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Glico's latest durian-flavoured Pocky, now available in Singapore, sparks thorny discussion
Glico's latest durian-flavoured Pocky, now available in Singapore, sparks thorny discussion

Yahoo

time12-05-2025

  • Entertainment
  • Yahoo

Glico's latest durian-flavoured Pocky, now available in Singapore, sparks thorny discussion

SINGAPORE – Japanese food manufacturing company Ezaki Glico Co has been expanding its range of offerings over the years, but a new flavour of its famed Pocky snack appears to have sparked a thorny discussion among foodies. The flavour? Durian. The creamy fruit with its spiky exterior is native to South-east Asia and is well-loved in the region, earning it the title of 'The King of Fruits'. However, not all are fond of the fruit – the durian-averse have described it as tasting like puke or expired custard. The durian-flavoured Pocky snack was reportedly launched in Thailand in late 2024 and can now be found in local stores. According to supermarket chain FairPrice's website, it costs $13.90 for a bundle of 10 boxes weighing 25g each. Regular flavours like chocolate and strawberry cost about $1.40 for an individual 45g box. The snack can also be bought online via Shopee, with listings pricing it at up to $4.90 a box and $20.60 for a bundle. The durian Pocky has seen a mixed bag of reactions. Some have said they cannot get enough of it, while others have expressed an intense dislike. Several foodies, taking their first bite of the snack, shared their unfiltered and immediate thoughts on TikTok. 'It's not too sweet, and it really tastes like durian,' said one person. Praising the taste, another remarked: 'I wish I'd bought more.' Another netizen on Threads described the durian-flavoured Pocky sticks as tasting 'heavenly'. But others were not convinced. One Reddit user said: 'They managed to make it taste like (how) durian smells, rather than how it tastes.' Another, admitting that he or she has never tried durian, said the snack tasted cheesy and had a garlic aftertaste. In the past, Glico has introduced unique flavours of its Pocky snack such as the limited-edition Baked Cheesecake flavour, the US-exclusive peppermint flavour and the Sakura flavour. Source: The Straits Times © SPH Media Limited. Permission required for reproduction Discover how to enjoy other premium articles here

Glico's latest durian-flavoured Pocky, now available in Singapore, sparks thorny discussion
Glico's latest durian-flavoured Pocky, now available in Singapore, sparks thorny discussion

New Paper

time11-05-2025

  • Entertainment
  • New Paper

Glico's latest durian-flavoured Pocky, now available in Singapore, sparks thorny discussion

Japanese food manufacturing company Ezaki Glico Co has been expanding its range of offerings over the years, but a new flavour of its famed Pocky snack appears to have sparked a thorny discussion among foodies. The flavour? Durian. The creamy fruit with its spiky exterior is native to South-east Asia and is well-loved in the region, earning it the title of 'The King of Fruits'. However, not all are fond of the fruit - the durian-averse have described it as tasting like puke or expired custard. The durian-flavoured Pocky snack was reportedly launched in Thailand late last year and can now be found in local stores. According to the NTUC FairPrice website, the snack costs $13.90 for a bundle of 10 boxes weighing 25g each while the usual flavours like chocolate and strawberry cost about $1.40 for an individual 45g box. The snack can also be purchased online via Shopee, with listings pricing it at up to $4.90 per box and $20.60 for a bundle. The durian Pocky flavour has seen a mixed bag of reactions. Some have said they cannot get enough of it, while others have expressed an intense dislike. Several foodies, taking their first bite of the snack, shared their unfiltered and immediate thoughts on TikTok. "It's not too sweet, and it really tastes like durian," said one person. Praising the taste, another said: "I wish I'd bought more." Another netizen on Threads described the durian-flavoured Pocky sticks as tasting "heavenly". But others were not convinced. "They managed to make it taste like durian smells, rather than how it tastes," said one Reddit user. Another, admitting that they have never actually tried durian, said the snack tasted cheesy and had a garlic aftertaste. Glico has in the past introduced other unique flavours of its Pocky snack such as the limited-edition Baked Cheesecake flavour, the US-exclusive peppermint flavour and the Sakura flavour.

Glico's latest durian-flavoured Pocky, now available in Singapore, sparks thorny discussion
Glico's latest durian-flavoured Pocky, now available in Singapore, sparks thorny discussion

Straits Times

time11-05-2025

  • Business
  • Straits Times

Glico's latest durian-flavoured Pocky, now available in Singapore, sparks thorny discussion

In Singapore, a bundle of 10 of the durian-flavoured Pocky snack can be found at NTUC FairPrice stores for $13.90. PHOTO: NTUC FAIRPRICE SINGAPORE - Japanese food manufacturing company Ezaki Glico Co has been expanding its range of offerings over the years, but a new flavour of its famed Pocky snack appears to have sparked a thorny discussion among foodies. The flavour? Durian. The creamy fruit with its spiky exterior is native to South-east Asia and is well-loved in the region, earning it the title of ' The King of Fruits '. However, not all are fond of the fruit – the durian-averse have described it as tasting like puke or expired custard. The durian-flavoured Pocky snack was reportedly launched in Thailand late last year and can now be found in local stores. According to the NTUC FairPrice website , the snack costs $13.90 for a bundle of 10 boxes weighing 25g each while the usual flavours like chocolate and strawberry cost about $1.40 for an individual 45g box. The snack can also be purchased online via Shopee, with listings pricing it at up to $4.90 per box and $20.60 for a bundle . The durian Pocky flavour has seen a mixed bag of reactions. Some have said they cannot get enough of it, while others have expressed an intense dislike. Several foodies, taking their first bite of the snack, shared their unfiltered and immediate thoughts on TikTok. 'It's not too sweet, and it really tastes like durian,' said one person. Praising the taste, another said: 'I wish I'd bought more.' Another netizen on Threads described the durian-flavoured Pocky sticks as tasting 'heavenly'. But others were not convinced. 'They managed to make it taste like durian smells, rather than how it tastes,' said one Reddit user. Another, admitting that they have never actually tried durian, said the snack tasted cheesy and had a garlic aftertaste. Glico has in the past introduced other unique flavours of its Pocky snack such as the limited-edition Baked Cheesecake flavour, the US-exclusive peppermint flavou r and the Sakura flavour . Join ST's WhatsApp Channel and get the latest news and must-reads.

Bisco Boya gives ‘more vigorous impression' for market abroad
Bisco Boya gives ‘more vigorous impression' for market abroad

Asahi Shimbun

time05-05-2025

  • Business
  • Asahi Shimbun

Bisco Boya gives ‘more vigorous impression' for market abroad

OSAKA—The boy character on packaging of the long-selling Bisco biscuit has been redesigned for the first time in 20 years to increase overseas sales. Bisco Boya (Bisco boy) is now shown with part of his white T-shirt around the neck to project a 'more vigorous impression,' according to the manufacturer, Ezaki Glico Co. The biscuit in the new packaging, which also displays the name Bisco in English for the first time, went on sale on April 8. In previous designs, only the boy's face was printed. Ezaki Glico, a confectionery maker also known for its Pocky biscuit snack coated with chocolate, released Bisco in 1933 as a cream sandwich biscuit containing yeast. The Osaka-based company later promoted it as a nutritious snack featuring lactic acid bacteria, vitamins and calcium. Bisco Boya, which has appeared on the packaging from the beginning, has been redesigned over the years. The latest version replaced the fifth-generation design that was introduced in 2005. The biscuit itself was revamped for the first time since 2020. A second lactic acid bacterium called Lactobacillus helveticus GCL1815 strain, which was selected from among the approximately 10,000 strains owned by the company, was blended into the cream in addition to Sporolactobacillus. The biscuit's taste was also improved after three years of research on production methods to enhance the flavor and richness. 'As people become more health conscious, the overall market of lactic acid bacteria is growing,' an Ezaki Glico official said.

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