2 days ago
UK's Farfetch launches luxury offering on Coupang's R.LUX platform
FARFETCH, the leading global marketplace for luxury, announced the launch of its extensive selection of luxury on the app, Coupang's luxury vertical service in South Korea. Brand and boutique partners will gain immediate access to millions of already-engaged customers. This integration empowers Farfetch partners, the world's top brands and boutiques, to tap deeper into the South Korean luxury market, a significant and promising market consistently ranked among the top 10 globally.
Stephen Eggleston, Chief Commercial Officer at FARFETCH , stated: 'We are thrilled to offer our partners – both brands and boutiques – a tremendous opportunity. This unique gateway will significantly expand their access to the high-spending South Korean luxury market. Together, we will continue to offer the widest selection of products, including unique items customers can't find anywhere else.'
Farfetch has launched on Coupang's app, expanding its reach in South Korea's top 10 global luxury market. The move gives partner brands and boutiques immediate access to millions of local consumers. Categories include womenswear, menswear, shoes, bags, watches, and fine jewellery from global labels like Dolce&Gabbana and Ferragamo, plus emerging designers.
At launch, an extensive selection of categories will be available, including womenswear, menswear, shoes, bags and watches and fine jewellery, from the world's top brands such as DOLCE&GABBANA and FERRAGAMO and also emergent designers, offering endless expressions of style to millions of new customers.
A representative of MISSONI, the Italian luxury fashion house, said: 'We are excited about the continued evolution of our partnership with FARFETCH, and this is another step forward. We view this latest development as an incredible opportunity to make our products immediately available to millions of avid and already engaged customers.'
FARFETCH will leverage the robust local operational network to deliver a 'wow experience' to customers, including free shipping and a faster delivery service. Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
