09-05-2025
This new travel tool turns Instagram reels into a bookable itinerary
Social media is a sprawling abyss of travel inspiration, and plenty of us will have a folder or two on Instagram full of reels showcasing pretty beaches, lesser-known islands, cool cities and amazing restaurants that we plan to come back to later.
But do we ever actually do that? Well, some of us might, but now that booking platform Expedia has launched Expedia® Trip Matching, there's a good chance all those reels will become a whole lot more useful.
So, what is 'Trip Matching'? Well, it's an AI-powered tool which allows you to share any public Instagram Reel with Expedia and in return receive itineraries, ideas and a list of tips based on said video.
It's really easy – all you need to do is have a scroll, find some inspo, head to the Expedia website to share it and you'll get some pretty speedy results. Then comes the option to browse and book directly from the itinerary.
'It's no secret people are getting their news, inspiration and travel ideas from influencers and content creators, with a recent study showing that 80 percent of millennials rely on social media for travel decisions,' said Jochen Koedijk, Expedia's chief marketing officer, 'We want to be where consumers get their inspiration, which is through social media.'
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