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Yahoo
an hour ago
- Business
- Yahoo
Swiffer and BGC Canada Join Forces to Address the Chore Gap in Canadian Homes
Swiffer partners with BGC Clubs across Canada as part of an initiative aimed at promoting awareness of the equitable division of household responsibilities Toronto, ON, June 10, 2025 (GLOBE NEWSWIRE) -- In an effort to make Canadian household chores more equitable, Swiffer, a P&G brand, has teamed up with BGC Canada, the country's largest child-and youth-serving organization, to inspire kids to 'close the chore gap' at home. As part of the new partnership, Swiffer will provide easy-to-use tools, like the Swiffer PowerMop, to help bring the 'Home Eq[uity]' curriculum to life in BGC Clubs across the country. Research indicates that in 65% of households, the burden of chores often rests on a single individual, most often women. This disparity in the distribution of household responsibilities is what has come to be known as the 'Chore Gap.' While the inequity may look different in every home, the new partnership underscores the importance of addressing the chore gap before it happens, encouraging youth to consider what equity looks like within their own Close the Chore Gap initiative, launched in Canada in 2023 in partnership with Fair Play —a gamified life-management system inspired by Eve Rodsky's book—aims to educate families on the fair division of household work. Through age-appropriate curriculums developed for educators and families alike, the program teaches children and families that everyone has a role to play in maintaining a shared home.'Swiffer believes that addressing the chore gap starts with fostering a culture of shared responsibilities within the home,' said Nancy Li, Brand Director, Swiffer. 'Involving children in household chores not only tackles the chore gap at its roots but also equips them with essential life skills that contribute to happier, healthier adults. Our initiative aims to raise awareness of chore equity and inspire families to collaborate, showcasing how Swiffer can support a more balanced approach to household responsibilities.'The Home Eq[uity] curriculums, which BGC Canada will promote in its internal newsletter to Clubs across the country, will be available in full on the BGC Canada member website, with resources tailored to audiences from primary school to post-secondary.'At BGC Canada, we empower young people with the skills they need to succeed in all aspects of life—including at home,' said Brooke Duval, Sr. Director, Partnerships & Philanthropy, BGC Canada. 'Through this partnership with Swiffer, we're helping kids and teens understand the importance of shared responsibility and teamwork in their own households. By closing the chore gap, we're fostering habits that promote fairness and equity—values that will benefit them for life.' Swiffer and BGC Canada together aim to drive awareness around the issue of chore equity and encourage Canadians to close the chore gap within their own households. Using simple and easy-to-use tools like the Swiffer PowerMop and Duster, families can integrate cleaning into their households at any learn more about how you can 'close the chore gap,' download the Home Eq[uity] curriculum at P&GP&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Swiffer®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit for the latest news and information about P&G and its brands. About BGC Canada For 125 years, BGC Canada has been creating opportunities for millions of Canadian kids and teens. As Canada's largest child and youth serving charitable and community services organization, our Clubs open their doors to young people of all ages and their families at over 600 locations nationwide. During out-of-school hours in small and large cities, and rural and Indigenous communities, our trained staff and volunteers provide programs and services that help young people realize positive outcomes in self-expression, academics, healthy living, physical activity, job readiness, mental wellness, social development, leadership, and more. Opportunity changes everything. Learn more at and follow us on social media @ Fair PlayDeveloped by Eve Rodsky, the New York Times bestselling book and Reese's Book Club Pick, Fair Play, is a gamified life-management system that helps partners rebalance their domestic workload and reimagine their relationships. Since its 2019 release, the book has elevated the cultural conversation about the value of unpaid labor and care. In her highly anticipated follow-up, Find Your Unicorn Space: Reclaim Your Creative Life in a Too-Busy World, Rodsky explored the cross-section between the science of creativity, productivity, and resilience. Written, produced, and directed by Jennifer Siebel Newsom and inspired by Rodsky's book, the FAIR PLAY documentary was released in the summer of 2022. Fair Play is backed by Reese Witherspoon's Hello Sunshine, a part of Candle Media, whose mission is to change the narrative for women through storytelling. More information can be found at CONTACT: Karli Kachur MSL Canada 4036054157
Yahoo
16-05-2025
- Business
- Yahoo
How to Embrace Your True Purpose When You Feel Stuck in Life Roles
At some point in midlife, many women find themselves asking the same quiet question: What's next? Whether prompted by burnout, a layoff or an empty nest, the search for something more fulfilling—more you—can be both liberating and overwhelming. During the Flow Space Women's Health Summit LA on May 14, three powerhouse women gathered to help answer that question. Moderated by SHE Media CEO Samantha Skey, the 'Design a Life You Love' panel featured psychologist and 'optimism doctor' Dr. Deepika Chopra, New York Times best-selling author of Fair Play and Find Your Unicorn Space Eve Rodsky, and THE BOARD founder April Uchitel. Together, they shared hard-earned wisdom about resilience, reinvention and reclaiming creativity—especially when you feel like you've lost it. More from Flow Space 'Sex With Emily' Host Reveals What's Ruining Your Sex Life For Uchitel, the moment of truth came after walking away from a CEO role in the midst of the pandemic. 'I left a CEO role during the pandemic and wasn't sure what my next thing was going to be,' she said. 'So many people were reaching out to me saying, 'I'm out. I moved upstate. I left LA. I got laid off. I'm consulting.'' That wave of women in flux led her to launch THE BOARD, a curated network of women supporting one another's next chapter. 'It was created primarily to resource each other and to share learnings and knowledge and networks,' Uchitel explained. 'I joke that we're the black Amex of LinkedIn, but we're a food co-op at the same time.' Rodsky brought the fire—backed by data and her signature humor—pointing out that creativity doesn't stand a chance without acknowledging the burden of unpaid labor. 'You cannot talk about creativity without understanding unpaid labour,' she said. 'If I had written a book that told you to all have two uninterrupted days a week [to get into a flow state and spark creativity], you should throw me out and stone me.' Her call to action? Put your own name back on your life. Literally. 'We're given the 'mom' necklace the second we get back from the hospital,' she said. 'Start to take off your kids' names from your jewelry, your neck. Put your own initial on as a reminder [for your family] that they should know who you are… You are not just a parent, partner and professional on repeat.' That theme of personal reconnection carried through Chopra's insights, too. Known for her science-backed approach to optimism, she reminded the audience that resilience doesn't require a reinvention of your entire life. Sometimes, it's about taking just 12 seconds to celebrate a win. 'If you can focus on feeling a sense of joy for 12 seconds—that is enough time to rewire your brain,' Chopra said. 'It sounds simple, but all the research shows that we are our most resilient and productive selves, when we are celebrating our wins.' So, if you're in the middle of a career shift, a caregiving stretch or simply trying to remember who you were before the responsibilities stacked up, take this as your reminder: You're allowed to want more. You're allowed to evolve. And you're definitely allowed to take your name back.
