn't bother us. It's heartening that insiders own plenty of stock, but we'd like to see more insider buying, since the last year of PepsiCo insider transactions don't fill us with confidence. In addition to knowing about insider transactions going on, it's beneficial to identify the risks facing PepsiCo. In terms of investment risks, we've identified 2 warning signs with PepsiCo and understanding these should be part of your investment process. If you would prefer to check out another company -- one with potentially superior financials -- then do not miss this free list of interesting companies, that have HIGH return on equity and low debt. For the purposes of this article, insiders are those individuals who report their transactions to the relevant regulatory body. We currently account for open market transactions and private dispositions of direct interests only, but not derivative transactions or indirect interests. Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team (at) article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned. Sign in to access your portfolio