Latest news with #ExperienceAlUla
Broadcast Pro
16-05-2025
- Business
- Broadcast Pro
Petal Ads and AlUla renew partnership
Petal Ads, Huawei's mobile-first digital advertising platform and AlUla have announced the renewal of their partnership, building on the momentum generated from last year's joint initiatives and successful collaborations. Following the streak of impactful campaigns through Petal Ads' capabilities and the successful onboarding of the Experience AlUla app on HUAWEI AppGallery, the collaboration will see […] Petal Ads, Huawei's mobile-first digital advertising platform and AlUla have announced the renewal of their partnership, building on the momentum generated from last year's joint initiatives and successful collaborations. Following the streak of impactful campaigns through Petal Ads' capabilities and the successful onboarding of the Experience AlUla app on HUAWEI AppGallery, the collaboration will see an expanded effort to strengthen AlUla's appeal within the Chinese market. The new Memorandum of Understanding (MoU) was signed by William Hu, Managing Director of the Consumer Business Group for Middle East and Africa Eco Development and Operation and Rami Al Moallim, Vice President of Destination Management and Marketing at the Royal Commission for AlUla, during the Arabian Travel Market (ATM) 2025 in Dubai. This MoU is a continuation of their shared commitment to showcase AlUla as a premier cultural and tourist destination, not just regionally but globally. As part of the renewed collaboration, Petal Ads will continue to be a key player in targeting Chinese travellers, leveraging Huawei's advertising ecosystem to promote AlUla's landscapes, cultural heritage, and historical significance. Captivating images of AlUla's majestic natural beauty will be introduced in HUAWEI Themes, providing users with an immersive digital experience, amplifying the destination's allure. Commenting on the renewed partnership, William Hu said: 'We are pleased to renew our partnership with the Royal Commission for AlUla and to contribute to the promotion of this stunning destination. Our cutting-edge advertising solutions and broad media reach across the Huawei ecosystem will help us effectively connect with Chinese tourists, encouraging them to explore AlUla's hidden treasures.' Rami Al Moallim added: 'We are excited to deepen our collaboration with Petal Ads to bring AlUla's breathtaking beauty to Chinese travellers. This partnership represents a major step forward in our efforts to introduce AlUla to the world as an iconic cultural destination, and we are confident that it will play a significant role in increasing the number of international visitors.' This renewed partnership signals a stronger, more targeted approach to driving sustainable tourism growth for AlUla. Through a combination of Huawei's innovative digital marketing strategies, the collaboration aims to boost AlUla's appeal to Chinese tourists and enhance the overall tourist experience. Showcasing AlUla's historical and natural landmarks, the partnership reinforces the importance of cross-border collaborations to elevate destinations on the global tourism stage.
CairoScene
02-04-2025
- Entertainment
- CairoScene
Mohamed Hamaki & Ahmed Saad to Headline AlUla Skies Festival Finale
The Egyptian stars will take the stage on April 25th, marking their first joint performance at the festival. Egyptian superstars Mohamed Hamaki and Ahmed Saad are set to perform live in AlUla on Friday, April 25th, as part of the grand finale of this year's AlUla Skies Festival. The performance will take place at the stunning Maraya concert hall, with doors opening at 9 PM. This marks the duo's first-ever joint appearance at AlUla and at the festival, which runs from April 18th to the 25th, celebrating the natural beauty of the region through aerial shows, musical performances and outdoor adventures. Audiences can expect live renditions of fan favourites including Hamaki's 'Ya Sattar', 'Oddam El Nas', and 'Baeit Maah', as well as Saad's viral hits 'Wasaa Wasaa', 'Aleky Eyoun', and 'Ader Akmel'. Tickets start from SAR 450 and are available through Experience AlUla's official website.
CairoScene
23-03-2025
- Entertainment
- CairoScene
Keinemusik to Perform at AlUla's Elephant Rock on April 4th
The Berlin-based electronic music group brings their 'Kloud' series to Saudi Arabia for the first time. Berlin's electronic music group Keinemusik—made up of Adam Port, &ME, and Rampa—will perform at AlUla's Elephant Rock on Friday, April 4th, marking the Saudi debut of their immersive 'Kloud' series. The event is held in collaboration with MDLBEAST and Experience AlUla. Known for their genre-blending sets and collaborative approach to electronic music, Keinemusik has performed at venues across Europe and the US. The AlUla edition of 'Kloud' will incorporate site-specific visuals and production designed to interact with the surrounding desert landscape. Tickets start at SAR 1,750 and are available through Experience AlUla's official platform.
CairoScene
21-03-2025
- CairoScene
AlUla Old Town to Host ‘Memories of Ramadan' Night Tour
A local Rawi will guide you through its alleyways and narrate the rich traditions and customs associated with Ramadan. Soak in the historical significance of AlUla's Old Town this holy month as part of the 'Memories of Ramadan' night tour. A local Rawi will guide you through its alleyways and narrate the rich traditions and customs associated with Ramadan. Guests will not only explore AlUla Old Town but also gain insight into its settlers and pilgrims, their way of life, and their contributions to the city's construction. The site was once home to nearly 900 houses, 500 shops, and five town squares, all built entirely from mudbrick and stone, with much of the architecture still preserved today. Awarded 'Best Tourism Village' by the United Nations World Tourism Organization, the Old Town also features AlUla Fort, which dates back to the 10th century. The tour meeting point is at the Old Town Visitors Center, with a booking fee of SAR 70 per person for guests of all ages. You can secure your spot by visiting Experience AlUla's official website.
CairoScene
29-01-2025
- Entertainment
- CairoScene
AlUla Concert Features Lineup of Arab Stars on January 3rd
The 'Macintosh' concert presents Saber Rebai, Aziz Maraka, Zena Emad and Daffy at AlUla's Maraya. A lineup of Arab artists including Tunisian vocalist Saber Rebai, Jordan singer Aziz Maraka, local artist Zena Emad, and Daffy will be throwing a majestic concert at Maraya in AlUla. Titled 'Macintosh', the concert will take place on Friday, January 3rd, with doors opening at 7 PM. Ticket prices begin from SAR 500 and can be secured via the official Experience AlUla website.
