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Melbourne CBD skyscraper sells out studios as buyers rush into $1bn Atlas tower
Melbourne CBD skyscraper sells out studios as buyers rush into $1bn Atlas tower

Herald Sun

time21-05-2025

  • Business
  • Herald Sun

Melbourne CBD skyscraper sells out studios as buyers rush into $1bn Atlas tower

A Melbourne supertower is just months away from commencing construction, despite similar projects running into difficulties amid a building crisis. A new 72-storey, $1bn residential tower at 383 La Trobe St, Melbourne, dubbed Atlas is capturing buyer attention with more than half its 852 apartments now sold as it proves supertowers still have a place in the city's skyline. It comes as plans for what was to be Australia's tallest building, the STH BNK by Beulah development, faces an uncertain future after cost blowouts and planning delays led to the once-hyped tower stalling — and its project manager being placed in administration in February. RELATED: Ex-AFL boss boots $16.5m Toorak home Major problem with 'anaemic' Vic budget Bec and Chris Judd sell Arthurs Seat getaway Colliers residential director Tim Storey said the project's success was down to a mix of smart planning, bold timing, and a keen understanding of who Melbourne's inner-city buyer really is. 'Atlas has really resonated with the market. It's the first supertower to launch in the CBD in about five years and that's created a lot of pent-up demand,' Mr Storey said. 'We've seen other buildings sell in recent years, but nothing of this scale or freshness. 'Buyers especially younger international buyers in their late 20s want that city lifestyle, they want quality, and they want a product that feels like it belongs.' In contrast, the once-lauded Beulah tower, planned to reach 366-metres and become the country's tallest building, has been beset by financial and delivery challenges. The collapse of its development manager earlier this year left creditors tens of millions out of pocket and raised doubts about the project's future. Mr Storey said Atlas had avoided the pitfalls by sticking to scale, offering variety, from affordable garden residences to premium sky crown apartments, and locking in its development permit back in 2017, before CBD height limits changed. 'Without that permit, this building couldn't have happened today,' he said. 'There's definitely a prestige element to supertowers, people love the height, the views, the lifestyle, but it has to be backed by the right offering.' The Colliers residential director said Melbourne's city apartment market had matured. 'The average age of a CBD resident is 28. Most live in households of under two people, and over 90 per cent are born overseas,' Mr Storey said. 'That's who we designed for. Not just affordability, but lifestyle and status. 'The studios apartments were a big part of that they were gone in a flash.' Atlas sits at the northern end of the CBD, near Flagstaff Station, the Queen Victoria Market and walking distance to top universities and the new Metro Tunnel station. Mr Storey said that location with its 'unbeatable lifestyle' and park proximity had given Atlas a distinct edge over more hemmed-in sites across the city grid. 'It's buzzing, And after Covid, the northern CBD has come back strong,' he said. 'Retail's bouncing back, there's energy again, and weekends in the city are packed. 'The confidence is returning, and Atlas is a green shoot.' Construction is set to begin in the third quarter of 2025, with completion due in 2029. Sign up to the Herald Sun Weekly Real Estate Update. Click here to get the latest Victorian property market news delivered direct to your inbox. MORE: Real reason Marvel star quit US Why this Camberwell mansion cracked $4.2m Collingwood legend Alan Didak's luxury pad fails to sell

Ex-AFL star who died months after twin brother remembered by teammates
Ex-AFL star who died months after twin brother remembered by teammates

Irish Daily Mirror

time18-05-2025

  • Sport
  • Irish Daily Mirror

Ex-AFL star who died months after twin brother remembered by teammates

Ex-AFL star Adam Selwood passed away on Saturday just three months after the death of his identical twin brother. Selwood was found dead in Perth on Saturday just twelve weeks on from the death of his brother Troy who died after taking his own life. Former West Coast premiership star Adam was 41 when he died. He played over 180 times for his club before retiring from the sport in 2013. 'We are heartbroken by the passing of Adam earlier today. Words cannot express the grief and sadness we feel,' the Selwood family said in a statement. 'Adam was a loving husband, and an incredible father to Lenny and Billie. We are devastated to lose such a wonderful husband, father, son and brother. 'We will miss Adam deeply – his spirit, his kindness, and the joy he brought to every room. His determination, the lessons he shared, and his infectious personality will stay with us always. 'Adam had a unique ability to make people feel special, and our family was lucky to experience that every day. 'We kindly ask for privacy as we navigate this difficult time.' On Sunday, former West Coast Eagles coach Adam Simpson spoke about Selwood: "I had the honour of working with Adam for seven years," Simpson said in an interview with Fox Sports. "He started as a development coach in 2014 (after his playing career). He was a fantastic clubman, loyal father and husband. He's going to be sorely missed. "The West Coast community along with the rest of the AFL is really in mourning today." The Selwood's are a legendary family in AFL circles, with two of Adam and Troy's brothers - Scott and Joel - having excellent careers in Aussie Rules. Adam Selwood was due to run a marathon next week in memory of his brother Troy. On his fundraising page, he spoke about wanting to honour his brother with the run and wanting to help people that were struggling with their mental health. "Hi everyone, Following the heartbreaking loss of my twin brother to suicide, I have made the decision to take on the HBF Health Run for a Reason Half Marathon,' Adam wrote on his fundraising page. "My goal is to raise $10,000 in support of zero2hero – an incredible charity committed to educating, engaging, and empowering young people to become mental health leaders and help prevent youth suicide here in Western Australia. "This cause is deeply personal to me, and this run marks an important step in my own healing journey, as well as an ongoing commitment to raising awareness about mental health and suicide prevention across the country. Your support would mean the world to me."

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